What kind of bad thoughts can the director have?

Chapter 149 Another Beginning

Friday, May 5th, a typical black weekend.

"Love Letter from the Kingdom of Heaven" has entered its final week of release, and the theaters will announce that it will be released on May 5, which is a good day.

The box office is also in the final stage. It broke 11 billion yesterday, and the film schedule rate in the next week will drop to about 3%. It is estimated that there will only be more than 300 million per day, so the final box office can basically be locked at around 11.2 billion.

The theater distribution work is coming to an end, and the advertisements have been gradually withdrawn from the streets and alleys.

However, it does not mean that "Love Letter from the Kingdom of Heaven" is over. There are other releases to be done. In addition to being released on May 5 in Toho Cinemas in Japan, it will also be released in theaters in mainland China on May 27. Fantastic Art and Penguin Video went online at the same time, and began to pay for on-demand.

Popular movies that have been released in the past two years are now available on online platforms. Although pirated resources can be seen everywhere, the audience is different, and they can still bring in a wave of income.

At present, the on-demand system of online movies on various platforms has matured, and fees are also graded according to the popularity of the movie. A valid click on a high-level movie can reach 3~4 yuan, and the lowest grade is 0.5~1 yuan.

At present, the box office of "Fu Er Love Letter" is about 7.8 million. It will also be released on the same day and enter the network on demand.

Yang Shu made an inventory, and after deducting tax at the theater box office of "Love Letter from Heaven", Miracle Studio can divide it into nearly 3.6 million, of which 3 million will be invested in Tianjun Company, and the remaining 6 million will be left.

The balance in the previous account was about 8 million. In the future, with the share of the third season of "World's Wonderful Events" and the income from the three people's advertising endorsements and participation in activities during this period, Wonderful Studio will still have a balance in the book by early July. At least 7 million.

In addition, in the second half of the year, after the fourth season of "World's Wonderful Events" is broadcast, it will continue to be recorded, and the studio will continue to make money.

Therefore, the funds for the production of "Warrior" are very sufficient, not to mention that there are already two investors wanting to invest. Yangshu has set a quota of 1000 million for each investor.

However, the market is changing, faster than Poplar expected.

On Friday afternoon, Ning Song and Chen Jingyun went to Xidan for business, and they turned to Zhuanta Hutong for a meeting.

Ning Song was able to date Chen Jingyun for more than a year. Liu Man and Jiang Shiyu were very surprised. The most outrageous thing about this guy in school was not only that he frequently changed girlfriends, but he often dated multiple girls at the same time. His methods were simple and rude. Rolled over more than once.

It is said that he had a famous saying at the time: "If you are tired of sleeping, let's break up."

This sentence came from a boy, no one can prove that he really said it, but it is notorious among girls.

Now he has been dating Chen Jingyun for more than a year, Liu Man and Jiang Shiyu have to admire: "Sister Jingyun is amazing, she is really an excellent dog trainer."

The dog trainer brought a piece of good news to Yang Shu: "After more than a month of negotiation, all platforms have reached a consensus and will make major adjustments to the sharing policy of online dramas."

After the adjustment, although the policies of each platform are slightly different, the overall plan is the same, that is, to cancel the previous model of fixed unit price for each effective click, and to charge for the entire work in stages.

Chen Jingyun said: "Now that the broadcast content is richer, the previous model must be changed, otherwise the audience and the platform will not be able to bear it."

For example, "Wonderful Events in the World" was an A-level production in the past, and an effective click was 0.8 yuan. After watching five episodes in one season, the viewing fee was 4 yuan. The capacity is similar to that of a movie, and the price is similar, which is still fair.

Nowadays, there are basically no super-large-scale productions of pure online dramas, and more than 20 episodes are the best. For example, "The Ancient City", which Jin Dong is filming, is considered a big production of famous directors and stars, and there are only 21 episodes. It costs less than 17 yuan to watch. Makes sense, half a movie ticket.

But just like fighting for platforms after popular movies are released, many popular TV series are now on-demand on platforms almost at the same time as they are broadcast on TV stations.

Because it is not an online drama, viewers can watch it on TV for free, and the cost of all on-demand programs is also lower, but like "The Legend of Miyue" with 81 episodes, "Langya Bang" with 54 episodes, and "The Thousand Bone of Flowers" with 58 episodes, click online The volume has exceeded 10 billion. Even if the half-price fee is charged, viewers will have to pay tens of yuan to watch one movie. This is obviously not conducive to the long-term development of the platform.

Chen Jingyun and Ning Song are both wearing the same black pullover T-shirt today, with the same pattern printed on the back, looking a little silly, Yang Shu suspects that this is some kind of mind control trick.

But what she said was very professional: "In 2013, there were only more than 200 online dramas with more than 800 episodes, with an average of almost 4 episodes each. In just two years last year, the explosive growth reached 800 with 12000 episodes, with an average of 15 episodes each. "

This is the data foundation, so it's time for a reform.

"I remember that there were 2014 A-level dramas in 29, with a total of about 93 billion hits. In 2015, there were 51 A-level dramas, with a total of about 229 billion hits. This growth is terrifying."

Yang Shu nodded to express his understanding: "So the era of platform subsidy expansion is over. In the past, there were more monks than porridge and less high prices to attract creators to join in the creation of online dramas. Now the market is becoming saturated and the industry threshold has begun to be raised."

"That's the reason. The new policy also restricts the addition of TV dramas to online on-demand to protect the creation of online dramas, otherwise it will be washed away sooner or later."

In fact, she knew what it meant when she started Yang Shu. She originally thought that the reform would happen in 2017, but she didn't expect it to be earlier than she remembered. Chen Jingyun said that by the end of June, the platform will no longer accept works with less than 12 episodes, such as "The World" A series like Fantastic Events must be changed, the number of episodes must be increased, and the charging policy will also be changed.

"Then how will the fees be shared?"

"The price of each platform is different. In general, each work will have more than 12 episodes in the future, and each episode will be at least 20 minutes long. A-level works are about 10 yuan, and the lowest D-level works are 4 yuan. .”

"That is to say, for an A-level work like "World's Wonderful Events", the unit price is 10 yuan. If you shoot 12 episodes, it is actually 0.8 yuan per episode, but if you shoot 15 episodes, it will be 0.65 yuan per episode?"

"That's right, the same charging policy will be adopted for online dramas and TV dramas in the future, so that the total income of large productions with dozens of episodes will be limited."

Yang Shu pretended not to understand: "Then whoever makes big productions of web dramas from now on should limit them to 12 episodes."

"Of course there are considerations in this aspect. If the total number of episodes exceeds 400 minutes, such as 15 episodes but each episode is 30 minutes, or 20 episodes are each 20 minutes, in this case the platform will increase the A-level unit price to 14 yuan. It’s still good, but there’s no subsidy for any more.”

So because of this policy, the subsequent web dramas basically have between 12 and 20 episodes. For example, the popular web drama "The Beginning" just watched before Yang Shu crossed, only had 15 episodes.

Ning Song interrupted at this time: "This news will be announced in two days, and there is still a month and a half left. Should we hurry up and produce the fourth season of "Wonderful Events in the World"?"

Yang Shu's original plan was to let Liu Man start filming the fourth season in June, and choose locations for "Warrior" by himself, but he didn't expect the policy to change suddenly.

The filming starts now, the production work can be completed, but it is undoubtedly too hasty, and a lot of work plans have to be changed.

To adapt to the platform policy, it is unrealistic to shoot 12 episodes in the next season, which does not conform to the characteristics of the theme of this series.

Of course, it is also possible to combine five episodes into one online movie as Yang Shu thought before, and Chen Jingyun also came up with such an idea, but it always gives people a feeling of dying.

Although "Wonderful Stories of the World" has more than 500 episodes, most of them are mediocre productions, and many themes are not suitable for China. In fact, most of the really suitable boutiques have been filmed by Yang Shu.

Maybe when it’s time to close it as soon as it’s good, don’t stop it in disgrace if the filming is bad. In terms of web dramas, the wonderful studio may need a new start.

Yang Shu's mind rang in Tao's famous line in "The Beginning": "Prepare for a drug test!"

Perhaps this is a good choice. The period of looking backwards is over, and now it is time to look forward and shoot future audiences.

(End of this chapter)