Rebirth starts with small money

Catering ~ what is the most important thing?
Is it the taste?Is it a channel?These all have a certain truth!

But there is one more thing ~ also the top priority of catering, that is food safety.

It is also based on this consideration why Ideal Fried Chicken has not let go of the right to franchise.

Since the opening of the first ideal fried chicken store in September last year, now ideal fried chicken has nearly [-] branches, all of which adopt the direct store model.

But to be honest, franchising is the normal state of chain catering development!
Once the right to franchise is opened, it can quickly occupy the market, and ideal fried chicken will be spread all over the country at a very fast speed.

This point~ as a reborn person, Chen Li is very clear.

Even not only the catering industry, but also many other industries mostly adopt this "joining" model.

But because Chen Li is a reborn person, he is very clear about how many crises are hidden under the seemingly prosperous surface of this franchise model.

Let's just say it like this~ Since 2000, there have been a lot of chain restaurants, clothing chains, shoe chains, etc. in China.

But in the end, there are really not many people who can have a good end.

As most enterprises open more and more chain stores, their plates are getting bigger and bigger, but the brand value of the company is getting lower and lower.

Logically speaking, these chain companies can collect a lot of money every year just for the franchise fee, but why did they get worse and worse in the end?
Every company may encounter different problems, but most of them will have two reasons.

One is that the expansion speed is too fast!

The second ~ is the lack of supervision!
The fundamental purpose of this situation is profit!

Many brand owners think of joining very simply, only thinking about how to seize market share and gain scale effect.

He thought that as soon as he sold his brand and collected the franchise fee, everyone would live in peace.

I don't even think about how to guide franchisees to ensure that franchisees make profits within expectations.

And if the franchisee cannot make a profit within the expectation, they will naturally give up the brand.

So look at those who opened thousands or even tens of thousands of franchise stores within a few years, almost all of them died miserably in the end!

If Chen Li just wanted to earn a franchise fee, or even make a fortune in the listing circle after the company scales up in the future, then Chen Li could do the same.

But he really wanted to do a good job of ideal fried chicken, so all along, even if people around him asked him when he would open the franchise, Chen Li refused.

Not to mention franchising, Chen Li is even intentionally controlling the speed at which Ideal Fried Chicken opens a branch.

Today, Ideal Fried Chicken opens a branch, mainly in the mode of buying a store. Unless it is in some excellent locations, it will choose to lease when the purchase of the store fails.

The reason for doing this is firstly because the value of Chen Li's shops will soar like a rocket in the next few years, and secondly, Chen Li is deliberately slowing down the speed of opening branches.

Otherwise, it’s all about renting a house and opening a shop~ It’s not a problem for Ideal Fried Chicken to open [-] stores a year.

But what's the point of opening so many stores?

Not to mention anything else, just managing so many stores is a big problem.

In addition, once the shop is opened too fast, the staff training at Ideal Fried Chicken will not be able to keep up with the pace.

So Chen Li gave up the idea of ​​continuing to speed up, and instead chose to play steadily. Anyway, the development speed of Ideal Fried Chicken is much faster than other competitors.

Moreover, Ideal Fried Chicken has a condition that other competitors do not have, that is, the raw materials of Ideal Fried Chicken. Except for those provided by its own chicken farm, the rest are all provided by Shennong Food.

In fact, the ingredients provided by the two sides are the same thing, but one is produced by the chicken farm, and the other is ordered by Chen Li directly from Shennong Food.

The former Chen Li can earn a little more, while the latter can make a little less.

With the growing scale of Ideal Fried Chicken, this amount of money is not a small number.

But Chen Li didn't care!

All he needs is an ideal fried chicken that is developing steadily, not thinking about how much more money he can make a year with ideal fried chicken.

But no matter how much Chen Li thought about it, some problems would still arise.

Such as food safety issues!

Catering industry ~ food safety is definitely the top priority.

If the business is bad, you can find a way to improve the business.

But once there is a problem with food safety, the store may be wiped out.

As for chain restaurants, although the closure of a store is harmless, it damages the image of the brand, and the loss is far beyond the comparison of closing a store.

Although public relations can be used to reduce corporate losses, the problem is that ordinary people have very low tolerance for such food safety issues.

Maybe in [-], this problem didn't seem so serious.

But that's because the informatization is not so developed these days!
There is a problem in a store in the west city of Yanjing, and people in other places may not even know about it, let alone other provinces.

Unlike later generations~ Any small shop has a problem, and you will be on the hot search every minute.

But~ that's not an excuse to not take this seriously for Ideal Fried Chicken.

Regarding food safety, Chen Li was most impressed by a certain fast food chain known as "Splatoon" in his previous life.

This fast food chain is said to have tens of thousands of branches, but the number of food safety management personnel is 0!

This is very fantasy!
Indeed~ This store has attracted many customers with its low-price strategy, and it has indeed occupied a large market share.

But also because it doesn't pay attention to food safety issues, it was finally dubbed "Splatoon" in the name!

Especially the catering of this company at night, it is said that one meal is guaranteed!

This is not nonsense~ but Chen Li himself has experienced it himself.

He had eaten this brand of food twice, in two different stores, but in the end, without exception, there were problems.

In fact, although the old saying "cheap, no good" is somewhat generalized, it does have some truth.

Especially when it comes to food, although there is no need to go after expensive ingredients too much, there is no need to try too cheap food.

So ~ Ever since the opening of Ideal Fried Chicken's first store, Chen Li has emphasized food safety issues.

Whether it is from the initial training of corporate employees to the actual operation of stores, it is required to pay attention to food safety issues.

But even so~ there is still something wrong with the fried chicken shop.

And because of Chen Li's request, almost all the ingredients used in ideal fried chicken are quite fresh.

Regarding the issue of ingredients, Chen Li has always asked that he would rather sell out than waste.

Therefore, each fried chicken shop will make an estimate based on the sales of its own store.

Then Shennong Food will deliver the goods to the door according to the specific situation of each store.

But even so ~ sometimes the ingredients will not be sold out, and at this time the ingredients will be put in the freezer in the store.

On the second day, this batch of ingredients will be sold first.In this way, there will be no problem of expiration of the ingredients at all.

Ideal fried chicken also firmly grasps the taste buds of customers by virtue of the excellent ingredients.

In the same way, Ideal Fried Chicken has popularized food safety knowledge with employees from the beginning of employee training, and also requires them to operate in strict accordance with the corresponding rules and regulations.

If everyone follows the company's rules and regulations, then logically speaking, there will be no problems.

But the fact is. It's impossible!
Because in actual operation, there will be various accidents.

Just like some time ago, an employee of a branch of Ideal Fried Chicken was in a bad mood because he broke up with his boyfriend.

Then when he was working, he substituted his personal emotions into his work.

This situation was actually an accident, and she didn't target the customer, but had a quarrel with the store manager at work.

This kind of thing does not have a big impact and is within the controllable range.

But~ some things are not acceptable to Chen Li.

For example, a certain store manager colluded with the clerks in the store during work, illegally used ingredients from outside, and made profits from it.

This... is too much.

This store manager is very smart~ when a salesman came to sell ingredients, he found it profitable.

So the store manager reduced the reported sales amount and also reduced the demand for ingredients.

But at the same time~ he bought a batch of very cheap ingredients from the salesman out of his own pocket, and during the sales process, channeled the other three employees in the store to split up two accounts.

What does this amount to?It is equivalent to this ideal fried chicken shop. It was opened for them.

They don't need to pay rent, buy equipment, buy other ingredients, or even pay for water and electricity.

They use the ideal fried chicken shop, use the ideal fried chicken equipment and ingredients, and finally make profits for themselves.

This is too much!

But what's more, because the store manager was greedy for cheap, the ingredients he bought were all expired ingredients, which eventually caused problems for customers after eating the food, and finally they came to the door directly.

In fact, at the beginning, Ideal Fried Chicken really didn't find out the small tricks of the store manager.

No way~ Ideal Fried Chicken has been in a state of expansion now, and the company's management has put more attention on the development of the company.

As for management, it is relatively neglected.

Because the sales of this store dropped sharply before, the company actually came to investigate.

However, the conclusion given at that time was that other fried chicken restaurants were also opened near this store. Because of competitors, it was normal for sales to decline.

So this matter has not been paid too much attention.

After Su Mei organized a publicity event, she didn't ask much.

After all, although the sales of this store have dropped a lot, it is still making money, but it is less than before.

Originally, it was estimated that once customers have passed the novelty of that competitor, they will naturally continue to choose ideal fried chicken with better quality.

But in the end, I haven't waited for the customer to turn back~ but I have waited for the customer to come to ask for trouble.

Later, when the incident became serious, the customer directly called the company, and Chen Li sent someone to investigate, and only then did he find out what the store manager had done.

This seems innocent, but in fact it is a huge loophole in the management of Ideal Fried Chicken.

Although Chen Li had been emphasizing the issue of food safety before, and even randomly checked every store from time to time, he really didn't expect that someone would use their brains on raw materials.

Because in Chen Li's perception, the ingredients for ideal fried chicken are all delivered by Shennong Company.

Strictly speaking, the ingredients are actually the least problematic part of ideal fried chicken.

Even Chen Li has always been so confident in the development of Ideal Fried Chicken, which is based on his trust in the ingredients.

Their own supply chain, with the quality of genetically improved white feather chicken, this is a proper king fried!

It can be said that as long as the employees of Ideal Fried Chicken don't mess around ~ they can stand invincible only by relying on the excellent ingredients.

But he never expected that someone would replace their own ingredients and sell expired food
This made Chen Li very uncomfortable!
But at the same time, it also reminded Chen Li that food safety must not rely solely on corporate training and employee awareness.

Employees are also human beings, just like the employee who quarreled with the store manager because of a broken relationship, each employee is an independent individual.

So~ this employee just quarreled with the store manager because he was in a bad mood, and the store manager chose to break the law because of a little self-interest.

Yes~ This is already considered a crime.

The Criminal Law stipulates: Anyone who produces or sells food that does not meet food safety standards, which is enough to cause serious food poisoning accidents or other serious food-borne diseases, shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention, and shall also be fined!

Whoever causes serious harm to human health or has other serious circumstances shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years, and shall also be fined!

If the consequences are particularly serious, the offender shall be sentenced to fixed-term imprisonment of not less than seven years or life imprisonment and concurrently to a fine or confiscation of property.

But to be honest~ In reality, when such a situation occurs, it is basically a lighter punishment.

Generally, such problems occur, and most of the time they are dealt with in accordance with the relevant rules and regulations of the food law rather than in accordance with the criminal law.

Often only those that have caused major adverse effects or consequences will really rise to the level of criminal accountability!

The behavior of this store manager this time, because it just made the customer have diarrhea for a day, if I really want to say it, it means to accompany the customer with a little money, and then pay a fine and it's over.

The news media are too lazy to report this kind of news.

Of course~ The store manager and employees are generally fired directly, so if you really want to count, this incident has little impact on Ideal Fried Chicken itself.

But Chen Li didn't think so. He strongly demanded that the store manager be held accountable, and even spent a lot of money to hire a well-known lawyer.

So ~ the nature of this matter has changed!
At the lawyer's suggestion, Chen Li absolutely denounced the store manager and pursued his self-defense~employment.

This...is not under the jurisdiction of the Food Safety Law, and it is not even a civil case, it is a criminal case!
Chen Li wants to use this store manager to establish his prestige, and he also needs to use this incident to remind himself at all times that he must pay attention to food safety issues.

At this time, food safety management and supervision must be put on the agenda.

Originally~ Chen Li actually planned to let his father do this.

But to be honest~ Chen Li is very familiar with his own old man, it will be difficult to do this kind of thing!
But for this kind of thing, you must find a trustworthy person.

So. Chen Li made up his second father's idea!