Rebirth starts with small money
Chapter 622 Shameless Merchant
Chapter 622 Shameless Merchant
Chen Li, who was an ordinary person in his previous life, basically only had an impression of the so-called transnational trade.
That is. Make money~!
Not to mention those big merchants who really do cross-border trade, even an ordinary shoe factory owner in Rongcheng can definitely make a lot of money as long as he is involved in transnational import and export trade.
Chen Li used to listen to a few bosses chatting in nightclubs. It is said that the shoe factory bosses in Rongcheng were not making money at all in the border trade business in Xijiang, but picking up money.
For example, one of the bosses, in the early 90s, took sample shoes from his own shoe factory to Xijiang and rented a stall.
Then he was dumbfounded!
What was the environment like there?That is, as long as you have the goods, those hairy guys will pay for it, not only do not bargain ~ they will give you a beautiful knife.
The shoe factory at that time~ only said that the production capacity was not enough, and there was absolutely no saying that it could not sell the goods.
It is said that once the boss was not productive enough~ Seeing that the money he got could not be earned, he finally put a bunch of broken bricks in the shoe box, and only the top few shoe boxes contained the shoes produced in the factory .
And then that old man didn't even look at it, he just paid the money and got the "goods" removed.
This matter is ridiculous, anyway, Chen Li definitely didn't believe it at first.
After all, no matter how stupid the old man is~ he is a businessman anyway, can he be fooled by you with a pile of broken bricks?
But what Chen Li didn't expect was that this matter was so serious, and it couldn't be more serious.
In fact~ this matter is not a secret at all in the circle of shoe factories in Rongcheng.
And this incident seems absurd, but it is actually the epitome of that somewhat crazy era.
In those days~ in fact, it wasn't just bricks that were used to pretend to be goods, what was inferior~substituting the old for the new, etc. These merchants could be said to be using everything.
But the good times don't last long!
Bah ~ well, in fact, only the early gang will think this is a good scene.
Let’s just talk about the guy who sells bricks~ This guy often brings up this matter, and every time he mentions this matter, there is a hint of showing off in his tone.
It felt like I was so fucking smart that I could fool the old man with a pile of broken bricks.
At the beginning~ Chen Li really admired this guy, after all, he can fool foreigners with bricks, it's amazing.
But later~ when Chen Li got some information, he realized that this guy~ is actually not a thing.
Because~ it was this group of things that ruined the name "Made in China" in those days.
And the so-called "Made in China" has also changed from being cheap and durable at the beginning to being shoddy and fake.
Just like in 2001, if you went to the overseas market and said that something was produced by Huaxia, the first impression of others was that the quality of the thing might not be very good, or it was a counterfeit product.
And this image ~ even maintained until 20 years later.
It's just that at that time, as the country's economic strength gradually increased, coupled with the continuous improvement of domestic manufacturing levels, this image was gradually being changed.
But until Chen Li's rebirth, although this image has improved, this kind of cognition still exists in the concept of most foreigners.
China's things. It just doesn't work!
Don't say anything else, let's just say that the beer that Chen Li cooked up before is obviously a good thing, but in the end, just because this beer is produced in Huaxia, those businessmen are not willing to buy it.
Is this discrimination?Of course!But the question is what can you do?
The reason for this situation is actually the result of the early gang of unscrupulous businessmen.
Those guys made a lot of money, but it took decades for Huaxia Manufacturing to reverse this reputation.
And the most nonsensical thing was that after knowing the situation, Chen Li hated the guy who sold broken bricks as goods.
But the reality is that every time the boss comes, Chen Li has to lick his face and have a few drinks with him.
The first is to connect with each other, and the second is to consume the drink ordered by the other party.
To be honest, this is somewhat ironic, but it is reality.
And now~ when Chen Li's ideal agricultural product company has bred a beef with a quality comparable to that of Japanese Wagyu, the island businessman's first reaction was
The Chinese mastered the breeding methods of Wagyu cattle in the island country.
In fact, at this time in 2001, there was no domestic introduction of Japanese cattle from the island country, and it seemed that only somatic cells were obtained.
In this period of time, not to mention China, there are not many countries in the world that have introduced Wagyu.
Of course~ Except for the father of the island country!People have obtained the breeding technology of Wagyu cattle decades ago.
It's just that the breeding method in the United States is different from that in the island countries, so the quality of the beef raised is also different.
This is actually caused by the different requirements of Americans for beef meat quality.
What kind of beef Americans like to eat, the businessmen over there will naturally be willing to raise what kind of beef.
For the same reason, this is why both Ren Xiaobo and Wu Minyi believe that Ideal Niu 2 is more suitable for the domestic market, while Ideal Niu 1 should be sold to island countries.
Because Chinese people still have to have a little beef flavor when they eat beef.
Although Ideal Beef No. 1 has a perfect marble pattern, rich taste and strong meaty aroma, this kind of stuff is really not very popular in China, at least in the current China.
In Liu Qingqing's words, eating this Ideal Beef No. 1 is not much different from eating a lump of fat. At most, this lump of fat smells like beef.
That greasy taste~ is simply not acceptable to Chinese people at this stage.
On the contrary, Ideal Cow No. 2 is more suitable for the eating habits of Chinese people in terms of texture, taste and even taste.
It's just that due to the popularity and price, the current promotion of Ideal Cow in the domestic market has been greatly restricted.
Although the animal husbandry products of Ideal Agricultural Products are highly sought after in the Yanjing catering circle, but outside this circle, the signboard of Ideal Agricultural Products is not so easy to use when looking at the whole country.
Of course ~ Yanjing is the capital city after all, and what is popular here will sooner or later be popular elsewhere.
But it will take a while!
However, it took only two years for Chen Li to develop and rise. Although the speed of development was very fast, he was somewhat helpless in terms of time constraints.
So ~ Wu Minyi formulated a plan, which is to first use the quality of ideal beef to open up overseas markets, and then feed back the domestic market.
I have to say that this trick really works really well in this day and age.
Of course~ the premise is that you can really open up overseas markets.
Chen Li had thought of this trick when he was working on Shennong Beer before, but that time Shennong Beer didn't open up overseas markets, and it was almost a mess in the end.
But this time is obviously different, because of Wu Minyi's channel, Ideal Niu quickly gained a foothold in Hong Kong City, and used it as a springboard to directly expand into overseas markets.
First of all~ Wu Minyi found a famous chef who was preparing to participate in the Bocuse d'Or. I don't know what method she used. Anyway, she finally asked the famous chef to change the menu temporarily.
Then ~ when Ideal Cow No. 1 and Ideal Cow No. 2 appeared in the Bocuse World Cooking Competition, the reputation of Ideal Cow quietly opened up in a certain circle.
Just at this time period, the mad cow disease crisis broke out in Europe. Although the European Union introduced a series of measures to try to eliminate people's "cow fear" and prevent the crisis from developing further, the effect was minimal.
Wu Minyi took advantage of this time to use her contacts and channels to help Ideal Niu quickly enter the European and American markets. Although it seems that the scale is not large at present, it is also only a matter of time.
Of course~ As a big beef consumer, the island market is naturally also in Wu Minyi's consideration.
And because the meat quality is more similar to that of Wagyu from the island country, Wu Minyi actually focused on the island country market from the beginning.
The reason why it will be later than the European and American markets is because of the restrictions on beef imports by island countries.
Especially now that the mad cow disease crisis is breaking out in the world, the island countries have relatively strict regulations on beef imports.
At first~ Chen Li was still a little puzzled. After all, mad cow disease is breaking out all over the world. He didn't understand why Wu Minyi chose to promote it at this time.
In Chen Li's previous plan~ideal agricultural products only need to develop steadily during this time period.
Wouldn't it be better to promote Ideal Cow after this mad cow disease crisis period?
As a result, Wu Minyi told Chen Li that if it hadn't been for the outbreak of mad cow disease in Europe and the United States, the difficulty for Ideal Cow to enter the overseas market would have at least increased by several levels.
Although the market value of Ideal Cow will be reduced a lot due to the problem of mad cow disease, as long as it can truly enter the overseas market, this loss is completely acceptable.
Regarding this ~ Chen Li expressed his incomprehension, but he admired it very much!
Sure enough, professional things still need to be done by professionals, and it is obvious that Wu Minyi is such a professional.
At this moment~ Chen Li felt that the share of Ideal Technology he gave away was worth it!
But~ how to say!It is impossible for people to have smooth sailing in business all the time.
While Wu Minyi was trying to open up the island market, a businessman from an island country noticed Ideal Bull.
Because Wu Minyi went through the channel of this island country businessman, this guy naturally also has a certain understanding of Ideal Cow.
It's fine if you don't understand it, but this understanding of the island nation's businessmen is completely ignorant.
Because the meat quality of this so-called ideal beef is too high~even completely reaching or even surpassing the Wagyu of the island country.
As mentioned earlier, the islanders' love for beef is almost engraved in their bones.
Even though the history of the islanders eating beef is only a short period of more than 100 years, these guys have really achieved an extreme in eating beef.
If nothing else, let's take the method of raising beef as an example.
What listening to music~ what massage~ It is said that during the massage, soju is even applied to the cow and so on.
To be reasonable, these feeding methods are definitely full of gimmicks regardless of whether they are useful or not.
And as long as there are enough gimmicks, the price will naturally rise.
Yes~ In fact, whether it is Chen Li, Wu Minyi or even Ren Xiaobo, they all know very well that the price of Wagyu beef in the island country is actually inflated.
But the market economy is like this, and it is actually a skill to be able to raise the price.
Just like those luxury goods, the quality of some luxury goods is even inferior to the small workshops on the roadside, but what they sell is not products but product culture.
But now~ What Wu Minyi has to do is to get rid of some of the inflated prices before the ideal cow has no popularity and recognition.
But. Here comes a problem!
Obviously, the meat quality of ideal beef is similar to that of Daoguo Wagyu, or even higher, but the price is only one-third of that of Daoguo Wagyu.
In such a situation, in the eyes of a shrewd businessman, what kind of situation will appear?
First of all~ It must be joy, because the price difference in the middle directly represents quite a lot of benefits.
If he can win the ideal cow~ he can enjoy this rich benefit to himself, and naturally he can make a lot of money.
But then... he will be worried!
The reason for worry is simple. If Ideal Cattle is allowed to be promoted in the beef market of the island country, there are often only two endings.
What do you want? Ideal cattle will completely win the island country market, and the island country's Wagyu will fall from the altar.
After all, where the quality of an ideal cow is, so is the price!
Islanders are not fools, so they naturally know which one is more suitable!
Of course~ there is another possibility, that is, the officials will come forward and directly beat the ideal cow to death.
If the ideal cow was exported by the father of the island country, they would naturally dare not say anything or do anything.
But this thing was made by Huaxia, that's another matter.
Among the two possibilities, there is no choice between the island country and the cow to beat the ideal cow, because this guy knows it very well.
No matter how expensive the cost is, how high the cost is~ how unattainable the price is. As long as it is in the hands of Chinese people, it will soon be sold everywhere.
At that time, whether it is the cost ~ construction price or the final sales price, it will be changed due to the mixing of Chinese people.
So. How did the Chinese breed the island country Wagyu?
In fact, in the current period of time, many countries and institutions around the world want to achieve some results in the cultivation of wagyu cattle.
After all~ As the fighting cattle among beef, the interests of wagyu are definitely the sweet pastry in the eyes of countless people.
It's just that so far, even the father of their island country has not really bred beef that can rival the island country's Wagyu.
But now the Huaxia people have done it!
Did it. It's not surprising, because this kind of thing is actually done sooner or later.
But the question is, why is it so fast~ and why is it Chinese.
In 2001, many foreigners had the impression that Huaxia was still relatively backward.
Even in the cognition of many foreigners, their impression of China is still in the last century.
But island countries are excluded!Or to be precise, except for some islanders.
Although China at this stage is actually far behind the island country, in the eyes of some island people, China is a country with its own magic.
The reason is very simple~ don't look at the father of the island country is far away across the ocean, but in the past history, the father of the island country was in their.
next door!
(End of this chapter)
Chen Li, who was an ordinary person in his previous life, basically only had an impression of the so-called transnational trade.
That is. Make money~!
Not to mention those big merchants who really do cross-border trade, even an ordinary shoe factory owner in Rongcheng can definitely make a lot of money as long as he is involved in transnational import and export trade.
Chen Li used to listen to a few bosses chatting in nightclubs. It is said that the shoe factory bosses in Rongcheng were not making money at all in the border trade business in Xijiang, but picking up money.
For example, one of the bosses, in the early 90s, took sample shoes from his own shoe factory to Xijiang and rented a stall.
Then he was dumbfounded!
What was the environment like there?That is, as long as you have the goods, those hairy guys will pay for it, not only do not bargain ~ they will give you a beautiful knife.
The shoe factory at that time~ only said that the production capacity was not enough, and there was absolutely no saying that it could not sell the goods.
It is said that once the boss was not productive enough~ Seeing that the money he got could not be earned, he finally put a bunch of broken bricks in the shoe box, and only the top few shoe boxes contained the shoes produced in the factory .
And then that old man didn't even look at it, he just paid the money and got the "goods" removed.
This matter is ridiculous, anyway, Chen Li definitely didn't believe it at first.
After all, no matter how stupid the old man is~ he is a businessman anyway, can he be fooled by you with a pile of broken bricks?
But what Chen Li didn't expect was that this matter was so serious, and it couldn't be more serious.
In fact~ this matter is not a secret at all in the circle of shoe factories in Rongcheng.
And this incident seems absurd, but it is actually the epitome of that somewhat crazy era.
In those days~ in fact, it wasn't just bricks that were used to pretend to be goods, what was inferior~substituting the old for the new, etc. These merchants could be said to be using everything.
But the good times don't last long!
Bah ~ well, in fact, only the early gang will think this is a good scene.
Let’s just talk about the guy who sells bricks~ This guy often brings up this matter, and every time he mentions this matter, there is a hint of showing off in his tone.
It felt like I was so fucking smart that I could fool the old man with a pile of broken bricks.
At the beginning~ Chen Li really admired this guy, after all, he can fool foreigners with bricks, it's amazing.
But later~ when Chen Li got some information, he realized that this guy~ is actually not a thing.
Because~ it was this group of things that ruined the name "Made in China" in those days.
And the so-called "Made in China" has also changed from being cheap and durable at the beginning to being shoddy and fake.
Just like in 2001, if you went to the overseas market and said that something was produced by Huaxia, the first impression of others was that the quality of the thing might not be very good, or it was a counterfeit product.
And this image ~ even maintained until 20 years later.
It's just that at that time, as the country's economic strength gradually increased, coupled with the continuous improvement of domestic manufacturing levels, this image was gradually being changed.
But until Chen Li's rebirth, although this image has improved, this kind of cognition still exists in the concept of most foreigners.
China's things. It just doesn't work!
Don't say anything else, let's just say that the beer that Chen Li cooked up before is obviously a good thing, but in the end, just because this beer is produced in Huaxia, those businessmen are not willing to buy it.
Is this discrimination?Of course!But the question is what can you do?
The reason for this situation is actually the result of the early gang of unscrupulous businessmen.
Those guys made a lot of money, but it took decades for Huaxia Manufacturing to reverse this reputation.
And the most nonsensical thing was that after knowing the situation, Chen Li hated the guy who sold broken bricks as goods.
But the reality is that every time the boss comes, Chen Li has to lick his face and have a few drinks with him.
The first is to connect with each other, and the second is to consume the drink ordered by the other party.
To be honest, this is somewhat ironic, but it is reality.
And now~ when Chen Li's ideal agricultural product company has bred a beef with a quality comparable to that of Japanese Wagyu, the island businessman's first reaction was
The Chinese mastered the breeding methods of Wagyu cattle in the island country.
In fact, at this time in 2001, there was no domestic introduction of Japanese cattle from the island country, and it seemed that only somatic cells were obtained.
In this period of time, not to mention China, there are not many countries in the world that have introduced Wagyu.
Of course~ Except for the father of the island country!People have obtained the breeding technology of Wagyu cattle decades ago.
It's just that the breeding method in the United States is different from that in the island countries, so the quality of the beef raised is also different.
This is actually caused by the different requirements of Americans for beef meat quality.
What kind of beef Americans like to eat, the businessmen over there will naturally be willing to raise what kind of beef.
For the same reason, this is why both Ren Xiaobo and Wu Minyi believe that Ideal Niu 2 is more suitable for the domestic market, while Ideal Niu 1 should be sold to island countries.
Because Chinese people still have to have a little beef flavor when they eat beef.
Although Ideal Beef No. 1 has a perfect marble pattern, rich taste and strong meaty aroma, this kind of stuff is really not very popular in China, at least in the current China.
In Liu Qingqing's words, eating this Ideal Beef No. 1 is not much different from eating a lump of fat. At most, this lump of fat smells like beef.
That greasy taste~ is simply not acceptable to Chinese people at this stage.
On the contrary, Ideal Cow No. 2 is more suitable for the eating habits of Chinese people in terms of texture, taste and even taste.
It's just that due to the popularity and price, the current promotion of Ideal Cow in the domestic market has been greatly restricted.
Although the animal husbandry products of Ideal Agricultural Products are highly sought after in the Yanjing catering circle, but outside this circle, the signboard of Ideal Agricultural Products is not so easy to use when looking at the whole country.
Of course ~ Yanjing is the capital city after all, and what is popular here will sooner or later be popular elsewhere.
But it will take a while!
However, it took only two years for Chen Li to develop and rise. Although the speed of development was very fast, he was somewhat helpless in terms of time constraints.
So ~ Wu Minyi formulated a plan, which is to first use the quality of ideal beef to open up overseas markets, and then feed back the domestic market.
I have to say that this trick really works really well in this day and age.
Of course~ the premise is that you can really open up overseas markets.
Chen Li had thought of this trick when he was working on Shennong Beer before, but that time Shennong Beer didn't open up overseas markets, and it was almost a mess in the end.
But this time is obviously different, because of Wu Minyi's channel, Ideal Niu quickly gained a foothold in Hong Kong City, and used it as a springboard to directly expand into overseas markets.
First of all~ Wu Minyi found a famous chef who was preparing to participate in the Bocuse d'Or. I don't know what method she used. Anyway, she finally asked the famous chef to change the menu temporarily.
Then ~ when Ideal Cow No. 1 and Ideal Cow No. 2 appeared in the Bocuse World Cooking Competition, the reputation of Ideal Cow quietly opened up in a certain circle.
Just at this time period, the mad cow disease crisis broke out in Europe. Although the European Union introduced a series of measures to try to eliminate people's "cow fear" and prevent the crisis from developing further, the effect was minimal.
Wu Minyi took advantage of this time to use her contacts and channels to help Ideal Niu quickly enter the European and American markets. Although it seems that the scale is not large at present, it is also only a matter of time.
Of course~ As a big beef consumer, the island market is naturally also in Wu Minyi's consideration.
And because the meat quality is more similar to that of Wagyu from the island country, Wu Minyi actually focused on the island country market from the beginning.
The reason why it will be later than the European and American markets is because of the restrictions on beef imports by island countries.
Especially now that the mad cow disease crisis is breaking out in the world, the island countries have relatively strict regulations on beef imports.
At first~ Chen Li was still a little puzzled. After all, mad cow disease is breaking out all over the world. He didn't understand why Wu Minyi chose to promote it at this time.
In Chen Li's previous plan~ideal agricultural products only need to develop steadily during this time period.
Wouldn't it be better to promote Ideal Cow after this mad cow disease crisis period?
As a result, Wu Minyi told Chen Li that if it hadn't been for the outbreak of mad cow disease in Europe and the United States, the difficulty for Ideal Cow to enter the overseas market would have at least increased by several levels.
Although the market value of Ideal Cow will be reduced a lot due to the problem of mad cow disease, as long as it can truly enter the overseas market, this loss is completely acceptable.
Regarding this ~ Chen Li expressed his incomprehension, but he admired it very much!
Sure enough, professional things still need to be done by professionals, and it is obvious that Wu Minyi is such a professional.
At this moment~ Chen Li felt that the share of Ideal Technology he gave away was worth it!
But~ how to say!It is impossible for people to have smooth sailing in business all the time.
While Wu Minyi was trying to open up the island market, a businessman from an island country noticed Ideal Bull.
Because Wu Minyi went through the channel of this island country businessman, this guy naturally also has a certain understanding of Ideal Cow.
It's fine if you don't understand it, but this understanding of the island nation's businessmen is completely ignorant.
Because the meat quality of this so-called ideal beef is too high~even completely reaching or even surpassing the Wagyu of the island country.
As mentioned earlier, the islanders' love for beef is almost engraved in their bones.
Even though the history of the islanders eating beef is only a short period of more than 100 years, these guys have really achieved an extreme in eating beef.
If nothing else, let's take the method of raising beef as an example.
What listening to music~ what massage~ It is said that during the massage, soju is even applied to the cow and so on.
To be reasonable, these feeding methods are definitely full of gimmicks regardless of whether they are useful or not.
And as long as there are enough gimmicks, the price will naturally rise.
Yes~ In fact, whether it is Chen Li, Wu Minyi or even Ren Xiaobo, they all know very well that the price of Wagyu beef in the island country is actually inflated.
But the market economy is like this, and it is actually a skill to be able to raise the price.
Just like those luxury goods, the quality of some luxury goods is even inferior to the small workshops on the roadside, but what they sell is not products but product culture.
But now~ What Wu Minyi has to do is to get rid of some of the inflated prices before the ideal cow has no popularity and recognition.
But. Here comes a problem!
Obviously, the meat quality of ideal beef is similar to that of Daoguo Wagyu, or even higher, but the price is only one-third of that of Daoguo Wagyu.
In such a situation, in the eyes of a shrewd businessman, what kind of situation will appear?
First of all~ It must be joy, because the price difference in the middle directly represents quite a lot of benefits.
If he can win the ideal cow~ he can enjoy this rich benefit to himself, and naturally he can make a lot of money.
But then... he will be worried!
The reason for worry is simple. If Ideal Cattle is allowed to be promoted in the beef market of the island country, there are often only two endings.
What do you want? Ideal cattle will completely win the island country market, and the island country's Wagyu will fall from the altar.
After all, where the quality of an ideal cow is, so is the price!
Islanders are not fools, so they naturally know which one is more suitable!
Of course~ there is another possibility, that is, the officials will come forward and directly beat the ideal cow to death.
If the ideal cow was exported by the father of the island country, they would naturally dare not say anything or do anything.
But this thing was made by Huaxia, that's another matter.
Among the two possibilities, there is no choice between the island country and the cow to beat the ideal cow, because this guy knows it very well.
No matter how expensive the cost is, how high the cost is~ how unattainable the price is. As long as it is in the hands of Chinese people, it will soon be sold everywhere.
At that time, whether it is the cost ~ construction price or the final sales price, it will be changed due to the mixing of Chinese people.
So. How did the Chinese breed the island country Wagyu?
In fact, in the current period of time, many countries and institutions around the world want to achieve some results in the cultivation of wagyu cattle.
After all~ As the fighting cattle among beef, the interests of wagyu are definitely the sweet pastry in the eyes of countless people.
It's just that so far, even the father of their island country has not really bred beef that can rival the island country's Wagyu.
But now the Huaxia people have done it!
Did it. It's not surprising, because this kind of thing is actually done sooner or later.
But the question is, why is it so fast~ and why is it Chinese.
In 2001, many foreigners had the impression that Huaxia was still relatively backward.
Even in the cognition of many foreigners, their impression of China is still in the last century.
But island countries are excluded!Or to be precise, except for some islanders.
Although China at this stage is actually far behind the island country, in the eyes of some island people, China is a country with its own magic.
The reason is very simple~ don't look at the father of the island country is far away across the ocean, but in the past history, the father of the island country was in their.
next door!
(End of this chapter)
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