my animation era
Chapter 886
Chapter 886 Main Attack on Network Platforms (for Subscription)
Gu Miao was not surprised that "Bugs Bunny" was loved and favored by so many directors of children's channels.
the reason is simple.
"Bugs Bunny" belongs to that kind of animation. You can tell at a glance that this animation is very promising and will be a huge success.
The people in charge of these TV stations are all veterans who have worked in the industry for many years. Not to mention how terrifying their vision is, at least they still have this ability to judge.
Could it be that I read it wrong?
It's possible, but very unlikely!Because the production level of "Bugs Bunny" is too similar to a standard animated movie released in a movie theater.
Spend the money of purchasing a TV animation to buy a movie-quality animation work, no matter what the deal is, it is not a loss.
not to mention.
They have also watched the samples of "Bugs Bunny", it is indeed the best of the best.
Not to mention children, even those greasy middle-aged men with goji berry soaked in their thermos cups would feel very happy and appetizing, so why hesitate?
Just buy it and you're done!
It's only summer, and the first season of the animation "Bugs Bunny" hasn't finished yet. It will take at least five months to wait, but these children's channels are still scrambling to put forward bids, wanting to win this promising work.
This made Huang Kun and Xiao Guo very sour.
It is also an animation scheduled to be aired in the second half of this year. Why are there so many TV stations snapping up "Bugs Bunny" before it is finished, but their new work is rarely interested?
The second season of "Haunted Bears", supervised and produced by Huang Kun, is better. As the orthodox TV sequel of "Bears Haunted", although there are not as many interested TV stations as "Bugs Bunny", it is not too small.
"The Adventures of Little Carp" is really miserable, no one pays attention to it at all, many TV station directors are all focused on "Bugs Bunny", and they don't pay attention to this work at all.
"Ah, ah, it's still early."
Gu Miao comforted her silly apprentice: "You don't need to think about these things, just finish the animation honestly, there must be a way for the car to reach the mountain, and someone will always come to you."
"maybe!"
Xiao Guo felt that what the master said was not unreasonable. Now that he has not even finished the animation, it is not a good thing to think too long-term.
After all, fall isn't here yet!
It's the May [-]st holiday. Although primary and secondary schools around the world haven't started their summer vacation yet, with the approach of the senior high school entrance examination and college entrance examination, the summer vacation is almost here.
Wanbao has entered the first level of combat readiness during the summer vacation, actively preparing for the premiere plans of the two new works "Super Cool Cat" and "Hell Girl", and inquiring about the latest news about the animation of "The Wilderness" from Penguin.
Intelligence is readily available.
Penguin didn't do any secrecy work, and didn't care about the news of the new work being leaked, so Gu Miao soon learned that the animation "The Wilderness" will be broadcast exclusively on the VIP network.
"Aren't they on the TV platform?"
"That's right!"
Lao Zhang explained: "As far as I know, the animation "The Wilderness" will be broadcast exclusively on Penguin Video through VIP on-demand."
Good guy!
This posture seems to be to focus on the online platform and completely abandon the TV platform.
Gu Miao frowned, tapped the desk with her right thumb, and began to think about the countermeasures.
Do you want to learn from others?
This is not good. The main reason why the animation "The Wilderness" gave up the TV platform and focused on the Internet platform is that they don't care about audiences under the age of 14.
But Wanbao can't do that.
Because among the audience of "Super Cool Cat", a considerable number of audiences are children under the age of 14.Abandoning these people and focusing on online platforms is no different from cutting off one's own arm.
"How about this……"
After thinking for a while, Gu Miao finally came to a conclusion: "Change the strategy, this time we will not use "Super Cool Cat" as the main force, but "Hell Girl" as the main force."
""Super Cool Cat" will be broadcast according to the original plan, focusing on TV platforms and covering children under the age of 14 as much as possible. And "Hell Girl" will focus on online platforms. On our own Wanbao video website, we will have a head-on decisive battle with Penguin .”
Focus on network animation?
Exactly!
The animation "Hell Girl" is also very suitable for the online platform, so use this animation to take the lead and weigh how much the penguin is.
……
Wanbao's sniper plan was implemented very smoothly, and the animation "Super Cool Cat" was the first to pass the review and was approved for motion review.
Immediately afterwards, on the fourth weekend of May, the rough cut of the animation "Hell Girl" was completed and submitted for review.After a week of waiting, I received the word for moving trial the day before the college entrance examination.
The second week of June.
Just when the college entrance examination attracted the attention of the people across the country and the media flocked to report, Penguin Video and Wanbao Video released the PV trailers of "Hell Girl" and "The Wilderness" as if they had made an appointment.
This move immediately attracted tens of thousands of animation fans, and shifted their attention from the college entrance examination to the two upcoming animations.
["The Wilderness" preview: The barren land, grotesque, the youth of the earth travel through the fantasy world, and eventually become a generation of great emperors!The limited-time sharing event has started, come to the event page to vote for your favorite famous scene! 】
["Hell Girl" preview: Your resentment will be eliminated for you!The mysterious hell communication is available for a limited time, come and chat with the hell girl Yan Moai to unlock more movie-watching benefits! 】
In order to attract more people's attention and lay the foundation for the animation to explode before the animation is broadcast, Wanbao and Penguin have racked their brains and come up with a variety of tricks.
Penguin launched a "Novel Title Scene Voting" event, aiming to attract readers of the original novel to participate.
And Wanbao is not to be outdone. Although "Hell Girl" does not have the so-called fans of the original work, it is impossible to engage in such activities to attract fans of the original work, but this animation has a novel "hell communication" setting!
As a result, the planning of Wanbao Video Operations Department had a big brain hole, and even went to Mr. Tan, and borrowed the "smart AI chat" program that Mr. Tan was developing.
They named this intelligent AI robot Yan Moai, and then hung it on the event page, asking the robot to chat with the audience as a "hell girl" and give out a lot of benefits.
In terms of publicity and promotion, Wanbao has more brains and stronger technical capabilities, so the results achieved are even better.
what?
You said that Penguin is an Internet giant that started off with social software, and if you just attract a little traffic from social platforms such as Koukou and WeChat, you can crush Wanbao in terms of publicity?
Penguin Animation can use its brother company's social platform to attract traffic, so why can't Wanbao attract traffic from Penguin's social software?
A common problem of large companies is that each department and each subsidiary competes with each other.
Wanbao is fighting to the death with Penguin's animation department, so what's the matter with the social department?Wanbao has given him money, so why can't he help him drain it?
(End of this chapter)
Gu Miao was not surprised that "Bugs Bunny" was loved and favored by so many directors of children's channels.
the reason is simple.
"Bugs Bunny" belongs to that kind of animation. You can tell at a glance that this animation is very promising and will be a huge success.
The people in charge of these TV stations are all veterans who have worked in the industry for many years. Not to mention how terrifying their vision is, at least they still have this ability to judge.
Could it be that I read it wrong?
It's possible, but very unlikely!Because the production level of "Bugs Bunny" is too similar to a standard animated movie released in a movie theater.
Spend the money of purchasing a TV animation to buy a movie-quality animation work, no matter what the deal is, it is not a loss.
not to mention.
They have also watched the samples of "Bugs Bunny", it is indeed the best of the best.
Not to mention children, even those greasy middle-aged men with goji berry soaked in their thermos cups would feel very happy and appetizing, so why hesitate?
Just buy it and you're done!
It's only summer, and the first season of the animation "Bugs Bunny" hasn't finished yet. It will take at least five months to wait, but these children's channels are still scrambling to put forward bids, wanting to win this promising work.
This made Huang Kun and Xiao Guo very sour.
It is also an animation scheduled to be aired in the second half of this year. Why are there so many TV stations snapping up "Bugs Bunny" before it is finished, but their new work is rarely interested?
The second season of "Haunted Bears", supervised and produced by Huang Kun, is better. As the orthodox TV sequel of "Bears Haunted", although there are not as many interested TV stations as "Bugs Bunny", it is not too small.
"The Adventures of Little Carp" is really miserable, no one pays attention to it at all, many TV station directors are all focused on "Bugs Bunny", and they don't pay attention to this work at all.
"Ah, ah, it's still early."
Gu Miao comforted her silly apprentice: "You don't need to think about these things, just finish the animation honestly, there must be a way for the car to reach the mountain, and someone will always come to you."
"maybe!"
Xiao Guo felt that what the master said was not unreasonable. Now that he has not even finished the animation, it is not a good thing to think too long-term.
After all, fall isn't here yet!
It's the May [-]st holiday. Although primary and secondary schools around the world haven't started their summer vacation yet, with the approach of the senior high school entrance examination and college entrance examination, the summer vacation is almost here.
Wanbao has entered the first level of combat readiness during the summer vacation, actively preparing for the premiere plans of the two new works "Super Cool Cat" and "Hell Girl", and inquiring about the latest news about the animation of "The Wilderness" from Penguin.
Intelligence is readily available.
Penguin didn't do any secrecy work, and didn't care about the news of the new work being leaked, so Gu Miao soon learned that the animation "The Wilderness" will be broadcast exclusively on the VIP network.
"Aren't they on the TV platform?"
"That's right!"
Lao Zhang explained: "As far as I know, the animation "The Wilderness" will be broadcast exclusively on Penguin Video through VIP on-demand."
Good guy!
This posture seems to be to focus on the online platform and completely abandon the TV platform.
Gu Miao frowned, tapped the desk with her right thumb, and began to think about the countermeasures.
Do you want to learn from others?
This is not good. The main reason why the animation "The Wilderness" gave up the TV platform and focused on the Internet platform is that they don't care about audiences under the age of 14.
But Wanbao can't do that.
Because among the audience of "Super Cool Cat", a considerable number of audiences are children under the age of 14.Abandoning these people and focusing on online platforms is no different from cutting off one's own arm.
"How about this……"
After thinking for a while, Gu Miao finally came to a conclusion: "Change the strategy, this time we will not use "Super Cool Cat" as the main force, but "Hell Girl" as the main force."
""Super Cool Cat" will be broadcast according to the original plan, focusing on TV platforms and covering children under the age of 14 as much as possible. And "Hell Girl" will focus on online platforms. On our own Wanbao video website, we will have a head-on decisive battle with Penguin .”
Focus on network animation?
Exactly!
The animation "Hell Girl" is also very suitable for the online platform, so use this animation to take the lead and weigh how much the penguin is.
……
Wanbao's sniper plan was implemented very smoothly, and the animation "Super Cool Cat" was the first to pass the review and was approved for motion review.
Immediately afterwards, on the fourth weekend of May, the rough cut of the animation "Hell Girl" was completed and submitted for review.After a week of waiting, I received the word for moving trial the day before the college entrance examination.
The second week of June.
Just when the college entrance examination attracted the attention of the people across the country and the media flocked to report, Penguin Video and Wanbao Video released the PV trailers of "Hell Girl" and "The Wilderness" as if they had made an appointment.
This move immediately attracted tens of thousands of animation fans, and shifted their attention from the college entrance examination to the two upcoming animations.
["The Wilderness" preview: The barren land, grotesque, the youth of the earth travel through the fantasy world, and eventually become a generation of great emperors!The limited-time sharing event has started, come to the event page to vote for your favorite famous scene! 】
["Hell Girl" preview: Your resentment will be eliminated for you!The mysterious hell communication is available for a limited time, come and chat with the hell girl Yan Moai to unlock more movie-watching benefits! 】
In order to attract more people's attention and lay the foundation for the animation to explode before the animation is broadcast, Wanbao and Penguin have racked their brains and come up with a variety of tricks.
Penguin launched a "Novel Title Scene Voting" event, aiming to attract readers of the original novel to participate.
And Wanbao is not to be outdone. Although "Hell Girl" does not have the so-called fans of the original work, it is impossible to engage in such activities to attract fans of the original work, but this animation has a novel "hell communication" setting!
As a result, the planning of Wanbao Video Operations Department had a big brain hole, and even went to Mr. Tan, and borrowed the "smart AI chat" program that Mr. Tan was developing.
They named this intelligent AI robot Yan Moai, and then hung it on the event page, asking the robot to chat with the audience as a "hell girl" and give out a lot of benefits.
In terms of publicity and promotion, Wanbao has more brains and stronger technical capabilities, so the results achieved are even better.
what?
You said that Penguin is an Internet giant that started off with social software, and if you just attract a little traffic from social platforms such as Koukou and WeChat, you can crush Wanbao in terms of publicity?
Penguin Animation can use its brother company's social platform to attract traffic, so why can't Wanbao attract traffic from Penguin's social software?
A common problem of large companies is that each department and each subsidiary competes with each other.
Wanbao is fighting to the death with Penguin's animation department, so what's the matter with the social department?Wanbao has given him money, so why can't he help him drain it?
(End of this chapter)
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