Rebirth starts with small money

The current number of Ideal Fried Chicken stores is rushing towards [-] stores at a very rapid speed.

And half of the time has passed since [-], and if we continue to develop at this speed, the plan that Chen Li ordered before to have [-] branches within this year~ is still very easy to complete.

In fact, it is no longer a financial problem that hinders the development of ideal fried chicken restaurants, but factors such as store location and employee training.

When Chen Li didn't have the funds in place, the talent pool he had vigorously developed had been exhausted by the expansion of Ideal Fried Chicken.

However, Chen Li is still unwilling to give in on this one~!

According to Chen Li's regulations, the employees of Ideal Fried Chicken need at least nearly a month of training before they can start work, and after taking up the work, there must be a "master" from the shop who is familiar with the work.

However, as the expansion of Ideal Fried Chicken is getting faster and faster, Ideal Fried Chicken seems a bit clumsy in terms of talent training.

But even so, Chen Li would rather slow down the speed of expansion than open a store directly by recruiting just a few people.

Chen Li is very clear~ If he let go of this hole, the expansion speed of Ideal Fried Chicken will definitely increase again, but that will actually be harmful to Ideal Fried Chicken.

Some things ~ will make a big impact in a subtle way.

Sometimes even a small operational problem may bring great harm to the corporate brand.

This is also the reason why Chen Li did not open up franchise channels like other chain brands.

Chen Li would rather open a branch after earning money than directly ask people to join.

In Chen Li's memory, almost none of the chain food companies that are open to franchising can end well.

Open franchising is to allow enterprises to gain quick benefits, expand brand influence, and occupy market share as much as possible.

But franchising is a double-edged sword. Instead of putting the establishment of brand value in the hands of a bunch of "outsiders", Chen Li would rather believe in himself more.

Although this does not guarantee that there will be no problems, even if there are problems, the company can rectify them in time.

Unlike those franchise stores, once it gets to a certain point, these people don't listen to your business at all.

As long as you can earn more benefits~even if it hurts the value of the corporate brand, it doesn't matter.

After all, for them ~ making money is the last word, and the corporate brand has a hammer relationship with them.

Just like some chain food companies in the previous life, as far as the company is concerned, it is certain that the employees and franchisees below will not be allowed to do things that damage the brand value.

But in fact ~ those franchisees don't care about you at all.

What kind of waste oil~expired ingredients~food hygiene and so on can be ignored. Anyway, as long as they can make more money, they are not afraid to do it.

Of course~ It’s not that there won’t be such problems in directly-operated stores, but the chances of them appearing are relatively small.

Anyway, Ideal Fried Chicken is not short of money, so Chen Li simply gave up on joining.

In this way, although the development speed of Ideal Fried Chicken is slower than that of those chain companies that have opened thousands of branches in one or two years, it is also more stable. .
Moreover, Ideal Fried Chicken can also use some of the extra money to buy noodles.

In this way, even if the fried chicken shop itself does not make money, it will still be a huge profit by relying on the increase in the value of the shop.

It's just that doing so ~ does have a certain limit on the speed of development.

That is to say, Chen Li spent 200 million US dollars here before, otherwise, the future development of Ideal Fried Chicken will definitely be greatly restricted.

I have to say that businessmen are a very smart group!
Ideal Fried Chicken officially opened its first store in October last year, and it has been less than a year now.

However, some smart businessmen have found business opportunities from the ideal fried chicken model.

In fact, some smart people in China sensed business opportunities long after KFC and McDonald's entered the domestic market.

After all, this kind of foreign fast food is so expensive, but there are still so many people queuing up to eat it. If no one pays attention to this business, it must be impossible.

So in fact~ before the rise of ideal fried chicken, similar fried chicken shops appeared one after another in China.

Of course~ There are actually people in China who want to wrestle with KFC McDonald’s, such as Dexter!
Speaking of this Dexter, many people don't know that the boss behind this company is from Huaxia.

In fact, from the very beginning ~ Dicos can be regarded as a foreign fast food, and it entered the Chinese market in 94.

It's just that in 96, Dexter was acquired by a company in Taiwan Island Province.

And this company... has another product that is well-known in China.

Master Kang!
It is estimated that many people would never have guessed that Dexter and Master Kong are actually the same family, right?
In fact, in the early days, Dicos wanted to compete with KFC and McDonald's in its development.

At that time, Dicos was going to do a big job, so it opened dozens of directly-operated stores in more than a dozen economically developed cities in China.

At that time, Dicos was full of confidence, and even opened the store next to KFC and McDonald's.

It's a pity that Dexter failed later, and the defeat was quite miserable.

It is said that just in the city of Yanjing, Dexter lost tens of millions of funds!

People in the industry at the time described it as "blossom everywhere~ covered with bruises"!
After experiencing a disastrous failure, Dexter re-planned the strategic approach.

They clearly understand that it is obviously not wise to go head-to-head with industry giants such as KFC and McDonald's, so they decide to avoid their edge and turn their heads to enter the second and third tier and below small and medium-sized cities.

This is actually the very popular "development of the sinking market", also known as "encircling the city from the countryside".

The same choice was also made by the later famous jet fighter.

Whether it is Dexter or Splatoon, the reason why they choose such a development plan is naturally for their reasons.

Compared with those big cities, small cities have great market potential, low rent and labor costs, and lack of direct competitors.
In these small cities without competition from industry giants, there was the continuous development of Dexter and Splatoon.

However, whether it is Dexter or the later Splatoon, it can be regarded as a relatively large-scale chain enterprise in the industry.

Well, in the domestic and foreign fast food industry, there are also all kinds of fried chicken shops.

In fact, shortly after the foreign fast food entered the domestic market, because of its hot business, it attracted the first batch of "crab-eating" businessmen.

These merchants immediately launched similar crispy fried chicken and drinks, which can be regarded as the first bonus of "foreign fast food".

However, although these small shops have made a lot of money because of "foreign fast food", due to various reasons~ the scale of development is extremely limited.

It is precisely because of this that Chen Li decided to set up his first venture after leaving his hometown as a fried chicken restaurant.

The reason for choosing fried chicken is naturally because of its super high profit.

So ~ there is today's ideal chain fried chicken!

But at the same time, because of Ideal Fried Chicken, it naturally attracted the attention of those "smart people".

So ~ ideal fried chicken competitors appeared.

Please note ~ not KFC McDonald's competitor, not even Dicos competitor, but Ideal Fried Chicken competitor.

In fact, if Ideal Fried Chicken followed the development path of KFC, McDonald's or even Dix, there would be no competitors.

After all, the investment philosophies of these companies are right there, without some capital, they can’t do it.

Even if you have the capital~ Maybe you will end up losing money and going to grandma's house like Dexter.

But ideal fried chicken is different. A small shop of ideal fried chicken only needs an investment of less than 10 yuan.

This... Even if it is only [-], there are not a few people who can afford this kind of investment.

So ~ Since last year, some people have started to imitate Ideal Fried Chicken.

In the beginning~ these people were still making small troubles, and Chen Li didn't take this kind of small troubles to heart at all.

Especially at that time, Chen Li went to investigate. Whether it is the hygiene of the store, the craftsmanship of the employees, or the quality of the ingredients, these people cannot be compared with Ideal Fried Chicken.

There are even some nasty merchants~ those chicken legs are smelly, facing such competitors, Chen Li said that he has no pressure.

But how should I put it~ Although there are some "idiots" in any industry, there are also real smart people.

No~ there are two fried chicken restaurants, and they are not as eager for quick success as some idiots, nor are they content with the status quo like ordinary people.

They learned the operation mode of Ideal Fried Chicken, and while controlling the quality of their products, they started to expand steadily.

These people are very smart~ They didn't fight with Ideal Fried Chicken right away, but chose a place where Ideal Fried Chicken's business territory has not yet expanded.

For example, ideal fried chicken has not been involved in primary and secondary schools and large communities for the time being.

In fact, these places belong to the future commercial territory of Ideal Fried Chicken.It’s just that it’s obviously impossible for the market to wait for Ideal Fried Chicken to develop slowly.

So Ideal Fried Chicken now faces a choice!

What do you want~ Continue to accelerate the expansion speed and quickly occupy the corresponding market share.

What do you want~ choose to play steadily and ignore those competitors.

The first choice~ is actually Chen Li’s earliest development plan for Ideal Fried Chicken.

The reason why he wanted La Sumei and Zhou Xiaoli to invest in it was actually to speed up the development of Ideal Fried Chicken.

What Chen Li didn't expect was that he quickly solved the funding problem through the millennium bug.

Although most of the money he earned was "spoofed" by the system, the remaining "little money" is actually enough to develop Ideal Fried Chicken.

Later, the development speed of Ideal Fried Chicken did increase rapidly, and there was no problem at all with the original task of opening [-] branches within this year.

It's just that something unexpected happened. A competitor of Ideal Fried Chicken found investment from somewhere, and then this chain fried chicken has opened 36 branches before the end of June. .

If it’s just this one, it’s fine. After all, its development scale is far from that of Ideal Fried Chicken, and the investment it gets is actually limited.

Regardless of the fact that although it opened 36 branches at one time, the impact on Ideal Fried Chicken is actually very limited. Ideal Fried Chicken is fully confident in defeating this competitor, at most it is a little troublesome.

But there is an old saying that "misfortunes never come singly"!
Another competitor of Ideal Fried Chicken was inexplicably acquired by a food company that had just been established for less than half a month.

And according to Zhou Xiaoli's information, this competitor turned out to be Zhou Bowen's "old friends"!
Speaking of which, this guy who got into the fried chicken ring has something to do with Zhou Xiaoli.

Although Zhou Xiaoli's investment in Ideal Fried Chicken is more about "luck", this does not prevent Zhou Bowen from taking it as a talking point.

Hmm~ To put it simply, Zhou Bowen has a somewhat "daughter slave" mentality.

Miss Zhou made some achievements this week, Zhou Bowen naturally wanted to show off in front of some old friends.

And who are Zhou Bowen's old friends?Those are old fritters in the mall!
Although everyone was flattering and polite on the surface, some people still heard the business opportunity from Zhou Bowen's showing off.

After some investigation, someone discovered that this humble fried chicken industry is actually doing a lot.

As mentioned earlier, the investment in KFC and McDonald's is too huge. It is said that the franchise deposit alone starts at the million level.

In addition to the storefront ~ decoration ~ labor, etc., if you want to open such a fast food restaurant, the investment is not small.

However, the model of Ideal Fried Chicken is different. The investment in a single store is small, and the cost recovery is quick. Although the profit is not comparable to that of KFC McDonald's, it is better in quantity.

One store earns [-] to [-] a month, but what about ten to hundreds of stores?

The most critical single store investment is small, which means that the pressure on the demand for funds is not so great.

Ever since, after consideration, several old friends of Zhou Bowen partnered up to set up a food company.

They first acquired a small fried chicken chain store that already had several branches, and then, relying on their technology and the reputation they had accumulated before, they were ready to make a big splash in the fried chicken industry.

In fact, compared with the previous competitor, the current development scale of this company is not large, but Chen Li is very clear that the threat of this competitor is far greater than the former.

Don't look at the other party's current development, but in fact, the other party wants money and money, resources and resources, and contacts and connections.

Let them compete with KFC McDonald's and they will definitely not go, but ideal fried chicken ~ that's another matter.

In their eyes, Chen Li was just a young man with some skills.

Compared with industry giants like KFC McDonald's, Chen Li, a young man with some skills, is not worth mentioning.

So ~now in the small fried chicken shops in Yanjing City~ a situation of three chickens fighting for hegemony is gradually forming.

How to break out of this situation is exactly what Chen Li needs to consider next.