What kind of bad thoughts can the director have?

Chapter 94 The picture in the dream

The scenery at the source of the Liaohe River has a unique expansive and almost melancholic temperament, which is very easy to infect the people who live here.

The river water is very clear and cool, and the surrounding scenery seems to have been filtered. Even when the sun is shining, it looks a bit dark. The colors are far less bright than Jiangnan, just like a picture in a dream.

The sky is also lower, and the clouds are often fixed, both distant and close, a little illusory.

Taking a random photo by the river is a painting, which may have the style of Russian landscape oil paintings in the last two centuries, lonely and desolate, with a sense of unreality of going back to the past, which is very strange.

There was no Jiang Shiyu's play on location in the Northeast, so she also came along and assisted Liu Man in taking on a lot of production work.

In addition, she also took a lot of photos with a SLR camera on her back, lamenting the unique scenery here.

Yang Shu commanded the film crew to shoot a large number of landscapes, which were interspersed in the film as empty mirrors for memories. The primitive and desolate landscapes were mixed with urban schools to create a huge contrast and also have a sense of otherworldly unreality.

There are not many scenes that really have a plot in this part. There is a scene where Liu Man is riding a bicycle past the river, and Yang Shu catches up with him on a bicycle, and puts a paper bag on her head as a prank.

In the other part, Liu Man is standing by the river, and Yang Shu looks at her from afar, wanting to strike up a conversation but can't make up his mind.

After the script was finalized, Sister Qin's agents also discussed with Yang Shu, trying to place as many advertisements as possible in the film.

For example, when Liu Man was riding a bicycle by the river, his agents suggested that he should instead ride an electric bike, and Yang Shu also rode a bike of the same brand to catch up.

This suggestion was rejected by Yangshu. In such an environment, two eDonkeys are racing along, which is simply too unpleasant.

If you don't insist on bicycles, of course there are, but Yang Shu disagrees with the brand logo in a separate shot, and in the end they didn't reach an agreement.

The agents were very resourceful, and they suggested that the paper bag on Liu Man's head could be from Starbucks, and the other party was willing to sponsor the branded bag and an advertising fee.

There are many similar god operations. If Yang Shu agrees, this movie may be filled with advertisements. I am really grateful to the manufacturer for their blind trust in him.

Sister Qin said that it is not blind trust. The competition in the advertising industry is also very cruel now. There are few good promotion channels and many rich and powerful manufacturers. Advertising Threshold.

There are only two countries in the world who dare to place advertisements in movies so unscrupulously, China and the United States. Of course, the markets of other countries are too small to do so.

Although more than 20 days have passed, Yang Shu's injury has almost healed, but his arm still has to be hung, and it was removed during filming. It is a bit tragic to watch at this time.

"Some actors yell when they cut their fingers and get wet in the rain. Look at Director Yang, he still goes on film with a broken arm."

"You're talking about internet celebrities. Don't use the word actor indiscriminately. Director Yang is worthy of this title."

"How did Director Yang's arm break?"

"I fell from a bicycle during location shooting."

"Awesome, look at how well he rides now, without any psychological shadow."

The flattering made Yang Shu ashamed, or one day he should climb Xiangshan Mountain again to completely eliminate the psychological shadow, that is the truly brave person.

During the day, they shoot outdoors, and at night, the crew lives in a hotel at the foot of Longshou Mountain in downtown LY.

Yang Shu, Liu Man, and Jiang Shiyu couldn't eat or drink and rarely went out. They stayed in the room and chatted, and spent a lot of time discussing future releases.

The release of "Wonderful Events in the World" went very smoothly. After the filming was completed, it was sent to various online platforms for review and broadcast, and then the money began to flow.

It looks easy, but the reality is far from being so beautiful and simple.

2014 to 2015 is a relatively special year, with the explosive development of online media, new high-quality content is simply not enough, and a platform must constantly launch new things, and "World Wonderful Events" is at the right time.

What's more, "Wonderful Events in the World" has a good foundation laid by "Lover at the Table", and its quality is first-class, and all platforms accept it without saying a word.

This does not mean that the market is really so easy to make money. In fact, there were also a large number of works that did not meet the broadcasting standards and were rejected by various platforms during the same period. .

In fact, the threshold for broadcasting after 2016 has become higher and higher, and the regulations on genre and duration have become more and more detailed, and there will even be a saturation trend after a few years.

At the beginning of the "Love Letter from Heaven" project, discussions about the release have never stopped, and more and more discussions have been made as the filming started.

Making a movie is like producing a commodity. After it is finished, you have to find a distributor as a distributor, and then the distributor finds a way to sell it to retailers and theaters. Of course, finding a good distributor is very important.

The reform of the film market after 04 is no longer decided by the China Film Group alone. Contrary to what many people imagine, there are currently many distribution companies in mainland China. There are tens of thousands of large and small companies, but most of them are in name only.

At present, there are mainly three types of distribution companies in China. One type is a well-known distribution company based on its strength. Representatives of the participants are Wanda, Huayi, Bona and other large companies with their own theaters.

The second category is some small and medium-sized distribution companies. The distribution of films by these companies often only depends on the strength and lineup of the film, and works that are not famous directors are basically not considered.

The third category is China Film Group. As the largest distributor in China, China Film Group releases the largest number of films each year. The box office of the seven movie theater lines it has formed accounts for about half of the national market share, and it basically monopolizes the import agency rights of foreign films.

Of course, Yang Shu hoped that "Love Letters from Heaven" could cooperate with China Film Group based on its strength and market prospects. The next best thing would be Enlight Media, Wanda and other well-known distributors.

In fact, most filmmakers hope to cooperate with China Film Group. After all, one company accounts for half of the domestic box office. This is like selling goods online to find Taobao, which has an absolute market advantage. The next best thing is JD.com, Vipshop, and Pinduoduo. .

Distributors can be divided into three categories. In fact, movies can also be divided into three categories according to the importance of distributors.

The first category is big stars, big directors, big productions, investment of over [-] million yuan, and high-end potential boutiques with sufficient publicity and distribution fees.

The second category is medium-sized productions produced by big stars and small directors or small stars and big directors. These are basically risky experimental products.

The third category is low-budget films, without famous directors and stars, and with low investment, it is usually difficult to distribute them in theaters across the country.

"Love Letter from Heaven" is a low-budget film with an investment of tens of millions. Even with 100% publicity and distribution fees included, it is only 2000 million, which is still a small cost.

Moreover, Yang Shu, Liu Man, and Jiang Shiyu can only be regarded as rising stars in the industry, and they are still far behind the big names.

Fortunately, "Wonderful World Events" has a good income, which is their biggest advantage at present.

Like online dramas, 2015 is also a magical year for movies. Last year, the total domestic box office was almost 290 billion yuan. This year, it exploded, and it has exceeded 350 billion yuan by the end of August.

If there are no major problems in stability, the annual 450 billion is no longer a suspense, and it has become the world's second largest film market. The impressive performance has shocked the world, but it also encourages more capital to pour in to share the cake. Future competition will be more intense.

During these days, the three of them often talked about the issue of distribution, imagined various possibilities, and imagined who they could find and who could help if needed.

But everyone also understands in their hearts that it is not very useful to say these things in vain, it is just a way to release anxiety and pass the time.

The film has not been shot yet, just like there is no product in hand, and it is meaningless to find any dealer at this time.

Even if Teacher Tan Dun agrees to compose, he has to look at the works first, and the dealers are the same. They also want to make money. If the product is not good, it is useless to trust anyone.

The reverse is also the same. There is not a publisher in the market. As long as the product is good, it is reasonable to find someone who knows the product.

But this is reasonable, not everything in the world is reasonable.

The three cobblers got together to talk about the world, and other effects may not be great, but they are more closely united under pressure, sharing the same breath and fate.

However, anxiety is also limited. "Love Letter from Heaven" has a way out. Wonderful Studio has already laid a good foundation for cooperation with major platforms with "Wonderful Events in the World".

However, the income of online movies is much lower, because there are too many bad movies at present, and the reputation has always been relatively poor. If it can exceed 5000 million, it is considered a very good result, and hundreds of millions are not even considered.

But there are exceptions. For example, Xu Zheng's "囧Mom" was sold to Bytedance Network for more than 6 million yuan a few years later because it could not be released due to the plague.

I shot in Liaoyuan for three days, and then moved to Changchun to shoot the fields, huge factories and stretches of birch forests in the suburbs.

Here, Yang Shu shot the first promotional poster of "Love Letter from the Kingdom of Heaven", Liu Man's silhouette standing at the end of Xi'an Avenue, with the huge sunset in the background.

He asked the artist to turn the sun and light into white, like a picture in a dream.

(End of this chapter)