my animation era

Chapter 323 Copyright Awareness (Subscribe)

There are many jellies on the market.

To what extent?You can find no less than ten kinds of jelly foods in any supermarket, grocery store or non-staple food store.

Well in this case...

How can the food factory of old classmate Li Zhengyong stand out from the crowd of jelly snacks so that everyone can recognize it at a glance?

Then a "special" design is required.

Gu Miao believes that the image of the jelly three musketeers is not only applied to the outer packaging of jelly, but can be used more deeply.

For example, how about changing the shape of the jelly into the characters of Orange Liuxiang, Pineapple Fuxue, and Lu Xiaoguo?
The color scheme is exactly the same!
In this way, when consumers choose jelly, they can see the special features of this jelly at a glance.

Coupled with the broadcast of the "Three Musketeers of Jelly" animation, children can easily recognize the animation character represented by each jelly.

"Good good!"

Li Zhengyong said excitedly: "Then listen to you and make the jelly into an animation character."

This is not difficult.

Today, jelly, as a common snack, has already developed many styles.Making the appearance of an anime character is not a challenge at all.

of course!

The most difficult thing is definitely "propaganda".

After all, the jelly is made and the kids don't recognize it, so what's the point of doing it?

So the supporting advertisements have to keep up. The so-called advertisements are actually very simple:
Based on the protagonist of "Three Musketeers of Jelly", make a nonsensical advertisement animation and send it to the TV station for broadcast.

Advertising is not the point.

No matter how wide and frequent the TV commercials are, the brainwashing effect is not one percent as good as animation.As long as the animation can become popular smoothly, the old classmate's jelly will definitely sell.

Speaking of animation...

In fact, during this period of time, Gu Miao was also lazy.Originally, there were not many episodes, only more than 20 episodes of "Three Musketeers of Jelly", and it took so long to produce five episodes.

For Gu Miao, the well-known "fast shooter" in the animation circle, this progress is absolutely abnormal.

It's a pity that Li Zheng never knows how to do it!

He thought that this was a normal progress!Even when Gu Miao told him about it, he still felt that the progress was quite fast, so he told Gu Miao not to rush the progress and focus on improving the quality.

Gu Miao was left speechless by him.

"Three Musketeers of Jelly" is a 3D cartoon produced by Dimension Studio, a subsidiary of Wanbao Animation. A total of more than 140 people have been recruited, and the cumulative investment has exceeded [-] million.

For a work of this level, only five integrated films were produced in a full 70 days.

Is that fast?

I also didn't look at the animation "Chinese Little Master" produced by Wolf Castle Studio next door. It was established almost at the same time as "Three Musketeers of Jelly". The total number of episodes is more and the difficulty is higher.

can only say.

Someone is being lazy, I won't say who it is!
After seeing off her contented old classmates, Gu Miao returned to Dimension Studio and called everyone for a closed-door meeting.

The topic of discussion is simple.

The production of the animation "Three Musketeers of Jelly" is on the right track, and the next step is to follow the steps and follow the storyboard draft to complete the work.

But there is still one problem unsolved!

There are many "martial arts" and "personal names" involved in the animation. Although pseudonyms are used, everyone knows who they are referring to.

Under this premise, Wanbao Animation needs to say hello to the copyright owner, and give me some money?

"I think the money must be given."

Some screenwriters suggested: "Although we used pseudonyms, we did not violate rights and interests on the surface. But anyone with a discerning eye can see that we borrowed other people's martial arts and names."

"Give some money to avoid being gossiped, and at the same time reduce the risk."

"I don't think so."

Some people have an objection. He thinks that the names of people appearing in the animation, such as Orange Liuxiang and Pineapple Fuxue, etc., are related to the protagonist of the "martial arts novel", but they are not alone at all.

It can be understood as a "tribute"!
If it's just a pure tribute, then there is no reason to pay this copyright fee, and it is a waste of money.

Even if the other party refuses to accept it and initiates a lawsuit, Wanbao Animation will not lie to them.

After all, the animation character is an original character, you can't say that Cheng Liuxiang's name is very similar to "Chu Liuxiang", so it is considered an "infringement", right?

"Let's just ask."

Gu Miao's head grew dizzy hearing them quarreling.

Considering that the audience's "copyright awareness" is getting stronger and stronger nowadays, in order to avoid being gossiped and hung up, Gu Miao decided to say hello and ask the price before talking.

Should be inexpensive.

After all, this is just borrowing "personal names" and "martial arts", not copying the character design or plot.

For example, when Huang Kun worked on Pigman's "Olympus Fantasy" last time, he also used many classic martial arts names, and he went to pack the copyright, and it only cost 30 million.

In fact, these are all good.

What impressed Gu Miao the most was that when making the animation "Sailor Moon", because a certain brand had a very beautiful "dress", Seto wanted to use it in the animation.

It was originally a small matter.

As a result, the luxury brand asked for "100 million" brand authorization fee on the spot. The 100 million is not Japanese yen, but RMB.

Seto was scared to pee on the spot.

He sent a report to Gu Miao, and without saying a word, he asked the original artist to delete all the drawings about this "dress", and made a new dress for Sailor Moon.

This incident left a deep impression on Gu Miao.

Stimulated by this incident, he has always paid attention to details when making animations. All "props" that appear in animations must be original if they can be original.

Forget trying to copy reality prototypes.

Copying the prototype of real objects is certainly very original, but it is easy to be ripped off!It's even a knock, who can stand up to it?
Actually at first...

When preparing for "Three Musketeers of Jelly", Gu Miao thought about changing the names of Orange Liuxiang, Pineapple Chuuxue, and Lu Xiaoguo.

Changing the name will not only reduce controversy, but may also reduce a sum of copyright fees?

But then he felt wrong.

The image design of the Jelly Three Musketeers, including the supporting roles, is almost all born out of the classic "martial arts" characters.Changing the name is just deception.

If you want to change, you have to change the personality.

But the character setting has also changed, so is this "Three Musketeers of Jelly" still the original "Three Musketeers of Jelly"?Still have the original show effect?
Therefore.

Gu Miao finally gave up the idea of ​​"renaming", and honestly contacted the copyright owner, preparing to obtain the authorization of these names to avoid being gossiped.

fortunately!

In the past two years, martial arts themes have not been very popular in TV dramas, movies and games, let alone animation circles.

Therefore, the copyright owner did not ask for any high price, and the two parties agreed with each other and settled the matter happily.

Interesting to say.

When negotiating authorization, a descendant of a famous martial arts novelist made a suggestion that caught Gu Miao's eyes.

(End of this chapter)