my animation era

Chapter 771 Crazy Simba (Subscribe)
The plot of "The Lion King" is not complicated. It can be seen at a glance from the trailer that this is a very typical "Prince's Revenge".

And similar dramas have appeared more than once or twice in various dramas and movies...

This is nothing new!
For the general audience, a similar drama template is exactly the same as the notorious "mother-in-law and daughter-in-law drama". You can know what will happen after watching the beginning.

That being the case, what does "The Lion King" rely on to attract audiences?

The answer is "New Perspective"!
The Prince's Revenge is really vulgar. It has been used in countless film and television works for so many years, and the audience has long since given up on it.

But using "Lion" as the protagonist to tell the story of the prince's revenge in the form of an anime cartoon is really refreshing!
[Wow!Is there a battle for the throne in the Lion Kingdom?The Revenge of a Lion Prince, this is so crazy! 】

【Simba will tell his uncle that the throne that belongs to him, the glory that belongs to him, everything that belongs to him...he will take it back with his own hands, because he is The Lion King! 】

[Hamlet? OK!Let me think, if Simba is Hamlet, who is Claudius?Who is Laertes? 】

[Please tell the production team, I like this movie very much, but I can't accept Simba as an African lion, who actually speaks with a British accent, obviously French is more suitable, love comes from France...]

After the movie trailer was released, it gained a lot in overseas markets.

The Prince's Revenge, which took place in the Lion Kingdom, aroused the interest of many overseas audiences, and the image of Simba, the lion prince, also won unanimous praise from everyone.

This made the film producers and distributors extremely excited, because judging from the response caused by the trailer, the movie "The Lion King" has the possibility of being a big box office hit in many countries.

Of course, it's just possible!

After all, it is just a trailer, and no one can guarantee whether this possibility will be fulfilled after the movie is officially released.

But the possibility of a box office hit is already exciting enough.

Raise, keep raising!
The popularity of the trailer in many overseas countries made Gu Miao make a decision, which is to continue to invest more on the basis of the original announcement.

The unit is tens of millions of dollars!
This is not a small amount of money, tens of millions of additional investment, and the unit is still US dollars, which is definitely a very extravagant approach for an animated film.

Originally, the project investment of "The Lion King" was very large, not much worse than the "Toy Story" produced by Pixar Studios in the early days.

If additional investment is required, how much North American box office will it take to recover production costs and publicity costs?Is this a race to break records?
"Box office? Who cares!"

Seeing the hesitant look of the partner, Gu Miao couldn't help complaining: "Animated movies, especially animated movies like "The Lion King", peripheral derivatives are the big ones."

I can't bear to have a child without a wolf!
The box office level is actually not important to a project like "The Lion King".

Even if the box office loses a little, it can be recovered through peripheral derivatives, DVD and IP licensing, and even make a fortune.

So the partner's hesitation, in Gu Miao's view, is a very stupid behavior, they don't think about the advantages of animation compared to live-action movies?
Why are you always staring at the box office?

Do you think you are a big ship, or an Avatar?No matter how high the box office is, how high can it be?
……

The cracks are getting bigger and bigger.

The contradiction in the production process of the movie "The Lion King" and the rejection of the proposal for additional publicity, these two incidents directly caused Gu Miao to be extremely dissatisfied with her current partner.

Not surprisingly, after the end of this cooperation, the two parties should "break up peacefully".

"What about "The Lion King 2"?"

After learning that the two were inseparable, Du Hao asked a very important question after the film was released: "This should be discussed in advance, shall we?"

"You don't have to worry about that."

"We will share the proceeds of the first movie of "The Lion King" equally within ten years, but the copyright will always be in the hands of Wanbao."

Gu Miao signaled Du Hao not to be nervous, and explained with a smile: "Whether it's the development of the sequel or peripheral derivatives, the initiative is with us."

"That's good, that's good!"

Hearing this, Du Hao couldn't help but heaved a sigh of relief: "To be honest, it's okay to break up early! The way these Hollywood giants do things is indeed too commercial and mercenary."

Hollywood is like that.

After the cooperation in "The Lion King" this time, Gu Miao understood that Wanbao and Hollywood people are not the same people at all.

You tell him stories, he tells you about box office expectations, you tell him about animation, and he tells you about business operations...

It's like chicken and duck talking!
Gu Miao, who was completely disappointed, didn't bother to find a new partner.Because he found that this kind of phenomenon seems to be very common in Hollywood.

So even if he finds a new partner, there is a high probability that conflicts will break out between the two sides, and they will end up unhappy.

and so……

Gu Miao decided to change her mind.

The animation film business, after all, is not Wanbao's main business segment, so it does it occasionally, not too often.

That being the case, there is absolutely no need to find any permanent partner.When necessary, pull the project out to the platter and sign a professional publisher.

Commonly known as "glue" mode!
Reward once when necessary, and go their own way when not necessary, without disturbing anyone.

In fact, there are not many such opportunities. After all, in many cases, animation films produced by Wanbao are only released in Asia, or domestic releases are enough.

That's fine too.

Having said that, although the two parties have experienced many rifts and contradictions in the process of cooperation, everyone is quite satisfied with the promotional effect of the movie "The Lion King".

of course!

This may also have something to do with Hollywood blockbusters, which attract more attention from the outside world than movies from other regions.

Anyway, the truth is...

"The Lion King", an animation film jointly produced by Wanbao and Hollywood giants, quickly became popular all over the world in just over a week.

Whether you're interested or not, and whether or not you're thinking about going to the movies for the summer, you're bound to be flooded with promotions for The Lion King when you're online or out and about.

The effect is amazing!
The subtle influence and the discussion of people around you will make you involuntarily have the idea of ​​"going to the movies".

As long as you have this idea, keep it in your mind, and keep an eye on the latest developments and news of the movie, it means that the publicity plan is successful.

To reinforce this impression...

The "Lion King" film production team has also reached a cooperation with the well-known fast food chain company "Kaifeng Cuisine", and will launch a "Crazy Simba" special discount package for "The Lion King" every Thursday from July to September .

(End of this chapter)