My disciple is Sun Wukong

Chapter 478 Buying a Rolls-Royce Bugatti

【481】Buy Rolls-Royce, Bugatti...

"Jiu Ye, Mercedes-Benz is willing to give you the Maybach brand under its umbrella, together with the car factory, skilled workers, designers, and engineers, as a package. I just hope to make friends with you."

Carl showed an extremely humble and warm smile.

The Maybach brand was established in 1921. Its founder, William Maybach, who jointly opened the history of internal combustion engine vehicles with Gottlieb Daimler and Karl Benz, was the same as the previous two bigwigs. His His name is also etched in the history books forever.

From 1921 to 1940, Maybach, with its ingenious design and unparalleled exquisite manufacturing technology, made it a masterpiece representing the highest level of the German automobile industry at the beginning of the last century.

But today the brand is undoubtedly lonely.

Volkswagen bought Bentley, BMW bought Rolls-Royce, and made a lot of money in the luxury car market.

Ever since, Mercedes-Benz was jealous and decided to re-use and redesign the Maybach, aiming to compete with Bentley and Rolls-Royce.

But no surprise, the brand failed, which also declared the failure of Mercedes-Benz to re-enter the top luxury car market.

The reason,

First, it looks too much like a Mercedes-Benz S-Class. It looks like a large S-Class. It reveals the taste of Mercedes-Benz in every way. This is the biggest reason for the failure of Maybach.

Second, there is no profound brand connotation. Unlike Rolls-Royce and Bentley, Maybach is a brand that has been out of production for nearly 60 years. Who is willing to spend this unreasonable money to buy this 99.9999% of the world's people? If you don’t know a brand, you should know that the car has only been invented for 125 years. Maybach is not as appealing as Rolls-Royce, Bentley and other top brands in people’s minds.

Third, the pricing is too outrageous, already surpassing the price of Rolls-Royce Phantom and Bentley Elegance.

To sum up, the Maybach brand is cold and the sales volume is not booming, and the operation of this brand requires a lot of funds. It can be said that Maybach has been losing money since its birth, and seeing the indifferent market response in the past 10 years, Mercedes-Benz's exploration in the field of high-end cars also ended in failure, so it is reasonable to stop production of Maybach.

It can be seen that not all brands can make top-end high-end cars, even if they are as noble as Mercedes-Benz, they cannot create a top-level brand out of thin air, let alone other brands.

Now, the Mercedes-Benz company gave this loss-making brand to Ye Xuan by borrowing flowers and presenting Buddhas.

But Carl's actions made Kruger and Mathias look ugly.

Especially Kruger, wishing he could slap Karl on the face.

Just you Mercedes-Benz love to show off?Will something happen?

Are you the only one who will respect Master Jiu?

You Mercedes-Benz knows to send a brand to Lord Jiu?

Maybach is said to be a top luxury car brand, but it actually loses money every year.

And their BMW Group, in addition to the BMW brand, there are MINI and Rolls-Royce.

BMW definitely can't send it!
The MINI is too low-grade and cannot be sold.

The Rolls-Royce brand, although the annual output is only [-] vehicles, has a profit of more than ten figures. More importantly, if BMW loses the Rolls-Royce brand, it will lose the top luxury car market.

What's more, Rolls-Royce is not only a brand, but also a culture, a symbol, and a symbol.

Losing the BMW Group of Rolls-Royce feels like it has dropped a notch.

On the other hand, Matthias, as the CEO of the Volkswagen Group, also has his own considerations. However, the Volkswagen Group has too many luxury car brands, including Volkswagen, Audi, MAN, Scania, Seat, Skoda, and Volkswagen Commercial. Cars, Bugatti, Ducati, Bentley, Lamborghini, Porsche.

With so many brands, he had to choose a luxury brand that would have no impact on the company's financial prospects and was relatively affordable, and give it to Ye Xuan.

After thinking about it, he made a decision:
"Master Jiu, Volkswagen is also willing to give you its Bugatti brand, handcraft workshops, top skilled workers, designers, and engineers. I just hope to make friends with you."

In fact, Mathias has long considered that he intends to sell some loss-making brands, such as Bugatti and Ducati.

In particular, the Bugatti brand is actually the brand with the most losses under Volkswagen. From 2005 to 2013, Bugatti produced a total of less than 400 units, and the cumulative loss directly reached 19.2 billion U.S. dollars. When converted, it is equivalent to a loss of 480 billion for every unit sold. 3100 million US dollars, equivalent to [-] million Huaxia coins.

Although the Volkswagen Group is rich and powerful, Mathias is not willing to be taken advantage of.

Now, it's just a matter of borrowing flowers to present Buddha and giving the Bugatti brand to Master Jiu.

Moreover, Bugatti has won the best racing car award in the world. Bugatti Veyron Super Sport is recognized by Guinness as the most mass-produced car, exceeding 430 kilometers per hour. To get Guinness’s recognition, you must test the data three times and then the average value is 3 With a W8.0 engine, any Bugatti Veyron has more than 16 horsepower, and each Bugatti Veyron has a speed of more than 1000 kilometers per hour.

So this brand definitely deserves it.

Sure enough, Ye Xuan heard what Mathias said, nodded, and said lightly:

"Bugatti? It sounds familiar. It's the car brand founded by that kid Ettore Bugatti, right? That kid, he still owed me [-] pounds back then."

After hearing Ye Xuan's words, Carl, Matthias, and Kruger's eyes widened. The Bugatti brand was founded by Mr. Ettore Bugatti in 1909, and Mr. Ettore has passed away for more than 70 years. up.

Ye Xuan called him a "boy"?
OMG!

The young man in front of him who looked less than [-] years old had lived for at least two centuries, as the legend has it!

Following the statements of the Mercedes-Benz Group and the Volkswagen Group, BMW boss Kruger was a little anxious, and finally gritted his teeth and said:
"Master Jiu, we have a luxury brand Rolls-Royce under BMW... If you don't mind, this brand will be yours from today on."

Ye Xuan shook his head: "You don't get rewarded for nothing. If I take your brand for nothing, I will definitely get karma with you. I am here this time, not to bully the weak, but to buy with real money. You can ask for a price."

The three of them were stunned, not knowing what price to offer.

In the end, Donald called a professional financial expert. After calculations, Ye Xuan finally bought Rolls-Royce at a sky-high price of 300 billion U.S. dollars, Bugatti at 120 billion U.S. dollars, and Maybach at 21 billion U.S. dollars.

For a time, everyone was happy.

The next day, Ye Xuan gathered all the senior leaders of Rolls-Royce, Bugatti, and Maybach together.

(End of this chapter)