Media Tycoon since 1999

Chapter 196 Farewell Speech
On Sunday, December 12, a fresh snow stopped around noon.

In the afternoon, after taking a lunch break, Gao Yang walked around the community with Gu Yawen on his arm.

Wu Ruohan and Wu Xiaoyue were playing with making snowmen in the garden of the villa.

Gu Yawen said: "Next Tuesday, you will hold the annual general forum. After that, your work will be easy, right?"

Gao Yang said: "Yes, there is no major matter for me to worry about. For the client associations of several projects a few years ago, You Fangjian managed them by themselves. I just need to show my face."

Gu Yawen asked again: "When do you plan to resign from your boss?"

Gao Yang said: "This year's Spring Festival is relatively early. It is estimated that the group board of directors will be held in mid-January. At that time, I will raise it with the boss."

Gu Yawen said: "Why not wait until after the Spring Festival?"

Gao Yang said with a smile: "No need, my resignation may make everyone feel very sudden, I must give the boss some time, and arrange troops in time."

Gu Yawen smiled: "What if your boss gets angry and pays you less year-end bonus?"

Gao Yang also smiled: "It doesn't matter, our family is not short of that little money. In fact, Boss Feng is still very good. I once misunderstood him. He is not a stingy person. The boss has the position of the boss. The perspective of looking at problems is different from that of employees.”

Gu Yawen said: "You took three projects this year and achieved better performance than last year. How much dividend will your boss give you?"

Gao Yang said: "I don't know, maybe it's less than 100 million, I'm the vice president for the first year, and it is estimated that the dividend of the vice president comes from the group option dividend.

The boss will set a dividend ratio every year based on the operating profit. Last year, the dividend was 70%, and this year it may be higher.

My group option is 100 million, even with a 100% dividend factor, it is only 100 million..."

Gu Yawen smiled and said: "So, Fang Jian's dividend this year may be more than yours."

Gao Yang said with a smile: "This is normal. Boss Feng's design of the distribution system that favors the front-line management is actually a good way, so that the front-line employees can be effectively motivated to create performance..."

On December 12, the annual general forum opened at the New Century Hotel.

This year's general forum, in order to save the cost of organizing the conference, the national version and the SMB forum were combined into one forum.

Agents, SME users and IT company guests were invited to participate in the event, and the scale reached nearly 300 people.

The activity time is also advanced to 8:5 in the morning and ends at [-]:[-] in the afternoon, and there is only one hour for lunch at noon.

To be able to do so is also a total of 11 guest speakers, 7 of whom are talking about the two topics of IT channels and small and medium-sized enterprises together.

CPI has also canceled the CPI Research speech session. The Research project does not need to be promoted through this general forum. It just made a 2002 market research briefing and put it in the conference materials bag.

The guest dialogue session was also merged together, co-hosted by Zhang Yue and Song Liangqiu.

This year, Boss Feng did not attend. The opening speech of the CEO and the speech of a deputy director of the Ministry of Information Industry were very short.

On behalf of the two projects, Gao Yang arranged for a 10-minute speech. He only made a simple PPT and decided to act on the spot.

After Gao Yang briefly reviewed the grand occasion of the six regional forums this year and expressed his gratitude, the conversation changed and he began to play freely:

"For two consecutive years, we have cooperated happily with IT companies, first-line distributors and regional agents through regional touring forums, and all parties, including CPI itself, have obtained satisfactory returns.

This is where the value of CPI's unique national regional framework model lies.

More than 20 years ago, when Huaxia was engaged in reform and opening up, in the early stage, overseas marketing academics had a view that Huaxia had a market population of one billion, with huge potential. Even if it was selling shirts, one piece per person, there was still a massive demand for more than one billion pieces of clothes. .

I learned later that the Huaxia market is very special, and the regional differences in the market are very large.

From the perspective of the circulation of IT products, the model of distributors plus terminal stores in the US market will not work in China.

Therefore, there will be a multi-level agency channel system and tens of thousands of IT merchants in the Huaxia IT market.

The world's major multinational IT companies entered the Chinese market very early and vigorously promoted localized management.

In fact, what we have seen is that multinational IT companies have insufficient understanding of the characteristics of regional market differences in China. In the early stage, they designed and built a multi-level agency system based on the main model of general agency plus industry market.

In the past two years, some obvious changes have taken place in China's IT market demand.

One is that the demands of family and individual users are growing rapidly, and the other is that the demands of small and medium-sized enterprises are growing rapidly.

Third, IT channels are also evolving, such as the emergence of channels such as chain 3C stores.

However, our point of view is that IT channel providers will still be the mainstream in the future, because users of IT products need more meticulous and in-place services, and the services of IT merchants will have more advantages.

CPI took advantage of its own resource structure to capture these market demand trends, and then used the form of regional forums to build a communication bridge for IT companies, channel agents and users.

Therefore, the forum activities we have held for two consecutive years have been very successful, because we all need to deeply cultivate IT channels, develop the SME market, and realize a win-win cooperation model for all parties.

I am very grateful to all partners for their trust in CPI and their recognition of the value of CPI as a media platform. I hope that we can still work closely together next year to deepen this cooperation model..."

Unbeknownst to everyone, today, Gao Yang is giving his farewell speech by taking advantage of his speech at the annual general forum.

He is quitting the IT media circle.

On December 12, the special issue of the annual general forum was published, setting a new record.

The special issue of the National Forum, with an income of 338 million. SMB Forum Special Issue, with an income of 156 million.

A total forum, the combined income of the two projects is nearly 500 million, which is really amazing.

Of course, this is also inseparable from the efforts of colleagues in the advertising department and editorial department during this period.

Gao Yang did not directly participate in the promotion of the PR page this year. The original customer relationship was transferred to the reporter, and he also assisted everyone in making orders.

Even Mr. Lu of the 40 million company, for the sake of Gao Yang's face, arranged to put 10 advertisements in the two newspapers in this issue, including 30 hard advertisements and [-] public relations soft articles. Gao Yang transferred them to the advertising department and editorial department colleagues .

Of course, Gu Yawen's Yuanda PR company also earned an additional 30 yuan.

That morning, at the CPI headquarters, Boss Feng called another high-level meeting.

Everyone is happy, the overall situation of 2002 has been decided.

It is expected that the sales of the National Edition will exceed 5000 million this year, that of SMBs will reach about 1600 million, and that of CPI Research is expected to be close to 600 million.

Extremely terrifying performance...

(End of this chapter)