my animation era

Chapter 947
Can ratings be faked?
The answer is yes!

In the film and television industry, except for acting skills, money can buy everything else, including the so-called fans, the so-called box office, the so-called ratings, the so-called trophies...

A concept has to be implanted here, that is, how are the ratings calculated?What role did sample households and set-top boxes play?And who is counting these data?

To put it simply, the statistical agency will set up several "sample households" in a certain area, and equip them with special set-top boxes or remote controls, so as to count the time period and channel programs that their family watches TV.

When there are more sample households and more special set-top boxes, the credibility of the data will increase, and data such as ratings, audience share, and channel switching rate will come out.

Back to the original question.

Since it is manual sampling, there must be a gray area that can be manipulated, which is commonly known as "buying ratings".

This is nothing new.

At least in the live-action film and television drama circle, it is not uncommon to buy ratings, and more than half of the hit TV dramas have done this kind of thing.

But buying ratings is quite rare in the animation circle.

don't ask why...

The question is that the animation industry is relatively poor, the producers are poor, the TV stations are also poor, and even the advertisers are poor. Everyone has no money, so how can they engage in such self-deceiving prestige projects?
Another point is that there are no so-called "screen stars" in cartoons, and the directors and producers are all behind the scenes, so there is no need to create so-called character design and traffic.

You buy ratings, it’s so cool!
But few people know about your animation, and few people know the director and producer, so what's the point of buying ratings?
Because of this, Gu Miao and Guo Hongwei were so angry about the fact that someone slandered the rerun of "The Adventures of Little Carp" to buy ratings, and its performance was obviously abnormal.

How to speak?
Although Wanbao is rich, he wouldn't do such stupid things, would he?If an animation jumps, it will go, anyway, there are other animations that can explode, why do such self-deceiving things?
Logically speaking, Wanbao has no motivation to buy ratings, because it is meaningless to buy this thing, and Wanbao does not lack so-called blockbuster hits.

Then the problem is coming!

Wanbao did not buy ratings. Is the animation "The Adventures of Little Carp" really a more popular rerun than the premiere?

"It really is……"

Due to being slandered, Gu Miao specially posted a small composition, roughly describing the situation of the rebroadcast of "The Adventures of Little Carp".

Summarize in one sentence.

"Little Carp Adventures" is the kind of animation with ups and downs and fascinating plots. Each episode has a unique sense of suspense. After watching one episode, you can't help but want to watch the next episode. The audience stickiness is particularly strong.

Those viewers who have followed this animation from beginning to end may choose to watch it again...

Those viewers who started watching halfway and missed the previous episodes will also choose to check for omissions from the first episode during the replay.

And viewers who haven't watched it, under the Amway of friends and classmates, will also come to take a look after learning that this animation is rebroadcasted.

The super high audience stickiness and exciting plot rhythm are the main reasons why the rebroadcast ratings of the animation "Little Carp Adventures" are higher than the premiere.

not to mention.

Although the ratings of the replay were higher than the first broadcast, it was not much higher!To be honest, the ratings were too low when it premiered, and the ratings potential was not completely exhausted.

……

Little carp's falsification of ratings caused a lot of trouble, which once attracted an investigation by the official department.

But the result was extremely difficult.

Fake water injection?

"The Adventures of Little Carp", which was reported and named, was found to be innocent after investigation, but several TV dramas and variety shows broadcast at the same time were found to be evidence of falsified ratings.

Good guy!
This is much more important than The Adventures of Little Carp. You must know that the few TV dramas and variety shows that found out the fraudulent ratings are all David TV's trump cards.

The producers and TV stations of those TV dramas probably hated this person to death.

Originally, buying ratings was the consensus in the TV industry, and everyone tacitly said that no one would say anything. In the end, a stunned young man engaged in animation came and reported another animation with fake ratings.

As a result, the animations that were reported were fine, but Chi Yu was the one who watched the show.

Damn it!

Let’s not mention how to deal with the aftermath of these affected works, let’s talk about the animation "The Adventures of Little Carp" itself. Because of being reported, this wave has gained a very high degree of exposure.

Belonging is a blessing in disguise.

The rebroadcast was already very popular, and with this wave of indiscriminate disasters, the ratings took off immediately.

"CCTV Kids has made a lot of money..."

Guo Hongwei regretted it a bit. If he had known that the rebroadcast was so popular, he should not have sold the rights to the first round and the second round of rebroadcast to CCTV Children as a package. They should have sold them separately.

"Selling it separately is the same. Before it was broadcast, who knew that the rerun would be so popular?"

Compared to Guo Hongwei who is worried about gains and losses, Gu Miao is very relaxed. After all, in his eyes, the difference between selling cheap and not selling cheap is how much is this thing worth in your eyes?

You think it is very valuable, even if you sell it at a high price, you will think it is a cheap sale.

You think it's worthless, even things that can be seen everywhere are sold at a high price, do you think this thing is cheap?

Before "The Adventures of Little Carp" was replayed, who knew it would be so popular?Since you don't know that the replay will explode, what's the problem with selling it at a low price?
Moreover.

The rebroadcast of Little Carp can be so popular, in addition to the excellent quality of its own works, it is also due to the vigorous promotion of CCTV as a platform.

Don't cross the river and tear down the bridge!
CCTV is not an idiot either. The reason why they will do their best to help Little Carp Adventures in promotion is not because they bought the first broadcast rights and rebroadcast rights.

If it had been sold separately before, CCTV Children only got the right to broadcast the first broadcast, but not the right to rebroadcast, do you think they would still put so much effort into promoting "The Adventures of Little Carp"?
"Makes sense."

Guo Hongwei nodded at first when he heard the words, and then said jokingly: "Speaking of which, the reason why the official investigation of the fraudulent ratings incident should be the work of CCTV..."

"That's for sure!"

Gu Miao waved her hand and said, "Don't even think about it. "The Adventures of Little Carp" is an animation broadcast on CCTV Children's Channel. If people slander Little Carp for falsifying its ratings, isn't that the same as slandering CCTV Children for falsifying?"

It's up to the owner to beat the dog!

Anyway, The Adventures of Little Carp is also an animation purchased by CCTV Children's Channel. It is slandered and spread rumors. CCTV Children will definitely not sit idly by.

As for asking the official end?

Ordinary TV stations may not have that much influence, but can CCTV be an ordinary TV station?Is it hard to ask Brother Division to do you a favor?
　Woke up and the stain came back?
　　
　
(End of this chapter)