I am a rich second generation

To start a company, first, you need money, and second, you need people. Everything else is easy to talk about.

What is the most precious thing in the 21st century? Talent is the most precious!

At present, [Feiyan Advertising] is still a start-up. Liu Yan only recruited a few veterans in the advertising industry from headhunting companies with high salaries, and recruited a large number of newcomers, barely building the framework.However, Liu Yan has not yet recruited real talents, has not created the first project, and has no past cases and qualifications. The entire [Feiyan Advertising] is a small bud in the advertising industry.

Every year in the advertising industry, countless advertising companies similar to [Feiyan Advertising] are born, but most of these advertising companies will go bankrupt after struggling for a period of time, and very few of them can make a profit.The Matthew effect also exists among capitalists. The stronger the stronger, the weaker the weaker. Resources are concentrated in the powerful big advertising companies, and most of the small advertising companies are just struggling to survive.

"The company has just been established." Liu Yan said depressedly, "There is no reliable development plan, no matter how many development plans are, it is just a delusion, it is better to take one step at a time, keep your feet on the ground, and take one step at a time."

Liu Yan now knows that starting a business is not easy.Even with capital, contacts, and the Liu family behind her, the future of Liu Yan's business is still uncertain—even if she has capital, it is very difficult to make money with capital.Otherwise, the financial industry would not be so developed. The development of the financial industry just shows how high the investment risk is.Even if most people hold capital, it is difficult to realize the appreciation of capital, but it is easy to lose the capital in their hands.

Although Liu Yan has plans for the future, when she really looks at the future, her eyes are darkened and she is at a loss.

"This is not possible. The competition in the advertising industry is fierce. Without a reliable development plan, it is easy to go bankrupt." Yang Xiaotian said pertinently, "The most important thing is to have a stable profit. 5000 million seems a lot, but in today's In China's capital market, it is just a small wave, completely worthless."

"If it makes a profit, I can get some orders from the government first." Liu Yan thought for a while and said, "These orders won't be too many, otherwise they will be too eye-catching and the impact will be bad. I just need to use this small order to Let’s survive first.”

In fact, no matter what industry or industry it is, it is all based on trade.

Trade can be divided into: capital - raw materials - means of production - hired labor - production - commodities - commodity exchange - capital appreciation.Among them, the previous links are not difficult, but the most difficult part is the exchange of goods, which is called a "thrilling jump". If the jump cannot be made, capital appreciation will fail.To put it bluntly, this thrilling jump is to sell things at an increased value, that is, to have orders. The more orders, the greater the capital appreciation.

To use an analogy, it is to open a mobile phone factory, first invest capital to buy land, build a factory as a means of production, then purchase raw materials (accessories), hire workers to assemble and process, and after completion, it becomes a product, and then sell this product! Today's powerful companies, such as Apple and Huawei, operate in this way!

Wall Street's series of fancy financial methods seem to make money out of thin air, but they are actually based on this set of mechanisms.All companies need orders, and orders are a pass for a thrilling jump. With orders, companies can survive.

How to ensure that they have long-term and stable orders is something that every entrepreneur has to think about. Like Jobs, he met market demand through revolutionary smart phones and brand value, thereby obtaining a large number of orders from dealers.Advertising companies will get orders from Apple.Foundries such as Futukang will also receive orders from Apple.Every part of the mobile phone, such as casing, battery, screen, camera, chip, screw... big and small, is not produced by a company, nor is it produced by Apple.

They are an industrial chain. Distributors have orders from consumers in the market, Apple has orders from distributors, and then Apple will place orders to every link in the industrial chain according to its own needs.

This series of processes is the process of commodity exchange.The advertising industry is an industry attached to this kind of commodity exchange. The reason why customers advertise is to get more demand for commodities and thus get more orders.

If Liu Yan can get some small orders from the government department through her relationship, and there is an endless stream of small orders, her [Feiyan Advertisement] will have no problem in surviving.But if you want to develop greatly, with Liu Yan's relationship, it is impossible to get bigger, more and more stable orders from the market.It all depends on a person's ability, not a person's relationship.

"Let's cooperate!" Yang Xiaotian said with a heartbeat, "I can give you some orders!"

Liu Yan looked at Yang Xiaotian suspiciously, and said: "You want to support me? As far as I know, you can't make a promise in the Gemini Group. If you want to give me the advertising business of the Gemini Group, I'm afraid you The board of directors will not agree." Liu Yan has always been concerned about Yang Xiaotian, has been paying attention to Yang Xiaotian, and for Yang Xiaotian's situation in the Gemini Group, no one knows and understands better than Liu Yan.

"I can't give you the order of the Gemini Group, because the group won't approve a small advertising company that has just been established." Yang Xiaotian said, "But the [Skynet] I just took over is completely controlled by me! I plan to make a A series of wonderful advertisements, rather than cheaping others, it is better not to let the fat and water flow into the fields of outsiders, and give these advertising orders to my wife!"

"Who is your wife, you think so beautifully!" Liu Yan blushed and spat, "What kind of weird ad is that? Is it a game ad?"

"Yes, originally this is a commercial secret, and I will not disclose it to ordinary people. But let me tell you about our relationship!" Yang Xiaotian said with a slight smile, "That's right, I plan to..." Yang Xiaotian Briefly explain your advertising plan.

Liu Yan was dumbfounded, and it took a long time to recover.

Then Liu Yan looked at Yang Xiaotian and said in surprise: "This...isn't this too weird?"

Yang Xiaotian smiled and said, "I'll just ask you if it's okay?"

"This... This is very feasible." Liu Yan said, "It's just this kind of advertisement, it's really ugly!"

Yang Xiaotian shrugged his shoulders and said: "There is nothing good or bad about an advertisement, as long as it can make money, it's ok! Others don't care if your advertisement is good or bad, they only care about the effect of your advertisement! After you finish this advertisement, there may be a group of small and medium-sized It’s crazy for game companies to find you to advertise, you will make a lot of money!”