From the dream-chasing showbiz to remake bad films

Chapter 49 Announcement
It was another beautiful morning, and Pei Yang asked for leave again openly.

Today, he will follow Zou Shen and Sun Yanzi to Wang Dahu's to record songs, and by the way, he will meet with the company representatives and traders who promote his own resources, and discuss the release of the trailer and preliminary announcement.

Movie announcement is the last link before the movie is released, and it is also an important part of whether the movie can get a high box office.Publicity is divided into two parts: publicity and distribution.Release, mainly depends on film arrangement and schedule; publicity, mainly depends on word of mouth and transformation.

The main purpose of film promotion is to package and market the important elements of the film, often covering all channels such as "print + online media + new media + client + video + activities", detonating topics that can resonate with the majority of society, and targeting the film's goals Audience groups, laying a certain box office base for the film to be released.

For Zou Shen, today is a very important day. Although Sister Luo has told him on the phone that he is basically guaranteed to be selected, he is still a little nervous. After all, he is just a fresh graduate.

But Sun Yanzi seemed much more natural than him, at least he didn't walk with the same hands and feet.

Pei Yang didn't have any ink marks this time, and directly brought him to Wang Dahu.

"Brother Wang." Pei Yang looked at Wang Dahu and called out.

Sitting on the sofa drinking tea, Wang Dahu looked up at the group of people, his eyes still seemed to be closed, "The person who recorded the song?"

Pei Yang agreed, and pointed to Wang Dahu: "Big Brother, Brother Wang."

Pointing to the two quails behind him, "Zou Shen, Sun Yanzi."

"Brother Wang", "Brother Wang".

The two greeted each other imperiously.

"Mmm." Wang Dahu replied flatly. "Do you want to stay here and watch, or just bring people over."

"I won't watch it, I still have something to do later, and I have confidence in the two of them." Pei Yang looked at Zou Shen and Sun Yanzi encouragingly.After finishing speaking, Pei Yang smiled at them: "Record well, just play at a normal level."

Zou Shen and Sun Yanzi were a little cautious, but they also felt that Pei Yang was a very nice person, and they must record well in a while, so as not to embarrass Director Pei.

Pei Yang nodded to Wang Dahu again, and left.

His next stop is Chengdu Tianfu Software Park.

"Building three, second floor, B203." Pei Yang looked up at the office in front of him and knocked on the door.

What is more puzzling is that this company has no front desk.Don't all new media companies have a front desk?

"Please come in." A sister Yu's voice came from the office.

Pei Yang pushed the door open and went in, but saw "Luo Sisi" sitting on the boss chair and looking at him.

"You are Pei Yang, please sit down." The "Luo Sisi" is still somewhat different from the real Luo Sisi.

Luo Sisi in school wore a pair of gold-rimmed glasses, but this "Luo Sisi" wore black-rimmed glasses.

"It seems that you have guessed it too. I am her younger sister, Luo Niannian. You can call me Sister Nian."

Pei Yang caught the step to hide his surprise, "Sister Nian."

"Well, let's just talk about work." Luo Niannian looked into Pei Yang's eyes, "I also understand why you came today, and I also watched the film you edited. It's very good." Luo Niannian seemed to have a hint of appreciate.

"But you have to understand that although this kind of publicity is very good, with our promotion, it may be a big hit, but you have to know that your movie must be watched by people. Sisike told me, you Your movie is a bad end." Luo Niannian paused for a moment, "So, the quality of your movie can make the audience not feel bad after watching the movie."

Pei Yang didn't expect Luo Niannian to ask such a question, because he subconsciously felt that his film was very good, so after watching the film, the audience would only have a perception of being cheated, but it was a benign perception instead.

But Luo Niannian had never seen his film, so he looked at its promotional design from two angles from the very beginning.

Hearing Luo Niannian's question, Pei Yang smiled: "I'm very confident."

Luo Niannian didn't mention the trailer after hearing what Pei Yang said.Instead, he said directly: "We have three plans for promotion."

"First, all offline, you definitely won't choose; second, all online, and third, online and offline intertwined."

"It depends on how you choose."

Pei Yang's film must apply for the Dragon Label and then release it. He is not an online university, so there is no doubt about it. Even if the main force is online, he must not only focus on online, regardless of offline.

"The third type, but mainly online." Pei Yang looked at Luo Niannian and said.

"OK."

"The third type, there are professional promotion and traffic promotion." Luo Niannian paused, "Professional promotion is to ask the big V in the industry to help you. Traffic promotion refers to large-scale advertisements, mobile advertisements, pop-up advertisements, etc. data stream advertising."

Pei Yang has taken the course of communication, so he is quite clear in his heart.

Professional promotion is to build momentum, engage in word-of-mouth, and increase expectations. It is a relatively advanced promotion. The company must have a certain strength in the industry to get the promotion of those big Vs. After all, some big Vs are more picky.

They even ask to watch the movie in advance. If the quality of the movie is not good, they will not accept the job.

"Don't push it professionally, it's not necessary, I just want to push it with traffic." Pei Yang said immediately.

He has absolutely no need to promote it professionally, because he believes that his film will become popular and big Vs will come by themselves, so there is no need to spend money to find big Vs.

"OK, start tomorrow." Luo Niannian's answer was still very simple.

Pei Yang thought, maybe what Luo Niannian should say was finished by Luo Sisi.

Pei Yang and Luo Niannian didn't exchange any pleasantries, Pei Yang left directly after signing the contract, because Luo Niannian is really that kind of taciturn female boss, if he didn't have Xia Yi, he would just start licking her kind of.

Pei Yang called a Didi on Huaxiaozhu, and was about to go to the advertising company to sign a contract.

Although his film was indeed made by Sichuan Film Projector, he had already agreed with Luo Sisi at that time that he would definitely establish a film studio, so he definitely wanted to include his own studio in the film.

So he had to create a dynamic logo for the studio as soon as possible.

His requirements for the logo are not high, even if a company can do it to a high level, but it must be very creative and fit his name.

He really didn't want to think about the name of the studio [mainly because he was afraid that the few readers who were already on the street would quarrel with each other], so he simply named the studio [Peiyang Studio].

This time, through Luo Sisi's introduction, he met a senior who graduated from Sichuan Film Academy. The senior made a logo for him, whether it was dynamic or static, he was quite satisfied, although he had already started to use this logo The license of the Industrial and Commercial Bureau has been obtained, but the contract has not been signed yet, and the Industrial and Commercial Bureau requires paper contracts to be filed, so Pei Yang has to make a trip.

　It is really important to follow up, really, really, Mengxin begs to follow up.

　　Recently, I can’t move after reading, it’s too painful, Yan Zu
　　It’s just too painful to live, woo woo X﹏X
　　
　
(End of this chapter)