my animation era

Chapter 470 Animation Investment Department (for Subscription)

First round, second round...

Even the rebroadcast rights in the future, if the animation is very popular and the ratings are not bad, it is estimated that the total sales will be tens of millions.

That's all for the sky.

After all, it is a cartoon, not a popular TV series.Those children's channels are very poor. No matter how popular an animation is, it can't squeeze much oil and water.

In contrast, peripheral derivatives.

If it is done well, for example, if you sell a few accessories for a remote control car animation such as "Lei Sudeng Lightning Crossing the Line", it is estimated that there will be more than this amount of money.

What about Yu-Gi-Oh?

This is KONAMI's well-known "money printing machine"-level hot IP, and Takahashi and Xichi can't finish their "top meal tickets" in their lifetime.

From the 90s to the new century.

Over the past 20 years, the total sales volume of "Yu-Gi-Oh" series cards has exceeded 350 billion, with more than 600 types of cards, and the total sales revenue has reached nearly [-] billion yuan.

It is also known as the world's highest-selling TCG (Trading card game) trading card game.

Tens of millions, tens of billions...

To be honest, this is not a multiple choice question at all.Gu Miao hesitated for a moment before making the only choice.

Sacrifice immediate interests.

Use low-cost broadcasting rights in exchange for more TV stations broadcasting the "Yu-Gi-Oh" animation, and replace some TV advertisements to promote derivative cards.

This is a great deal.

After a little consideration, the TV station happily accepted the proposal and agreed to exchange resources.

No way, lack of money!
Most of the channels that are willing to buy the rights to broadcast the first animation of "Yu-Gi-Oh" are children's channels.

The children's channel is in a TV station, and its treatment and attention are definitely not as good as those of the comprehensive channel and news channel.

This is understandable.

After all, the TV station's income mainly comes from advertising.And usually, children's channels have the fewest ads...

If you don't have any money, you can save a little.

As for the replacement of advertising resources, it doesn't matter.Anyway, the advertising space of the children's channel is usually in an embarrassing situation of "dissatisfied", and it doesn't matter at all to give a few.

The man is affectionate, and the concubine is interested.

At Gu Miao's suggestion, Wanbao Animation reached cooperation with the children's channels of 12 provincial satellite TVs, and will jointly broadcast the "Yu-Gi-Oh" animation in early August.

The transaction price was not disclosed.

However, according to people familiar with the matter, due to the cooperation method adopted this time, the transaction price of the animation single of "Yu-Gi-Oh" is far lower than that of Plum Blossom Animation's new work "Dragon King City Tour".

……

"Are they so expensive?"

Gu Miao glanced at the phone's chat box, with a surprised expression on her face.

Like "Yu-Gi-Oh", Plum Blossom Animation did not disclose the transaction price of "Dragon King City Tour" to the public.

However, Gu Miao has cooperated with Jiangchuan TV Station, especially the red crane cartoon under it for so many years. Although they have already broken up, they still know a lot of acquaintances.

Through these acquaintances, he also inquired about some inside information.

The exact amount is not clear to these acquaintances.However, according to them, the flamingo cartoon is betting on the advertising fee of "the next six months".

This is a little scary.

As one of the top children's channels in China with average ratings among the top three in China, Red Crane Cartoon's half-year advertising fee is by no means a small sum.

So much money, betting on an animation adapted from a web novel?
Gu Miao didn't know for a while, whether to praise them for their courage, or to scold Mei Hua for being too dark-hearted.

"Master Shen...it's interesting!"

Leaning on the sofa, Gu Miao rested her hands on the back of her head, remembering what Director Wang told him not long ago.

Director Shen is in a hurry!
Before cutting Wanbao, I couldn't wait to discuss cooperation with Meihua Animation, but the result was not very good.

Inside Jiangchuan TV Station, there were more and more voices of dissatisfaction, and the emotions were suppressed to the extreme.

If it weren't for the remake of "The Younger in the Immortal World" some time ago, this Shen Taichang breathed a sigh of relief, he probably couldn't sleep well now.

But this is not enough!

A mere remake of "Small Boy in the Immortal World" can't fill the gap left by Red Crane Animation for high-quality animation works after Wanbao Animation left.

This person is in a hurry, except that he can't do math problems, he can do almost everything else...

The same is true for Director Shen. After realizing the problem, he actually made a very bold decision.Misappropriation of advertising fees from integrated channels to invest in animation projects.

"real or fake?"

Holding a glass of milk, Jiang Keke, who had a big belly, couldn't help asking curiously, "Is he crazy? If the investment fails, won't he be completely unable to turn around?"

"Who knows?"

"I guess it's a medical emergency! I think Director Wang used the advertising fee to bet on "Pleasant Goat and Big Big Wolf" before, so he can also bet on it." Gu Miao explained with a smile.

TV stations invest in animation projects, which is actually very common in China.

Behind many classic animations and popular animations, there are actually shadows of children's channels and even TV stations from all over the world.

It's just that, like Director Shen, he misappropriated the advertising fees of the comprehensive channel to invest in animation projects that have nothing to do with the comprehensive channel...

I have to say that I am very courageous!

It doesn't matter if it succeeds, if it fails, the investment is all in vain.Without advertising revenue, integrated channels can still run good programs and buy popular TV series?
The decline of the comprehensive channel has a greater impact than the children's channel!
To put it bluntly, Master Shen is walking a tightrope, and if he is not careful, he will fall off the cliff and be smashed to pieces.

"It's still too much pressure on you."

Passing the milk to Gu Miao, Jiang Keke said with a smile, "If it wasn't for Wanbao Animation's actions in the past six months, I don't think he would take such a risk."

"That's true." Gu Miao laughed.

Before the two parties broke up, Wanbao was the annual ratings champion and produced many popular animations.

After the breakup, Wanbao is still expected to be the annual ratings champion with animations such as "Pokemon" and "Legend of Seven Swords" earlier this year.

broken!

Before you came, I was the champion!After you leave, I'm still the champion!Needless to say, whose problem is it?

"But then again..."

After laughing, Gu Miao rubbed her eyes and said, "Even the TV station has started to invest in animation projects. Do you think Wanbao should also set up an investment department?"

"Plate item?"

"Ok!"

Gu Miao affirmed: "Invest in those projects that cannot continue to be produced due to funding problems, or the budget is too high and requires the introduction of multiple investment projects."

This mode is commonly known as platter.

In the field of live-action film and television dramas, this kind of investment is very common.Especially Hollywood movies, nine out of ten are platters, and very few companies independently bear the production costs.

In the field of animation, there are actually.

It’s just that Wanbao couldn’t even complete its own projects before this, so how could it have the time and money to invest in other people’s projects?

But this time and that time.

With spare cash in hand, and if the project is promising, Gu Miao doesn't mind investing a sum of money to be the "financial father" in the eyes of others.

　Some animation companies don’t make animations themselves, but instead invest in a lot of popular animations, and they like to buy, buy, buy... that’s right!It's about you, Disney!
　　
　
(End of this chapter)