Rebirth starts with small money

Chapter 403 Chen Xiaochu

If meeting Jiong He at Yenching Foreign Studies University was considered a small accident, then Chen Li's befriending him could be regarded as deliberate.

Including Chen Li provoking this teacher He with words, and urging him to take him to see that teacher Huang, which was actually done on purpose by Chen Li.

But if you say that Chen Li is a fan of these two, he is chasing stars. That would not be the case.

When the word "fan" became popular, Chen Li can't remember exactly.

Anyway, at the moment~ fans are actually called groupies in China.

Those who like singers are called fans, and those who like actors are called movie fans.

And Chen Li~ admits that he is not a fan of anyone, nor is he a groupie of fans.

I really want to talk about it~ Chen Li in his previous life liked the Four Heavenly Kings for a while in the 90s, but in fact he just followed his classmates.

Everyone loved it, and Chen Li also listened to their music.

But in fact~ Among the four heavenly kings, Chen Li is more interested in Andy Lau and Jacky Cheung.

And even if it is said that the degree of love is far from the level of fans or groupies.

In fact, in this era, chasing stars~ is still a relatively pure thing.

Everyone chases it because they like it. There are not so many routines and it is not as complicated as the later ones.

People may have a certain amount of attention to a certain singer because of a good song, or they may have a certain amount of affection for a certain actor because of a movie.

In this era ~ the group of people who are truly fans or groupies are basically die-hard fans of a celebrity artist.

But Chen Li basically listens to whose songs are good, and whoever plays good movies and TV shows should watch their film and television works.

If you really think about it, Mr. He at this time in the previous life was not actually a celebrity, he should be considered a celebrity or a famous talker and famous host.

The group of hosts has not been classified as entertainment stars for a long time.

In Chen Li's impression, it wasn't until the emergence of the so-called happy family and the so-called "fan culture" at that time that the host became a star in the entertainment industry.

As for Huang Sanshi, apart from the song "Walking and Singing" in the 90s and several of his TV series, Chen Li's impression of him in his previous life is probably the variety show "Longing for Life" that he and He Jiong produced later. .

That's right~ Unlike many people who started to recognize Huang Sanshi from TV dramas and variety shows later on, Chen Li's generation knew Huang Sanshi almost from his song "Walking and Singing".

But~ At that time, Huang Sanshi was only popular for a while, and then he put his focus on teaching and film and television circles.

To be honest, Chen Li in his previous life didn't even know that Huang Sanshi graduated from the Film Academy, let alone a teacher of the Film Academy.

It was only after Huang Sanshi became popular in variety shows that Chen Li realized that this person was from a major in film and television. Chen Li was quite surprised at the time. He always thought that Huang Sanshi should be an "outdated" singer.

Well~ This actually reflects the opacity of information in the early entertainment industry.

For the fans in the early years, it was almost difficult to understand the background and private life of the stars.

Unlike later ~ even a third-rate star, the media and its fan base can give the artist everything.

This is still the case with the Four Heavenly Kings, let alone Huang Sanshi, who was only popular for a while.

Of course~ this may also have something to do with Chen Li not being a fanboy.

In his previous life at this time, after graduating from high school, he went out to work, and he didn't have the time, energy or even financial resources to pursue stars.

But in this way, it seems a bit contradictory.

Since Chen Li doesn't pursue stars, why does he deliberately go to make friends with He Jiong and Huang Sanshi?

The answer is also very simple, because sooner or later there will be such a day.

As Chen Li's career became bigger and bigger, sooner or later, Chen Li would get involved with the entertainment industry or a certain celebrity.

Because in Chen Li's future plan, although he has no idea of ​​entering the entertainment industry, his career will be "assisted" by the entertainment industry in the future.

In fact, this has to mention a problem, that is the relationship between capital and the entertainment industry.

Many people think that these two circles were originally two circles, but in fact, these two circles have been closely related since ancient times.

Because strictly speaking ~ the entertainment industry has always relied on capital for its survival.

In ancient times~ those actors and actresses were actually supported by the "rich people" at that time.

But in the modern age~ Even though the era has spanned so many years, this...hasn't changed much.

It can be said that the so-called "entertainment circle" has been closely related to the "capital circle" since ancient times.

The talent of an artist is important, but it is often difficult to demonstrate and prove the operational talent without capital.

Especially in the current era when the entertainment industry is not particularly developed, the importance of capital is far beyond the future.

In this day and age, the capital can block an artist if they disagree with each other, and the artist has nowhere to complain.

Unlike later, the entertainment industry was highly developed, and various platforms gave artists more choices.

So here comes the question~ Why is capital involved so deeply with the entertainment industry?
This question~ Actually, there is no need to answer it, because anyone can guess it. Because of the benefits!

Artists themselves can bring sufficient benefits to capital, and some other value manifestations of artists can also bring sufficient benefits to capital.

For example, the "famousness" of an artist!
The reason why most companies are so keen on asking so-called celebrity endorsements is precisely because of the artist's "popularity".

Especially in the next 20 years, celebrity endorsements have played a very important role in the development of domestic enterprises.

Although such a phenomenon is actually somewhat "abnormal", it is indeed an objective fact.

In fact, Chen Li is not very cold about this kind of behavior. He thinks that the quality of products is the foundation of enterprise development!

But reality often doesn't make sense to you.

Sometimes a small business quickly opens up the market after being endorsed by a celebrity and gaining wider popularity.

This~ is reality!

Today is no longer the era when "the aroma of wine is not afraid of deep alleys"!
Especially in the area of ​​consumer goods, the importance of publicity is definitely an important basis for the survival of enterprises.

Sometimes, user groups even use the effect of "propaganda" to judge whether a company's products are "good" or not.

Some products can only be regarded as mediocre in terms of quality, but because of good marketing, they end up selling like crazy.

However, some enterprises~the quality of their products are obviously superior, but because of poor publicity and marketing, they are even on the verge of bankruptcy in the end.

This kind of reality sounds a bit nonsense, but reality is actually such nonsense.

Take the ideal fried chicken under the name of Chen Li as an example, if the ideal fried chicken wants to reach the height expected by Chen Li, then it must have a certain increase in brand value.

Just like KFC and McDonald's in China, these two companies are obviously just ordinary fast food abroad, but because of their excellent brand marketing in China, for a long time, these two companies have developed very well in China .

If Chen Ideal wants to create a fried chicken brand that belongs to the Chinese people, it is necessary to enhance the brand value of the Ideal Fried Chicken brand on top of the ideal fried chicken product itself.

This value can be improved by word of mouth, but the efficiency obtained in this way is relatively slow, especially when opening up new markets!
Just like Ideal Fried Chicken is now well-known in Yanjing, especially around many universities in Yanjing.

But outside Yanjing, the brand value of Ideal Fried Chicken is almost zero.

If the current model is used, every time Ideal Fried Chicken opens up a new market, it is equivalent to starting from scratch again!
However, if the brand value of Ideal Fried Chicken reaches a certain scale and its popularity reaches a certain level, then when Ideal Fried Chicken opens up new markets, it will get twice the result with half the effort.

And the most convenient and quick way to increase popularity and enhance corporate brand value is through celebrity endorsements.

Of course~ this is not to say that Chen Li is planning to hire He Jiong or Huang Sanshi to endorse Ideal Fried Chicken right now.

With the current ideal fried chicken plate, there is no need to invite any celebrity to endorse it.

Chen Li's behavior at this moment is actually just a precautionary measure.

And even if he wanted to invite them, Chen Li would not invite these two.

After all, He Jiong is just a host at the moment, and Huang Sanshi's development in the future will be relatively average for a long time. If he really wants to ask a celebrity to be a spokesperson, Chen Li will also find someone who will develop better in the future.

Like Jay Chou!

Didn't Jay Chou like to drink milk tea in his previous life?Milk tea goes really well with fried chicken.

Needless to say, Jay Chou's influence, this man will be the top of the Chinese music scene for a long time to come.

And most importantly, this guy hasn't even made his debut yet.

Chen Li could have waited until the right time, and then signed Jay Chou as the endorsement at a very low price.

When Jay Chou's popularity increases, Ideal Fried Chicken can quickly increase its brand value by virtue of its influence.

When the contract expires, whether it is to continue to renew the contract, or to replace the celebrity spokesperson. Ideal Fried Chicken will not lose money.

It can even be said that it has made a lot of money~ It's a big win!
So at this time, Chen Li made a move ahead of time, which may not be useful~ but you can take a look first!
Anyway, making friends with Mr. He and Mr. Huang is not a loss-making business for Chen Li.

Of course~ Although Chen Li had the intention of "using" these two, it was only because he was a reborn person.

In fact~ Chen Li was very sincere in making friends with these two.

So ~ when He Jiong agreed to take Chen Li to Huang Sanshi's dinner after asking about Huang Sanshi, Chen Li still made careful preparations.

It's the first time to meet~ Especially if you are going to be a guest at someone's house, naturally you have to prepare a meeting ceremony.

Go to see Mr. Huang, then the best meeting gift is probably some better ingredients.

This is actually a decision Chen Li made based on his own understanding of Huang Sanshi in his previous life.

It's just that Chen Li overlooked one thing, that is, the current Huang Sanshi is not the same as the Huang Sanshi 20 years later in his previous life.

It is said that Huang Sanshi liked to cook when he was in college.

Some of Huang Sanshi's classmates on the Internet in his previous life proved that Huang Sanshi was a "cook" among the students when he was in college.

Fried steamed buns~ making salads, Huang Sanshi seems to like these things by nature.

And it is precisely because of this hobby that after getting married, Huang Sanshi's cooking skills skyrocketed.

In the variety show "Longing for Life" in his previous life, Huang Sanshi's cooking skills can be said to be vividly reflected.

Although the effects in variety shows may be somewhat exaggerated, it is absolutely guaranteed that Huang Sanshi can cook and even cook very well.

Otherwise, He Jiong wouldn't often go to Huang Sanshi's house to grab a meal. It is said that he spent more than 1000 meals?
So subconsciously, Chen Li made a lot of ingredients, including four chickens alone.

Two white feather chickens, two yellow feather chickens, and various other ingredients.

However, when Chen Li met the later famous "Huang Xiaochu", Chen Li realized that there seemed to be some deviations in his consciousness.

Because in the previous life, Huang Sanshi was known to be able to cook.

But in [-], Huang Sanshi's culinary skills basically stayed at the level of being able to cook.

In fact, if you think about it carefully, you can understand that it is normal that Huang Sanshi's cooking skills are not high at this time.

In fact, this buddy just graduated from school two years ago and became a teacher at Yanjing Film Academy.

In school ~ more time, in fact, still eat in the cafeteria.

And this year, Huang Sanshi's girlfriend had just graduated, and the two rented a house outside.

In fact, Huang Sanshi's "Huang Xiaochu" route, strictly speaking, started from this time period.

So actually~ at this time in [-], Huang Xiaochu was not yet Huang Xiaochu.

As a result, the ingredients that Chen Li brought over in large and small bags seemed a little too much.

"Uh~ How about I show off?"

To be honest~ Chen Li is actually quite embarrassing.

He also wanted to taste the cooking skills of the well-known Huang Xiaochu in his previous life, because he was also a culinary enthusiast in his previous life.

But Chen Li ignored that cooking skills take time to accumulate.

Just like Chen Li himself, his cooking skills are also very good now, but that's because he often did it in his previous life.

If you really want to count, Chen Li's cooking skills have been accumulated for decades.

But now, Huang Sanshi has just started living with his girlfriend. It can be said that his cooking journey has just started.

So Chen Ideal wants to taste the future Huang Xiaochu's craftsmanship in [-], that is pure nonsense.

"Is that bad?"

Huang Lei was a little hesitant. After all, Chen Li was a guest brought by He Jiong. How could there be any reason to ask the guest to cook?
"Okay~ Teacher Huang, let him do it."

"Let me tell you, Chen Li has opened a farmhouse by himself, and the food he cooks is very delicious!"

"His craftsmanship is definitely not inferior to that of chefs outside."

"Didn't you say you were going to learn cooking last time?"

"I think you're free~ You can talk to Chen Li more, this guy. He has absolutely nothing to say about his cooking skills."

Mr. He is worthy of being the king of cheering, this guy is also a set of things when he praises Chen Li.

"Really? Then I have to see and see, let's have a chance to communicate more?"

Obviously, Huang Sanshi is really more interested in cooking, seeing what He Jiong said, he really became interested.

On the contrary, Chen Li was a little helpless, obviously he wanted to try Huang Xiaochu's craftsmanship, but now it seems that he has made himself a
Chef Chen?
(End of this chapter)