Media Tycoon since 1999

Chapter 20
On the morning of Tuesday, November 11th, Gao Yanggang finished the pre-editing meeting in the office when he suddenly received a call from the 16 million computer public relations company Liandong Media.

The media specialist is Chen Xiaoyu, who is in charge of contacting the national edition of CPI.

Chen Xiaoyu said that he wanted to visit Gao Yang for something.

At 11 o'clock in the morning, Chen Xiaoyu came, accompanied by a man who looked less than 30 years old.

Chen Xiaoyu introduced that this person is the account manager of Link Media.

In the CPI reception room, Gao Yang exchanged business cards with the guest. The man's name is Lu Yonggang.

Chen Xiaoyu put the paper bag in his hand on the table, and said with a smile: "Gao Yang, this is the tea given to you by Mr. Lu from [-] million. Mr. Lu said that your manuscript is very well written. After the last interview, he I have something to do and I can't treat you to dinner, so let us bring two boxes of tea as a token of my gratitude."

Gao Yang chuckled: "Then I won't be polite, please thank Mr. Lu for me."

Lu Yonggang suddenly said: "Gao Yang, our company would like to ask you to help write a few manuscripts, do you have time?"

Gao Yang smiled slightly: "What manuscript?"

Lu Yonggang said: "That's how it is. Last week you interviewed [-] million and talked with Mr. Lu and the others. The feedback we got was that Mr. Lu agreed.

Mr. Lu thinks that your summary of the city and county-level market and the sinking of channels in this report is very good, and it has also inspired him.

Our company discussed this topic for a while, and we feel that we can dig deeper and plan a group of promotional topics, which will be placed on IT media and some mass media.

We have made a planning plan, which has been passed by [-] million, but our company's writing level is average, so I would like to ask you to help.

In addition to [-] million, UMF also has several IT clients. If you have time, we can cooperate for a long time. "

Gao Yang asked with a smile: "I can spare time, but I don't know exactly what kind of cooperation it is?"

Lu Yonggang said: "The current market price is 300 yuan per thousand characters. After the manuscript is written, the client will confirm it and it will be considered approved."

Gao Yang smiled and said, "Manager Lu, as far as I know, journalists help PR companies write articles, and the price should be more than [-] words per thousand words."

Lu Yonggang didn't change his face, and smiled slightly: "Three hundred words per thousand words is a general in-depth manuscript. Your article, 500 million people agree with it very much. We decided after research that it can be executed at [-] yuan per thousand words."

Gao Yang thought for a while, nodded and said, "Okay, no problem."

Gao Yang knows that in this day and age, public relations companies earn only a difference in the media promotion of IT companies as agents. Clients' promotional manuscripts posted in the media must be reimbursed according to the number of words or page size.

For example, the asking price of the first-line mass media is very high. A public relations company may charge 8 yuan, 10 yuan or even 15 yuan per word for a manuscript, and the cost of a 2000-word manuscript is about 1.6 to 3 yuan.

However, when a public relations company reimburses a customer, it may start at 3 yuan, and there is no problem at a maximum of [-] to [-] yuan. Anyway, the gross profit is doubled.

IT media is much cheaper. For ordinary media, if a 2000-word feature article is published, the cost of the PR company may be as low as 5000 or even 3000 yuan.

But the public relations company will not do this. They directly ask the reporter for help. After the manuscript is published, the reporter will be paid three to five hundred or one thousand yuan, and the client will be reimbursed eighty-one million or even higher.

Of course, professional media like CPI ranks high in the industry, and some journalists are very demanding. A page of about 3000 words can cost 8000 or even 1 yuan from a PR company.Then the company reimburses the account from the customer, at least 2 yuan starts.

Plan a topic that the client agrees with, and then find a writer to write the article. The public relations company will pay 500 yuan per thousand words. This article may be published on several media. From the client, the public relations company can reimburse tens of thousands of yuan. Even 10,000+.

Therefore, the cost of writing articles by hand accounts for a very small proportion of the total cost of the public relations company.

However, Gao Yang was satisfied with the reward of 500 yuan per thousand words. It would not take much time to write a manuscript of two to three thousand words, as long as the materials were sufficient.

Lu Yonggang handed to Gao Yang the topic selection and implementation plan planned by Linkage Media.

Gao Yang frowned slightly: "Manager Lu, this group of topic selection plans, implemented according to the theme, feels a bit empty and difficult to write."

Lu Yonggang said, "Do you have any suggestions?"

Gao Yang thought about it: "For the [-] million company, I just had an exchange with Mr. Lu last week, and other materials are enough. It's just the agent, which must be interviewed.

I suggest that [-] recommend the markets in cities and counties around the capital that have done well, and interview two or three agents face to face.In other regions, you can recommend two or three representative companies, and a telephone interview will do. "

Lu Yonggang said: "Gao Yang, your idea is very good, then let's adjust the plan, when can you come out according to the schedule?"

Gao Yang said: "It's the weekend. If it's around the capital, you can leave on Friday night or Saturday morning."

Lu Yonggang thought for a while: "On weekends, it's okay, but when will you be able to publish the manuscript?"

Gao Yang said: "As long as the interview is in place, I will work overtime on weekends, and the manuscript will definitely be produced."

Lu Yonggang was surprised: "We planned this group of selected topics, 4 manuscripts, which may total 8000 or even 1 words. You still have to interview on weekends, and the manuscripts can still be released?"

Gao Yang said with a smile: "I said if I can get out, I will definitely be able to get out."

Lu Yonggang patted his thigh: "Okay, then we will make an agreement, and we will have a pleasant cooperation."

At noon, Lu Yonggang and Chen Xiaoyu invited Gao Yang to dinner on behalf of Linked Media.

During the chat, Lu Yonggang said: "We have cooperated with several major newspaper reporters before, Gao Yang, you are the first reporter who asked for an on-site interview."

Gao Yang said with a smile: "I'm a person who doesn't want to be perfunctory in my work. If there is no interview manuscript, no matter how I write it, it will be empty."

Lu Yonggang said with a smile: "Your professionalism is admirable. I hope we can cooperate for a long time in the future."

After seeing off Lu Yonggang and Chen Xiaoyu, Gao Yang returned to the office, opened a bag of tea and brewed it.

The two boxes of tea are Tieguanyin. Based on the taste, Gao Yang knew that the two boxes of tea might only be worth 2000 or even [-] yuan.

What a good guy.

Gao Yang also understood that the manuscript he wrote had to be approved by Mr. Lu who was [-] million, otherwise how could others give tea, which is still such a good tea.

More importantly, with a manuscript from [Channel Academy], it also opened a channel to write in-depth manuscripts for PR companies.

Working overtime for two days on weekends can earn four to five thousand royalties, so why not do it.

At 4 o'clock in the afternoon, Gao Yang went out for a press conference, and when he returned to the office, it was less than [-] o'clock. He spent half an hour rushing out this small manuscript, and then prepared the interview outline for this week's [Channel Academy].

The interviewee of this issue is Shenma Company, a first-line IT distributor in China, and many of its product lines are the national general representatives of major IT brands.

Shenma Company's daily contact with the media is not the PR company, but the marketing department. Gao Yang directly contacted a media manager of the marketing department. This person is named Wen Liang, and this time it was the boss of the PC server department who helped Gao Yang contact.

In the previous life, Gao Yang and Wen Liang were quite acquainted.

At 5:[-] p.m., Gao Yang rushed out the interview outline, sent it to Wen Liang, and made an appointment for an interview on Wednesday morning.

Just as he stood up and stretched, someone patted his shoulder. When he turned his head, it was Zhou Wenbin who had just returned.

Zhou Wenbin smiled and said, "Find a place to eat and tell you something..."

(End of this chapter)