What kind of bad thoughts can the director have?

Chapter 52 Dandelion's Freedom

Chapter 52 Dandelion's Freedom
The post-production of the three works was more elaborate than that of "Lovers at the Table", and it took longer than expected.

As for the soundtrack, there is no light music that has passed the copyright protection period. The musicians contacted by Liu Man last time were invited to create the background music, and the sound effects were also made by a professional team.

In addition, "Beauty Tax" also added some futuristic special effects. Although compared with big productions, it can only be regarded as embellishment, and computer CG is getting cheaper and cheaper, but it still exceeds the budget.

After editing the work, I originally made an appointment with Ning Song to send the technical version to his cousin's cousin, but it took more than a week for that brother to come back from a business trip.

Yang Shu thinks it’s not too late. It’s not interesting to just give away the technical version of iQiyi. It’s better to make the full version and deliver it to several platforms at once.

He doesn't worry too much about submitting works. In fact, this is similar to organizing products to be listed on Taobao. As long as the products are of good quality and can make money without violating the rules, the platform has no reason to refuse, not to mention the successful cooperation with various platforms.

Although "Lovers at the Table" is produced by Ruhe, the quality depends on the main creators Yang Shu and Liu Man, which means that it already has a certain quality certification.

For the box office revenue of traditional film and television works, the share ratio is usually 40.00% for the producer, and 60.00% for the remaining distributors, theaters and theaters.

There is also another algorithm, production and distribution account for 50.00%40.00, theater chains and theaters are divided into [-]%[-], and some may even be divided in half. The specific ratio can be discussed.

The operation mode of online film and television is different. The platform integrates the functions of distribution and theaters. Usually, the producer is given a click price that is acceptable to both parties, which basically does not reach a [-]-[-] split.

So Ruhe allocated 610 million yuan for "Lovers at the Table", and the total number of broadcasting platforms is only a lot more. They have made money before, so there is no reason to reject "World Wonderful Events".

But Jiang Shiyu was also worried: "If we and Ru Hezhen get into a stalemate over the script, will they play tricks on our cooperation with the platform?"

Yang Shu wasn't too worried, Ruhe didn't have that much energy to handle such things.

If the industry can do this, then several large film and television companies at the top will jointly occupy the market, and then kill the small and medium film and television companies, and then compete with each other for hegemony, making the film and television market a single winner. , This is the number of people who play the market.

Most developed countries have anti-monopoly laws, and the administrative authorities in the mainland will obviously not tolerate such market dominance, not to mention that it will affect several platforms to make money, unless Confucianism can provide platforms with much higher losses. And It can take a lot of effort to get the regulatory department, but this is obviously not worth it.

All the later stages were finally completed on January 29, and the first season of "Wonderful Events in the World" was released. The total cost was more than 48 yuan, a little over here, and a little over there. The result was more than 6000 yuan more than the budget.

Liu Man is the producer, and when he showed Yang Shu the accounts, he blamed himself: "It's because I didn't resolutely control the cost. After filming and deducting the daily expenses of the studio, there is now about 12 left on the book."

The studio has not had much daily expenses in the past two months since it was established. Basically, it cost a little money to obtain a license. The three of them have not been paid, and they are still spending their original savings.

The understanding of sharing weal and woe at the beginning of the business is very precious, but Yang Shu understands that this can only be a short-term transition, and no one can bear it after a long time.

Of course, Liu Man cannot be blamed for the over budget, 48 yuan was indeed too much to shoot three stories. In fact, she reminded every part of the over budget, but in the end Yang Shu decided to spend the money.

The mentality of film production is similar to that of decoration, and more than 40 yuan has been invested. It makes no sense to give up excellence in order to save tens of thousands.

"After the work is on the shelves, we still need to pay for publicity and distribution, and the 12 yuan is basically not enough to keep," Liu Man concluded in the end: "Although we are desperate, the dwindling publicity fee is a big problem."

For traditional film and television distribution, when the funds are sufficient, the publicity fee can account for 30.00% to [-]% of the film production cost, and a considerable part of it can be borne by distributors and theaters.

The situation of online film and television is different. Although the platform will also invest some resources in popular works, the producers have to pay the bulk.

This is also similar to Taobao. The platform is responsible for listing products, and the advertising policy may be inclined to popular products, but you have to advertise yourself.

No one can tell how much advertising expenses are reasonable. For ultra-low-cost productions such as "The Lover at the Table" and "World Wonderful Events", if the promotion fee is paid according to a certain percentage of the production cost, it will not reach the basic threshold. Insufficient investment is no different from being in vain.

Therefore, Ruhe invested 30 publicity fees on "Lovers at the Table". At the beginning, he bought the advertising space on the homepage, and then combined various publicity methods to maintain it for nearly a month. It is the most routine operation. No matter how low it is, there will be little advertising effect up.

Now there is only 12 on the books, and at least two or three months after the episode airs, the studio will still have some expenses, and by then there will be no more than 12.

"Success or failure depends on one stroke." The lack of budget did not just appear today. Jiang Shiyu had already mentioned selling the car before, and today he followed it up again: "The publicity fee is not enough for everyone to collect. I decided to sell the car. I will sell the car when I make money." Buy one."

Yang Shu is quite optimistic: "Don't act like a peddler, there is still 12 yuan, which is a huge sum of money for me. There is a saying that good wine is not afraid of deep alleys, and we will do what we can for publicity expenses."

That being said, the publicity must keep up. The hit on the first day of "The Lover at the Table" was due to the platform's previous notice for a week. If there are not enough advertisements in the follow-up, relying on natural traffic is like gambling, and it is not a serious business behavior.

In fact, Yang Shu has been trying to find a way.

The fastest way to make money is to sell things. Jiang Shiyu said he sold cars. Does he have anything to sell?

The scripts can be sold, and there are still some selected from "Wonderful Stories of the World", and they all have the potential to become golden chickens. Even if rare breeds of chickens are sold, it is not very cost-effective.

Now the screenwriting market is completely oversupplied, and many famous screenwriters are also on the go, and scripts have to be bought.

That's why his cooperation with Ruhe was so twisted. In the end, he failed to sell the script in a reasonable way, and instead embarked on a crooked path of mutual calculation.

Is there anything else to sell besides the script and the flesh?
Indeed, in Jiangnan Town, he still has a small building left by his grandparents. Although it is a bit old, it has independent property rights.

Nowadays, the elderly are also keeping pace with the times. They watch a lot of bloody family disputes on TV, and they know a lot about laws related to property.

When Yang Shu was 16 years old, his grandfather was seriously ill. Worried that his parents would not let his mother care about what would happen in the future, he and his grandmother made a decisive decision and transferred the ownership of the small building they built at home to him.

Because of this, my uncle and aunt had less contact with grandma later, and they didn't pay much attention to him, an ignorant child.

Grandma passed away two years ago, and Yang Shu never went back.

I remember when he left for the last time, a high school classmate said to him very emotionally: "From now on, you will be a dandelion, free and easy, and it will take root wherever you fall, but don't forget that this is your home forever."

The classmate was right. At that time, the poplar tree was very similar to the dandelion, which separated from the mother body and floated far away.

But the so-called freedom is superficial. A dandelion does not have the ability to fly, it just drifts involuntarily with the wind.

It seems to have freedom, but in fact there is no choice. Maybe it will always be a seed that has no chance to germinate. It is just a plant that takes root wherever it is lucky.

Poplar sometimes thinks that even if he lives in the world once as a human being, if he has nothing but genes, then life is not much different from plants.

He will never return to that small town full of warm and dead memories, and both good and bad memories will be sealed.

Perhaps that small building should be sold, otherwise it would only slowly become dilapidated in my feelings, and finally collapsed.

This can also be regarded as the counterattack of Dandelion.

But Yang Shu didn't mention this matter to Liu Man and Jiang Shiyu. The Chinese New Year will be half a month away, and he will decide whether to go back at that time.

In any case, he had to finish the work at hand first, so he made an appointment with Ning Song on February [-]nd to submit works on various platforms.

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like