Media Tycoon since 1999

Chapter 35 Two Projects (please ask for a ticket)
Gao Yang took out the cigarette case, Chen Sen took one with a smile, and threw another one to Xiao Jin and Yang Yong.

Xiao Jin doesn't smoke, he holds it in his hands and plays with it.

Yang Yong picked up the cigarette, put it on his nose to sniff, grabbed the lighter, and lit it directly.

Gao Yang lit a cigarette and said seriously:
"In the past few days, I have thought about two projects, and I feel that I can try them both.

The first project is the supermarket..."

"Supermarket?" Chen Sen interjected, "Jinyang now only has one foreign-funded supermarket, Parkson, which opened in the second half of 98."

Xiao Jin said: "Old Chen, why don't you listen to Gao Yang first."

Chen Sen smiled and said, "Okay, okay, listen to him."

Gao Yang continued:
"Let me first talk about what I observed in the capital.

There is a large foreign-funded supermarket in Beijing called Carrefour, which is very large, with an estimated operating area of ​​more than 5000 square meters.

This supermarket is a chain brand in France, and its business is very hot.

Some white-collar workers in Beijing are used to visiting Carrefour on weekends to buy a lot of daily necessities.

The capital city is not like our Shuchuan. The streets are full of various canteens. To buy a pack of cigarettes in the capital city, sometimes you have to walk half a street.

Carrefour has opened in Beijing for five or six years, and it is a pure supermarket model.

In addition, there is an American supermarket chain called Wal-Mart, which is the largest supermarket brand in the world, but it has not yet entered the Beijing market. Five or six years ago, Wal-Mart entered the special zone market and opened a shopping plaza. The supermarket is Member store model.

There is a Taiwanese-funded supermarket brand that has been well-received and entered the mainland market a few years ago.

There is also a supermarket with a warehouse model, such as Metro in Germany, which also came in a few years ago.

At present, domestic supermarkets are mainly foreign-funded, and there are mainly two models.

One is Parkson, which actually opens a shopping mall with a supermarket attached. Wal-Mart's stores in the special zone are also in this mode.

The other is the pure supermarket model like Carrefour and Trust-Mart.

To put it bluntly, a supermarket is a self-selected shopping model. The supermarket displays products according to various categories. Consumers choose the products themselves, check out and leave.

A supermarket is not like a shopping mall. It needs to place a lot of counters, and behind the counters, there are a bunch of salespersons standing.

Supermarkets don’t need so many employees, and the labor cost has been saved a lot…”

Xiao Jin asked with a smile: "Gao Yang, what you're talking about is all big business done by foreign-funded enterprises. What does it have to do with us? Even if we understand it, we can't afford to invest the money."

Gao Yang said: "What I just said is a new daily-use retail business model, which is a major trend.

In a few years, the streets may be full of supermarkets, large and small. Small cities like Jinyang and even counties like Anhe will be no exception.

The advantage of supermarkets is that they can purchase in bulk with low purchase cost, and then rely on consumption flow to make small profits but quick turnover.

The project I want to talk about is a small supermarket, which can also be called a community supermarket.

For example, the operating area is 200 square meters, or even 150 square meters.Compared to big supermarkets, it is small in scale, but several times larger than various small stores.

A community supermarket should be located near a residential area with a lot of traffic. It mainly deals in various daily necessities, such as non-staple foods such as tobacco and alcohol, condiments such as oil, salt, sauce and vinegar, and various small department stores.

For this kind of goods, the comprehensive gross profit of sales is 20% to 30%.

Let's take a small supermarket of 200 square meters as an example. Do you know what the rent is for the shops on Jinyang Street? "

Chen Sen thought about it: "I wrote a manuscript some time ago, but I have some understanding. The monthly rent of the shops in the pedestrian street is around 60 yuan per square meter.

The main road near the park, depending on the location, is about 40 yuan, and some shops are still under 30 yuan.

Ordinary street, about 15 yuan a flat, low, maybe 10 yuan or even lower. "

Gao Yang nodded:
"Let's calculate based on the average street rent of 15 yuan per square meter. For a 200-square-meter store, the monthly rent is 3000 yuan, plus water and electricity bills, which is estimated to be around 3200 yuan.

In a store of 200 square meters, counting 5 workers, the per capita salary is 500 yuan, which is already relatively high, which is 2500 yuan.

The monthly operating cost is about 6000 yuan.

It is normal for a small supermarket of 200 square meters to have a daily turnover of 1000 yuan, and the estimate is too low.

A monthly turnover of 3 yuan is calculated on the basis of a 25% gross profit, and the monthly gross profit is 7500 yuan. This business is not losing money.

The store is calculated on the basis of paying rent every quarter, plus a one-month deposit, which is 1.2 yuan.

It is planned to invest another 2 yuan in equipment such as decoration and shelves.

Then there is the first batch of purchases, calculated at 4, which is actually quite a lot.

In other words, with an investment of less than 8 yuan, such a small supermarket can be opened.

If the average daily turnover can reach 2000 yuan, 6 yuan a month, and a gross profit of 1.5 yuan, the investment will be recovered within one year..."

Yang Yong smiled wryly and said, "Don't talk about investing 1 to [-] yuan, even [-] yuan, I can't get it out."

Gao Yang said with a smile: "Old Yong, as long as you can bear hardships, dare to think and do it, I can invest [-] in."

Xiao Jin and Wang Yun looked at each other, Xiao Jin said: "I think Gao Yang's idea is very good, Lao Yong, if you are willing to do it, I will find a way to find [-] to invest in it."

Chen Sen also said with a smile: "If you dare to vote, I will go for [-]. I have no money, so I can only ask my mother for a loan."

Yang Yong clasped his fists and said, "Thank you brothers for your support, mom, what do you think?"

Zhang Xiuqiong said with a smile: "I think this business is doing well. There are classmates who support you so much. Even if we borrow money everywhere, we have to find a way to get the money together."

Yang Yong patted the table and said excitedly: "Okay, it's done, I'll find 8 too, and the four of us can make up [-]."

Gao Yang said with a smile: "Old Yong, don't get excited, it's just a simple idea right now, I really want to make a project, and there is still a lot of preparatory work.

Without careful preparation, the money might be thrown into the water.

First of all, there are a lot of things to learn, and it takes a lot of time to inspect the market, choose a location, and find a purchase channel.

I suggest that for this store, Lao Yong and Xiaohong should work together, and the three of us will be the shareholders.

On Xiaohong's side, she has to find a way to go to work in Parkson Supermarket for about three months, or even half a year, to learn about product display, operation and management of big supermarkets. In short, try to see and learn as much as possible.

Tobacco and alcohol are very important. Chen Sen has to find a way to obtain a tobacco monopoly license, and Chen Sen is also responsible for the business license of the supermarket.

In addition, Xiaohong went to work in Parkson Supermarket, so Chen Sen had to find a way to get Xiaohong to go in.

Lao Yong is eloquent and has strong communication skills. These are your strengths. During the preparation of the supermarket, Lao Yong tried to investigate the market in depth, find a group of small commodity agents and wholesalers, and establish supply channels. He must find a way to find Jinyang's largest Wholesalers, talk about the best purchase price.

In short, before the opening of the supermarket, there are many things to learn and prepare for.

So I said, you have to be able to endure hardships.

In addition, Xiao Jin, Chen Sen, and I are the shareholders of this project. How to operate and manage the supermarket, how to make money, how to distribute the profits, these matters need to be discussed together and come up with a charter.

Business is business, brothers have to settle accounts clearly, we can't hurt brotherhood because of these things in the future..."

Xiao Jindao: "Gao Yang is right and thoughtful. 8 yuan is really a lot of investment. How to prepare for this project, how to manage it, one item at a time, we need to seriously discuss and come up with a detailed plan."

Yang Yong patted the table again, raised his glass and said: "Drink, we brothers are of one heart, and the profit will cut the gold. Let's do it!"

After drinking a glass of wine, Chen Sen looked at Gao Yang: "You just said that you have thought about two projects, do you have any other ideas?"

Gao Yang touched his forehead: "There is another project, which is to be a media..."

(End of this chapter)