my animation era

11 month 11 day.

Double Eleven is just around the corner, and major e-commerce platforms have launched discount promotions one after another. Young people collectively become hand-pickers and empty their shopping carts now.

Gu Miao bought a carpet.

The carpet is produced by a company in Pengcheng, with a beautiful pattern of "Black Magician Girl" printed on the front, and the price is 268 yuan.

Referring to the size of the carpet 100*140, the price is a bit expensive...

But it's not a big problem.

Gu Miao is not short of this amount of money, if it is more expensive, it will be more expensive.What's more, this is a derivative of its own animation IP, and most of the premium is the licensing fee paid to Wanbao.

So when the money is spent, it will eventually return to his wallet. Rounding it up is equivalent to whoring for nothing!

Shipping on Double Eleven is very slow.

The carpet that Gu Miao bought is expected to take three days to arrive at his home.Before that, the "digital board" package he purchased from overseas had already been delivered to Wanbao headquarters.

"Publication and promotion?!"

Then there is a problem with changing so frequently.

What Lao Zhang thought at first was to go to places such as offline subway stations, bus stations or large shopping malls to buy the more conspicuous large-screen advertising space...

Good guy!
When Gu Miao heard the words, she quickly took out her mobile phone to check, and found that Guo Hongwei was right.

But this kind of publicity and distribution costs too much money, and even many Hollywood blockbusters do not have such high standards for publicity and distribution.

But if he said that he is not satisfied with the current arrangement and needs to step up publicity efforts to let more people know that the second season of "Things That Rabbit That Year" will be broadcast, then Gu Miao needs to invest more .

The media representing Huaguo's official departments and organizations at all levels have already started to cheer for the second season of "Things That Rabbit That Year".

Weighing the tablet that had just been unpacked, Gu Miao said helplessly, "Our company has spent a lot of money on equipment updates, right?"

Compared with this, Lao Zhang actually wants to know more about Mr. Gu's schedule for the second season of "Things That Rabbit That Year".

This is a good idea. It can not only accurately cover young men and women, but also take into account the middle-aged and elderly people of the generation of uncles, aunts, and aunts through offline advertisements.

But this effect is very general.

The only thing he felt about this digital tablet was that it was good for pressing instant noodles, and it was also good for padding the corner of the table...

"If you want to understand Huaguo, then you should watch this animation! If you have seen this animation, you won't ask this question..."

After learning the purpose of the two people's visit, Guo Hongwei took out a tissue and wiped his mouth, then looked at the two people and said, "Isn't this matter... has someone done it for us?"

In order to express gratitude, and at the same time let Wanbao, the "major shareholder", experience its technical strength, the other party specially sent a batch of "experimental" digital tablets.

Gu Miao and Lao Zhang were puzzled.

Animations like this certainly cannot use conventional means of publicity and promotion.

When Gu Miao took Lao Zhang to find his apprentice, he was having lunch in the company cafeteria.

But the productivity tools purchased by Wanbao are basically the top brands in the industry, and there is also a special after-sales connection, so the quality is definitely no problem.

But what else can I do?

I really feel bad!
If you are not in charge of a family, you don't know how expensive it is. If you are not as tall as him, you don't even know how scary the annual office expenses of such a large company are.

Methods such as trolls, advertising bombing, and viral marketing are not suitable for the "Things That Rabbit That Year" project, and we must find another way.

Unfortunately, Gu Miao didn't feel it.

At the regular diplomatic press conference held the day before yesterday, the spokesperson also enthusiastically shared the animation "Things About That Rabbit That Year" to a group of foreign journalists.

Lao Zhang said with emotion: "The basic hardware configuration is updated almost every six months. I went to the warehouse before and found that we eliminated dozens of scanners and printers..."

What is official certification?
The main theme animation has achieved this level. It can be said that "Those Things That Rabbit That Year" has been called the most famous domestic animation in history.

Even the most outrageous of all.

Lao Zhang also felt that the company's fluff was too extravagant and wasteful.Some tools have only been bought for two months, and then they apply for a new one. Is this something human can do?
If Wanbao buys all low-quality products that will break within a few days, then it is justified.

Seeing that the two of them were completely unaware, Guo Hongwei quickly explained: "Just when the rabbit animation announced that it will be aired on the Kuka Kids Channel, those official media began to promote it for us."

If he said that the second season of Rabbit Animation does not need to be heavily announced, then this matter will stop here, and saving some money is also a good thing.

Gu Miao rolled her eyes and said, "We're not a company that pursues technological leadership. Is it necessary to make such a big deal?"

"It really cost a lot of money."

Gu Miao's idea is to buy more advertisements on the "app start page" of popular software on the Internet, so that young people can be accurately targeted, and the money spent is worthwhile.

Gu Miao felt that it was best to ask the director Guo Hongwei's opinion on this matter.

It's not a purchase either.

Who?Who is so kind to promote Wanbao?Why didn't the two of them hear anything?
"Those official media!"

You said these tools and equipment, is it necessary to change so frequently?The old ones were not broken before, so what a waste to throw them all in the warehouse!

Wanbao Animation has cooperated with the manufacturer of this tablet for many years.When the other party fell into bankruptcy crisis last year, Wanbao also invested a sum of money to help the other party out of the crisis.

"seriously."

what? !

"Ask Xiao Guo!"

This is the big deal!
That rabbit is an animation with a special nature. In plain language, it should be regarded as a "main theme" animation.

I heard it's great!
The other party received investment from Wanbao, successfully walked out of the quagmire of bankruptcy, and made major breakthroughs in many technologies.The new digital tablet products are much better than before in terms of pressure sensitivity, reading speed, resolution and tilt pressure sensitivity.

"Then here comes the problem!"

Of course, the problem is not particularly serious.It's nothing more than some hairy people who don't regard Mr. Gu's money as money, and like to squander it recklessly.

"Okay, I'll talk back."

Two-pronged approach?

Are all colleagues crying?
It's useless to be greedy. If you have time to put aside your envious eyes, if you have the ability, they will make a similar animation themselves!
No such thing, shut up now.

Since there are so many official media to promote the second season of "Things About That Rabbit That Year", Gu Miao and Lao Zhang don't have to worry about it.

The official media is still influential.

For young people, maybe this is nothing.But for those elderly middle-aged and elderly people, they will definitely be curious and pay attention to the animations promoted by the official media.

Great!
Now that rabbit's audience has become wider.