my animation era

Chapter 212 Advertising Implantation (Subscribe)

Actually.

Regarding the declining TV platform, Gu Miao has been working on transferring TV animations to the online platform.

Wanbao video is the proof.

It's just that he hasn't paid much attention to this aspect all the time.It doesn't matter if the number of online broadcasts is more or less, as long as the ratings don't fall below the bottom line, it's OK.

But Director Wang reminded him.

The TV industry has indeed become a half-sunset industry, and it is about to play GG happily.

This point can be seen from the fact that the live-action version of "Sailor Moon" is such a scary and popular new drama, the ratings of the first broadcast are only five points.

Put it aside...

With such an astonishing popularity blessing, the first broadcast had the lowest ratings, which started at seven or eight points, and it is not impossible for the first broadcast to break ten points.

Now it's completely out of play.

The main reason for this situation is actually the rise of the Internet, mobile Internet, short video and live broadcast platforms, which have taken up too much "home entertainment" space, leaving everyone with no time or interest to watch TV.

Switching to network solo broadcasting is a way out.

In Gu Miao's impression, it seems that since 10 years later, many popular animations have adopted the method of "network exclusive broadcast", directly skipping the TV station.

The results are pretty good.

For example, "Zhenhun Street", "Fox Fairy Little Matchmaker" and "Luo Xiaohei Zhanji" and other later domestic animations actually adopted this broadcasting method.

Have to admit.

In the early days of animation, especially domestic animation, when the producers and producers chose the broadcasting platform, the highest priority must be the TV station.

At that time, even if the price quoted by the TV station was not high, and the production cost could not even be recovered, everyone would bite the bullet and send it to the TV station for broadcast.

why?
Because at that time, there were so many viewers watching TV!As long as it can be broadcast on TV, then there will be no worries about no one watching the animation.

As for broadcasting online?
What a joke!
At that time, home computers were not yet popular, there were not even many Internet cafes on the street, and mobile phones were the "brick-like" clamshell function phones.How many viewers can you gain by broadcasting animations on online platforms?
So, times have changed!

Things that used to be like "Arabian Nights" have become logical now.

The network exclusive broadcast is by no means empty talk.

After some lectures from Director Wang, Gu Miao has decided to broadcast the animation "The Moonlight Is Really Beautiful" that she is about to start to broadcast exclusively on Wanbao Video Website.

Not on TV.

On the one hand, the theme involves "puppy love", and the TV station has a lot of restrictions.On the other hand, the animation "The Moonlight Is Really Beautiful" is backed by the sponsor's father, so there is no need to worry about "losses".

If it was a work like "Happy Baby" or "Pleasant Goat and Big Big Wolf", Gu Miao might not be so bold.

After all, it's time to eat!
It is really impossible to recover the cost by relying on the broadcast volume and advertising revenue of the Internet alone. It is better for the TV station to give money.

"The Moonlight Is Really Beautiful" does not need to worry about "money", so it is indeed a good thing to have the best of both worlds to broadcast exclusively on the Internet.

only……

Gu Miao scratched her head and thought about it.

The animation "The Moonlight Is Really Beautiful" is not an animation produced by Wanbao Investment. If you want to change the playback platform, you still have to discuss it with the sponsor.

Will President Tan agree?
……

Mr. Tan was a little surprised when he received a call from Gu Miao, saying that "The Moonlight Is Really Beautiful" will be exclusively broadcast on the Internet platform and not on the TV platform.

He asked why.

Gu Miao honestly admitted that this kind of animation involving the theme of "puppy love" is very likely to be reported by parents, and the TV station has a lot of restrictions.

"OK! Let's broadcast it exclusively on the Internet."

President Tan understands Gu Miao's concerns. After all, the animation creation environment in China is indeed very different from that in foreign countries.

Parents report, no one can stand it.

Seeing that Mr. Tan agreed to his proposal, Gu Miao breathed a sigh of relief, and immediately threw out another very "interesting" proposal.

"Ad placement?"

When Mr. Tan heard these words, he subconsciously wanted to refuse.

This is a work he funded and produced to commemorate the love story between himself and his wife. How can it be occupied by advertisements?

"In the previous version of the script, the male and female protagonists usually communicate with each other, mostly using letters. This is to restore as much as possible the era when you and your wife lived..."

Gu Miao talked eloquently: "But doing so may reduce the audience's sense of substitution. After all, most animation audiences are relatively young, and have never experienced that kind of letter communication."

"so……"

"After some deliberation, I decided to switch to text messaging on my mobile phone. But I already use text messages, so why not go a step further and use more convenient social software?"

Mr. Tan was very angry at first.

When he and his wife fell in love, how could there be any text messages or social software?Doesn't Gu Miao go against his and his wife's original intention by making such random changes?
But what Gu Miao said immediately made his eyes shine and changed his original opinion.

"I know, this change may make you very angry. But you might as well think about it from another angle, this might not be a good opportunity to advertise your company's products!"

Gu Miao tried to encourage: "If I remember correctly, your company seems to have a half-dead chat software?"

"Cough cough!"

"Half-dead is too much..."

Mr. Tan coughed, and said half helplessly: "It's nothing more than a small number of users, and few people use it. Why is it half dead?"

"Then do you want to advertise?"

"I……"

"Are you sure, this placement advertisement will really work? If it doesn't work, let's switch back to the original letter communication."

"I'm not sure, but I'm sure."

Gu Miao said sincerely: "I believe that after the broadcast of "The Moonlight Is So Beautiful", it will definitely attract many young viewers to watch. As for whether they will download and use the animation after watching it, I'm not sure."

A large young audience? !
Hearing this, Mr. Tan suddenly lost his composure.If there are so many young viewers who love and watch "The Moon Is So Beautiful", wouldn't the number of downloads take off instantly?
This ad works!
Anyway, the difference between letter communication and social software is not very big. As far as the plot is concerned, it has no effect on promoting changes at all.

That being the case, it doesn't seem to be a problem to have an embedded advertisement?
"Okay! Then you can add it."

Mr. Tan said enthusiastically: "Remember to give more pictures to let everyone know about Live, a social software."

"No problem, just a small matter!"

"But..."

Gu Miao grinned from ear to ear and said, "It's a bit of a shame when people engage in advertising placement. You are the investor, how about a [-]% discount?"

Eight you uncle!

Mr. Tan was so angry that he wanted to hammer someone through the network cable. He was an investor, and he had to pay extra for advertising his company's products?

How can there be such a reason?
(End of this chapter)