Media Tycoon since 1999

Chapter 82
On the afternoon of May 5, just after working hours, Chen Youcai came to the office with a livid face, packed his things, and went through the resignation procedures without saying a word.

After that, the office area of ​​the editorial department of the national edition was full of laughter, only Zhao Xiaolong looked embarrassed.

Gao Yang came over and waved his hands, signaling everyone not to be restless.

Everyone giggled and went about whatever they should be busy with.

The next issue of the newspaper, which will be published on May 5, will publish a series of investigation reports on "Towards the third and fourth tier markets". The first issue is the IT market and channel investigation in Shanghai.

There are 16 editions of this group of manuscripts, 15 of which were written by Fang Jian.

Fang Jian had passed several manuscripts to Gao Yang last week, and Gao Yang discussed his revisions, and then communicated with Fang Jian about the next manuscript writing tasks.

On the afternoon of May 5, Gao Yang received an email from Fang Jian, which contained revised and newly written manuscripts.

Gao Yang read it carefully, and found that the quality of the manuscript was already good, and Fang Jian also generally understood the writing ideas of this group of topics.

However, the first issue of this group of selected topics must be a hit. Gao Yang's main task this week is to polish this group of manuscripts for Fang Jian.

On May 5th, Wednesday, Fang Jian finally handed in all the manuscripts for the market survey in Shanghai. Gao Yang spent a day and a night, and finally edited and processed 10 editions of topic-selected manuscripts.

The last edition is a research briefing on the Shanghai IT market and channels provided by CPI Research.

Gao Yang decided to personally edit the first issue of the topic selection, also as a demonstration for subsequent editors.

On Friday morning, Gao Yang began to sit in the phototypesetting area, discussing the design of the cover with Chen Chun, the beauty editor.

In the end, Chen Chun made three design proposals according to Gao Yang's request. Feng Maonan and Wan Hong were both enthusiastic and chose the cover design together with Gao Yang.

In the afternoon, the layout of the 16 editions of topic selection was cleared up, and it was relatively early to get off work at night, and the get off work was over before 10 o'clock.

On Saturday, May 5th, the editorial department of the National Edition once again engaged in team building, and Feng Maonan was invited to participate again.

As usual, Zhao Xiaolong had the cheek to toast, but unfortunately Feng Maonan and Wan Hong didn't pay much attention to him.

The other reporters in the editorial department didn't even look good towards Zhao Xiaolong.

In fact, Zhao Xiaolong has been isolated. If he hadn't had a thick skin, he might have resigned or applied for transfer back to the branch.

Once again, Zhao Xiaolong was drunk again, and he was still at the dinner table, unable to stop him.

Feng Maonan was very upset. Before this guy was live broadcasting, he was sent back. Comrade Zhang Tao, a good man, asked Xu Feng to send it back with him.

Soon, Zhang Tao and Xu Feng came back and went to KTV with everyone to get excited.

Without Zhao Xiaolong, the atmosphere of this group building is much more harmonious.

In the next issue of the newspaper, the super topic planned by Gao Yang finally appeared. Everyone, including Feng Maonan, felt honored.

After all, the newspaper will reap fame and fortune by virtue of this group of selected topics. The 260 million advertising and page income is very likely to be incremental income.

If other advertising revenues do not decline compared to last year, then the operating income of the national edition this year is very likely to be close to or even exceed 2800 million yuan.

The net profit of the project will be at least 600 million, and the year-end dividend of the project may be as high as 180 million.

Feng Maonan even carefully read the content of this group of selected topics yesterday, and took the initiative to find Gao Yang to drink while singing and drinking in KTV.

Feng Maonan smiled and praised: "Fang Jian's manuscript is very well written, Gao Yang, you have recommended a talent for CPI."

Gao Yang said with a smile: "Mr. Nan, Fang Jian's foundation is already good, and he works hard enough. Given time, I don't think it will be a problem for him to be the chief reporter."

"Well, not bad, not bad." Feng Maonan was noncommittal.

Gao Yang knew that this was normal, and it was enough to impress Fang Jian now. After a few reports, it was only natural for Fang Jian to come into Boss Feng's sight.

When the time comes, I will ask Feng Maonan and Wan Hongyi to recommend it, and the matter will be settled naturally.

On Monday, May 5th, the newspaper came out.

After going to work, the first time, everyone took the newspaper and flipped through it.

The American editorial design of the cover is magnificent and has a strong visual impact.

On the inner pages of the newspaper, there are 60 pages for regular news. Today’s newspaper has 68 pages. Then, the advertisements are also powerful. There are 39 pages for the copper plate advertisements. The entire newspaper has exactly 108 pages.

In this issue of the newspaper, the income from advertisements plus page charges exceeded 80.

The reporters in the editorial department, as well as the salesmen in the advertising department, all looked honored.

It was almost 10:[-] in the morning, and Boss Feng from the CPI headquarters had just finished reading the opening draft of this issue of "Towards the third and fourth tier markets".

Then, leave a message on QQ for CEO Yang Limin and Vice President Ren Jing:

"The opening report of this group of selected topics in the national edition is well written, with solid interviews and clear ideas in the manuscript. Overall, the execution is strong.

This kind of topic selection planning that combines newspaper content with business operations, as well as execution capabilities, should learn more from other projects and local editions. "

At this time, the intranet community is already very lively:
"This issue of the national edition of the newspaper is awesome, and you will gain both fame and fortune."

"I have to be convinced, the planning of this topic selection is a master."

"Which planner, come out and pass on your experience."

"Hey, you all don't know yet, the national version of this group of topic planning will take half a year, and I heard that the advertisements are all booked for 260 million."

"Upstairs, what you said is true? That's too awesome..."

At this time, there were more than a dozen mainstream IT media in the capital, and they noticed the newspaper in this issue of CPI. For a while, there were heated discussions.

"This group of topic selection planning by CPI is so strong."

"It's really amazing, and the advertising revenue is also very good."

"Yeah, this topic has a clear idea and a very big pattern."

"Unfortunately, we can't do such a topic at all..."

Public relations companies and advertising companies also feel very good after receiving the sample report of this issue of CPI.

Especially the public relations companies that cooperate with CPI on this group of topics, each account director or account manager also read the newspaper carefully, and then heaved a sigh of relief.

Customers will definitely agree with such a report, which is too rare.

After 11 o'clock in the morning, Gao Yang received a call from Ren Jing:
"Gao Yang, Mr. Feng praised the national edition, saying that you have done a good job in planning and execution. The content and management of the newspaper are both good harvests. We also want to learn from you in various projects and local editions."

Gao Yang said with a smile: "There is still half a year to finish, we will continue to work hard."

Ren Jing said: "The general managers of many local branches have asked me who made the plan. I introduced you, and they all want to ask you to share your experience."

Gao Yang said: "Actually, there is nothing to share. It is not difficult to plan, it is difficult to execute."

Ren Jing smiled and said, "Don't be modest, Gao Yang, is it possible for the local editions to imitate this kind of topic selection and planning?"

Gao Yang thought about it: "I feel that the local version can still be done, the key depends on the courage of the general manager of the branch. The local version does similar topic selection and planning, and the implementation may be more difficult than the national version."

Ren Jing asked curiously, "How?"

Gao Yang explained: "The main customers of the national layout are IT manufacturers and national general agency agents, and they have an urgent need to develop the third and fourth tier markets, which is the key to the success of our topic selection.

The local version is different. The customers of the local version are mainly regional brands, as well as various regional agents, and regional companies of IT manufacturers.

The national edition conducts a survey of the third and fourth tier markets, focusing on provincial capital cities, and each province and city selects a representative prefecture-level city.

To do a local version, you have to plan to do city and county, for example, complete the survey and interview of the province's major, or even all city and county-level markets at one time.

The local editions don't have so many journalist resources, so they can't make a series of topic selections. The most suitable thing is to make a special issue.

Even so, it may be necessary for all branch employees to dispatch, almost all of them to run and write manuscripts.

The quality of the manuscript does not have to be too high, but it must have this form.

Therefore, the implementation is very difficult. It may take several months to complete a city and county in a province, and most of the time you have to work overtime on weekends..."

Ren Jing suddenly understood: "In this way, it is really difficult for the local version to implement, but the idea you suggested is really good. I thank you for the local branch."

Gao Yang said with a smile: "If any local branch really does it, and the employees are tired from running, they might scold me. Don't say that I suggested it."

Ren Jing chuckled: "How could it be, um... I will communicate with the general managers of some qualified branches to see which branch has the courage to do a demonstration."

Gao Yang said: "Yes, if one branch is successful, other branches can also learn and sell now..."

(End of this chapter)