my animation era

Chapter 223 Slow-heating animation (for subscription)
What Seto said made sense.

Normal TV animation does not depend on the broadcast volume of the network platform, so it does not matter if the broadcast volume is higher or lower.

Unless it is a "network exclusive" animation, the animation producer has reached a cooperation agreement with the video site, and the higher the playback volume, the more money they will get.

otherwise……

There are really not many animation producers who care about the amount of online playback.

After all, online animation is usually a buyout copyright system.That is to say, the video website pays a sum of money to directly buy out the next few years, or even permanently buy out the network broadcasting rights.

One-shot deal!

The video website bought it back, and the playback volume skyrocketed, with a single episode of billions and tens of billions, earning enough advertising fees for the website, will the video website give the animation producer an extra sum of money?
If you want to know it with your ass, it's impossible.

Therefore, the level of playback volume is really not a big deal for animation producers.

It may be a good thing to have a higher playback volume, because the more popular the animation, the easier it is to sell peripheral derivatives. When selling other animation copyrights later, it can also be sold at a high price.

But if you go lower, you don't lose anything.

But one week after the animation was launched, the number of views of the first episode could barely exceed 300 million, which is definitely not normal.

This is "The Three Sisters of the Southern Family"!

Although only one episode has been released and there are no follow-up episodes, the audience can't tell what kind of story this animation is going to tell, but the number of views is still too low.

Gu Miao deliberately went to the comment section to take a look.

Because the animation "Three Sisters of the Southern Family" is produced by Wanbao (Neon), and the animation production method of Neon is more inclined to "broadcast while filming" one episode a week.

This also means.

In terms of the frequency of animation updates and the progress of the plot, it is difficult to attract the audience to the pit by relying on the first episode alone.

Because the amount is too small...

In the first episode, everyone can at most get to know and familiarize themselves with the characters, the plot and so on, they don't understand it at all.If you want to watch the second episode, you need to wait a week.

a week later?
Whether everyone can still think of this animation, that is a question!
Not to mention, young people nowadays are relatively forgetful. If they haven't watched it for so long, they probably have forgotten what the "three sisters" of the Nan family are called and what they look like.

Therefore, the playback volume is so low.

Although the playback volume is too low, it is also related to the fact that Wanbao Video website did not focus on publicity and promotion.But the most fundamental reason is that everyone is not used to "one episode a week" constipation updates.

"why?"

Seto didn't understand. When the animation "Sailor Moon" was broadcast, didn't it also have one episode a week?How come everyone can adapt to this rhythm at that time, but can't keep up now?

"It can't be compared like this."

Gu Miao shook her head, and explained to Seto: "What type of animation is Sailor Moon? What type of animation are the three sisters of the Nan family?"

The rhythm of the plot is completely different.

One is the theme of "Magic Girl". Every episode is transformed into a monster, and it is enjoyable to watch.One is "Warm Daily", the plot rhythm is more soothing, and it is not the same concept at all.

you can say it this way……

A cup of tea, a pack of cigarettes, and one animation for a day!This sentence is the most authentic chasing experience of the animation "Three Sisters of the Southern Family".

Watch it in one go for the best viewing experience.

Watching one episode a week is not a good thing for this kind of "slow-paced" daily animation.Because the audience is likely to be impatient, or forgetful, and slip away after seeing half of it.

And for an animation like "The Three Sisters of the Southern Family"...

If the audience has seen half of it and lacks the patience to chase after it, they plan to wait for a while and watch it again.Then there is a high possibility that you will never click to play again.

"I understand."

Seto said thoughtfully: "Since watching it in one go, the viewing experience is the best! Then we don't need to promote it with great fanfare now. We can wait until the animation is over before starting promotion."

"Yes! That's what I mean."

Gu Miao nodded.

The animation "Three Sisters of the Southern Family" is more suitable for watching in one go, without stopping in the middle.Because once it stops, the audience may be lost.

Therefore, the most suitable promotion plan for this animation is actually to wait until the first season of the animation is over before starting the promotion to attract everyone to watch.

It's not just the three sisters of the Nan family.

Many daily animations can actually do this.Because it is a daily animation, the plot is fragmented and trivial, and the rhythm is slow, which belongs to the "slow heat" animation.

In fact, "The Moonlight Is Beautiful" can also be regarded as a slow-paced, slow-heated animation.

However, compared to the "unit drama" plot of "Three Sisters of the Southern Family", "The Moonlight Is Beautiful" has a main line of love that runs through the whole drama.

So it's not that big of an impact.

"I understand, President."

After listening to Gu Miao's description, Seto immediately nodded, and decided to temporarily ignore the problem of low broadcast volume on the Internet platform, and focus on the TV platform in the early stage.

After the first season of the animation is over, we will focus on promoting it on the network platform.

Speaking of TV platforms...

"Three Sisters of the Southern Family" is an animation produced by Wanbao, but this time it was not broadcast on the old friend TBS TV station, and chose ANB TV station.

the reason is simple.

TBS has recently been crazy about new releases. Its animation department has launched nearly ten manga adaptations and light novels adaptation animation projects in one go.

Man, this is too curly!
Although they kindly invite, they hope that the good brothers Wanbao can also join this "introduction" contest and broadcast the animation "Three Sisters of the Southern Family" on TBS.

But Seto and Gu Miao still refused.

Can't roll, goodbye!

TBS is really crazy, Gu Miao can't figure out, what is the purpose of them betting on so many animation adaptations in one go?
"I heard that the financial report came out."

During the video call, Seto couldn't hide his smile and said: "In the past year, TBS's loss reached a staggering 308 billion yen, more than half of which came from the animation department."

Turtle!

A loss of seven or eight billion a year?

This astonishing amount shocked even Gu Miao.You must know that Wanbao Animation's net profit last year probably did not reach this amount.

He made so many successful and excellent animations to barely make so much money.As a result, even the TBS animation department couldn't make up for a year's losses.

You can imagine how scary this is.

No wonder the TBS animation production department, when the new year is approaching, bet on new works like crazy, and approved so many works in one go.

It is estimated that he is seeking "self-help".

In the new year, if they don't make some achievements and make the board of directors look at them with admiration, the whole department may be abolished.

"That's right, President!"

Speaking of this, Seto suddenly remembered something and reported to Gu Miaohui: "Didn't you ask me to investigate the Neon animation company that is on the verge of bankruptcy! I have received news that a neon animation giant may be going bankrupt .”

"Animation giant? Who is it?"

"Robot! An animation company that mainly produces robot themes, and its works are widely known all over the world."

Seto introduced: "The "Mechanical Ninja" series is the most famous masterpiece of their company."

oh!Mechanical ninja series...

This Gu Miao knows, as the most popular and hottest robot-themed animation in this parallel world, of course Gu Miao has watched it.

I have to say, very interesting.

Since Mechanical Ninja appeared in front of the audience for the first time 15 years ago, the "Mechanical Ninja" animation series, which has a new work every year, has become one of the most beloved animation works by animation fans all over the world.

Just didn't expect...

Having created such brilliant achievements, and its works are popular in various countries and regions around the world, the R agency, which has half a foot on the altar, has also fallen into the situation of "bankruptcy".

Gu Miao sighed unceasingly, and hurriedly asked: "Are you sure about this news?"

"Reliable!"

"Then what are you waiting for? Hurry up and get in touch, wielding a hoe to dig people!"

Gu Miao excitedly said: "Dig hard for me, it's best to dig out the original production team of "Mechanical Ninja" as a whole."

"Hi!"

As the saying goes, as long as the hoe is swung well, there is no corner that cannot be dug.

Added insult to injury?

How can you say that?
Gu Miao resolutely refused to admit it, what kind of despicable method he was doing to add insult to injury.

He was just kind-hearted, and he didn't want to take in so many excellent producers because the company went bankrupt, lost their jobs and wandered on the streets.

This is charity!

As a foreign company, Wanbao resolutely stood up and provided jobs for everyone when the unemployment rate remained high. Isn’t it a kind person?

Why don't we issue a two-ton award medal to commend Wanbao, who has made great contributions to saving the "unemployment rate" and touched all neon lights?
　Happy Children's Day to everyone in advance!
　　
　
(End of this chapter)