What kind of bad thoughts can the director have?

Chapter 178

In 2015, the mainland film and television market began to explode, and distribution and theater chains made a lot of money. With the money, the construction of software and hardware related to it accelerated, especially the online ticket sales system.

Online ticket purchase has been around for two years, but it has been improved rapidly in the past year. Several platforms have been able to collect statistics online, and they can be aggregated in real time, which is much more advanced than the box office statistics system.

"Warrior" will be officially released on June 6, and online pre-sales will be counted at 30:29 on the [-]th.

At the same time, the "Yang Shu chats with you about "Warrior"" publicity and promotion activity was also launched, or it is more appropriate to call it a promotion activity.

This idea was always thought up by Tian Gehua, and he specially went to Zhuanta Hutong to talk to Yang Shu, feeling good about himself.

"The focus of this event is communication. We will send several teams to various parts of the country to randomly interview audiences who are leaving the theater, listen to first-line film critics, and connect with you directly if it is suitable. Then we will send the video of the connection Go to the official website of "Warrior" to attract more viewers to buy tickets."

This is not a new trick. The Spring Festival Gala also engaged in star interaction, but it was not a real connection, but a blessing recording to the audience who was drawn.

This is an upgraded version of Mr. Hua, which allows the main creators of "Warrior" to interact directly with the audience to listen to opinions, giving people a very humble and modest attitude.

In the past, in order to show their closeness to the audience, many directors and leading actors claimed to have bought tickets to watch movies with the audience, and then observed the reaction.

There may be in the early stage, but I’m afraid it’s useless. Everyone may not have any reaction after watching the movie. The audience who nagging and commenting while watching it is actually very annoying. There are not many such people.

Mr. Hua's plan is an upgraded version using modern means. We can really hear some first-hand feedback, and the publicity effect should be good.

In addition to the promotional significance, it has no other use for "Warrior", because the upper and lower parts have already been submitted for review. If something is touched and the lower part needs to be adjusted, it will be more troublesome, and it will have to be submitted for review again.

In the past few days, "The Beginning" has come to an end, and only the subtitles are left to be synthesized. No one else has anything to do. Jiang Shiyu is accompanying Yang Shu in the alley.

So she is a little reluctant to such an activity: "The attitude is too low, no one in the circle is willing to do this, and the director, screenwriter, and starring of this film are all Yang Shu, and it is difficult for other leading actors to cooperate. Has he been the only one constantly pointing fingers at others?"

Indeed, no one has ever done this before. When a film is released, the so-called meeting, press conference, pilot meeting, premiere, etc. are actually facing the media, and the audience has nothing to do with it.

Mr. Hua insisted: "Director Yang's advantage is that he is young and more approachable. We will also choose interviewees, and only connect with suitable ones. And we will screen the comments in the later stage before releasing them."

Yang Shu is only in his early twenties, so he really doesn't have much burden. He doesn't need to think about how big his wrist is, whether it's worth it and spend time communicating with movie audiences.

After all, many great directors have made it clear that it is difficult for the audience's opinions to affect their creation, and making a movie is a very independent thing.

In order to ensure the box office put down its posture, isn't this treating the movie as a business?

Yang Shu understands that Jiang Shiyu loves him, now that he has passed the stage of begging grandpa and suing grandma for money, why would he do such a thing?
Tianjun's liquidation has come to an end, and Yang Shu has received more than 23 billion after-tax profits, making him one of the richest directors in the industry.

But Yang Shu can accept it. It is true that it is not to solve the problem of living now, but film is still his favorite career. Since he does it, he has to be serious, and there is no need to use arrogance to prove how independent he thinks.

What's more, he leads a food chain. As the top person, he has to consider sustainable development. He can't ignore the lives of his brothers when he has money. Besides, he has to be responsible for the many investors of "Warrior".

Business matters must be considered with a business mind.

So he passed Mr. Hua's activity plan: "As a creator, I definitely want to understand the audience's true feelings. We do what others don't want to do. It's boring to follow people's backs."

When "Warrior" released the "Blood War" special, the event plan was also announced at the same time, and the online response was good.

"For Director Yang's sincerity, I will immediately buy a ticket to support him."

"I hope to meet the people who connect, I'm in Guilin."

"And me, I'm in QQHE."

All the publicity has a certain effect, and perhaps this event has particularly stimulated it. The online pre-sale on the 29th was extremely hot.

统计是实时的，截止到2017年6月29日清晨6点零12分零23秒，《战士》预售突破1亿元。

These are not all pre-sale tickets on the first day. The theaters in various places are not necessarily on sale. Some pre-sale for three days, and some for only one day.

By 12:2 noon, the pre-sales had exceeded 15 million, and the box office pre-sales on the first day had exceeded 43 million at [-]:[-].

At this point, it is almost certain that the pre-sale box office on the first day alone will exceed the actual box office on the first day of "Love Letter from Heaven", and if you add tickets bought on the spot tomorrow, it will undoubtedly surpass it by a large margin.

However, the first-day screening rate of "Warrior" is also higher, reaching 41.6%, which is 10% higher than that of "Love Letter from Heaven".

In this pre-sale situation, it can be concluded that the film scheduling rate on the second day of the release will increase significantly, possibly exceeding 60%, and even temporarily increase on the first day.

The situation is so good, everyone is very excited, but Yang Shu has a very clear understanding, reminding himself and the people around him more than once: "The quality of our past works is endorsing "Warrior", and the audience buys tickets out of trust. , the real test has not yet come, and the real chapter can only be seen after the first day of release."

However, other main creators are much more optimistic than him: "The publicity and release has been successful, and other issues are not a problem at all. The war drama level of "Warrior" is top-notch in the world, and it will become a model for the domestic film and television industry in the future."

The release of "Warrior" was indeed much smoother. From a macro perspective, the general changed across the ocean, and his outrageous words and deeds unexpectedly helped to rectify the domestic public opinion atmosphere, and the voices attacking the main theme of positive energy were obviously less.

From a microscopic point of view, "My War" released last year is a negative teaching material for Yang Shu. From filming to publicity, he avoided all the pitfalls that the other party stepped on.

In addition, he has also learned many lessons from "Eight Hundred" a few years later. The theme of the Anti-Japanese War involves all aspects. How to grasp the values ​​while respecting historical facts is also a lot to study.

"Warrior" could have been arranged to be released at a later date. Back then, the "Lord of the Rings" series was introduced and released consecutively.

Yang Shu also thought carefully about the reason why the release was postponed to the second half of the year or even later. After all, the atmosphere will change more drastically after half a year.

It was too late to realize at that time that "Warrior" will set another example for them, and even become a peak, which is daunting.

On the 29th, Yang Shu answered many calls throughout the day, all of which were congratulations in advance.

His answer to everyone was the same: "The first day broke [-] million long ago. If we can break [-] million tomorrow, everyone will congratulate."

(End of this chapter)