my animation era

Chapter 297 Animated Advertisement (Subscribe)

Gu Miao's grades in junior high school were not satisfactory.

However, he did not meet a landlady, nor did he do any earth-shattering events in junior high school.

Ok!

The easy-to-understand statement is that when he was in junior high school, he had a small and transparent class. Apart from being called to the office by the head teacher to scold him occasionally, he basically had no sense of existence.

It was only after he entered high school that he suddenly awakened, worked hard to improve his academic performance, and was finally admitted to Jiangchuan University.

But Li Zheng was never the same.

In Gu Miao's impression, Li Zhengyong was always in the top ten in his grade in junior high school, a good student in the eyes of teachers and parents, and got various awards.

This man is so perfect!
Gu Miao, who was so perfect that she was in junior high school, didn't even dare to say hello to him. Although she was a classmate, she felt like she was from two worlds.

After 12 years.

When seeing Li Zhengyong again, Gu Miao couldn't recognize him anymore.After all, who would have imagined that the handsome young man back then would now be so fat that his belly would almost match that of a pregnant woman.

"so……"

While peeling the garlic, Jiang Keke asked nonchalantly, "He came to you, so he really borrowed money, right?"

"That's not it."

Gu Miao shook her head.

As soon as we met, he ruled out the possibility of "borrowing money".Because of the dress of the old classmate, it can be seen that the small life is going well, and it will not be reduced to the point of borrowing money to live.

"He opened a food factory."

"It mainly makes some snacks and snacks, such as jelly and potato chips. In the past few years, the business has been pretty good."

"Then why is he looking for you?"

Jiang Keke, who was chopping carrots, turned around and asked, "Catch up with old classmates? Haven't contacted for so many years, come here suddenly?"

"He wanted me to do a favor."

Gu Miao didn't know whether to laugh or cry: "The sales of the old jelly are very poor, and their factory has produced a new flavor of fruit jelly."

"A new product with a new taste must be well publicized, so as to make it famous and attract more consumers to buy it!"

"Advertising? Why don't you go to an advertising company? Why are you looking for it?!"

Jiang Keke was a little puzzled.

Wanbao Group is a serious animation industry, not an advertising company.Wouldn't it be more appropriate to find a professional advertising company to promote new products?

"He means……"

"This fruit-flavored jelly product is mainly sold to children, and children prefer to watch cartoons."

Gu Miao spread her hands, and said with a helpless smile: "He asked in the classmate group, and after learning that I was engaged in animation production, he simply came to me."

Old school friends want a cartoon.

The nature of the short film, the main content is to introduce their new flavor jelly.It is used to broadcast children's channels around the world as commercials.

To put it bluntly, it is still an advertisement!

However, their advertisement is because it involves the field of "professional animation production".So instead of going to an advertising company to make it, I asked Gu Miao for help.

Advertising agencies can do this too.

However, advertising companies charge high fees, and they are not professional animation companies after all, so the animation effect may not be satisfactory.

It just so happened that my old classmate opened an animation company, and it was one of the largest giants in China.

Li Zhengyong simply came to him.

"Advertising business?"

Jiang Keke clicked his tongue and said, "It's strange that someone actually came to the door, hoping that Wanbao Animation can help with an animation commercial."

"Alright."

Gu Miao explained: "Wanbao Animation has always had advertising business."

This is not his nonsense.

After the establishment of Wanbao Animation, especially after the works such as "Pleasant Goat and Big Big Wolf" and "Dragon Fighter" became famous, they received many similar "advertisements".

But well...

Most of the advertising sheets are "outsourcing orders" issued by advertising companies to Wanbao Animation.

simply put.

Client A wanted to advertise, so he found advertising company B.After discussion and negotiation, it is felt that the product advertisement of customer A is suitable to be presented by "animation".

Therefore, advertising company B dispatched the order to professional animation company C, and animation company C completed the animation production part, plus the slogan customized by advertising company B.

The "commodity advertisement" required by customer A was successfully released, sent to the TV station, and broadcasted in various advertising time loops.

Generally speaking.

Unless it is an animation company or studio that is extremely rich and wealthy to a certain extent, other animation companies or studios will receive a few "advertising orders" to make extra money.

Wanbao Animation is no exception.

Regardless of Wanbao Animation, it only produced well-known works such as "Pleasant Goat and Big Big Wolf". It seems that there are not many works.

But who knows...

Many of the "brainwashing advertisements" that are played repeatedly on TV countless times a day are produced by Wanbao Animation?

Make money, it's not shabby!
It is easy to pay for outsourcing animation for advertising, and the workload is not heavy. Generally speaking, the animation part of a short advertising film should not exceed 30 seconds at most.

Not even 1 minutes!
Compared with the workload of daily work, which can take hundreds or even thousands of minutes, the animation company laughed.

Because it is easy to make money and does not take much time and effort, most animation companies, including Wanbao Animation, actually have close cooperation with "advertising companies".

and so……

Gu Miao was not surprised that her old classmate came to her door, hoping that Wanbao Animation could help her to make an animation "commercial".

What really surprised him was that his old classmate actually bypassed the advertising company and took the initiative to approach the animation company as a "client".

"Then what did you say?"

Jiang Keke asked curiously: "Old classmate! Why don't you give him a [-]% off and [-]% off?!"

"What's a discount?"

Gu Miao said arrogantly: "Because I am an old classmate, I am too embarrassed to make money from him, so I showed him a bright way."

Engage in animated commercials, no problem!
With Wanbao Animation's production capabilities, Li Zhengyong could finish the commercials he needed in two days at most.

But such ads are all too common.

The effect of publicity is probably not very good.If you want to have a good publicity effect, you have to work hard on the content of the advertisement to create some new ideas.

The so-called novelty...

Gu Miao smiled and patiently explained to his girlfriend: "Say, how about we anthropomorphize the jellies and make them come alive?"

Jelly anthropomorphic?

It seems to be... interesting!

Outlining the appearance of 'jelly people' in his mind, Jiang Keke nodded and said: "Not bad! This idea is very good!"

The jelly is anthropomorphic, so cute just thinking about it.If it is made into an advertisement and broadcast, I believe the children will not be able to resist it.

after all……

Who would say no to talking, moving, or fruit-flavored jelly?

If this "jelly man" can play tricks and pretend to be cool, dig lotus roots!This jelly must be delicious, right?

(End of this chapter)