What kind of bad thoughts can the director have?

Chapter 129 Full bloom

Time passed quickly, especially when Yang Shu focused on creation and immersed himself in the war atmosphere created by himself every day, time passed even faster, and it was early April in a blink of an eye.

April will face two challenges at the same time. The third season of "Wonderful Events in the World" will be previewed on April 4 and aired on April 4, which is actually the same schedule as "Love Letter from Heaven".

Both Liu Man and Jiang Shiyu sighed: "We are about to fully bloom, and the movie schedule has been adjusted. I didn't expect it to be transferred with the online drama."

杨树是打算错开的，所以电影档期之前定在4月29号，《世界奇妙事件》可以提前一星期在4月1号播出，也不在乎什么愚人节了, 去年第一季是4月3号播出的。

However, the platform couldn't do it. Because of the Spring Festival holiday, the submission of works for review was more than half a month later than the first season, and the review process was completed in mid-March. Being able to arrange this time is already a privilege to jump in the queue.

But this is also good, the promotion of movies and online dramas can be done together, especially if you take the car of "Wonderful World Events", you can increase the promotion of movies on the Internet and attract some old audiences.

The investment in publicity is huge, and tens of millions of funds are pouring out like running water, and the pressure on poplar is also great.

He has calculated that if "Love Letter from Heaven" finally costs 4000 million RMB, then the box office needs 5000 million RMB to make a profit.

In the mainland's current account sharing system, the share of accounts between producers and theaters is 43% and 57% of the box office, with theaters taking the lion's share.

The 43% that producers get is not exclusive either, it also includes distribution spending, which usually accounts for 15% of the box office.

However, the contract between the producer and the distributor is relatively flexible, depending on the proportion of the advertising fee. For a distributor like Tiange Media who engages in provocative operations, it is difficult to calculate the various costs, depending on the determination and the determination of the producer. Financial resources, so usually not responsible for advertising costs.

But it will also reduce some of the box office, so it was negotiated very early that the wonderful studio will share 33% of the box office, and bear the publicity and distribution fees, and Tiange Media will only provide 10% of the labor services.

Fantastic Studio has spent more than 5000 million yuan in the past two months, which is almost five times the production cost of "Love Letter from Heaven".

This data is undoubtedly deformed. Usually, the cost of publicity and distribution reaches 100% of the producer, which is considered very high.

But it cannot be generalized, especially because the production cost of "Love Letters from Heaven" is relatively low. If 100% of the advertising costs are invested, then it can only focus on the promotion of the first-tier cities, and will not take into account the second- and third-tier cities.

Since it wants to compete with "Fu Er Love Letter", which actually costs 6000 to [-] million yuan, the advertising costs can only be matched, which is also impossible.

There are more than 8000 million left in the account. Luo Xue said that she can't move for the time being, and she has to save the box office data after the release.

And she told Yang Shu that the filming rate of "Love Letter from Heaven" on the first day has been confirmed to be higher than 30%.

As for "Love Letter", unfortunately, according to the information she received, the filming rate on the first day will also be higher than 30%, and may even be slightly higher.

This made Luo Xue a little angry: "The producer of "The Love Letter" is quite shameless. In order to break the box office record of his previous Chinese love movie, he entrusted three distribution companies to do the work at the same time. It is simply cheating."

This exasperation is a bit unconvincing, everyone is obviously cheating, the eldest brother let alone the second brother, Yang Shu is a little embarrassed to hear it.

Compared with "Tianji · Dwelling in Fuchun Mountains", the filming rate reached more than 60%, Tiange's operation is indeed a bit unsatisfactory, and the publisher of "Fu Er Love Letter" is obviously not a vegetarian.

Other films released at the same time were even more distraught. "Ordinary Football", "The Cry Next Door", and "Midnight Search" are all small-budget and niche-themed works. It has also been learned that the screening rate has been eroded. These four films will divide up the remaining screenings , only a few percent for each movie.

As a result, some producers have already started scolding on the Internet: "Is it fair that the capital manipulates the filming to such an extent? Is there still a conscience? Money can be made again, and conscience cannot be regained if it is lost!"

I'm afraid I'm wrong. If you lose your conscience, it's usually better to earn money.

The screening rate is determined by the theaters. Of course, box office benefits are considered. The first thing to do is garbage classification, and then the gods fight for hegemony. Most of the works do not have the strength to go to the second step.

Capital operations are not bottomless, and situations like "Tianji·Dwelling in the Fuchun Mountains" are not exceptions. After all, there are several first-line big names in the film, which still have value in operation. Facts have proved that it can indeed earn hundreds of millions at the box office.

So far, the physical advertisements of "Heavenly Love Letter" have covered all 34 first- and second-tier cities across the country, and the most central areas of each city are displayed on huge posters or electronic screens.

However, "The Letter of Love" did the same thing. In many cities, the advertisements of the two films were even displayed side by side, with Liu Man, Jiang Shiyu and Yang Shu on one side, and Xiu Bo and Tang Wei on the other. Walk the streets of Europe.

As the release date approached, the advertisements for "Love Letters from Heaven" further infiltrated to 4 third-tier cities, and were rolled out in an all-round way. From April 2, the trailers will be released on national TV stations, making a last-ditch effort.

"Letter of Love" almost followed suit, some operations were even a day or two earlier, the publishers of both sides seemed to be taught by the same teacher, and the techniques were basically the same, Luo Xue said that this was the optimal choice.

On April Fool's Day, Yang Shu finally breathed a sigh of relief after finishing writing the script of "Warrior".

It is not sure when the filming will start. The story is written based on historical clues, and it is easy to be plagiarized, so he first registered the copyright of the script.

On April 4, the premiere of "Love Letter from Heaven" was held at Peking University. This was a rather ceremonial event. Only a small number of student representatives were invited to watch the film, and a plot confidentiality clause was also signed.

The protagonists of the premiere are actually the media. Yang Shu, Liu Man, and Jiang Shiyu are the props. Liu Tao, Qin Hailu, Chao Ge, Sun Li, Jiang Yu and other friends and stars who have worked together are present to cheer.

Coincidentally, on the same day, "A Love Letter" chose to hold its premiere in Tsinghua University. At the premiere ceremony, the director said that this movie shows the love of overseas Chinese and has a grand international vision, so it is more suitable for the premiere in Tsinghua University .

In addition, she also joked that Tang Wei had four romances in the play, and the first three were all scumbags, and Lu Yi's Xueba was from Peking University.

The Xueba played by Lu Yi is indeed from Peking University. This gimmick is obviously very flattering to the students of Tsinghua University. Tsinghua University and Peking University have always had a tradition of blackmailing each other.

As for why they all choose to premiere in colleges and universities, Luo Xue said that this is also a tradition in the mainland industry, and it is more appropriate for youth romance films to start in colleges and universities.

However, "Love Letter from Heaven" cannot be regarded as a youth film, let alone "Love Letter to Two", and the full name of this movie is "A Love Letter from Peking to Seattle". In fact, the main scenes of the film are in Macau and Europe, and there is no Beijing In both Ping and Seattle, everyone is trying to sell dog meat.

Judging from the survey of the premiere, Tsinghua University said that "Love Letter" is not bad, and Peking University said "Love Letter from Heaven" is very good, because they are not the same audience, so there is no comparison.

As for both sides of the media, it is all flattery without spoilers, and it is difficult to tell the truth for a while.

There have been many activities these past few days. Yang Shu, Liu Man, and Jiang Shiyu cooperated with the distributors and theaters to fly across the country, and went to Shanghai, Shenzhen, Guangzhou, Wuhan, Changsha and other places to promote, one place a day.

Arrived in Hangzhou on April 4th, this is the last stop, and it will be released tomorrow.

Sister Tao said to the three of them: "Come to Hengdian to visit my class after the event. I will spend the premiere day with you."

(End of this chapter)