Rebirth starts with small money

Fame~or word of mouth, if this thing was in the past, it would need to be accumulated bit by bit.

Especially in the past when informatization was not well developed, the accumulation of fame and word of mouth often took dozens or even hundreds of years.

However, with the development of science and technology and the advent of the information age, this process has been infinitely reduced.

Among them, the most famous example in China is probably the "Biao Wang" of CCTV.

If you invest a lot of real money, your fame will reach its peak in that year.

But it is very sad that among those companies that have won the bid, there are very few companies that can really do it in the end.

Some people say that CCTV's bid king is poisonous, but in fact, after winning the bid king, these enterprises have indeed achieved considerable publicity effects.

To be honest~ If a company can spend the same money 20 years later or have the same publicity effect as it did 20 years ago, it will probably make people laugh.

But this is 20 years!

From 97 to CCTV's bid king, the company that won the bid spent 3.2 million yuan.

From 98 to CCTV's bid winner, the company spent 2.1 million yuan.

This year~that is, in 99, the new batch of bid winners spent 1.59 million yuan.

Although it seems that the winning bid funds seem to be decreasing year by year, in fact, even if it is 1.59 million this year, the winning bid price is super outrageous.

The actual production value of many companies that won the bid is not as great as imagined. This kind of bid king-style publicity is more like a gamble.

Among them, some won the bet, but most of them lost completely because of their own problems.

Therefore, in the previous life on the Internet, some people always said that CCTV’s bid king was poisonous, because many companies either went bankrupt or went bankrupt and reorganized within a few years after they got the bid king.

But actually?After these enterprises won the title of CCTV champion in those years, the publicity effect they obtained was simply explosive.

Some originally small businesses, after winning the title, directly transformed into well-known national brands, and their sales increased several times and dozens of times.

If this blame is thrown on CCTV, it will definitely be unfair to CCTV.

After all, the person who is willing to hand over the real money is the manager of the company itself, and it is not CCTV who uses a knife to force someone to pay the money.

Moreover, CCTV's Biaowang's publicity effect is indeed very good, otherwise there would not be so many people chasing after the so-called Biaowang.

But it is also because too many people know the effect of this propaganda, so some people regard the original propaganda as a "gamble".

Although it may have tasted the sweetness at the beginning, if you don't make a good product and just rely on publicity, the end will naturally not be very good.

But the same~ In today's information age, it is not impossible to simply rely on the quality of the product to gradually accumulate word-of-mouth. It's just that the development is slow, and it is easy to be run out by competitors.

These days, it doesn't mean that you can continue to do business just by doing a good job.

Sometimes if you don't provoke others, others will come to trouble you.

It's the business of doing business. In today's era, it's not that it can't be done, it can only be said that it is difficult.

Especially in the beer industry, Lilan is not as big as imagined, unless the brand value is high.

...

And the most exaggerated thing is that the cost of Shennong Beer is there, and the price cannot be too low, so if you don't improve the brand's reputation and value, it is really difficult to accumulate slowly by word of mouth!
So there is nothing wrong with Deng Weimin's "winning the prize".

The quality of Shennong beer is still good, and it is also a beer brand that became popular all over the world.

But to participate in the selection, to be honest, it’s not just about whether your beer is good or not.

The quality of beer is good~ at most it can only be regarded as a basic condition for you to win an award, while other conditions require contacts and funds.

It is not difficult to make contacts. Although Deng Weimin was mainly in charge of sales in his old company, he also met some people.

Through person-to-person transmission, it is not a problem to develop some connections.

So the most critical point ~ mainly funds!

It sounds realistic, but the fact is that as long as the "propaganda" funds are in place, many problems are not a problem.

"How much money do you need?"

Chen Li hesitated, he understood Deng Weimin's meaning and agreed with Deng Weimin's proposal.

But he really didn't have much money on hand.

You must know that from the very beginning, he actually wanted to start a small brewery, and the funds he originally prepared were actually not much.

But 1000 million Huaxia coins~ to open a small brewery these days~ is actually enough.

In particular, the most important brewing equipment is what Chen Li plans to order from the system, and the money spent is still the currency of the mall.

But at the moment when Deng Weimin raised this question alone, and seemed so solemn, Chen Li understood what the other party meant.

"I asked someone about it, if we want our Shennong Beer to gain a certain reputation"

"It's about $50!"

50 US dollars, for those big brands, this is simply a drop in the bucket.

But for Shennong Beer, which does not even have a factory building, it is a bit too much.

You must know that the total investment of Shennong Beer is actually only 1000 million Huaxia coins. Of course, the mall currency that Chen Li spent when exchanging the formula from the system was not included in the calculation.

And most importantly, the use of Shennong Beer's original 1000 million Huaxia coins has been planned long ago.

The extra $50 in expenses now is considered extra.

After Chen Li heard the amount reported by Deng Weimin, he looked up at Lucas.

"Chen~ my brother, I was just about to tell you about this."

"I failed your trust~!"

"I overestimated my abilities, and I actually tried really hard to do it."

"But the result is very unsatisfactory!"

"So ~Chen~ I don't think I'm qualified to stay in Shennong Beer anymore."

"I give up my shares!"

"But~ my brother, I will still support your cause."

"If you are in Germany and need my help, and it is within my ability, I will help you."

"Chen~ I'm really sorry!"

At this moment, Lucas apologized to Chen Li with a wry smile on his face, and expressed his thoughts.

As a result, when he said this, although Chen Li had no expression on his face, he really wanted to give this guy two punches in his heart.

...

At this moment, Chen Li even suspected that this guy brought two strong assistants here today, probably because he was worried that he would beat him up.

Alright~ Chen Li's mood is a little messed up at this moment, because Lucas's sudden choice did catch him by surprise.

From the very beginning, Chen Li was actually not very worried about the promotion.

Lucas can be regarded as a super-rich second generation after all, and it shouldn't be a problem for Chen Li to help open up the German market with his family background.

It's just that Chen Li never expected that such a big and rich second generation Lucas couldn't handle this matter.

Although foreigners do have prejudices against Chinese manufacturing these days, Lucas's ability is simply too useless, right?

Chen Li even suspected that even the wealthy second generations in China who he despised probably played a greater role in this matter than Lucas.

Of course~ this also has a lot to do with the way Chinese people communicate.

No matter how useless those rich second generations are, some people will sell some thin noodles more or less because of the face of the other's parents.

But Chen Li didn't expect that he was also a rich second generation, and he was also a rich second generation whom Chen Li felt quite good, but it turned out to be so useless!
In fact, it makes sense~ Lucas, as a rich second generation, has nothing wrong with his own quality.

This can be seen from Chen Li's willingness to work with him.

It's just that Chen Ideal is missing one thing. Quality and ability are not the same thing at all.

Lucas can be Chen Li's friend~ but not necessarily Chen Li's partner.

When Lucas is promoting Shennong beer, others may treat him well for his father's sake, but when it comes to business, these people simply ignore Lucas.

To put it bluntly~ No matter how good the quality of Shennong Beer is, if it can’t bring enough benefits to these people, they won’t care whose son Lucas is!

In addition, Shennong Beer is not a low-end beer, and it is not well-known, so it is impossible for the Germans to pay for it!
And Lucas seemed to be hit after a series of setbacks, and then... he became a little discouraged about this career.

So Lucas directly proposed to withdraw~ Anyway, he has nothing to lose!
At this moment~ Chen Li regretted his previous actions, that is, not letting Lucas pay.

Because this guy didn't pay himself, so after encountering a setback, the first thing this guy thought of was not how to solve this problem, but to directly pick the pick.

"That's why you insisted on sending me to Germany?"

Chen Li did not respond to Lucas's words, but turned to look at Deng Weimin.

In fact, the expression on Deng Weimin's face at this time was also a little shocked.

Deng Weimin himself does not understand German. He brought an assistant who can speak German when he came to Germany this time. He learned what Lucas said through this assistant just now, so at this moment, his face is very ugly.

"Yes ~ Boss!"

"But I wasn't sure before, and he didn't tell me about it."

"However, a few days ago, I felt that he was a little careless about our affairs. I guess he might want to pick someone up."

"So I called you and told you to come over!"

...

"As a result, I didn't expect that he would tell you the truth as soon as you came."

"This bastard."

Deng Weimin said this passage in Sichuan dialect, but because this guy hasn't been in Sichuan for long, he is actually talking about Trump.

But in this way, the Chinese-speaking assistant behind Lucas couldn't understand.

Originally, Deng Weimin wanted to scold Lucas because he was in a hurry, but Chen Li waved his hand to stop him.

It's not that he's not angry, and it's not that he's not angry~ it's that he knows. It doesn't make any sense at all.

In the final analysis, this matter is still his own problem. He thought Lucas too well at the beginning, but because of his status as the rich second generation of the other party, he chose to let the other party invest in his contacts.
"This Guawazi~Hamapi~ is simply the best among fetal gods!"

Alright~ Although Chen Li stopped Deng Weimin from swearing, he couldn't help himself from swearing.

Of course~Lucas must not understand, let alone Lucas, even the assistant that Deng Weimin brought only understood a melon.

"Chen~ I'm really sorry!"

"In order to express my apology, here is a compensation I prepared for you!"

"Chen~ Please accept it~ Otherwise, I will feel very sorry."

At this moment, Lucas who was on the side suddenly interrupted, and he took a file bag from the assistant behind him and handed it to Li Chen.

To be honest~ Chen Li didn't want to talk to Lucas at this time.

This guy is really unkind~ This is also in Germany. If this is in China, Chen Li must be looking for an opportunity to deal with the other party.

But no matter how angry he was, Chen Li also knew that pure "anger" was meaningless.

In the end~ Chen Li still took the file bag from Lucas.

After opening it, Chen Li took out the documents inside and looked at it. Then he was stunned.

"This is a traditional tavern in the old town, originally owned by our family."

"When I came of age, the tavern became my property."

"Chen~ I know this matter makes you very difficult, and I don't want to affect our friendship because of this matter."

"So~Chen, this tavern represents my apology."

"I want you to accept it!"

Lucas looked at Chen Li with sincerity in his eyes and apprehension on his face.

It can be seen that this buddy really cares about the friendship between him and Chen Li?
Bah~!Chen Li spat in his heart, and after carefully reading the document in his hand, he stuffed the document back.

"No~ Lucas, my brother."

"This gift is too expensive, even if it is used to express regret, it is too expensive."

"I did feel some anger because of this incident, but it didn't affect our friendship."

"I am indeed a little angry, but the reason I am angry is that you chose to give up."

"My brother~ you gave up the process of starting a business with me, that's the reason for my anger."

Chen Li also put on a sincere face, although he really wanted to accept this gift from Lucas.

Although Chen Li didn't know the location of this hotel, since Lucas made a move, it's usually not too bad.

In addition, the area of ​​this tavern is more than 1000 square meters. Is this the way the second rich German expresses his apology?

Even if Chen Li doesn't know the housing prices in Munich, he can use his toes to think, and he can understand that a 1000-square-meter tavern in the old city of Munich might be worth more than the entire Shennong beer now, right?
Just now, Chen Li was thinking in his heart that because he didn't let Lucas pay, this guy quit so happily.

As a result, now they are going to send Chen Li to a big tavern directly.

This made Chen Li very confused!

"No no no~ Chen!"

"It's not what you think it is!"

"I really want to start a business with you~"

"But~Chen, what happened this time made me understand a truth."

"My abilities~ are not enough!"

"So...my father is going to send me back to work at the business at home and get some exercise."

"I promise~!"

Lucas waved his hand, but what he said made Chen Li speechless for a moment.

This buddy who is chasing love withdrew his shares. It's not because he wants to escape, but because his business has been frustrated, so he plans to go home and inherit billions of dollars!