Start from 1980

Chapter 1008 Not a Good Rumor
After thinking about it for a long time, I didn't think about it. After all, Hollywood is not like Hong Kong. It wants to cultivate its own star.

Many film companies in Hollywood are looking for special agencies to ask for actors, such as WMA, ICM, CAA and other agencies that Su Chen asked Allen to recruit people.

These brokerage companies are not only giants in the brokerage industry, but also top players in Hollywood.

The bosses of many brokerage companies are better at playing than Zanuck, the former boss of Fox, and they play wildly, because some people are good at shooting, and they are good men.

Hey, just for fun.

It has been 70 years since the establishment of Columbia Pictures. During these 70 years, many works have been made, and many of them are "Oscar Best Picture Award" films.

But before Su Chen acquired it, Columbia Film Company, which experienced the ups and downs of the American economy, once changed hands. First, it sold itself to Coca-Cola, and was later acquired by Su Chen.

However, these two fates are completely different. The first time was almost ruined, but the second time will definitely not be so tragic.

As early as the 20s, Coca-Cola was optimistic about the influence of movies, and often shipped boxes of Coca-Cola to movie sets, hoping that the director would arrange shots for Coca-Cola in the movie.

At that time, there were no high advertising fees. In exchange, Coca-Cola only needed to supply a part of Coke for free.

And then through their own posters, advertisements and distributors to help promote the film, it can be called the originator of cross-marketing.

In the early days of the acquisition, Columbia Pictures quickly launched the film "Gandhi" and won the Oscar Award.

But after all, Coca-Cola does not understand the routines of film and television operations, and often asks Columbia Pictures to embed Coca-Cola in the film.

The most typical is "Lost", which tells the story of the murder of an American student.

Dictators, soldiers, and all the bad guys drink Pepsi.

Americans who represent justice drink Coca-Cola, just like a professional Coca-Cola commercial.

And there is more than one film like this.

Therefore, it is not the first Chinese to play hard implants in movies.

It's just that Americans are generally not so hard to implant when they get better at it later, but this is learned by Chinese filmmakers.

For example, in the drama "The Legend of Qingyun", not only the plot in it is procrastinated, but the supporting roles are too much to bear, and the placement of advertisements is even more frantic.

What 8 same city, 3 9 cold spirits, Weitai, Master Kang green tea...

This is not a costume idol drama, it is obviously a TV shopping program.

Really frustrating.

Blind Jiebao messing around.

Saatchi & Saatchi acquires Columbia Pictures from Coca-Cola and assumes its $16 billion in collateral debt.

This acquisition almost made Morita Akio angry, and now he still feels that this company is against him.

In addition to cursing accidents, Sony is also waiting to see Shengshi's jokes.

Although Prosperity is not Sony and cannot rely on hardware, music copyright, intellectual property rights, and content resources will be of strategic significance in the future business competition.

He wants to create a complete entertainment industry chain for Shengshi.

And when the MP3 is developed, with its compact appearance, it can definitely beat Sony's Walkman.

Of course, the chip is also indispensable.

But he has already made up for the chip link, and he dare not say that he will beat the toothpaste factory, but there is no problem in meeting his own product needs, and then satisfying those manufacturers with low power consumption.

Su Chen didn't go to Columbia Pictures, because he didn't want his identity to be found out so early, which would bring inconvenience to his development in the United States.

You are a Chinese, and you always come to grab the wool of the Americans. If you don't mess with you, you can't do it.

So, go to Fox.

At this time, the Fox Building had been completed, and it was not the company's top executives who moved in first, but the crew of "Die Hard 1". Bruce Willis climbed on the glass window barefoot.

Moreover, after the movie was released, in order to attract fans who were not Willis, the producer deliberately replaced Willis's face with the new Fox building.

As successful as the movie was, it also created trouble.

Many terrorists are really eyeing the Fox Building, and the company prohibits outsiders from taking pictures.

This is also what Su Chen found out when he was about to take pictures downstairs and was stopped by the security guard.

"Sir, it is forbidden to take pictures here." A security guard came up to stop him.

Su Chen reluctantly put down the camera, shrugged, and called the new president, Joe Rose.

The previous Allen had already left the company. This one was recommended by Allen and interviewed by Bernice. It was no different from the track of history.

However, the new president is a director, and he has always been striving for excellence in film production.

Since the company's top executives moved to this office building, ordinary people have no way to go in, they can only call someone to pick them up.

After receiving the boss's call, Qiao naturally didn't dare to delay, and hurried down from upstairs.

At a glance, I saw that Asian face that was very familiar even though I hadn't met in person.

"Hi BOOS, I'm Joe Rose, the new president of Fox." Joe stepped forward quickly and held out his hand.

Su Chen shook hands with him and said hello: "Hi buddy, I heard that you joined the company, but I haven't met in person. I believe we can have a good time together."

"Definitely." Qiao said with a smile, looking at Li Ruotong and Huang Ying who were following Su Chen, not knowing how to say hello for a while.

Su Chen introduced to him: "This is my secretary, Ms. Huang, this is my administrative assistant, Ms. Li, and these two are my bodyguards Zhang and Frank."

Joe hurriedly shook hands with everyone to say hello.

After exchanging simple greetings, he led everyone to the new office building.

As usual, coffee first.

Joe had only heard the name of the boss from Bernice and Allen, but had never seen it. It stands to reason that he should go to Hong Kong to visit the boss, but he couldn't spare the time, and the boss couldn't help it. Not often in Hong Kong.

So it's only now that we met for the first time.

He was a little worried whether the boss would give him some inexplicable challenges.

After all, there is still pressure to face the new boss. I want to get the boss's approval, but I am afraid that the boss will burn out for no reason.

Su Chen asked, "Do we have any works to be released this year?"

"There are, and there are several, one is the comedy "Home Alone 1", one "Edward Scissorhands", and..." Joe introduced several.

Su Chen only remembers the first two films. The first one in Chinese is called "Home Alone 1", and the latter one is called "Edward Scissorhands", starring Johnny Depp, who plays Captain Jack.

"Okay, I don't participate in the development of the company, you can just deal with it." Su Chen said, "You decide what to shoot and how to shoot."

Hearing this, Qiao breathed a sigh of relief, because he had too strict requirements on the film, so he spent a lot of money on expenses, and worried that the boss would increase revenue and reduce expenditure.

Although he doesn't interfere with the shooting of these people, it doesn't mean that Su Chen can be fooled.

Joe thought for a while, and said, "Boss, I've heard some bad rumors recently, and I don't know if I should tell you..."

(End of this chapter)