I am a rich second generation

For this question, Yang Xiaotian also has an answer.

I just heard Yang Xiaotian say: "Wealthy middle-aged people are not so busy all the time. If they choose to play games, they must have some free time to control. But in order to be considerate of them, this legend of my cottage, rhythm It is much faster than the original legend. It upgrades to fight monsters and pk, and people can't stop playing it. And automatic pathfinding, automatic fighting monsters, automatic upgrades, and automatic tasks are all prepared for these people. Play this game , you only need to press your finger, get the stimulation feedback, and then recharge the money.”

Li Tao's face twitched, and he was speechless.

What Yang Xiaotian was talking about was precisely the krypton gold online game that he disliked the most. This kind of online game started from Shi Yuzhu's "Journey", and then flourished in the era of NetEase and Penguin Empire. Various online games collectively imitated, used This method does not know how many game players have been entrapped.

As a person with ideals and sentiments, Li Tao is opposed to this kind of game from the bottom of his heart. He thinks this kind of game is junk food in the game industry, and it is very irresponsible to give customers this kind of junk food.

However, the situation is stronger than others. Now that Yang Xiaotian is the boss, the [Xiaying Studio] he is in charge of and the [Paradise Studio] that Xu Lili is in charge of have not started to make profits. The entire company’s daily utilities, labor, office supplies, and patents paid The fee is not a small amount of money.

Although Internet companies are burning money, it is very stupid to question the boss's profitable projects without performance.

He can't tell Yang Xiaotian that this is a garbage game, don't make it, and don't make a profit.If this is true and Yang Xiaotian asks him to be responsible for the profit, it will be miserable.So despite the many dissatisfaction in his heart, Li Tao decided to admit the matter.

Think about it, there are more cheating games in this world than there are maggots in the latrines, one more is not too many, one less is not much.

"Mr. Yang, the profit of all games lies in attracting players to recharge. From the perspective of the quality of this game, it can't arouse players' desire to recharge at all." Li Tao asked a more core question, "But I don't know that Mr. Yang How do you plan to attract players to deposit money?"

"Like Shi Yuzhu, use human nature!" Yang Xiaotian laughed, "And we use it more thoroughly. I have designed many steps in this game, which I call [Krypton Gold Ladder]. When the player encounters the first difficulty When the time comes, there will be two choices, one is to spend a lot of time and energy in reality, and slowly improve yourself in the game, and the other is to charge five yuan for the first time, directly fill up, and overcome this difficulty. In the following difficulties, the level of krypton gold required is gradually increased. The first time, five yuan to pass the level, the second time, ten yuan, the third time, 20 yuan, the fourth time, 50 yuan, and the fifth time, 99 yuan , the sixth time is 190 nine fast... and so on, the ladder is not capped, and you can spend as much as you want!"

Li Tao said: "What if the player only recharges five yuan or does not recharge?"

"For [Leopard Head Zero Charge] players, they also have utility value. Their utility value is being beaten into a dog by a krypton gold local tyrant, abused into a dog, or being the younger brother of a krypton gold local tyrant. Anyway, it doesn’t cost money. In my game This kind of person exists in many games, and thanks to the existence of this kind of person, the superiority of local tyrants can be reflected!" Yang Xiaotian said with a smile, "As for not charging after charging five yuan, no Know if you've ever heard of the dollar auction trap?"

"The one-dollar auction trap?" Li Tao shook his head and said, "I'm ignorant, I really haven't heard of it."

Yang Xiaotian said: "This is a game theory topic I heard when I was in class at the Massachusetts Institute of Technology, that is, a case where $1 was auctioned off for $66."

"The one-dollar auction trap is a classic "one-dollar auction" case designed by the famous game theory expert and Yale University professor Martin Shubik (M. Shubik)."

"The case is like this: There is an auctioneer who puts up a dollar for auction, and the bidder bids for 5 cents each time. If the dollar can be auctioned under 100 cents, then it is a profit. But this auction has a The same rule: [As long as you bid, even if you don’t win the auction, you have to pay the auctioneer the price you bid].”

"The auction started, and a group of people began to bid, 5 cents, 10 cents, 15 cents, 20 cents, so the price kept going up, and when it reached 50 cents, most people stopped bidding. At this time , and their respective losses were under 50 cents."

"But there were still a few people who continued to bid. In the end, there were only two people left to bid, Peter and Mark. When Peter reached 95 cents, Mark did not hesitate to ask for 100 cents. 100 cents is 1 dollar. At this time, even if Mark bids for 1 dollar, it is equivalent to 1 dollar for 1 dollar, and he has no profit at all."

"However, Peter's asking price is 95 cents. If Peter can't bid successfully, he will lose 95 cents, so Peter is stuck and bid 105 cents. At 105 cents, Peter has already lost money, but it is less than if he did not bid. If you give up 95 cents, he will lose 95 cents, and if you buy it for 105 cents, he will only lose 5 cents."

"But Mark realized something, he called out the price of 205 cents, and looked directly at Peter, hoping to double the price to scare Peter away. Peter was scared away, so Mark took the price at 205 cents 1 dollar, a loss of 105 cents, Peter bid 105 cents, a loss of 105 cents. Both of them stopped their losses in time, but they both lost money, and the others lost 5-70 cents respectively. In the end, the auctioneer took When the money is calculated, he auctioned a total of 1 US dollars for this 66 US dollar, making a net profit of 65 US dollars."

"Do you know why this is?"

Yang Xiaotian talked about the case, and everyone listened attentively, thinking about each other.Finally, Yang Xiaotian looked at Li Tao, smiled, and began to ask Li Tao.

"I've heard the term [sunk cost]. The reason why they owe the auction is because they are afraid of losing money!" Li Tao thought for a while and said.He is not stupid. Although he has never studied game theory, it is not difficult to understand the cases of game theory.

Yang Xiaotian showed a "teachable" expression, nodded, and said: "Yes, the one-dollar auction trap is that people can't bear the sunk cost, so they can only increase investment continuously, hoping to stop losses, but the result is getting deeper and deeper. Like many wives who meet a scumbag, they still have no regrets and no regrets to pay for the scumbag. It's not that they are cheap, nor are they stupid, but that they have already paid for the scumbag's youth, physical relationship, money, emotion, and childbearing. Series costs. They don't want all their efforts to be in vain, so they can only invest more, hoping that the scumbag can turn his prodigal son back."