my animation era
Chapter 197 "Quiba" who suffered a cold reception
Chapter 197 "Quiba" who suffered a cold reception (subscription required)
The animation "Happy Baby" continues to hit the air.
With the development of the plot until Happy Superman recalled his predecessor and introduced the former owner, children all over the country suddenly became very interested in the trailer.
This thing is also on the hot search list!
After Gu Miao found out, she couldn't laugh or cry.
Especially in the video circulated on the Internet, several elementary school students asked the driver of the tow truck if they could show the transformation process of "Happy Biker", the stunned expression on the driver's face made him laugh even more.
"Isn't this too funny?"
Gu Miao said in disbelief, "Aren't elementary school students all precocious these days? Why can't these few distinguish between animation and reality?"
"It's not that I can't tell..."
Ma Kui said speechlessly: "You have to consider that sometimes, it's not that they can't distinguish between reality and fiction, but that there are too many simple dramas."
According to this, don't those dead houses who yell "wife" at Moon Hare, just like these elementary school students, can't distinguish between reality and fiction?
Of course not.
No matter how stupid and cute these elementary school students are, they still know that Happy Superman and Happy Biker are fictional characters and cannot appear in reality.
But this does not prevent them, they are facing a red trailer, fantasizing that this is the "Happy Motorcycle Man"!
"You're right."
Gu Miao nodded and said, "Then the question is, why is the animation "Happy Baby" so popular, but our toys still can't be sold?"
"I don't make it!"
Marqui shook his head.
Logically speaking, the sales volume of the "Happy Baby" series of toys should not be low!As a result, the ratings are in a mess now, and the sales of toy products, especially the model toys of the "Bikeman" series, are tepid.
He doesn't understand why...
After thinking about it, he felt that the most likely factor that caused this situation was "no creativity".
In the past, there were "Dragon Fighter" "Demon God" series toys, and the children had already been confiscated for a round of pocket money.
It's only been a few months?
New products are released so soon, but there is still no innovation. The gameplay and design of the "Motor Man" series are similar, so it's no wonder that children are willing to buy it.
"Okay!"
Gu Miao also felt that she cut the leeks a little too frequently.It is indeed easy to feel tired when there is a devil in front and a car man in the back.
Fortunately, this matter has little effect.
Although the "Bike Man" series of toys based on the theme of "Happy Baby" animation, sales were tepid.But overall, this animation still created good income for Wanbao.
Already passed.
Although it is not comparable to the national-level animation IP such as "Pleasant Goat and Big Big Wolf", which can continue to eat long-term meal tickets for more than ten or 20 years, it is not bad.
not to mention……
"Happy Baby" is not a "toy commercial" like Lei Sudeng, and the income from toys only accounts for a small part.
This is true even for the original version, not to mention the Wanbao version.
"correct!"
Talking here, Gu Miao suddenly remembered that since the animation "Happy Baby" was broadcast, he hadn't asked about the movie "Quiba: One Hundred Thousand Urgent Urgent" for a long time.
I don't know what's going on recently.
"Okay."
Ma Kui, as an intermediary, has been paying attention to the publicity and promotion work before the release of the movie "Quiba" recently, so he has a better understanding of the situation.
According to him.
At present, with the strong support of Mr. Xiong, the animated film "Quiba" has launched overwhelming publicity and promotion in major first- and second-tier cities across the country.
Advertisements can also be seen everywhere on the Internet.
Director Hou has been very busy lately. Apart from being interviewed by various media every day, he leads the production team to work overtime to produce one promotional video after another.
Up to now.
The movie "Quiba: One Hundred Thousand Urgent Urgent" has released five episodes of promotional videos. On mainstream video sites such as Penguin Video and Wanbao Video, it has achieved a total of hundreds of millions of views, which can be regarded as a remarkable performance.
"What about the trailer evaluation?"
Gu Miao wondered, "What do mainstream audiences think of this animated film? It is clearly stated that the audience who will buy tickets to support the film's release roughly accounts for it?"
"The audience as a whole is more optimistic."
"Everyone's comments and comments tend to be anticipation, exaggeration, domestic animation films are finally made by God, etc."
Ma Kui explained: "There are also some people who watch bad movies and think that domestic animation movies have not developed for so many years, and "Quiba" will not be an exception."
"As for the viewers who are willing to buy tickets to support, this data is not easy to count, because you also know that many people on the Internet like to say hello..."
This is true.
When Gu Miao thought of those netizens who said "blow it up" and "swipe three times and four times", but didn't buy a single ticket, she nodded immediately.
Just look at the online reviews.
It's not that this thing has no reference value, but relatively speaking, the reference value is not great.After all, when talking online, how do you know if he is talking about it, or if he really likes it?
But in general terms.
At present, the response of "Quiba" is still good!At least most of the viewers who have watched the trailer think this animation is very hot and cool, so you can try to watch it.
Gu Miao also watched the trailer.
I have to admit that Director Hou is indeed a director who is good at "exploiting strengths and avoiding weaknesses".He knows the advantages of "Quiba", so what the trailer shows are all exciting highlights.
As for the downside?
Feel sorry!
A trailer of more than one minute, at most 2 minutes, mixed with various shots, it is already very good if you can roughly understand what the trailer wants to express.
Still want to see through the shortcomings?
Forget it!
It is impossible for Director Hou to take the initiative to expose the shortcomings and deficiencies of "Quiba" in the trailer at the critical moment when the film is about to be released.
But he's also cheating the audience at best.
On the theater side, they are a group of extremely shrewd old filmmakers, and you can basically tell whether a movie is good or not by just looking at it.
What's more, there is also the pressure secretly exerted by Mr. Big Bear.
So on the theater side, the movie "Quiba" suffered a cold reception.According to Ma Kui, the screening rate may be lower than expected.
As for how low?
Because it involves commercial secrets, Mr. Xiong can't take the initiative to tell Ma Kui, so they don't know either.
But Ma Kui told Gu Miao.
It is said, heard, and gossip that Xiaoxiong was so angry that he dropped two mobile phones and cursed in the office because of this matter.
"Looks really angry."
Gu Miao pursed her lips, and after thinking for a moment, she said, "I didn't expect Mr. Big Bear to have such a great influence in this regard? It seems that we have to establish a good relationship with him in the future."
"I think so too."
Ma Kui laughed and said: "Big Bear always has something to say in the theater, let's build a good relationship with him, and it will definitely be beneficial to make movies in the future."
"its not right……"
Gu Miao suddenly thought of one thing.
Mr. Big Bear cheated Mr. Little Xiong so much because he wanted to force him to go home and inherit the family business.
It's useless for him to have a good relationship with Boss Big Bear. When Boss Little Xiong takes over and learns the truth, how can there be any good fruit for him?
The book friend group is in the introduction, if you want to add it, you can just click Add Group
(End of this chapter)
The animation "Happy Baby" continues to hit the air.
With the development of the plot until Happy Superman recalled his predecessor and introduced the former owner, children all over the country suddenly became very interested in the trailer.
This thing is also on the hot search list!
After Gu Miao found out, she couldn't laugh or cry.
Especially in the video circulated on the Internet, several elementary school students asked the driver of the tow truck if they could show the transformation process of "Happy Biker", the stunned expression on the driver's face made him laugh even more.
"Isn't this too funny?"
Gu Miao said in disbelief, "Aren't elementary school students all precocious these days? Why can't these few distinguish between animation and reality?"
"It's not that I can't tell..."
Ma Kui said speechlessly: "You have to consider that sometimes, it's not that they can't distinguish between reality and fiction, but that there are too many simple dramas."
According to this, don't those dead houses who yell "wife" at Moon Hare, just like these elementary school students, can't distinguish between reality and fiction?
Of course not.
No matter how stupid and cute these elementary school students are, they still know that Happy Superman and Happy Biker are fictional characters and cannot appear in reality.
But this does not prevent them, they are facing a red trailer, fantasizing that this is the "Happy Motorcycle Man"!
"You're right."
Gu Miao nodded and said, "Then the question is, why is the animation "Happy Baby" so popular, but our toys still can't be sold?"
"I don't make it!"
Marqui shook his head.
Logically speaking, the sales volume of the "Happy Baby" series of toys should not be low!As a result, the ratings are in a mess now, and the sales of toy products, especially the model toys of the "Bikeman" series, are tepid.
He doesn't understand why...
After thinking about it, he felt that the most likely factor that caused this situation was "no creativity".
In the past, there were "Dragon Fighter" "Demon God" series toys, and the children had already been confiscated for a round of pocket money.
It's only been a few months?
New products are released so soon, but there is still no innovation. The gameplay and design of the "Motor Man" series are similar, so it's no wonder that children are willing to buy it.
"Okay!"
Gu Miao also felt that she cut the leeks a little too frequently.It is indeed easy to feel tired when there is a devil in front and a car man in the back.
Fortunately, this matter has little effect.
Although the "Bike Man" series of toys based on the theme of "Happy Baby" animation, sales were tepid.But overall, this animation still created good income for Wanbao.
Already passed.
Although it is not comparable to the national-level animation IP such as "Pleasant Goat and Big Big Wolf", which can continue to eat long-term meal tickets for more than ten or 20 years, it is not bad.
not to mention……
"Happy Baby" is not a "toy commercial" like Lei Sudeng, and the income from toys only accounts for a small part.
This is true even for the original version, not to mention the Wanbao version.
"correct!"
Talking here, Gu Miao suddenly remembered that since the animation "Happy Baby" was broadcast, he hadn't asked about the movie "Quiba: One Hundred Thousand Urgent Urgent" for a long time.
I don't know what's going on recently.
"Okay."
Ma Kui, as an intermediary, has been paying attention to the publicity and promotion work before the release of the movie "Quiba" recently, so he has a better understanding of the situation.
According to him.
At present, with the strong support of Mr. Xiong, the animated film "Quiba" has launched overwhelming publicity and promotion in major first- and second-tier cities across the country.
Advertisements can also be seen everywhere on the Internet.
Director Hou has been very busy lately. Apart from being interviewed by various media every day, he leads the production team to work overtime to produce one promotional video after another.
Up to now.
The movie "Quiba: One Hundred Thousand Urgent Urgent" has released five episodes of promotional videos. On mainstream video sites such as Penguin Video and Wanbao Video, it has achieved a total of hundreds of millions of views, which can be regarded as a remarkable performance.
"What about the trailer evaluation?"
Gu Miao wondered, "What do mainstream audiences think of this animated film? It is clearly stated that the audience who will buy tickets to support the film's release roughly accounts for it?"
"The audience as a whole is more optimistic."
"Everyone's comments and comments tend to be anticipation, exaggeration, domestic animation films are finally made by God, etc."
Ma Kui explained: "There are also some people who watch bad movies and think that domestic animation movies have not developed for so many years, and "Quiba" will not be an exception."
"As for the viewers who are willing to buy tickets to support, this data is not easy to count, because you also know that many people on the Internet like to say hello..."
This is true.
When Gu Miao thought of those netizens who said "blow it up" and "swipe three times and four times", but didn't buy a single ticket, she nodded immediately.
Just look at the online reviews.
It's not that this thing has no reference value, but relatively speaking, the reference value is not great.After all, when talking online, how do you know if he is talking about it, or if he really likes it?
But in general terms.
At present, the response of "Quiba" is still good!At least most of the viewers who have watched the trailer think this animation is very hot and cool, so you can try to watch it.
Gu Miao also watched the trailer.
I have to admit that Director Hou is indeed a director who is good at "exploiting strengths and avoiding weaknesses".He knows the advantages of "Quiba", so what the trailer shows are all exciting highlights.
As for the downside?
Feel sorry!
A trailer of more than one minute, at most 2 minutes, mixed with various shots, it is already very good if you can roughly understand what the trailer wants to express.
Still want to see through the shortcomings?
Forget it!
It is impossible for Director Hou to take the initiative to expose the shortcomings and deficiencies of "Quiba" in the trailer at the critical moment when the film is about to be released.
But he's also cheating the audience at best.
On the theater side, they are a group of extremely shrewd old filmmakers, and you can basically tell whether a movie is good or not by just looking at it.
What's more, there is also the pressure secretly exerted by Mr. Big Bear.
So on the theater side, the movie "Quiba" suffered a cold reception.According to Ma Kui, the screening rate may be lower than expected.
As for how low?
Because it involves commercial secrets, Mr. Xiong can't take the initiative to tell Ma Kui, so they don't know either.
But Ma Kui told Gu Miao.
It is said, heard, and gossip that Xiaoxiong was so angry that he dropped two mobile phones and cursed in the office because of this matter.
"Looks really angry."
Gu Miao pursed her lips, and after thinking for a moment, she said, "I didn't expect Mr. Big Bear to have such a great influence in this regard? It seems that we have to establish a good relationship with him in the future."
"I think so too."
Ma Kui laughed and said: "Big Bear always has something to say in the theater, let's build a good relationship with him, and it will definitely be beneficial to make movies in the future."
"its not right……"
Gu Miao suddenly thought of one thing.
Mr. Big Bear cheated Mr. Little Xiong so much because he wanted to force him to go home and inherit the family business.
It's useless for him to have a good relationship with Boss Big Bear. When Boss Little Xiong takes over and learns the truth, how can there be any good fruit for him?
The book friend group is in the introduction, if you want to add it, you can just click Add Group
(End of this chapter)
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