Start from 1980

Chapter 107 The Three Scenarios
Luo Xianyao sighed: "To be honest, we have too many counterfeit products, which have seriously affected our sales. Now if you go to Gaodi Street or Zhongying Street, they are all our counterfeit products."

"Yes, Consultant Su, our current industry has been severely impacted. If this continues, we may have to give the workers in the factory a long vacation." Zhang Xinmin also had a mournful face.

From the very beginning, Su Chen had expected such a day to come.

Because as long as there is something that makes money, it will be imitated by a large number of people, so that in the future, the technology will become more and more powerful.

Apple in the United States announced that 'our new mobile phones will never be cracked'. Before these words spread to China, a large number of cracked machines have already appeared in Huaqiangbei.

Seeing that Su Chen was silent, Luo Xianyao said again: "Although we also advertised in the newspaper that we are the only sponsor of the Chinese team, those people in the market want to lower the price by one or two dollars, you We also know that those second-hand dealers like low prices, and we really can't think of any way."

"Yes, that's why we couldn't wait to write to you, so we came directly to the capital, hoping that you could help us with an idea. If this continues, our industry is probably going to die."

Zhang Xinmin said: "No matter from shoes to clothes, there are basically imitations. You also know that this kind of thing is annoying. It's not a sophisticated process. Others can copy it just by looking at it."

As he said that, he handed over a bag: "Lao Luo and I came here in a hurry, but we didn't bring any good things, so we just took some here. First, I wish you and Mr. Xu a happy new year."

Luo Xianyao also opened his backpack, took out two packages, handed one to Xu Zhi and the other to Su Chen: "Happy New Year to both of you in advance."

"Thank you."

Xu Zhimei accepted it happily. Although the things are not expensive, sometimes it is just a heart and an attitude.

Looking at the cigarettes Zhang Xinmin threw on the table, Su Chen took out one and lit it.

His face was deep.

Luo Xianyao and Zhang Xinmin didn't dare to take a breath. If it was in Hong Kong, it would not be scary if there was a pirated version, because they were only making a small fortune.

But this is in the mainland, and a lot of people are waving banknotes waiting for them to harvest. Now that there are pirated copies, it is equivalent to taking money out of their pockets with one hand.

If this is not urgent, then really hell.

Su Chen thought about applying for domestic patents before, but it was not until 83 that the country implemented the "Patent Law".

And there is no way to apply for a patent for cultural shirts, because it originated in the United States. In a racing competition in the 20s, athletes’ round neck shirts were printed with patterns and various characters, which became the prototype of cultural shirts. If you apply for a patent , is already an infringement.

At that time, all kinds of bad lawsuits will make you burnt out.

In fact, Su Chen already has a solution, but if you don't put on a show at this time, how can you make these two people value you?

After about two or three minutes, he said: "This is indeed a problem, and this kind of thing is impossible to prevent, because it is too easy to imitate, as long as a machine can be used casually, so far , How much money did we make?"

Luo Xianyao took out a ledger and handed it to Su Chen.

Su Chen opened it and looked at it seriously: "Is this the total profit?"

"That's right." Luo Xianyao hurriedly replied: "There is absolutely no problem with the accounts, and every month's dividends will be credited into your account in full. Don't worry about that, Mr. Su."

If there is no problem with the books, so far, Su Chen has earned over one million yuan. Good guy, this speed is faster than being a second-hand dealer, and he earns a lot. How long has it been since the factory opened?
After returning the ledger to Luo Xianyao, Su Chen said, "What we are doing is a brand, right? Every item has our trademark, right? Here are a few proposals, please advise."

The name of this clothing company is Youshangmei, and it uses the name of Luo Xianyao's original factory in Hong Kong, which is not very impressive.

"Mr. Su, please tell me."

Luo Xianyao and Zhang Xinmin looked at Su Chen eagerly, waiting for his good opportunity and clever plan.

Su Chen nodded: "The first plan is hype."

"Hype?" Luo Xianyao asked suspiciously, "What kind of hype?"

"Go to a few people and report in the newspaper that the clothes we bought have cracked or other quality problems, and then you respond in the newspaper that you can pay three or ten, and then invite those people to the headquarters in Shencheng to contract them. travel expenses and accommodation expenses, and invited the media to the scene to witness the process of our compensation.

This plan, which I call "credibility verification", lets everyone know that our company is authentic and reliable. We have to number every piece of clothing that leaves the factory, so that we can check the data at that time to prevent it from being faked by others.

The purpose of this program is to let everyone know our brand and improve the impression of our brand in their hearts, just like RB's Sony Panasonic products. "

Luo Xianyao and Zhang Xinmin nodded thoughtfully, but did not express their opinions in a hurry, waiting for Su Chen's second plan.

Su Chen continued: "Instill an idea in them. The purpose is to make people think of our brand when they mention clothing, so I suggest that we advertise in newspapers for half a year. There is only one sentence, 'If you want to buy clothes, go to Youshangmei. ', and place commercials on each TV station.

The simple and rude way of advertising gives people a feeling of bombing. For example, our advertisement on the TV station can say, "If you want to buy new clothes this year, you can buy Youshangmei." Isn't it very attractive?

Every year we spend millions of dollars on this advertisement. As long as we continue to operate, this brand will give people a conditioned reflex, as long as they buy clothes, they will think of Youshangmei. "

"This method is feasible. Now that the consumption level of the public is getting higher and higher, I think that if we want to eliminate piracy, we must cut it from the source." Zhang Xinmin continued.

Luo Xianyao pondered for a while, and said: "This is a way. Only by improving our brand benefits, will the public spontaneously boycott those pirated copies."

Su Chen nodded, and then said: "Now let's talk about the second plan. I call this plan 'enhancing credibility'. Every time we sell a piece of clothing, we will spend one dollar to support China's national construction. Such as teaching children in mountainous areas, other natural disasters and so on.

And we truthfully disclose sales every quarter to ensure that there are no missed reports, good reports, and no false reports, so that everyone who buys our clothes can monitor it. It will directly report to the top leader, and no one will be allowed to intervene.

This plan is to let the people accept our clothing, and when they buy our clothing, they realize that they are doing a good deed, which is of great social help to our brand and us personally.

Letting people help us resist piracy is better than resisting piracy ourselves. When people stop buying their clothes, piracy will naturally decrease. What do you think? "

Luo Xianyao and Zhang Xinmin pondered for a while, but did not speak, each was calculating in their hearts.

Su Chen went on to say: "Because since the reform and opening up was proposed by the above, we have been regarded as the first batch of pioneers. As long as we don't make too many mistakes, we will definitely not have any major troubles. Pierre Cardin makes high-end products, and our Youshangmei Just make low-end, how do you like it?"

Luo Xianyao spoke first: "If the second plan is established, does it mean that we have to spend tens or even millions every quarter?"

"Yes." Su Chen nodded.

"It's okay for tens of millions to use our brand." Luo Xianyao continued: "And we are in a long-term business, which is very important to us. Zhang Xinmin, what do you think?"

"It's doable." Zhang Xinmin scratched his head and said, "It would be even better if there is an official background for us."

"I'm here to look for this, to make sure that every penny is spent, and there can be no mistakes, so I will find a department with the highest official reputation to lead this matter." Su Chen said.

Because he doesn't believe in anything, as long as he is a human being, he will have emotions and desires.

After taking a sip of water, he continued, "Now let's talk about the third option..."

(End of this chapter)