Entertainment starts with grabbing traffic

Chapter 21 Star Partner

"Sister Zhao, is the ticket booked?"

"It's fixed. The plane will be the morning after tomorrow. Your role will be wrapped up tomorrow. Director Kong and the others will definitely hold a wrap-up banquet for you."

"At that time, you can't be absent, you must participate."

"I don't know that I have to participate!" Shen Yi rolled his eyes, refusing to eat this wrap-up banquet, where would he pick up the pretender?
Yes, his part is about to wrap up. Originally, it was thought that the filming would be finished in June, but now it is more than half a month ahead of schedule.

It's not that the two directors cut his scenes!

But after knowing nothing at the beginning, Shen Yi gradually got used to it later, and the shooting progress was brought up.

Next, Shen Yi is going back to the capital!
A few days ago, the news of Fanfan's return to China was reported on the Internet. Just like when he returned to China, the domestic media also made a lot of reports on it, which seemed to attract the attention of the whole network.

It's a pity that, unlike Shen Yi, who is planning to return to China carefully, Fanfan's return to China this time is obviously a capital game.

The typical thunder is loud and the rain is small.

Except for some domestic exo fans who pay attention, others have already entered the working state at the moment, and there is free time to pay attention to these.

In terms of attention, Fanfan is obviously weaker.

When Shen Yi returned to China, he took advantage of the right time, place and people, but now the other party only takes advantage of one thing, which is capital interests.

However, the small fresh meat market was originally created by capital marketing. There is no attention, no flow, just a wave of capital creation. The thunder is so loud that even if other people don’t pay attention, they can’t ignore the series of thunder in their ears. .

The famous four returnees are about to step onto the stage of history, and then the domestic entertainment industry will start a period of traffic highlights that lasts for several years.

The spring of Xiaoxianrou has officially arrived!
The moment Shen Yi was looking forward to finally arrived.

The next morning, Shen Yi did not go to the crew of Langya Bang.

His role was scheduled for the afternoon, because director Kong Sheng was afraid that he would run away in the afternoon after finishing filming the scene in the morning.

So, especially his role was transferred to the afternoon shooting.

As he was used to going to the crew to film movies early every day, when he stopped suddenly, Shen Yi was somewhat uncomfortable.

So, Shen Yi tidied up.

I plan to go to Hua Qiangu's production team for a while, visit Zhao Xiaodao's class, and take a look at Xiaogu's filming by the way.

"Take a break this morning, and I'm going to visit Xiaogu's class later. Oh, I almost forgot to introduce, Xiaogu is Zhao Liying, and she acted in the hit drama Legend of Lu Zhen."

"If there are still people who don't know who Zhao Liying is, it doesn't matter, you just need to remember her nickname is Zhao Xiaodao."

"Xiaogu is her character in Hua Qiangu, she is also the heroine of my next play, and I have many scenes with her in the play..."

"In a moment, I'll let her say hello to you!"

……

That's right, Shen Yi is live broadcasting. Influenced by the live broadcast in his previous life, Shen Yi has always been interested in being an anchor.

Especially outdoor anchors!
Of course, since he is a star now, the anchor can only work part-time once in a month, once or twice a month, at most one or two hours at a time, which is considered a special benefit for fans.

What do traffic stars rely on?
Shen Yi knew very well in his heart that he relied on nothing but fans.

In order to prevent fans from spending money, Shen Yi asked the Chopsticks official to disable the reward function in the live broadcast room for himself, so as to avoid a bunch of rewards flying all over the sky.

Chopsticks in the previous life launched a live broadcast, it seems that it will wait until next year, or when, I forgot the exact time.

In the early stage of chopsticks, we mainly made short videos.

However, as the only celebrity partner of Chopsticks, Shen Yi wanted to broadcast live, so the Chopsticks official was naturally doing something special.

Some time ago, after he accepted the invitation of the running man, Blueberry TV sent over half of the salary. As soon as he got the money, Shen Yi gave the money to Chopsticks!
After his short video became popular on the Internet before, Chopsticks noticed him and took the initiative to come to seek cooperation.

Yes, it is to seek cooperation.

At this stage, the daily activity of chopsticks is only a few hundred thousand, and they only started to make short videos last year, and there are not many registered users, which is incomparable with YY, which is now in a hot stage.

These days, no one among celebrities shoots any short videos.

It was not until Douyin and Chopsticks really became popular that celebrities made short videos and uploaded them one after another. However, most first-line celebrities are not very enthusiastic about short videos, and they don't shoot many videos.

Now there is Shen Yi, a wonderful flower. YY approached him before, but Shen Yi was not very interested in the company that was finally acquired by Baidu, so he ignored him.

The founders of Chopsticks actually came here with the mentality of trying, but they didn't expect Shen Yi to be really interested.

Therefore, Shen Yi became a partner of Chopsticks as a matter of course.

In 2012, Chopsticks’ first angel investment was only RMB 200 million, and its market value was negligible.

In 2013, Chopsticks raised USD 130 million in Series A financing, and the platform user activity is not high, so the market value is still very low.

In 2014, that is, this year, the short video industry began to be noticed by many people because of the appearance of Shen Yi.

The founders of Chopsticks are one of them.

In April, Shen Yi joined Chopsticks as a star partner, and invested 1500 million yuan in shares.

Shen Yi currently holds a 25% stake in Chopsticks!
The current valuation of Chopsticks is only tens of millions, not more than 25 million. Shen Yi was able to get 1500% of the shares not because of the [-] million investment.

What Chopsticks valued was not investment, but Shen Yi's traffic and star effect.

More than a month after Shen Yi returned to China, the number of Weibo fans increased by tens of millions. The short videos he shot attracted a large number of fans and contributed a lot of traffic to Weibo.

Follow the ideas of the founders of Chopsticks!

As long as Shen Yi can turn one-tenth of Weibo fans into Chopsticks' daily activity, the market value of Chopsticks will double, or even ten times, 25% of the shares, and Chopsticks will have a future.

The founders made the calculations very clear!

What's more, Shen Yi also invested 1500 million.

Now the investor of Chopsticks is only Wuyuan Capital.Venture capital firms such as Sequoia Capital, Penguin, and Softbank that everyone is familiar with are all focusing on YY, and their chopsticks are not very eye-catching for the time being.

Therefore, this is the chance for Shen Yi to pick up the leak.

To be honest, Shen Yi never thought that he would become the shareholder and star partner of Chopsticks. When he made short videos before, he only wanted to enjoy the first wave of short video dividends.

He didn't think about anything else at all.

It wasn't until the two platforms YY and Chopsticks came to him that Shen Yi realized that he had become a favorite of the short video platform. Thinking that Chopsticks would grow into a trillion-dollar capital monster in the future, Shen Yi could still sit still .

He decisively bound himself with the chopsticks hand!
With the backing of the giant chopsticks hand, will he still need to make friends with Wang Sicong in a high-profile way like Fanfan in the future?It seems that he can sit at the same table with the big old king directly to have a meal.

As for Comrade Xiao Wang, if you are happy, just talk to him, and if you are not happy, let the other party play. If you offend him, then reduce your shareholding in chopsticks and sell their movie theater line.

There is no movie theater line, let's see how Xiao Wang is still dancing...

Well, yy, it doesn't cost money anyway.

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(End of this chapter)