my animation era

The Lantern Festival has just passed.

The box office of the animated film "Pleasant Goat and Big Big Wolf: Happy Year of the Monkey" has stabilized, and the screening rate has also fallen to the bottom, and it is about to face the fate of being released.

Didn't last a month...

Even with Gu Miao's full support and huge IP fame blessing, the box office of the Year of the Monkey movie still has no signs of breaking out.

As of 23:4 on the night of the Lantern Festival, the cumulative box office of "The Year of the Monkey", which has been in theaters for half a month, can barely break through the [-] million mark.

Payback is payback.

But this box office trend, especially since the fifth day of the first lunar month, has been falling all the way, leaving Gu Miao and Wanbao's senior management speechless.

Everyone is so supportive of you, at least I will be stunned for a few more days!As a result, he was discouraged on the fifth day of the lunar new year. Isn't this too wasteful?

"Don't worry, there are more trash."

Director Wang took it very seriously, and joked in the company's management group: "Although "Happy Year of the Monkey" is crap, at least it's making money."

"In this Spring Festival file, 80% of the films failed to recover the production cost, and they all became nourishment and stepping stones for others."

This is true.

The cruelty of this year's Spring Festival is obvious to all. Among the dozen or so new films released, only 2-3 films have achieved profitability. It can be said that the winner takes all.

"Happy Year of the Monkey" also takes advantage of the small competition of animated films.

But even for animated films, there are films like "The Flying Thieves", which have been released for half a month, and the box office is still struggling at 5000 to [-] million.

Judging from this result, although the hit rate of animated films is limited by the number of new films released, it is not as scary as 80% of live-action films, but it has reached 50%.

This is only two films!
If there are also more than a dozen animated films released in the same period, then the hit rate is estimated to be not much better, and it may all exceed 90%.

"The film industry is too voluptuous."

"It's better to make our TV animation down-to-earth, at least make it out, so you don't have to worry about no one watching it." Huang Kun sighed in the group.

If we say that last year's "Sheep's Brows and Emotions" gave birth to everyone's idea of ​​making an animated film to become famous.

Then this year's "Sailor Moon" theatrical version and "The Happy Year of the Monkey" two movies can be regarded as dispelling some people's delusions.

Movies are really brutal.

Leaving aside, let’s just talk about the two animation films that Wanbao released this year.

This is Wanbao!

As the top animation producer in China and even in Asia, when did Wanbao Animation suffer this kind of grievance?

Even Wanbao is like this, how can other friends be better?Those who can afford animated movies are either a rich second generation like Mr. Xiong who is not short of money, or they are real dream chasers!
Still TV is comfortable...

Wanbao has run into walls everywhere in the film industry this year, and almost lost all of Mr. Gu's personal money.But in the old line of TV animation, he made a lot of money.

Let's not talk about "Dragon Ball Z".

After all, it belongs to the income of the Neon branch. Although the headquarters has jurisdiction, it is not easy to take credit for it.

Mostly The Adventures of Lolo!

Although the animation "The Adventures of Lolo" is not particularly worthy of special mention in terms of ratings and network views.

But in terms of peripheral derivatives, it is not inferior to the existence of classic big IPs such as "Digimon" and "Pokemon".

Especially toys!
Peripheral toys of animated characters such as Human Torch, Vanguard, Tyrannosaurus and Tiger King are selling well.

Lao He of Wanbao Toys, every time he mentioned the animation "The Adventures of Lolo", the corners of his mouth almost went to the back of his head, which shows how profitable this animation is.

of course!

No matter how popular "The Adventures of Lolo" is, it will be the most popular for a while.In terms of life cycle, this work is definitely not as good as evergreens such as "Pokémon" and "Yu-Gi-Oh".

Maybe even "Four Drivers Brothers" is not as good as...

This is no joke!

The four-wheel drive is not a Lei Sudeng remote control car, and its life cycle is not so short. Even though the animation "Four-Wheel Brothers" has been over for so long, four-wheel-drive related toys are still booming.

This series may be popular for many years and become Wanbao's new peripheral evergreen tree!

……

February is coming to an end.

Just when Gu Miao was going to ask Hou Bin and Mr. Qiu about the specific situation of "Little Fugui, the Chef" and "Dynamic Superman vs. Swimsuit Demon King", two live-action TV dramas that received much attention were launched.

They are the live-action version of "The Prince of Tennis" filmed by Haitian and the live-action version of "A Perfect World" filmed by Penguin Investment!

These two new dramas have attracted the attention of the entire Internet before they officially started broadcasting, and they have been on Weibo's hot searches in turn.

Whether it is "The Prince of Tennis" or "A Perfect World", they are all super IPs that the audience is familiar with.

Really speaking.

The popularity of "The Prince of Tennis" is even higher. After all, the coverage of animation is still wider than that of online novels.

What's more, there is not only the rebroadcast of "The Prince of Tennis" on TV, but also the offline "Wanbao Cup" tennis match hosted by Wanbao, which is not inferior to "Perfect World" in popularity and popularity.

But popularity does not equal ratings.

The reality drama "Perfect Another World" is filmed by Penguin Investment. It is said that the total investment has reached an astonishing 3 million yuan, and various big-name stars have starred in it. It can be called a galaxy battleship in the field of TV dramas.

In contrast, the live-action version of "The Prince of Tennis" has too many hips, the total investment is only tens of millions, and there are no particularly well-known actors.

The two dramas were broadcast at the same time, and most viewers chose to watch the live-action version of "A Perfect World" instead of the live-action version of "The Prince of Tennis".

Don't ask, it's famous.

With so many big-name stars joining, TV dramas with an investment of more than [-] million yuan, the film and television industry is very explosive. It's a pity not to take a look at it?
The broadcast modes adopted by the two live-action dramas are almost exactly the same, both of which are dual-platform broadcast mechanisms of TV + Internet.

One is Penguin Video + Shonan Satellite TV, and the other is Wanbao Video + Jiangchuan Satellite TV.

The difference is that "Perfect Another World" adopts the VIP pay-on-demand mechanism, that is, after opening the VIP, you can watch five episodes first, and then update two episodes a day, and the progress is faster than the TV platform.

However, the live-action version of "The Prince of Tennis" does not require additional payment. The disadvantage is that the update is slow, and the TV platform and the Internet platform are updated simultaneously, and there is no distinction between who comes first.

Gu Miao watched Wang Wang's live version first.

Haitian's taste in casting is not bad, at least this young boy with a dragon horse has a good sense, wearing a hat and holding a racket, he really looks like an anime male lead.

The plot is very ordinary.

Fearing that the random adaptation would attract criticism and abuse from fans of the original book, the live-action version hardly changed anything, and it was filmed completely according to the animation version.

This made Gu Miao very boring.

Because the plot has not been changed at all, and even because it is a live-action performance, the rhythm is more delayed than the animation version, which makes him completely uninterested.

However, he looks at the show from the standpoint of "examination", so his feelings do not represent the feelings of the audience.

"come on!I don’t know how many people have watched The Prince of Tennis, Tezuka played by Black Rhinoceros, Agan played by Miraculous Seki Valley...