Sail across the sea
Chapter 239
Gao Fan knew how everyone in the exhibition group was talking about him. In such an era, it is indeed a shocking thing for a Chinese company to export fine chemical products to Western countries. It is normal for people not to understand.
To be honest, Gao Fan himself was not sure whether his plan would be successful.Perhaps I was really as everyone thought, because I was dazzled by the victory of exporting cleaning agents to Japan before, and mistakenly took 1983 as 2023.
It should be noted that in 2023, commodity export is no longer a big deal. A foreign trade company does not have an export volume of [-] to [-] million yuan a year, and it is almost ashamed to say hello to its peers.
Gao Fan's current goal is only a few million dollars.
Some distance away from Maolin Province's booth, guessing that Zhu Nian and the others could no longer see him, Gao Fan took out a vest from his backpack and put it on.
This vest is the secret weapon that Gao Fan prepared before he left for Yangcheng. On the back of the vest, there is a slogan printed in both English and Japanese:
- Ample supply of cheap vitamin E
Zhu Nian did not allow Gao Fan to advertise his own products, so Gao Fan had no choice but to take the lead and advertise himself.
Advertising shirts are nothing new in Western countries.In later generations of China, it would be nothing to see a wretched uncle wearing an advertising shirt for beauty products.
However, nowadays, this kind of publicity is definitely creative.
Gao Fan didn't print Chinese on the advertising shirt because he didn't want to attract the attention of the Chinese people, especially the attention of government officials like Zhu Nian.He writes the advertisement in both English and Japanese. Even if domestic officials see it, they will think it is an advertising shirt of a foreign company and will not associate it with a domestic company.
As for those foreign businessmen who may become customers, they will naturally contact Gao Fan when they see such content.As long as he can get an order, Gao Fan is not afraid of officials finding fault.
Winners are not blamed.
In this day and age, being able to export and earn foreign exchange means being able to do whatever you want.
"Hi, may I ask which company you belong to?"
Sure enough, after ten minutes of shopping around in Gao Fan's homemade advertising shirt, someone spotted him. A foreign businessman with a high nose came up and asked him.
"I'm from Canghua Technology and Trade Company of Maolin Province." Gao Fan replied.
"Chinese company?" The other party seemed a little surprised.
"Yes, we are a Chinese company."
"So, are you a professional manufacturer of vitamin products?"
"Yes."
"What kinds of vitamins can you provide?"
"Our long-term goal is to provide various vitamin products to the global market, but at present, we only have one product, which is vitamin E."
"Oh, so, how many years have you been in the vitamin E production?"
"It hasn't started yet, but..."
Before Gao Fan could say the content behind "but", he saw Gao Nose showing him a polite smile and a meaningful shrug, and then naturally there was no more.
If it wasn't for worrying about the international influence, Gao Nose would have wanted to swear at Gao Fan:
Nifak's, isn't this just an empty-handed white wolf?
Without production experience, this is Gao Fan's flaw.Zhu Nian's caution is not unreasonable. It is difficult for a company that has not yet produced products to reassure customers.
Of course, this is also because China at this time has not yet won the reputation of "the world's factory". In the eyes of foreigners, China can only produce mineral products, agricultural products, handicrafts and a small amount of rough-processed industrial products.Although vitamin E is not a high-tech product, in the subconscious of foreigners, they also feel that Chinese people are not worthy of producing it.
If Gao Fan claims that he has produced vitamin E and has a successful sales experience, the other party may still be interested in chatting with him for a while.Since Gao Fan said that he has not started production yet, what else can the other party tell him?
"Oh, what a hassle."
Gao Fan sighed in his heart, continued to walk forward, and deliberately made some exaggerated movements in front of the passing merchants, in order to attract the attention of others.
Next, several groups of merchants saw the advertisement on Gaofan’s vest and came forward to inquire. After learning that the Canghua Technology and Trade Company represented by Gaofan has not yet started the production of vitamin E, their reactions were the same as before. Wei Gao's nose was exactly the same, and they both left without looking back.
In fact, foreign merchants who come to participate in the Spring Fair all have relatively clear procurement goals.Even if it is not for a specific commodity, at least it is for a certain category, such as agricultural products, handicrafts, etc.
They came forward to ask Gao Fan about vitamin E, just because they saw Gao Fan's advertising shirts, and then remembered that their company also had this kind of business, so they came to ask Gao Fan with the mentality of knowing a little more information.Because they didn't come here to buy vitamins in the first place, after hearing what Gao Fan said, they would not be interested in continuing to chat with Gao Fan.
Gao Fan wandered around the exhibition hall for two hours, his legs were sore, and his heart was getting heavier and heavier.
This hand is not good.
The threshold of the chemical industry is too high, and it is difficult for an unknown company to gain the trust of customers.
There are so many established chemical giants in the world, why would they come to China to find you to buy vitamins?
Could it be that this road really doesn't work?
Gao Fan sat down on a bench in the corner of the exhibition hall for people to rest, and began to sort out the whole thing.He wanted to analyze where he went wrong and what to do next.If the vitamin E project was aborted, how should he explain it to everyone, Liao Derong should deal with it, and Gu Kunquan should be dismissed.
"Hey young man, what are you thinking?"
A voice interrupted Gao Fan's reverie.He looked up and saw a young man with a western face standing in front of him, who seemed to be in his 20s.If we take into account the fact that Westerners generally look anxious, it is possible to say that this person is under 20 years old.
"Hello, did I disturb you?"
Gao Fan replied in English.The other party also spoke English to him, and with some American accents, he must be an American.His answer was not to choke, but a polite expression.
I have nothing to do with the other party, and the other party suddenly asks me, of course I should first review whether I have disturbed the other party's affairs unintentionally.
"No, you didn't bother me. However, I saw you displaying your products in the showroom just now, but it didn't seem to be very successful, so I wanted to ask what's going on."
The foreign guy showed a curious baby expression.
To be honest, Gao Fan himself was not sure whether his plan would be successful.Perhaps I was really as everyone thought, because I was dazzled by the victory of exporting cleaning agents to Japan before, and mistakenly took 1983 as 2023.
It should be noted that in 2023, commodity export is no longer a big deal. A foreign trade company does not have an export volume of [-] to [-] million yuan a year, and it is almost ashamed to say hello to its peers.
Gao Fan's current goal is only a few million dollars.
Some distance away from Maolin Province's booth, guessing that Zhu Nian and the others could no longer see him, Gao Fan took out a vest from his backpack and put it on.
This vest is the secret weapon that Gao Fan prepared before he left for Yangcheng. On the back of the vest, there is a slogan printed in both English and Japanese:
- Ample supply of cheap vitamin E
Zhu Nian did not allow Gao Fan to advertise his own products, so Gao Fan had no choice but to take the lead and advertise himself.
Advertising shirts are nothing new in Western countries.In later generations of China, it would be nothing to see a wretched uncle wearing an advertising shirt for beauty products.
However, nowadays, this kind of publicity is definitely creative.
Gao Fan didn't print Chinese on the advertising shirt because he didn't want to attract the attention of the Chinese people, especially the attention of government officials like Zhu Nian.He writes the advertisement in both English and Japanese. Even if domestic officials see it, they will think it is an advertising shirt of a foreign company and will not associate it with a domestic company.
As for those foreign businessmen who may become customers, they will naturally contact Gao Fan when they see such content.As long as he can get an order, Gao Fan is not afraid of officials finding fault.
Winners are not blamed.
In this day and age, being able to export and earn foreign exchange means being able to do whatever you want.
"Hi, may I ask which company you belong to?"
Sure enough, after ten minutes of shopping around in Gao Fan's homemade advertising shirt, someone spotted him. A foreign businessman with a high nose came up and asked him.
"I'm from Canghua Technology and Trade Company of Maolin Province." Gao Fan replied.
"Chinese company?" The other party seemed a little surprised.
"Yes, we are a Chinese company."
"So, are you a professional manufacturer of vitamin products?"
"Yes."
"What kinds of vitamins can you provide?"
"Our long-term goal is to provide various vitamin products to the global market, but at present, we only have one product, which is vitamin E."
"Oh, so, how many years have you been in the vitamin E production?"
"It hasn't started yet, but..."
Before Gao Fan could say the content behind "but", he saw Gao Nose showing him a polite smile and a meaningful shrug, and then naturally there was no more.
If it wasn't for worrying about the international influence, Gao Nose would have wanted to swear at Gao Fan:
Nifak's, isn't this just an empty-handed white wolf?
Without production experience, this is Gao Fan's flaw.Zhu Nian's caution is not unreasonable. It is difficult for a company that has not yet produced products to reassure customers.
Of course, this is also because China at this time has not yet won the reputation of "the world's factory". In the eyes of foreigners, China can only produce mineral products, agricultural products, handicrafts and a small amount of rough-processed industrial products.Although vitamin E is not a high-tech product, in the subconscious of foreigners, they also feel that Chinese people are not worthy of producing it.
If Gao Fan claims that he has produced vitamin E and has a successful sales experience, the other party may still be interested in chatting with him for a while.Since Gao Fan said that he has not started production yet, what else can the other party tell him?
"Oh, what a hassle."
Gao Fan sighed in his heart, continued to walk forward, and deliberately made some exaggerated movements in front of the passing merchants, in order to attract the attention of others.
Next, several groups of merchants saw the advertisement on Gaofan’s vest and came forward to inquire. After learning that the Canghua Technology and Trade Company represented by Gaofan has not yet started the production of vitamin E, their reactions were the same as before. Wei Gao's nose was exactly the same, and they both left without looking back.
In fact, foreign merchants who come to participate in the Spring Fair all have relatively clear procurement goals.Even if it is not for a specific commodity, at least it is for a certain category, such as agricultural products, handicrafts, etc.
They came forward to ask Gao Fan about vitamin E, just because they saw Gao Fan's advertising shirts, and then remembered that their company also had this kind of business, so they came to ask Gao Fan with the mentality of knowing a little more information.Because they didn't come here to buy vitamins in the first place, after hearing what Gao Fan said, they would not be interested in continuing to chat with Gao Fan.
Gao Fan wandered around the exhibition hall for two hours, his legs were sore, and his heart was getting heavier and heavier.
This hand is not good.
The threshold of the chemical industry is too high, and it is difficult for an unknown company to gain the trust of customers.
There are so many established chemical giants in the world, why would they come to China to find you to buy vitamins?
Could it be that this road really doesn't work?
Gao Fan sat down on a bench in the corner of the exhibition hall for people to rest, and began to sort out the whole thing.He wanted to analyze where he went wrong and what to do next.If the vitamin E project was aborted, how should he explain it to everyone, Liao Derong should deal with it, and Gu Kunquan should be dismissed.
"Hey young man, what are you thinking?"
A voice interrupted Gao Fan's reverie.He looked up and saw a young man with a western face standing in front of him, who seemed to be in his 20s.If we take into account the fact that Westerners generally look anxious, it is possible to say that this person is under 20 years old.
"Hello, did I disturb you?"
Gao Fan replied in English.The other party also spoke English to him, and with some American accents, he must be an American.His answer was not to choke, but a polite expression.
I have nothing to do with the other party, and the other party suddenly asks me, of course I should first review whether I have disturbed the other party's affairs unintentionally.
"No, you didn't bother me. However, I saw you displaying your products in the showroom just now, but it didn't seem to be very successful, so I wanted to ask what's going on."
The foreign guy showed a curious baby expression.
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