my animation era
Chapter 405 He gave too much!
Chapter 405 He gave too much! (seeking subscription)
Giving up theater screenings, giving up box office revenue, and choosing to broadcast it on video sites for free, this is Ma Kui's idea to Gu Miao.
In his words...
This is a movie made to promote new toys, so we didn't expect much at the box office.That being the case, let everyone see it for free.
Gu Miao thought it made sense.
Anyway, it doesn’t make much box office, and it doesn’t make much difference whether it is shown or not. Free broadcasts have more viewers, which is obviously more conducive to the sales of peripheral derivatives.
of course!
Before making a decision, Gu Miao still had to seek the opinions and views of director Hou Bin.
After all, this is also his painstaking effort.
If he agrees, then naturally everyone is happy.If he disagreed and wanted to go to the cinema to try it out, then Gu Miao would not say anything.
"Mr. Gu, I think..."
Hou Bin hesitated for a moment, and finally gave an answer: "Why don't you go to the theaters first and try how high the box office can be? Then wait for the movie to be released, and then implement free online broadcasting?"
I can tell.
Pleasant Goat and Big Big Wolf's "Snake Comes Around" broke through [-] million box office, which gave Hou Bin great confidence.He was not reconciled to the fact that his own movie was made with great difficulty, but it ended up not being available in the cinema.
"understand!"
"Since you're not happy, then just pretend I didn't say it." Gu Miao said indifferently.
Go to the movie theater to reap the box office first, and then free the plan. To be honest, it is not much different from directly broadcasting for free.
Gu Miao will not blame Hou Bin for this, thinking that he is ignorant or lacks the overall situation, etc.
After all...
There was nothing wrong with Hou Bin either.
He just wanted to test how much box office the works he directed could have, and whether they could bear the heavy responsibility.
Moreover, people have a fluke mentality.
What if the box office blows up?
Even if the probability of such a thing happening is very low, it is comparable to winning a 5 million jackpot by buying a lottery ticket, but what if it really happened?
……
The linkage theater version of the animation "Dragon Fighter" and "Light Messenger" still needs a long time to complete the production.
It will be April or May at the earliest.
After telling Hou Bin to keep in touch to ensure that the production of the theatrical version would not cause any trouble, Gu Miao went back to the office and glanced at the friend business information that Ma Kui had compiled for him.
The first one is ghost hand animation...
As a veteran giant in the national animation industry, with the strong rise of Wanbao Animation, coupled with the loss and resignation of the core creators, the production strength of Guishou Animation has declined severely in the past two years.
It is also following the trend, the ghost hand animation in the past two years can still produce animations of the level of "Princess Cat and Prince Mouse".
But now?
What the hell is "Little Raccoon Food Diary"?Claimed to cost 30 million large production animation, the result is this performance?
As a competitor in the same period, the ratings of "Q Version Liu Guanzhang" produced by Wanbao Animation rushed to 7 points, but Little Raccoon was still struggling at around 5 points.
That's fine.
With an audience rating of five points, it is already above the pass line, and it can barely be called a small hit animation work.
But why is your reputation so bad?
The Q version of Liu Guanzhang caused great controversy on the Internet because of the "nonsensical" plot.But even so, the praise rate of this animation is still as high as 85.44%!
On the other hand, the little raccoon food diary...
The audience rating is only two points lower than "Q Version Liu Guanzhang", but the audience's favorable rating is more than 20 percentage points lower, which is really puzzling.
In order to find out what is the reason, nearly half of the viewers think that the animation is not exciting enough, so Gu Miao specially watched two episodes of "Little Raccoon Food Diary".
After reading it, he basically understood.
The two episodes of animation he watched, the total of the full feature film is estimated to be less than 20 minutes.As a result, in these 20 minutes, various snacks produced by the sponsor, the little raccoon, appeared no less than five times.
ah?
Can you still place ads like this?
In the plot, the head chef from Neon Country is planning to compete with the protagonist in "seafood cooking" skills.
The protagonist, as a child in an inland city, has eaten very little seafood, and does not know how to control the "umami" of seafood, so he has a difficult time.
crucial moment.
The pet brought out by the protagonist from the forest, the incarnation of the animation sponsor's father, and the clever little raccoon who can speak "human language" appear on the stage.
He took out a pack of "Little Raccoon Shrimp Crackers" and handed it to the anxious protagonist who was sweating profusely.
After eating the little raccoon prawn crackers, the protagonist who comprehended the profound meaning of umami immediately showed great power and conquered all the judges with a pot of seafood porridge, and the head chef of Dongying said "this is impossible".
Boil!
Gu Miao didn't know what ordinary audiences thought.Anyway, when he saw this place, he felt as if ten thousand alpacas were rushing past him.
This is too... too hard!
Is this the so-called, and I don't want to be like this, but he (referring to the sponsor) really gave too much?
Frequent and blunt advertisement placement greatly affects the animation look and feel.
And the animation plot itself can't be said to be very good.It's nothing more than a clumsy imitation of the culinary showdown of "The Little Master of China".
Under such a premise, it's no wonder that the reputation of "Little Raccoon Food Diary" has not collapsed!
oh yes...
Almost forgot to say!
In the animation "Little Raccoon Gourmet Diary", the most worthy character is definitely the little raccoon who can only speak human.
Really awesome!
Whenever the protagonist is in trouble, the little raccoon will take out all kinds of snacks from the "different dimension space" to help the protagonist understand the secrets of cooking.
After eating the crispy noodles given by the little raccoon, the protagonist suddenly realized the "Ramen Skills"; after eating shrimp crackers, he understood the true meaning of umami taste; after eating spicy noodles, he mastered how to use chili...
I can only say, absolutely!
This is the first time in Gu Miao's life that he has seen such an animation of licking sponsors.I don't know how much money the little raccoon gave the ghost hand animation to make them so unscrupulous?
"Forget it, leave them alone."
Gu Miao shook her head, feeling that Guishou animation has fallen.
A real animator should straighten his spine and not bow down for five buckets of rice.The unscrupulous approach of the ghost hand animation shows that they are not very aggressive anymore.
Such friends are not to be feared.
Compared with Guishou animation, which is self-deprecating and unwilling to make progress, or poaching a large number of capable painters from Wanbao, the menacing Plum Blossom animation deserves more attention from Gu Miao.
They also have a new work coming out.
Adapted from the animated version of the well-known online novel "Small Boy in the Immortal World" with hundreds of millions of hits on the Internet, many fans, innovative ideas and excellent stories, it will be broadcast on Jiangchuan Red Crane Cartoon at the end of February.
What a quick move!
Gu Miao, who received the news, almost thought she heard it wrong.
From the time they announced the plan to the time they confirmed the schedule, it took only half a month to complete the plan.Half a month is definitely not enough to produce a TV animation work.
and so……
The production time of this animation project must be earlier than the date announced by Plum Blossom Animation, maybe it started production last year.
(End of this chapter)
Giving up theater screenings, giving up box office revenue, and choosing to broadcast it on video sites for free, this is Ma Kui's idea to Gu Miao.
In his words...
This is a movie made to promote new toys, so we didn't expect much at the box office.That being the case, let everyone see it for free.
Gu Miao thought it made sense.
Anyway, it doesn’t make much box office, and it doesn’t make much difference whether it is shown or not. Free broadcasts have more viewers, which is obviously more conducive to the sales of peripheral derivatives.
of course!
Before making a decision, Gu Miao still had to seek the opinions and views of director Hou Bin.
After all, this is also his painstaking effort.
If he agrees, then naturally everyone is happy.If he disagreed and wanted to go to the cinema to try it out, then Gu Miao would not say anything.
"Mr. Gu, I think..."
Hou Bin hesitated for a moment, and finally gave an answer: "Why don't you go to the theaters first and try how high the box office can be? Then wait for the movie to be released, and then implement free online broadcasting?"
I can tell.
Pleasant Goat and Big Big Wolf's "Snake Comes Around" broke through [-] million box office, which gave Hou Bin great confidence.He was not reconciled to the fact that his own movie was made with great difficulty, but it ended up not being available in the cinema.
"understand!"
"Since you're not happy, then just pretend I didn't say it." Gu Miao said indifferently.
Go to the movie theater to reap the box office first, and then free the plan. To be honest, it is not much different from directly broadcasting for free.
Gu Miao will not blame Hou Bin for this, thinking that he is ignorant or lacks the overall situation, etc.
After all...
There was nothing wrong with Hou Bin either.
He just wanted to test how much box office the works he directed could have, and whether they could bear the heavy responsibility.
Moreover, people have a fluke mentality.
What if the box office blows up?
Even if the probability of such a thing happening is very low, it is comparable to winning a 5 million jackpot by buying a lottery ticket, but what if it really happened?
……
The linkage theater version of the animation "Dragon Fighter" and "Light Messenger" still needs a long time to complete the production.
It will be April or May at the earliest.
After telling Hou Bin to keep in touch to ensure that the production of the theatrical version would not cause any trouble, Gu Miao went back to the office and glanced at the friend business information that Ma Kui had compiled for him.
The first one is ghost hand animation...
As a veteran giant in the national animation industry, with the strong rise of Wanbao Animation, coupled with the loss and resignation of the core creators, the production strength of Guishou Animation has declined severely in the past two years.
It is also following the trend, the ghost hand animation in the past two years can still produce animations of the level of "Princess Cat and Prince Mouse".
But now?
What the hell is "Little Raccoon Food Diary"?Claimed to cost 30 million large production animation, the result is this performance?
As a competitor in the same period, the ratings of "Q Version Liu Guanzhang" produced by Wanbao Animation rushed to 7 points, but Little Raccoon was still struggling at around 5 points.
That's fine.
With an audience rating of five points, it is already above the pass line, and it can barely be called a small hit animation work.
But why is your reputation so bad?
The Q version of Liu Guanzhang caused great controversy on the Internet because of the "nonsensical" plot.But even so, the praise rate of this animation is still as high as 85.44%!
On the other hand, the little raccoon food diary...
The audience rating is only two points lower than "Q Version Liu Guanzhang", but the audience's favorable rating is more than 20 percentage points lower, which is really puzzling.
In order to find out what is the reason, nearly half of the viewers think that the animation is not exciting enough, so Gu Miao specially watched two episodes of "Little Raccoon Food Diary".
After reading it, he basically understood.
The two episodes of animation he watched, the total of the full feature film is estimated to be less than 20 minutes.As a result, in these 20 minutes, various snacks produced by the sponsor, the little raccoon, appeared no less than five times.
ah?
Can you still place ads like this?
In the plot, the head chef from Neon Country is planning to compete with the protagonist in "seafood cooking" skills.
The protagonist, as a child in an inland city, has eaten very little seafood, and does not know how to control the "umami" of seafood, so he has a difficult time.
crucial moment.
The pet brought out by the protagonist from the forest, the incarnation of the animation sponsor's father, and the clever little raccoon who can speak "human language" appear on the stage.
He took out a pack of "Little Raccoon Shrimp Crackers" and handed it to the anxious protagonist who was sweating profusely.
After eating the little raccoon prawn crackers, the protagonist who comprehended the profound meaning of umami immediately showed great power and conquered all the judges with a pot of seafood porridge, and the head chef of Dongying said "this is impossible".
Boil!
Gu Miao didn't know what ordinary audiences thought.Anyway, when he saw this place, he felt as if ten thousand alpacas were rushing past him.
This is too... too hard!
Is this the so-called, and I don't want to be like this, but he (referring to the sponsor) really gave too much?
Frequent and blunt advertisement placement greatly affects the animation look and feel.
And the animation plot itself can't be said to be very good.It's nothing more than a clumsy imitation of the culinary showdown of "The Little Master of China".
Under such a premise, it's no wonder that the reputation of "Little Raccoon Food Diary" has not collapsed!
oh yes...
Almost forgot to say!
In the animation "Little Raccoon Gourmet Diary", the most worthy character is definitely the little raccoon who can only speak human.
Really awesome!
Whenever the protagonist is in trouble, the little raccoon will take out all kinds of snacks from the "different dimension space" to help the protagonist understand the secrets of cooking.
After eating the crispy noodles given by the little raccoon, the protagonist suddenly realized the "Ramen Skills"; after eating shrimp crackers, he understood the true meaning of umami taste; after eating spicy noodles, he mastered how to use chili...
I can only say, absolutely!
This is the first time in Gu Miao's life that he has seen such an animation of licking sponsors.I don't know how much money the little raccoon gave the ghost hand animation to make them so unscrupulous?
"Forget it, leave them alone."
Gu Miao shook her head, feeling that Guishou animation has fallen.
A real animator should straighten his spine and not bow down for five buckets of rice.The unscrupulous approach of the ghost hand animation shows that they are not very aggressive anymore.
Such friends are not to be feared.
Compared with Guishou animation, which is self-deprecating and unwilling to make progress, or poaching a large number of capable painters from Wanbao, the menacing Plum Blossom animation deserves more attention from Gu Miao.
They also have a new work coming out.
Adapted from the animated version of the well-known online novel "Small Boy in the Immortal World" with hundreds of millions of hits on the Internet, many fans, innovative ideas and excellent stories, it will be broadcast on Jiangchuan Red Crane Cartoon at the end of February.
What a quick move!
Gu Miao, who received the news, almost thought she heard it wrong.
From the time they announced the plan to the time they confirmed the schedule, it took only half a month to complete the plan.Half a month is definitely not enough to produce a TV animation work.
and so……
The production time of this animation project must be earlier than the date announced by Plum Blossom Animation, maybe it started production last year.
(End of this chapter)
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