What kind of bad thoughts can the director have?

Chapter 340 We Have Reason to Be Optimistic

Yang Shu is the third mainland director to win the Venice Golden Lion after Zhang Yimou and Jia Zhangke.

Including Hong Kong and Taiwan, there are Hou Hsiao-hsien, Tsai Ming-liang and Ang Lee, actually the sixth one.

But you have to be skillful in talking about things, if it’s meaningless or worthless, there’s no need to talk, just like what Jiang Wen said in "Let the Bullets Fly": "You are not important to me, without you, it is very important to me."

Therefore, Yang Shu is the third film artist in China to win the Golden Lion Award at the Venice Film Festival, representing the younger generation of filmmakers to make persistent efforts and create greater glories.

But Yang Shu has a long way to go, and now he hopes that "Peach" will achieve a brilliant success at the box office.

The achievements of the previous life don’t count now. As an art commodity, the real deal must be voted by the people with real money in the end.

"How much do you expect the box office of "Peach"?"

The next morning, the Yangshu team was cooperating with the official activities of the film festival. At noon, they ate special dishes at a famous local restaurant in Venice. Several dishes were all seafood.

But a dish of cuttlefish ink spaghetti disgusted Yang Shu, so he chatted with Sister Tao on the balcony.

"We invested more than 6000 million yuan in "Peach", and only [-] million at the box office can pay back."

The Mediterranean Sea is sunny, and Venice has stepped up efforts to improve water quality in recent years, and it looks like blue waves.

Sister Tao vaccinated Yang Shu: "Now we have already passed the stage of securing the box office by winning international awards. The box office of literary and artistic films is not high. The last one to win the Venice Golden Lion was Ang Lee's "Lust, Caution", which barely saved its capital. That's all."

Ang Lee's "Lust, Caution" invested more than 1 million points, and the mainland box office barely exceeded [-] million, which is definitely a loss.

Fortunately, this is a film invested by Hollywood Universal, and the global distribution is doing well. The final box office is about 400 million yuan. After the share, there is a slight surplus, earning [-] million yuan.

Investing over 400 million and earning [-] million, the profit margin is less than [-]%, which is hundreds of thousands of dollars. It can only be said that this movie has made the director, and in terms of economic benefits, it has been a lonely toss.

This result is very different from the perception of many people. It is a bit unreasonable that the mainland box office of such a popular movie during its release was so hot that it barely exceeded [-] million yuan, and even almost lost money.

However, this is indeed the case. Thanks to the box office in mainland China, which has exceeded [-] million yuan, accounting for a quarter of the movie's global box office, otherwise it will definitely be lost to grandma's family.

Luo Xue arrived in Rome in the morning, and is already on the plane flying to Venice. Tomorrow, "Peach" will be screened in the mainland. She has stepped up her publicity efforts. She has invested in advertisements on the Internet and on TV, making it seem like she won the Golden Lion of Venice. It's amazing.

She is more optimistic about the prospects of the box office than Sister Tao, with a preliminary estimate of [-] million to start.

If it really reaches 6000 million, after the split, "Peach" can earn about 100 million, reaching [-]% profit.

Even so, it is far from the profits of popular TV series and online dramas. "Wonderful Events in the World" and "The Hidden Corner" both have more than one billion profits.

Yang Shu still maintained his confidence, and said to sister Tao with a smile: "This shows that the standard of our mainland audience has improved, and the trick of undressing is not easy to use."

This is of course a joke. In fact, it is still useful to take it off. If you don’t take it off, there will be no hot spots, and even [-] million may be hanging.

In fact, a large part of the heat at the time was discussing whether it was real or not.

In Yang Shu's opinion, the poor box office of "Lust, Caution" has nothing to do with whether it is an art film or not. In fact, there is no lack of commercial elements. The failure is because the story is not pleasing.

This movie is adapted from Zhang Ailing's novel. The story is quite different. It is about a group of revolutionaries who sent their girlfriends to seduce Wang and the puppet high-ranking officials in order to eradicate the traitors. Unexpectedly, at the critical moment, the girl fell in love and informed the traitors that they had escaped. robbery.

This kind of tauren operation is quite Japanese, but it is absolutely annoying in mainland China. In addition, Zhang Ailing herself has a history of falling in love with traitors.

It can be said that Director Li, who grew up in Wanwan, did not grasp the worldview and values ​​of mainland audiences. Beauty tricks have never been an option for our side in the struggle between the enemy and us, and it is expressly prohibited.

Yang Shu casually chatted with Sister Tao: "Actually, 1 million at the box office eight years ago was not considered low. It's because the investment in "Lust, Caution" was too high. A literary film with no special effects actually cost more than [-] million."

Sister Tao is quite serious: "Of course 3 million is low. "Kung Fu" which is three years earlier than it is more than [-] million. The investment of the two films is similar, and they are even filmed in the same place. They are still comparable."

When Ang Lee filmed "Lust, Caution", for some reason, he insisted on putting the most important scene in the film in the same place where Master Xing filmed "Kung Fu", so it took more than 1000 million and took 3 months. The Pig Cage Walled City was demolished, and a West Nanjing Road was built on the original site by hundreds of workers.

That's how the money was spent, but it obviously didn't bring much good luck. The difference between the box office of the two films in the mainland was three times.

Sister Tao still insists on her point of view: "Literary and artistic films are usually difficult to make money in the mainland. It is also Tang Wei who starred in "Peking Meets Seattle" a few years later with a box office of more than 5 million yuan in the mainland. It is still the box office champion of Chinese romance movies. .

So it's still popular commercial films to make money, don't be too harsh on yourself, there is no need to pursue perfection, we won the Venice Golden Lion, that's enough. "

Some things are really interesting. In the previous life, Yang Shu filmed "Love Letter from the Kingdom of Heaven", and it turned out to be on the same schedule as "Peking Meets Seattle: The Best Love Letter".

"Peach" is not actually a movie that eulogizes love, it can even be said to be a joke about love. In a different world, it came out more than half a year earlier, and it is still difficult to avoid comparisons with "Peking Meets Seattle".

Yang Shu understands what Sister Tao thinks. Most of the works she shoots make money, so they become more and more popular along the way. If "Peach" loses money, it will inevitably feel a little bit sorry.

So simply downplay this matter and keep the beauty in Venice, and the follow-up box office doesn't matter.

Yang Shu followed her and said: "I will not stick to profit, and I am not short of money now."

"That's good," Sister Tao was treated very well by Yang Shu during this time: "I have made a lot of movies for others in the past ten years and made a lot of money. If I shoot my own movie, I will lose money. It’s unreasonable, when I’m done with Ode to Joy, we’ll make another work to earn back the money.”

In fact, Yang Shu quite appreciates Sister Tao's philosophy of life. It is safer to be pessimistic when things happen, but be optimistic and aggressive in doing things. Be an optimistic pessimist, be aggressive in action, and not have too much hope for the result. This way, you can attack and retreat. , can avoid a lot of pain in life.

In addition, her virtuous wife and loving mother nature seems to be a little bit explosive. When talking about things and talking about the future, she starts to bring a sense of belonging intentionally or unintentionally. I don’t know if this is a good thing.

At this time Liu Man came over and asked with a smile, "You guys don't eat, what are you talking about here?"

Liu Man did not have lunch with Yang Shu, but was invited by the organizer to another table not far away to have lunch with a group of British people.

Yang Shu turned around: "We are guessing what those British guys are talking about with you, the food is not good for people to eat."

Liu Man stood between Yang Shu and Sister Tao, putting his arms around their shoulders, and said affectionately, "Talk about business cooperation."

"Oh?" Sister Tao was a little curious: "What do the British want to cooperate with?"

"The British guys belong to Jaguar. They have been one of the biggest sponsors of the Venice Film Festival. They are talking about Jaguar's endorsement in mainland China."

The endorsement came to the door so soon, Yang Shu laughed and patted her on the back: "You agreed?"

"I didn't refuse. The follow-up specific negotiations will be handed over to the people from Junqi Feiyang. I don't understand."

Sister Tao also smiled and hugged Liu Man: "That's right, I'm getting more and more mature."

In terms of popularity and popularity, sister Tao is still higher in mainland China, but she has already endorsed Porsche, so other brands will not look for her again.

Communication equipment can be used on foreign flights, and many of them also provide WIFI. At this time, Yang Shu received a message from Luo Xue.

"The theater system is increasing the screening rate of "Peach", pre-sale 850 hours in advance, as of midnight on the [-]th, the cumulative amount has reached [-] million.

We have reason to be optimistic, maybe my previous estimate was conservative, maybe "Peach" can hit the box office champion of Chinese romance movies! "

Luo Xue's excitement was beyond words, and the pre-sale on the first day was more than 6000 million. This is a very good result, and there is indeed reason to be excited.

It seems that the box office is basically stable, and there are reasons to set their sights on higher goals.

"Oh, it's another championship."

Yang Shu felt a little sorry for Uncle Bo, and hit him wherever he went, so he probably didn't run away this time.

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