Media Tycoon since 1999

Chapter 269 Fight for the right to speak in the industry!

The fact that the so room organized a navy to attack 51.com ended up being a big joke in the circle, and it passed quickly.

On Monday, April 4th, in the morning, Gao Yang held a short meeting with Jin Yang, Fang Jian and other 26 city senior officials.

Gao Yang said: "Everyone, facing the sudden attack of the sorrel room this time, we responded with a move, and quickly won the victory, and the opponent also made a mess.

However, this incident also shows that the young 51 Tongcheng still lacks the right to speak in the circle, so it is first ignored and then despised.

In the real estate industry, so houses still have a considerable voice and authority image, we can't underestimate our opponents just because of their low-level mistakes this time.

The foundation of so house's voice in the industry lies in its real estate research institute, backed by the association, which compiles some industry indexes every year, and is often used in media reports.

Now it seems that 51.com must prepare in advance to set up its own research institute.

Originally, we planned to set up a research institute next year, and then regularly release some industry indexes and related analysis reports.

Now, to start the establishment immediately, set up a research department, and strive to release the first industry index and related analysis reports by the end of July or August.

Of course, what we need to do at this stage is mainly related to the real estate index in Beijing, especially in terms of rental housing. "

Jin Yang said: "This research department should indeed be established, but it is a purely cost department. How many personnel does this department need to budget?"

Gao Yang said: "First consider the positions of seven or eight, at most ten people. We still have certain advantages in setting up this research department.

First of all, Yueju Company has long-term management of more than 2500 houses. Now Zhang Miao has opened 10 stores in the city, and there are 60 to [-] front-line salesmen.

In addition to the renting customers developed by Yueju Company, it currently has relevant information on about 3500 houses.

In addition, in terms of real estate sales, Yueju Company also has hundreds of customers, distributed in various areas of the city.

On 51 City, Chen Sen leads the marketing and business departments, and there are nearly 30 front-line employees, and there is not much information.

In this research department, set up a manager in charge, and then be responsible to Chen Sen at work.

Most of the market information that the research department needs to master needs to be coordinated by Chen Sen. First, the salesperson of 51.com must also provide relevant information and data during the investigation. Second, Chen Sen will go to Zhang Miao for coordination. Some survey data.

We first set up the research department to make our voice heard.

Director of the research department, let me think of a way to solve it as soon as possible. "

Fang Jian asked with a smile: "Gao Yang, you don't want Zheng Weiqiang to jump right now, do you?"

Gao Yang shook his head: "It's impossible for Wei Qiang to come here now, and it will be after the Spring Festival soon. I asked his predecessor, Long Ping, and it seems that Long Ping has gone to a research company in Zhongji."

Fang Jiandao: "Long Ping's ability cannot catch up with Zheng Weiqiang."

Gao Yang said: "Long Ping has done research for six or seven years, and he still has a lot of business experience. If he is willing, he can come here first, and then join hands with Wei Qiang next year as a partner.

This research department must be a cost department at present. In the next step, 51.com will start to expand to the whole country, and then it can be registered as a research company.

In fact, you can consider registering a research company next year.

Next year, 51.com may consider expanding to first-tier cities such as Shanghai, Guangdong, and Special Economic Zones.

At the same time, Yueju Company can also start to go out of the capital and expand in these key cities.

The research company has two major business directions, one is real estate, and the other is the solar energy industry.

There is no research company in the solar energy industry, and there are opportunities to receive customer research orders.

Therefore, this research company can completely use the two main entities of Sunshine Company and 51.com to invest, and its business is mainly divided into these two directions.

It is not very difficult for a research company to do a good job and make tens of millions of revenue a year.

Now, let’s operate as a research department within 51.com to conduct preliminary project incubation..."

Gao Yang's suggestion has been approved by everyone, and the idea of ​​doing a research company is indeed very good.

What Gao Yang imagined was that from 2006 to 2007, not only would the A-share market usher in a super bull market, but the real estate market would also rise in the same period, and many people would be dumbfounded.

For example, in Beijing, the average price of housing prices in 2007 will soar to about 1.4 yuan, and the housing prices will double in that year, which almost no one expected.

At that time, this research company will become a blockbuster in the real estate industry.

In the future, the research company's business will not only reach a scale of tens of millions of revenue, but it is hopeful that it can reach tens of millions or even hundreds of millions.

The potential scale of the Huaxia real estate market is too large.

Today's meeting ended within half an hour, and then Gao Yang called Long Ping, the former general manager of CPI Research.

After receiving Gao Yang's call, and after exchanging a few pleasantries, Long Ping was pleasantly surprised when he heard Gao Yang's appointment for dinner, "President Gao, I've wanted to invite you to dinner for a long time, just because I was afraid that you would lose face."

Gao Yang said with a smile: "We are all old colleagues, it doesn't matter whoever invites you to dinner, we should keep in touch with each other often."

In the evening, Gao Yang took Gu Yawen, called his little assistant Shao Hanyun, and Fang Jian, and asked Long Ping to eat hot pot in the sea.

Long Ping is also from Shuchuan, and his hometown is in the suburbs of Shudu. He is 33 years old and has already settled down in the capital.

Sit down for a drink, and after inquiring, Long Ping is now working as a department supervisor in Zhongji Research Company, with a monthly income of nearly 5. His wife works in a public relations company, with a monthly income of [-] to [-]. The child is more than [-] years old, and I feel unsatisfactory. Life is stressful.

Gao Yang asked with a smile: "Long Ping, are you interested in working in our company?"

Long Ping was a little surprised: "Mr. Gao, do you want to be a research company?"

After Fang Jian briefly introduced Gao Yang's idea to Long Ping, Long Ping slapped the table and said, "I'll be happy to follow you guys."

Gao Yang said: "Long Ping, in the initial stage of this research department, your income level may not be as good as it is now, and of course the benefits will be better than that of Zhongji.

If your spouse wants to, you can come to Yuanda Company. The business of Yuanda Company has developed rapidly this year. After your spouse comes over, her income will be higher than her current income.

Next year, when the research company is officially registered, Zheng Weiqiang may also come over. At that time, the two of you will work together and each will focus on a business, and your income will also increase.

In the long run, my goal is to become a relatively leading research company, and the business scale should quickly break through 1000 million, and then develop step by step..."

Long Ping smiled and said: "Mr. Gao, Mr. Fang, don't worry, I am a person who used to be a bit lazy during the CPI period, but later got caught up in the scheme and wanted to work hard, but the state-run system is relatively rigid and has raised some idlers.

When I get to 51.com, I will definitely work hard. At the same time, I can bring two or three brothers who are capable and willing to work hard.

Both of you are super capable people, I can rest assured that at my age, if I don't work hard, I really have no chance. "

Gao Yang smiled and said: "Long Ping, you have a lot of experience in the industry. Since you want to fight, we will definitely give you the opportunity to fight. Like the solar industry, after you come here, you will understand that there are many opportunities. Yuanda The company opened up this industry this year, and signed a 3000 million public relations and advertising agency contract at once."

Fang Jiandao: "In the solar energy industry, if we try our best to explore it, we are researching this area. Because the whole industry is still blank, it is actually not difficult to make a business of 600 million yuan a year. Long Ping, when can you come over here? "

Long Ping said: "I can do it at any time, after May Day, I guarantee it will be in place."

Gao Yang nodded and smiled: "Okay, then start working immediately after May Day. In May, you will have to recruit suitable people, and after that, you will start to do real estate research first."

Long Ping asked: "Can I bring one or two more people over here?"

Gao Yang said with a smile: "As long as you are willing to do something, there is no problem."

Long Ping smiled and said: "Okay, then I will try to bring four to five people here, all of whom are familiar with each other. Tomorrow, I will start communication and arrange..."

(End of this chapter)