my animation era

Chapter 1050 Cultivation Realm?Different world!
This summer, everyone was ignited by a movie called "Wolf Warrior 2".

Under the shining of this big day, whether it is a popular reality show variety show, a hit era drama, or a cartoon animation, they all become a foil.

People only saw the movie-watching frenzy caused by "Wolf Warrior 2", but they didn't notice that there was another animated movie with a box office of more than one billion in this summer vacation...

It's a bit sad to say.

In the animation circle, a box office of more than one billion yuan is considered a very explosive result.If it is normal, when a movie with such achievements as "Bear the Treasure" is released, various media will definitely report and dig deeper.

But this year's summer vacation is obviously different from usual.

Newspapers, magazines, TV, radio, portal websites, big V bloggers, and even self-media marketing accounts all focused on the movie "Wolf Warrior 2".

As for the Treasure Bear Soldier?

Feel sorry!

Is this movie available for summer vacation?ah!A total of 15.67 billion box office, how come I have no impression?

The reality is so cruel.

As an animated film with a total box office of over 15 billion, it actually ended up in an embarrassing situation where no one paid attention when it was released. It is really speechless to say it.

In traditional sports competitions, there is a saying well said that the runner-up is the biggest loser!

Gu Miao felt that this sentence was not against the law when applied to the film market. After all, judging from the release of "Bear the Treasure", is there any difference between this summer's runner-up and other films?

"Don't be embarrassed, there is still a difference."

Du Hao coughed, with an embarrassed expression on his face: "Anyway, we had a good time a few weeks ago, who said that the half-time champion during the summer vacation is not the champion?"

Halftime champion, right?

Gu Miao looked disgusted when she heard it, rolled her eyes and said, "Forget it, I feel blushed when I say this."

Instead of bragging about the so-called half-time champion, let's put it another way: The movie "Bear the Lost Treasure" crushed "Wolf Warrior 2" in terms of the number of young people watching the movie, and we are the champions!
As the saying goes, as long as the prefix is ​​long enough and there are enough attributes, everyone will be number one.

"That's a good way to say..."

Du Hao praised it greatly: "It's just that we are also taking advantage of the popularity and attracting more viewers to watch on the Wanbao video website."

Nothing to be ashamed of.

Now Wolf Warrior 2 is the largest source of traffic on the entire network, as long as it can catch a little heat, it will be a big success in publicity.

What's more, this kind of mentally handicapped comparison method used by mobile phone manufacturers is outrageous, but it is all telling the truth!

"up to you."

Gu Miao shook her head. Anyway, he only provides suggestions and is not responsible for the specific implementation. Netizens can't scold him if they want to.

Rather than rubbing the heat, he wants to know what Du Hao thinks about the overseas release of "The Bears: The Bear Soldier"?

Bing of the Lost Treasure was screened in many countries and regions, not only Nihan and Southeast Asia, but even small-scale screenings were held in North America and Europe.

It was also thanks to a British publisher who approached them proactively.

They seem to be very optimistic about the "Bear Infested" series, not only won the exclusive overseas distribution rights of "Bear the Bears", but also said that they can cooperate with them in the future "Bear Infested" series of films.

Gu Miao found it quite interesting at first.

It is not so difficult for Huaguo movies to go overseas, not to mention that "Bears of the Lost Treasure" is still an animated movie.

At first, no overseas distributors were willing to act as agents for the Zodiac series of "Pleasant Goat and Big Big Wolf". How come overseas distributors came to the door just after the first theatrical version of "Bear Infested" was released?

Neither he nor Du Hao thought much about it.

Based on their past experience, they judged that "Bears of the Lost Treasure" did not have much future overseas, so they completed the exclusive distribution agency contract at a very favorable price.

How would you know that the movie "Bear the Lost Treasure" performed well after it was released overseas?

It didn't blow up the box office beyond imagination, and it didn't cause a sensation in overseas markets...

But the cumulative overseas box office has reached 2000 million US dollars without knowing it, and it is still growing.

Judging from this result, this British publisher with a unique vision has made a lot of money. After all, they did not spend a lot of money to win the exclusive overseas distribution rights.

Gu Miao brought Du Hao here to ask him what he thinks about this matter.

"That's OK!"

Although Du Hao was very surprised, he didn't expect that "Bears of the Lost Treasure" would have a box office of tens of millions of dollars in overseas markets, but he didn't think it was a bad thing.

Although in the short term, they are short-sighted and missed by others.

But from the perspective of long-term cooperation, the unexpected overseas box office performance of "Bear the Treasure Hunt" is definitely a good thing, laying the foundation for the release of subsequent films.

After all, with this successful experience, in the future, when the second and third major films of "Bear Infested" seek overseas distribution cooperation, it will definitely be smoother than it is now.

"I didn't ask you that!"

"What I mean is, based on the box office performance of "Bears of the Lost Treasure" overseas, do you think "Bears Infested" has a basis for global promotion?"

After Gu Miao finished speaking, before Du Hao could answer, she added another sentence: "I mean the entire IP, not just movies."

"Uh……"

Du Hao fell into deep thought.

Tens of millions of box office, the unit is US dollars!This achievement is already amazing for domestic animated films.

The most important thing is that he can't just look at the numbers. He also saw the enthusiastic response of "Bear Infested" in some European countries and regions through this series of numbers.

You must know that "Bear the Lost Treasure" is shown in overseas countries, and the number of theaters where it is shown is definitely not many. There may be only a few dozen or even a dozen theaters in a country.

Under this premise, it is worth pondering if the movie can still win tens of millions of overseas box office.

"You can try it."

"Some countries with relatively high acceptance, and countries with a relatively high proportion of overseas box office for "Bears of the Lost Treasure" this time, can try to promote it."

Du Hao seriously explained: "The next movie of Bears, we can consider adopting a Chinese-English bilingual production mode, and try to make some adjustments in the content."

This attempt is conservative.

If the feedback is good and really effective, then pay attention to it in the future.If the feedback is poor, forget it!

"You're right."

Gu Miao frowned and said: "It's really too big a step to promote the world. Then listen to you, do a pilot in some countries and regions first, and then make a decision based on the feedback."

He was still too excited.

Tens of millions of dollars at the overseas box office means nothing, after all, this is just the first big movie in the "Bear Infested" series.

Maybe it was a flash in the pan?
……

Gu Miao was very excited by the overseas box office of the movie "Bears of the Lost Treasure". After all, this is something that even the original version failed to do.

But after the excitement, he also regained his composure, realizing that he couldn't be blinded by the dollar.

The difficulty of domestic animation, especially "Bear Infested" animation with "Huaguo characteristics" going overseas is not as simple as imagined.

"Pleasant Goat and Big Big Wolf" has been going overseas for so many years, and it has been painstakingly managed for a long time. Except in Southeast Asia and a few countries, it has not seen any improvement.

As the saying goes, if you plant flowers deliberately, the flowers will not bloom, but if you plant willows unintentionally, they will make shade!

Several works that Wanbao put a lot of energy into overseas markets, such as animations such as "Pleasant Goat and Big Big Wolf", "The Adventures of Little Carp" and "Bear Infested", had little effect.

On the contrary, animated works such as "Pokemon", "Yu-Gi-Oh" and "The Adventures of Uncle Dragon", which did not spend much money on publicity and did not invest much energy, are in a mess overseas...

What does this mean?
To explain the development of overseas markets, choosing the right theme and direction is very important, as for the amount of investment, it is second.

Speaking of which, among the animations that Wanbao is producing, there is a work that may have the possibility of becoming a big hit overseas in terms of subject matter.

That's right!

This work is supervised and produced by Fat Tiger Brother, Wanbao Animation and Beep Reading, and it is adapted from the web article of the same name "Zuo Son-in-law Immortal King".

"real or fake?"

When Mr. Gu said that animations with this theme might be very popular overseas, Chen Hu couldn't hold back his expression.

Let’s not talk about whether foreigners will read this kind of passionate online writing. Assuming they are interested, the question is, can they understand it?

"Why don't you understand?"

"It's just that the terms of some realm magic weapons are hard to pronounce and hard to remember. If you are really interested, I don't think this is a problem."

Gu Miao raised her eyebrows and said, "What's more, for those words that are hard to pronounce, just use some tricks when translating them, and just change the name to a simple and straightforward one."

The number of foreigners who read online articles may not be many, but this group of people’s love for online articles is obvious to all. After all, even drug addiction can be quit. To be honest, it is a bit scary.

And one more thing.

There is a big gap between pure text reading experience and visual communication.

In Gu Miao's opinion, the plot of the son-in-law Immortal King's story completely overwhelms those old-fashioned and vulgar reincarnation animations in another world.

To be reasonable, if you can even watch that kind of 异世界 Tensei anime, if the web-based animation is well-made, wouldn't it be possible to attract the audience?

"That's right!"

Chen Hu was faintly persuaded by Mr. Gu.

He had never thought of packaging a comprehension web-based animation into a reincarnation animation in another world.

if it is like this……

Change the name that is common in other world light novels, and confuse the immortal realm in the animation... A different world reincarnation anime with a unique, imaginative, vivid and interesting story is born!
"Good good!"

The more Chen Hu thought about it, the more excited he was, and he was eager to try it out: "I'm going to hire a few voice actors from Neon, and when the time comes, I'll pack it up and send it to Neon as an ordinary reincarnation of another world."

"Be sure to disguise yourself."

Gu Miao instructed: "If you want to broadcast on Neon, remember to emphasize in the publicity that this is an epoch-making and innovative lightly modified animation of another world!"

"I see."

Chen Hu nodded.

This point doesn't need to be reminded by Mr. Gu. Since it's an act, then he has to do a full set. If it's reincarnation in another world, then it's reincarnation in another world. What's wrong?Isn't the rebirth of the fairy king called reincarnation?

Although this different world is a bit weird, it is not as beautiful and comfortable as the traditional different world, and it is always killing people to seize treasures...

Are you saying it's another world?

Gu Miao was not the first to propose the idea of ​​packaging "The Son-in-Law Immortal King" into a different world animation, and then sending it to Neon to deceive the dead into the pit.

It was Hou Bin, a hanger, who inadvertently revealed the truth when he complained about a new series of Neon Different World in the company group.

"Upgrade to fight monsters and pick up treasures, cave academy auction, there is an old man in the ring, a pet is a beast, refining tools and alchemy to practice formations, apprentices, girls, younger brothers..."

"The Neon Different World animation is getting more and more boring. There are only a few routines going back and forth, and it looks as awkward as the fantasy fairy tales in the [-]s!"

His words made Gu Miao suddenly realize that it seemed to be true.

Although everyone is playing routines, and the templates are very similar, there is no such thing as a superiority, but the online routines are better than new ones!

So he urged Chen Hu to make a Japanese version of "Zui Son-in-law Immortal King", and send it to the neon market to test the waters.

Whether the effect is good or not is uncertain.

But one thing is certain, that is, the plot idea of ​​Huaguo Wangwen will definitely make the eyes of Neon Azhai shine.

Once you watch too many routines, you will really feel tired, such as the regular opening and regular development route of the current different world animation.

But what if an unconventional routine emerges?
For example, everyone is struck by lightning and then travels through, and the audience is tired of watching it. What will happen when a dump truck suddenly hits and travels through?

The essence is the same.

But I have never seen this kind of routine, so many people will be impressed by it, and then they will be interested in the development of the story afterwards.

Of course, this is just an assumption.

Because there is no precedent, and no one has made a similar attempt, so Gu Miao is not sure whether the result is like this.

Anyway, the cost of trying is not high, it is nothing more than hiring a few professional neon voice actors.

In addition, Wanbao has a branch in Neon, and its network of contacts is not bad. It is not difficult to broadcast on Neon TV, so you can give it a try.

It doesn't matter if you fail.

But if it succeeds, it will be interesting. These domestic web adaptations and animations will not rush to develop the neon market, will they?

"Not too possible."

"On the one hand, other domestic animation companies do not have our resource advantages. On the other hand, I don't think other companies will pay attention to overseas markets."

Lao Zhang, who walked into the office with a cup of coffee, shook his head and said, "China has language and cultural advantages, and there are more than one billion people. Isn't the market potential much stronger than overseas?"

Gu Miao and Chen Hu were silent.

Lao Zhang's meaning is very clear, no matter how the project of the son-in-law fairy king is done overseas, the most popular viewership is still in China.

Only by winning the recognition and support of domestic audiences can Wanbao hope to get a piece of the pie in the "era of web adaptation", so that it will not fall too far behind Penguin.

The good news is that Zuo Son Immortal King is produced in 2D, which is not on the same track as other 3D web-based animations.

The bad news is...

Viewers who like to watch animations adapted from web texts seem to be 3D school, especially female characters with exquisite character modeling, which are everyone's favorite.

2D animation adapted from web texts, or the theme of "Xian Xia Xuan Fan" with more fighting scenes, can it really win the audience's favor?
(End of this chapter)