I am a rich second generation
Chapter 46 Negative Reporting
Take Huayi Film and Television as an example.
With the background of Huayi Film and Television, even if the big movie "Played in Your World" completely failed, it would not be a fatal trauma to Huayi Film and Television. After a year or two of breathing, he recovered.
In fact, Huayi Film and Television has come up with a contingency plan, which is to keep the special effects shots, delete all the shots with He Zhendong, and ask another little fresh meat to reshoot, and then submit it for review.In this case, the loss can be recovered, and even the operation is good, and it can make a lot of money!
But as soon as He Zhendong's drug abuse incident broke out, the stock of Huayi Film and Television plummeted.
It is because investors have lost confidence in Huayi Film and Television!
Another example is the Overlord shampoo endorsed by the famous international movie star Chenlong. Just because of a poisonous rumor, a huge company died immediately.Even if Bawang Shampoo later won the lawsuit and refuted the rumors through a lawsuit, it was useless at all.A rumor can destroy a company.Human confidence is so strong, yet so fragile.
If the reputation of Zhongyuan Express is rotten and consumers no longer trust Zhongyuan Express, then Zhongyuan Express will die without a place to die!
Yang Xiaotian is a top student at the Massachusetts Institute of Technology. Although he did not attend the Wharton School of Business, he also knows many classic business cases.Almost instantly, Yang Xiaotian understood the seriousness of the matter!
If this matter is not handled properly, most of the board members will be completely disappointed with Yang Xiaotian!
And once the board of directors is completely disappointed with Yang Xiaotian, there will be great doubts about Yang Xiaotian's succession.
"How many couriers were lost in total?" Yang Xiaotian asked.
"178 pieces!" Zhou said.
"How did the courier get lost?" Yang Xiaotian asked.
"The courier doesn't know either." Zhou Dao said, "The courier was inexplicably dazed, and in the blink of an eye, the courier disappeared. It's like seeing a ghost!"
"Someone is messing with me!" Yang Xiaotian said, "The loss of so many couriers can never be an accident, it must be man-made! Do you know what is the most important thing now?"
"Investigate the truth of the matter?" Zhou channeled.
Yang Xiaotian shook his head and said, "No, it's good media for public relations! If the media doesn't report this kind of thing, it will be easy to deal with, but once the media reports, the influence will increase exponentially. At that time, we will do crisis public relations again. It's too late!"
"Manager Yang, you are really far-sighted!" Zhou Tongdao said, "I'm going to contact the media right now!"
"Your network is too weak, let Ms. Xu come to contact the media!" Yang Xiaotian said.
Miss Xu is Xu Lili.
Xu Lili's ability is ten times that of Zhou Tong's!
Of course, this kind of thing is left to Xu Lili.
Zhou Tong is just a little talented.
But something happened that Yang Xiaotian didn't expect, and his public relations was still a step late!
The media have already heard the news and reported the matter!
And the press releases, without exception, are all discrediting Zhongyuan Express!
"inability!Who is to blame for the loss of Zhongyuan Express? Is all of this a loss of morality or a distortion of human nature.Everything, all in the Singularity interview at 8 o'clock tonight! "
"Central Plains Express: A Express Company with Negative Business Capabilities! "
"Central Plains Express: Who is to blame for the loss of precious gold?"
"Shocking, insane, the industry's cancer Zhongyuan Express! "
Journalists claim to be the uncrowned kings.
But in fact, journalists are just headliners.
Their talent in writing headlines is simply insane, and any kind of distorted headlines can come from them.
But now is an era of impetuous people. Most readers even only read the headlines. For lengthy news, it is very rare for people to see ten things at a glance.Most readers don't even read the content of the news, and dare to make a big comment just after reading a headline.
Almost overnight, Zhongyuan Express became notorious.
Fortunately, Zhongyuan Express is not a listed company, otherwise, the stock would have to plunge.
However, affected by the negative news, the business volume of Zhongyuan Express has also dropped sharply. Many merchants who originally signed contracts with Zhongyuan Express have doubts about Zhongyuan Express.
Yang Xiaotian is generally quite calm.
But He Qian was already devastated.
……
Gemini Group, Board of Directors.
He Qian is currently acting as the chairman of the board, but she is not the chairman in the true sense. As the saying goes, "the name is not right, the words are not right", there are many people in the company who dissatisfy Yang Xiaotian, and there are many people who dissatisfy He Qian. yes.
He Qian took control of the Gemini Group purely by relying on her outstanding personal ability and the legacy of Mr. Yang Jun.
However, the internal struggle of the Gemini Group is now becoming increasingly fierce.
The chairman's throne is coveted by everyone.
If Yang Xiaotian was brought up by Mr. Yang Jun all the time, paved the way, and given him a ride, Yang Xiaotian's chairmanship would definitely be as stable as Mount Tai.However, old man Yang Jun left in a hurry, and Yang Xiaotian became the chairman of the board very hastily, because his position was very pretentious.
Some bigwigs who own shares in the group have the idea of "he can replace him" for the position of chairman.
The great man once said that there is no party within the party, the emperor thinks, and there is no faction within the faction.
Any organization is full of different hilltops and different forces, and these hilltops and forces have different demands.The most important thing for a leader is to be able to balance the interests and demands of these hills and forces, suppress the ambitions of various hill forces, and play a good balance in order to monopolize power.This is true for companies, as it is for countries.Take the emperor as an example, the emperor needs to balance the demands of the clan, nobles, civil officials, military generals, eunuchs, landlords and gentry, etc. If the emperor is well balanced, the emperor is in power and can be arbitrary. He was gradually emptied into the title of Lord Xu.
So far, the people who approve of Yang Xiaotian in the board of directors are still a minority, and almost all directors are paying attention to Yang Xiaotian's every move. However, in the blink of an eye, something happened to Zhongyuan Express, and Yang Xiaotian's ability was questioned again.
This time the board of directors is the attack of the opposition.
The leader of the opposition is Wu Yunshan, the director of Gemini Group.Wuyunshan is about 50 years old and close to 60 years old. Since his youth, he has followed Mr. Yang Jun to start a business. The Gemini Group can achieve today's achievements, and Wuyunshan still has some credit.When old man Yang Jun was alive, Wu Yunshan never had two ambitions, but when old man Yang Jun died, Wuyunshan's ambitions inflated!
"Yang Xiaotian is just a young boy with a yellow mouth, not good enough to lead the Gemini Group! The Gemini Group falls into Yang Xiaotian's hands, and it is not far from defeat!"
"I have made great contributions to Gemini Group. I have excellent ability and Weigao is very high. I should be the chairman!"
This is the truest thought in Wu Yunshan's heart!
With the background of Huayi Film and Television, even if the big movie "Played in Your World" completely failed, it would not be a fatal trauma to Huayi Film and Television. After a year or two of breathing, he recovered.
In fact, Huayi Film and Television has come up with a contingency plan, which is to keep the special effects shots, delete all the shots with He Zhendong, and ask another little fresh meat to reshoot, and then submit it for review.In this case, the loss can be recovered, and even the operation is good, and it can make a lot of money!
But as soon as He Zhendong's drug abuse incident broke out, the stock of Huayi Film and Television plummeted.
It is because investors have lost confidence in Huayi Film and Television!
Another example is the Overlord shampoo endorsed by the famous international movie star Chenlong. Just because of a poisonous rumor, a huge company died immediately.Even if Bawang Shampoo later won the lawsuit and refuted the rumors through a lawsuit, it was useless at all.A rumor can destroy a company.Human confidence is so strong, yet so fragile.
If the reputation of Zhongyuan Express is rotten and consumers no longer trust Zhongyuan Express, then Zhongyuan Express will die without a place to die!
Yang Xiaotian is a top student at the Massachusetts Institute of Technology. Although he did not attend the Wharton School of Business, he also knows many classic business cases.Almost instantly, Yang Xiaotian understood the seriousness of the matter!
If this matter is not handled properly, most of the board members will be completely disappointed with Yang Xiaotian!
And once the board of directors is completely disappointed with Yang Xiaotian, there will be great doubts about Yang Xiaotian's succession.
"How many couriers were lost in total?" Yang Xiaotian asked.
"178 pieces!" Zhou said.
"How did the courier get lost?" Yang Xiaotian asked.
"The courier doesn't know either." Zhou Dao said, "The courier was inexplicably dazed, and in the blink of an eye, the courier disappeared. It's like seeing a ghost!"
"Someone is messing with me!" Yang Xiaotian said, "The loss of so many couriers can never be an accident, it must be man-made! Do you know what is the most important thing now?"
"Investigate the truth of the matter?" Zhou channeled.
Yang Xiaotian shook his head and said, "No, it's good media for public relations! If the media doesn't report this kind of thing, it will be easy to deal with, but once the media reports, the influence will increase exponentially. At that time, we will do crisis public relations again. It's too late!"
"Manager Yang, you are really far-sighted!" Zhou Tongdao said, "I'm going to contact the media right now!"
"Your network is too weak, let Ms. Xu come to contact the media!" Yang Xiaotian said.
Miss Xu is Xu Lili.
Xu Lili's ability is ten times that of Zhou Tong's!
Of course, this kind of thing is left to Xu Lili.
Zhou Tong is just a little talented.
But something happened that Yang Xiaotian didn't expect, and his public relations was still a step late!
The media have already heard the news and reported the matter!
And the press releases, without exception, are all discrediting Zhongyuan Express!
"inability!Who is to blame for the loss of Zhongyuan Express? Is all of this a loss of morality or a distortion of human nature.Everything, all in the Singularity interview at 8 o'clock tonight! "
"Central Plains Express: A Express Company with Negative Business Capabilities! "
"Central Plains Express: Who is to blame for the loss of precious gold?"
"Shocking, insane, the industry's cancer Zhongyuan Express! "
Journalists claim to be the uncrowned kings.
But in fact, journalists are just headliners.
Their talent in writing headlines is simply insane, and any kind of distorted headlines can come from them.
But now is an era of impetuous people. Most readers even only read the headlines. For lengthy news, it is very rare for people to see ten things at a glance.Most readers don't even read the content of the news, and dare to make a big comment just after reading a headline.
Almost overnight, Zhongyuan Express became notorious.
Fortunately, Zhongyuan Express is not a listed company, otherwise, the stock would have to plunge.
However, affected by the negative news, the business volume of Zhongyuan Express has also dropped sharply. Many merchants who originally signed contracts with Zhongyuan Express have doubts about Zhongyuan Express.
Yang Xiaotian is generally quite calm.
But He Qian was already devastated.
……
Gemini Group, Board of Directors.
He Qian is currently acting as the chairman of the board, but she is not the chairman in the true sense. As the saying goes, "the name is not right, the words are not right", there are many people in the company who dissatisfy Yang Xiaotian, and there are many people who dissatisfy He Qian. yes.
He Qian took control of the Gemini Group purely by relying on her outstanding personal ability and the legacy of Mr. Yang Jun.
However, the internal struggle of the Gemini Group is now becoming increasingly fierce.
The chairman's throne is coveted by everyone.
If Yang Xiaotian was brought up by Mr. Yang Jun all the time, paved the way, and given him a ride, Yang Xiaotian's chairmanship would definitely be as stable as Mount Tai.However, old man Yang Jun left in a hurry, and Yang Xiaotian became the chairman of the board very hastily, because his position was very pretentious.
Some bigwigs who own shares in the group have the idea of "he can replace him" for the position of chairman.
The great man once said that there is no party within the party, the emperor thinks, and there is no faction within the faction.
Any organization is full of different hilltops and different forces, and these hilltops and forces have different demands.The most important thing for a leader is to be able to balance the interests and demands of these hills and forces, suppress the ambitions of various hill forces, and play a good balance in order to monopolize power.This is true for companies, as it is for countries.Take the emperor as an example, the emperor needs to balance the demands of the clan, nobles, civil officials, military generals, eunuchs, landlords and gentry, etc. If the emperor is well balanced, the emperor is in power and can be arbitrary. He was gradually emptied into the title of Lord Xu.
So far, the people who approve of Yang Xiaotian in the board of directors are still a minority, and almost all directors are paying attention to Yang Xiaotian's every move. However, in the blink of an eye, something happened to Zhongyuan Express, and Yang Xiaotian's ability was questioned again.
This time the board of directors is the attack of the opposition.
The leader of the opposition is Wu Yunshan, the director of Gemini Group.Wuyunshan is about 50 years old and close to 60 years old. Since his youth, he has followed Mr. Yang Jun to start a business. The Gemini Group can achieve today's achievements, and Wuyunshan still has some credit.When old man Yang Jun was alive, Wu Yunshan never had two ambitions, but when old man Yang Jun died, Wuyunshan's ambitions inflated!
"Yang Xiaotian is just a young boy with a yellow mouth, not good enough to lead the Gemini Group! The Gemini Group falls into Yang Xiaotian's hands, and it is not far from defeat!"
"I have made great contributions to Gemini Group. I have excellent ability and Weigao is very high. I should be the chairman!"
This is the truest thought in Wu Yunshan's heart!
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