Start from 1980

Chapter 1074 Same Same
At this time, Volkswagen has no decent competitors in the Chinese market, or the opponents will disappear soon.

But another kind of competition is secretly going on, that is the dispute between the joint venture model and the national auto industry.

In addition to this problem, another problem is that Santana has been in production for 8 years, but Shanghai Volkswagen still only has one model.

Since 1991, the authorities in charge have continuously put forward opinions, saying that Shanghai Volkswagen should introduce new models.

At that time, the competent department put forward two requirements, one was to "upgrade" the product, and the other was to "joint development.

Therefore, the Chinese side discussed with the German side to develop a new model.

In the eyes of the authorities, a natural choice is to upgrade from the 2nd generation to the 3rd generation.

桑塔纳是1980年大众推出的代号为B2的帕萨特第二代车型的普通型，1991年时已在国外被淘汰，帕萨特B3早在1988年就已上市。

Compared with the Santana, the third-generation product adopts new technologies such as front-wheel drive and transverse engine, with a maximum speed of 3 kilometers per hour.

Take advantage of Shanghai Volkswagen's upgrading opportunities to improve SAIC's technical level and research and development capabilities.

On these issues, the two sides adopted a compromise approach.

In March of this year, 3 engineers from Shanghai Volkswagen went to Brazil to work together with Brazil Volkswagen to complete the research and development of the next-generation model - Santana 10.

However, at this juncture, Skoda suddenly jumped out.

Do all kinds of things.

This is completely to kill the Santana 2000 in the cradle.

The foreign investor found Fang Hong, the person in charge of the Chinese side.

"Mr. Fang, I wonder if you have paid attention to Skoda's press conference?" The German manager said immediately, "Mr. Fang, I think Skoda's press conference is aimed at us Shanghai Volkswagen."

Fang Hong nodded, "I have noticed what you said, but I don't think so when you said you came for Shanghai Volkswagen, because now the entire Chinese auto industry has many joint venture brands besides Shanghai Volkswagen. Like Hyundai, Peugeot, Suzuki etc.

You may be too sensitive, or you are too concerned about this company. "

After hearing Fang Hong's words, the German manager was a little unhappy.

"Mr. Fang, it's okay if you think so. Our Volkswagen Group has been developing for so many years, and we have indeed maintained a cautious idea. But since you think there is no problem, just pretend that I didn't mention this matter."

Although the German manager was a little unhappy, he also understood what this joint venture factory represented to Shanghai.

Numerous leaders have visited this factory, and it was only in October last year.

The company signed the second supplementary agreement, the core content of which is: an additional investment of 2 billion yuan and a registered capital of 25 million yuan to jointly develop new models with German Volkswagen and Brazil Latin American Automobile and to renovate the second automobile factory.

No matter how Skoda comes up with new tricks, it seems that it will be difficult to shake the Shanghai Volkswagen joint venture factory.

Because this is a policy company.

Although Skoda is also a joint venture, compared with Shanghai Volkswagen, the two companies are not on the same balance.

The German manager felt that he also had some unfounded worries.

So he said: "Maybe I am too cautious and highly nervous, but I think we still need to pay attention to the development of this company, because Shanghai Volkswagen is a joint venture company between China and Germany, and we cannot cause unnecessary troubles due to some negligence. .

What's more, we are currently developing the Santana 2000 model. If there are some troubles at this time, it will eventually affect our subsequent development. "

"Yes, I think so too." Fang Hong agreed with him.

But for Skoda's press conference, Fang Hong's performance was not as intense as that of the German manager.

He even felt that Skoda had done something he had wanted to do for a long time.

Because Fang Hong is a pure person.

Moreover, it is a kind of incorruptibility through and through, to the point where no accommodation can be tolerated.

Therefore, he felt that it was a good thing for Skoda to set up a foundation, but he also felt that giving cars to those athletes was not in line with his philosophy.

Fortunately, this company is not managed by him, otherwise, he will scold the Skoda people.

Compared with Fang Hong's idea.

Lu Jian didn't know how to describe his feelings for Skoda.

Because last year, in order to realize the localization of Santana, he could only concentrate his limited financial, manpower, and material resources on Santana cars to ensure investment.

Make Shanghai Automobile Industry gain time and benefit.

For this reason, he had to stop the production of 4-ton trucks and 32-ton trucks for mining, and with the courage of a strong man, he stopped production of the Shanghai brand sedan, which is still promising in the market.

But I didn't expect that Skoda was willing to take over these factories.

He even exchanged money for these factories in the form of financial subsidies, allowing him to replace the old machines, install the machines, and quickly connect to the second phase of the Santana project, making Shanghai Volkswagen even more powerful.

At this time, Lu Jianan was not only the director of the localization office of Santana cars, but also the president of Shanghai Automotive Industry Corporation.

Skoda is also a joint venture with Shanghai Automotive Industry Corporation.

And the high level of the Chinese side is him.

Su Chen did not buy all the domestic auto brands in one go and become a private auto company.

From the very beginning, he entered strongly in the form of foreign capital.

The cooperation between Skoda and SAIC is exactly the same as that between Volkswagen and SAIC.

The only difference is the name.

One is called Shanghai Volkswagen, and the other is called Shanghai Skoda.

But the development of Shanghai Skoda is even more bizarre than that of Shanghai Volkswagen.

Because Skoda directly sent a large group of engineers to help Chinese workers localize parts, and like Volkswagen, a special localization department was set up. The staff in the department have only one job every day: to realize Skoda's domestic production as soon as possible.

Thanks to the joint efforts of both parties, most of Skoda's components have finally been produced locally, some of which are provided by Chinese manufacturers, and most of which are provided by more than 200 major suppliers of Rolls-Royce Group around the world.

In addition, companies such as Bosch and Siemens have already been mobilized by the public to set up factories in China to provide supporting facilities for Santana.

But I didn't expect that Skoda also approached them to produce supporting parts.

Then people from the public found out, good guy, why is this Rolls-Royce Group playing the same routine as me?

Moreover, the supplier I just dug out on the front foot has become a supplier of Skoda on the back foot. No matter how you look at it, it feels like they are planting trees and Skoda is enjoying the shade.

Because of the blessings of Volkswagen and Rolls-Royce.

The localization of Skoda and Santana went very smoothly.

In addition, Rolls-Royce Group will also jointly establish a heavy truck factory with Tatra and Shanghai trucks, so that the trucks and heavy-duty mining vehicles that may have been discontinued will be reborn.

In a sense, Rolls-Royce saved the company.

But in another sense, Rolls-Royce Group wants to compete with Volkswagen in the Chinese market.

According to what Lu Ji'an learned.

The Rolls-Royce Group has more than these two car brands, and even AMC, a joint venture between Beijing and Jeep, is also a Rolls-Royce brand.

In other words, the Rolls-Royce Motor Car Group already produces three models in China.

They are off-road vehicles, family cars, and heavy trucks.

Two more than the Volkswagen Santana.

Lu Jian felt that the Rolls-Royce Group accelerated the expansion of its automobiles in the Chinese market, which made him very disturbed, and it was possible that Volkswagen would be killed by this company.

Lu Jian decided to interview the person in charge of Rolls-Royce.

But I didn't expect the other party to come to the door first...

(End of this chapter)