my animation era

Chapter 1024 Placement of Advertisements
The juvenile style of painting has attracted controversy.

The novel setting and story background barely regained a little word of mouth, so that the low-level painting style will not become the reason for the audience to refuse to watch.

But the following "Peaceful Coexistence of Wolves and Sheep" made the prospect of "Yangcun Guardian" extremely blurred.

Someone is optimistic.

From the whimsical idea of ​​Pleasant Goat, Wolf and Sheep have been talking about peace, and the main plot has also been reflected. Everyone has been psychologically prepared for this result.

If Big Big Wolf doesn't want to be a villain, then find someone else!What a big deal!

But some people scoffed.

The animation series "Pleasant Goat and Big Big Wolf" tells the story of two happy enemies, Big Big Wolf and Pleasant Goat, who hurt each other. The theme is exactly the same as "Cat and Mouse".

In the end, you told me that Pleasant Goat and Big Big Wolf became good friends, and they no longer hurt each other, but fought side by side.

What else is there to see?
As soon as the new trailer PV came out, the animation "Guardian of Yangcun" was once again pushed to the forefront of public opinion. Although the audience's resistance was not as intense as the first time they faced the low-school painting style, it also explained a problem.

Wolf Sheep Peace is really not what the audience wants to see!
The so-called "audience" here refers to those old fans who have always supported the animation of "Pleasant Goat and Big Big Wolf", that is, the core group of fans.

There are only four words to describe their peaceful attitude towards wolves and sheep: Mixed flavors!
On the contrary, those children, that is, the new generation of viewers, are more supportive and welcome to Wolf Sheep Peace.

The audience was split into two camps.

One side is the audience who do not support the peace of the wolf and sheep, and reject the low-school painting style. These people are mainly old audiences, adults, high school students and college students.

The other side is the audience who support the peace of wolf sheep and are more receptive to the painting style of young children. These are generally minors, especially primary school students and kindergarten children.

……

"It doesn't matter!"

Facing the turbulent waves on the Internet, Gu Miao, who was nestled in the editing room and supervised the editing of the sample, seemed very calm.

He said to Assistant Director Pan, who had a nervous expression on his face, "Calm down, you have to figure it out, as long as we do the animation well, it doesn't matter what others say."

There is a saying in the Internet literature circle that "good literature can be broken"!
What does this sentence mean?
It means that as long as you write well enough, you can ignore any routines, the golden rule of three chapters, cool points and rhythm arrangements, and introduction to the title of the book.

Although there are no such words in the animation circle, the principle is the same in the animation circle.

As long as the quality of the work is so good that others can't speak, then why do you care what other people say?Could it be that if he said a few bad words, no one would watch the animation?
It's just too funny!
At present, the controversy surrounding the animation "Guardian of Yangcun", including the childish style of painting, the plot setting, the peace of sheep and wolves, etc., are all based on the premise that "the animation has not yet been broadcast".

To put it bluntly, it's all hypothetical!

These assumptions are just like unproven conjectures in academia. You cannot say that they are wrong, but they cannot be regarded as truth either.

"The sheep and wolves are completely at peace. I don't think we have made a mistake in this step of Big Big Wolf's reformation."

Gu Miao explained with a smile: "As for the reason, you will understand after the animation airs!"

The silent majority?

Deputy Director Pan thought of a noun, then nodded.

Anyway, he is only an assistant director, and Mr. Gu is the chief director. If there is any mistake in decision-making, it can't be blamed on him, just listen to Mr. Gu.

"Oh, Mr. Gu, Jiangchuan Children's Channel, Shonan Children's Channel, Zhonghai Children's Channel and many other TV stations want to win the premiere rights of the animation "Guardian of Yangcun". Look..."

Proper sweet pastry!

"Yangcun Guardian" is Gu Miao's comeback work after returning to the Pleasant Goat and Big Big Wolf series after many years. It is not surprising that various TV stations flock to it.

After all, Pleasant Goat and Gu Miao alone are already very powerful, and the audience appeal of Pleasant Goat + Gu Miao, is it comparable to ordinary works?
"Leave them alone."

Gu Miao waved her hand and said, "Yangshou's first round of broadcast must be on the Internet platform, and the TV platform is not in a hurry to talk about it."

Besides, there was nothing to talk about.

The current transaction prices of animation works are basically transparent in the industry.The only thing that needs to sit down and talk slowly is probably only works with huge price differences like animated movies.

Take "The Dawn of the Golden Rooster", which has just been released, as an example.

For this Spring Festival box office champion animation film, the quotations given by various video websites can even vary by single digits at most.

Highlight the penguin video.

They really respected animation and art, and the price they offered for the movie "Golden Rooster Dawn" almost made Gu Miao succumb.

It's a pity that although Wanbao Video can't offer that high price, Gu Miao still prefers the operation model of "high advertising revenue and low copyright buyout", and reluctantly rejected Penguin's sky-high price.

This time "Guardian of Yangcun" will also be broadcast on Wanbao Video, and it also adopts the profit method of advertising + membership fee sharing.

simply put.

The first three episodes are free for everyone to watch. Want to watch the next episodes?Sorry, you have to be a Wanbao Video VIP member to continue watching.

This is also a relatively common profit-making method for online animation in the industry.

The second is the placement of advertisements.

The feature film of "Yangcun Guardian" does not have any advertisements. After all, the background of this story is not very easy to place.

But before the feature film starts, there will indeed be an advertisement for the sponsor's father.

"Shuguang Stationery, scan the QR code to receive a guardian gift package, and protect Yangcun with the sheep and goats!"

"Mabaole milk powder, strictly selects high-quality milk sources, and protects every Huaguo baby with heart!"

Sponsors are few and far between.

Gu Miao didn't know about other online animations, anyway, his "Yangcun Guardian" only had these two sponsors, and only made these two advertisements.

That adds up to about 15 seconds.

After playing the 15-second commercial at the beginning of the title, you will directly enter the main animation. From the perspective of viewing experience, it is somewhat affected but not very bad.

At least there is no animation broadcasting, suddenly giving you an entire commercial in the middle, and even letting the protagonist of the animation act in person, which destroys the exaggerated sense of immersion.

Each of these two sponsors gave Wanbao millions of dollars.

In terms of the amount of sponsorship, it is already considered a very high-quality resource.And the other party didn't ask too much, just added a few seconds of advertisements to the opening of each episode of the animation.

Because of this, Gu Miao chose to accept after thinking about it.

If the amount of sponsorship is not high and the request is excessive, then don't think about it, Gu Miao will definitely refuse.

After all, the money is too little, and it is really impossible for him to place advertisements at the risk of offending the audience, which ruins the viewing experience too much.

(End of this chapter)