Media Tycoon since 1999

Chapter 17 The Boss Likes It All

Ren Jing did not expect that Gao Yang was a reporter who jumped from the Jinyang Metropolis Daily in the province to work for CPI. He had just been on the job for two weeks and had no contact with IT media before.

Moreover, Gao Yang came from a liberal arts background and did not understand IT products and technologies.

When CPI recruits journalists, as a rule, it still prefers people with a little technical background, at least some understanding of the IT industry.

Wu Bo smiled and said, "Mr. Ren, it's like this, Gao Yang was recruited by me from Jinyang Metropolis Daily.

Gao Yang is the best reporter of Jinyang Metropolis Daily. He has a good writing style and good news savvy. He also has another characteristic, that is, he has a strong learning ability.

Generally speaking, during the short two weeks since Gao Yang went to work in the capital, he devoted himself to his work and quickly adapted to the working style of IT media.

In addition, COMPAQ has confirmed to attend this year's CPI channel forum, and the guest speaker of COMPAQ was also invited by Gao Yang during the interview, and the client recognized him very much. "

Ren Jing said: "Mr. Wu, you have recruited a talent for CPI. I think the column [Channel Academy] is very creative, and the manuscript written by Gao Yang is also very good."

Wu Bodao: "This column was planned by Gao Yang. He wrote a planning plan. I thought it was very good, so I asked him to try it. The first issue of the manuscript came out, and it was really good. This kind of manuscript has been written, and the national edition is currently Maybe even Wan Hong can’t keep up with Gao Yang, and other reporters can’t do it.”

Ren Jing asked again: "Mr. Wu, you said that Gao Yang worked as a civil servant for three years, and then worked for Jinyang Metropolis Daily for two years. He joined CPI only half a month ago. How could he be so familiar with IT product channels?"

Wu Bo laughed and said, "Actually, I was also quite surprised. Gao Yang said that he has friends who are in the computer business in Jinyang, and they communicated a lot before."

Ren Jing understood: "It turns out that such a reporter is really rare."

After communicating with Wu Bo, Ren Jing thought for a while, opened QQ again, and reported to the big boss Feng Jinsong: "Mr. Feng, a new column called [Channel Academy] has been opened in the national edition. The idea is quite good, and the reporter's manuscript is also well written. good."

Feng Jinsong replied: "I am also watching this [Channel Academy], the idea is very good, and the reporter who wrote the manuscript is also good, is it new?"

Ren Jing replied: "I asked Mr. Wu just now. This column was planned by Gao Yang. Gao Yang was recruited by Mr. Wu from Jinyang Metropolis Daily. He has only been working at CPI for two weeks. Gao Yang's situation, how about me Report to you face to face?"

Feng Jinsong replied: "OK."

Ren Jing went to Feng Jinsong's office with a smile, and reported Gao Yang's personal resume that she had inquired about from Wu Bo, her work performance since joining the CPI reporter, and Wu Bo's evaluation of Gao Yang.

Feng Jinsong nodded: "This kind of reporter is really good, with ability, attitude and sense of responsibility, which is exactly what the national edition needs.

The National Edition has lost some good reporters in the past few years, and the newspapers are now full of garbage manuscripts. It is too easy for reporters to do this.

The current newspaper business is doing well, which conceals the fact that the content production is shoddy. Since Wu Bo took over the national edition, this phenomenon has not been significantly improved.

You tell Feng Maonan that reporters like Gao Yang should consider focusing on training them.

In addition, tell Wu Bo that the [Channel Academy] column should be done well and stick to it.

We should also take this as an opportunity to encourage journalists to collect and write more original manuscripts.

The cover manuscript of this issue of the national edition is purely an excerpt of the IT company’s promotional materials, and it’s just a slap in the face. It can’t be seen that this reporter has in-depth interviews and his own insights. It’s better to use [Channel Academy] as the cover topic..."

Ren Jing could tell that the boss was a little dissatisfied with Wu Bo, and she couldn't answer the conversation.

Before founding CPI, Feng Jinsong was also a reporter and worked for a major newspaper for more than ten years.

In the past two years, the IT media market has been very hot, and the advertisements of IT companies are overwhelming, but Feng Jinsong is not satisfied with the quality of the newspaper content.

CPI is a commercial media, and the quality of manuscripts is much lower than that of mass media. It is indeed easy to make money now, but when the market suddenly turns around, the influence of this newspaper will be revealed.

Wu Bo also has nearly ten years of experience in the mass media industry. After taking over the national edition of CPI, Feng Jinsong hopes that Wu Bo can make the content of this newspaper, and can't just rely on a large number of public relations manuscripts to fill the page.

It's just that Wu Bo is also very helpless. The level of the reporter team is uneven, and there are too few excellent and willing reporters. Even after the Spring Festival every year, a group of reporters will quit.

There are hundreds of large and small IT media in Beijing, and journalists with some experience can easily find a job. The basic salary offered by CPI to journalists can only be regarded as a mid-level salary in the industry, which is not attractive enough.

Ren Jing is also aware of these situations, and each has its own difficulties.

Back in the office, Ren Jing immediately contacted Feng Maonan, the vice president of CPI's Beijing branch, and Wu Bo, to convey the opinions of the big boss.

CPI is a family business, and Feng Maonan is the younger brother of the boss Feng Jinsong.

Just now, Feng Maonan was also flipping through the national edition newspapers in the office.

Seeing [Channel Academy] written by Gao Yangcai, Feng Maonan also felt that it was very good, creative and fresh.

Especially the form of dialogue around the theme made Feng Maonan feel quite vivid.

In addition, Gao Yang's manuscripts are written in a sophisticated manner, which makes Feng Maonan feel that he is obviously better than other reporters.

Feng Maonan only had these impressions. He was a middle school Chinese teacher and didn't know much about IT, let alone IT channels.

When Ren Jing relayed the big boss' comments on this new column and Gao Yang, Feng Maonan was a little surprised.

He never expected that the big boss would have such a high opinion of Gao Yang.

Similarly, Wu Bo was also a little surprised.

Especially when Ren Jing conveyed the opinion of the big boss, saying that [Channel Academy] was more suitable for the cover topic of this issue, Wu Bo just realized that he had underestimated the weight of Gao Yang's manuscript.

Wu Bo doesn't know much about the IT industry. It has been less than a year since he took over the national edition, and he is still adapting.

It's normal for Feng Maonan and Wu Bo not to realize the value of the [Channel Academy] column.

In fact, this column was also planned by Gao Yang in his previous life, and it was borrowed from the "Dialogue" column of CCTV Finance and Economics.

However, the previous life was a year later, and now, CCTV's "Dialogue" column has not yet been born.

After communicating with Ren Jing on QQ, Wu Bo was also very happy and called Gao Yang to go with him to the small conference room.

After lighting a cigarette, Wu Bo smiled and said, "Gao Yang, the [Channel Academy] you planned has a good response, and the boss has also noticed it, and has a good evaluation of you. The boss instructed that this column should be continued and done well."

Gao Yang said: "Teacher Wu, I have no problem here. It should be possible to arrange an interview every week, and organize two editions of column manuscripts around a product or an industry topic."

Wu Bo nodded: "Well, I'll go and communicate with Mr. Nan. [Channel College]'s manuscript fee standard will be implemented according to the cover report."

Gao Yang was overjoyed when he heard the words: "Thank you, Teacher Wu."

Writing an issue of [Channel Academy], the manuscript fee can earn 500 yuan. For this manuscript, COMPAQ also paid 800 yuan for transportation, so one manuscript can earn 1300 yuan.

Very cool.

(End of this chapter)