Start from 1980

Chapter 1106 Faint move?

Such as newspapers and satellite TV.

Soon, he arranged a series of acquisition plans.

Acquisition of a 3.49% stake in a listed company with a market capitalization of HK$80 billion at a price of US$34.9 million.

It also acquired a 5% stake in a satellite TV for US$25 million.

These two acquisitions made Shengshi a tycoon in the local media industry, but Su Chen did not stop the pace of acquisitions.

It also targeted Yingzhijie Sourcing Services (IBS), a leading company in Hong Kong's export trade industry.

Headquartered in Hong Kong, it is mainly engaged in the procurement and export of commodities, from toys, electronic products, textiles to garments, etc.

20世纪90年代初在全球17个国家或地区，总共设有20个采购办事处，公司员工超过1000人。

Whether it is Shengshiwanjia or Hengchang, all of them are sold internally.

Only Swire Trading is a trading company that purchases labor-intensive consumer goods in large quantities, mainly engaged in product procurement and export and providing quality assurance services.

The business of Taikoo Trading is roughly the same as that of IBS. Most of its procurement products are garments, accounting for 65% of the procurement business turnover.

Followed by a series of durable consumer goods, such as toys, furniture, gifts, cooking utensils and tableware, etc., accounting for about 35%.

According to the export market, the US market accounts for about 80% of Swire Trading's turnover, and the remaining 20% ​​comes from European countries such as the UK, Canada and the Japanese benzene market. The main customers are some chain specialty store groups.

Swire Trading is the third largest export trading company in Hong Kong after Li & Fung and Inchina.

There are 11 offices in Asia, 1 service center in the United States, and another 11 quality control centers, monitoring 31 purchasing areas, and more than 400 employees.

Except for Taikoo, there is an obvious weakness in the entire prosperity, that is, its export business is unbalanced, mainly relying on sales to the mainland.

IBS has more than 1 employees, all of whom are procurement professionals. As long as IBS's business strategy is changed, the company's potential can be fully realized without any additional training.

More importantly, although its business is similar to Saatchi, IBS has a different focus on the export market.

The export market of IBS is mainly in Europe, of which the US market accounts for 29%, the European market and other markets account for 71%, and there are 18 offices in 20 countries.

Once Shengshi acquires IBS, the group's export market can be balanced, and the US and European businesses can account for 59% and 41% of the company's total turnover respectively.

Next, the Asian region will continue to be a major production center for mass-produced consumer goods in the world, and Hong Kong will continue to play the role of a major trade center in the region.

Therefore, with the acquisition of IBS, Shengshi will have a large and strong global procurement network, covering 20 countries around the world, with 28 offices and more than 2000 employees.

The group's turnover can be doubled, and at the same time, it can also use IBS's procurement business in South Asia, including India, Pakistan, Bangladesh, Sri Lanka and other countries, to expand the geographical scope of Shengshi's business.

With a population of 14 billion, South Asia has huge market potential. This region has a positive impact on the company's business.

The advantages of this procurement network include that the procurement of goods will be carried out in a larger area, so consumers will get value for money; and since customers only need to deal with one regional procurement agent, efficiency will be improved.

At this time, the Yingzhijie Group was a multinational enterprise group whose core business was automobile distribution, and purchasing services only accounted for a very small part of the group's turnover.

Yingzhijie hopes to consolidate and expand its core business through business reorganization, and sell non-core business.

When the intermediary of Shengshijing contacted Yingzhijie and expressed his intention to acquire the company's IBS, Yingzhijie agreed and the two hit it off.

Acquired IBS with HK$4 million in cash, but did not acquire some small businesses under IBS.

After the completion of the acquisition, Shengshi took over the procurement of Yingzhijie, including the right to own certain trademarks and logos of the company, mainly the name and logo of "Dodwell".

Shengshi changed the name of Yingzhijie Procurement Service Group to "Intertek Co., Ltd." to restore its historical tradition.

After carrying out three acquisitions in a very short period of time, Shengshi has not stopped its expansion.

He turned his attention to Kimberly Enterprise Co., Ltd. again.

This is a ready-to-wear company with not many employees. It is mainly engaged in the design, production and purchase of high-end ready-to-wear, women's sportswear, the latest fashion and household products. Its customers include retailers, fashion brands and designers in the UK, the United States and Japan. Brand under the name of the teacher.

Among them, the UK market accounts for 70% of the company's turnover, the US market accounts for 27%, and the remaining 3% is for Japanese benzene and other markets.

Campari's client base is narrower than Swire Trading's, with one important client being British fashion and home decor brand Laura Ashley.

But the biggest feature of this company is the so-called "virtual manufacturer", which uses its own facilities to provide designs for garment customers, make patterns and samples by itself, and purchase fabrics.

Then the production process is awarded to factories in Shenzhen in the form of contracts, and internal management is more complicated than Shengshi's supply chain management.

In fact, it is the so-called OEM production, just like a certain gram.

Because about [-]% of Kimberly's employees are engaged in product handiwork, and most of the rest are engaged in support work such as product design, prototype manufacturing, procurement and production, quality assurance and control.

These employees mainly provide tailor-made services for the company's customers, which mainly include two aspects. One is to provide customers with a clothing trend report in spring and autumn every year, and make a forecast for the textile trend in the coming year.

The second is to provide tailor-made product design for the program specified by the customer, assist the customer in designing and improving clothing products, and be responsible for the management of all clothing raw material procurement, so as to control costs, increase sales, and increase customer profit margins.

It does not own its own factories, but it maintains extremely close business ties with the factories and actually manages the production operations of the factories.

It has four production bases in Shenzhen, Guangdong, and one production base in Jiangsu, Zhejiang and Sichuan.

Moreover, it only cooperates with a few factories, most of which have maintained a cooperative relationship with Campari for more than ten years and know each other very well.

During the production process, Kimberly's technicians and quality supervisors have been stationed in the factory to manage and supervise every production link, and attach importance to risk management.

This is worth learning from Shengshi Garment, and after the acquisition, it can be said to be highly compatible with Shengshi Garment's business, which can improve the risk management of the factory.

Not only can Shengshi Garment accumulate OEM production experience, but also allow Shengshi Garment to extend upstream to provide customers with more diverse services.

Because the operator of this company was old and the successors had no intention of running it, they sold the company and returned to England to retire.

These four acquisitions by Shengshi were extremely swift and took almost no time for negotiation. As soon as the two parties contacted each other, they offered a price that satisfied the other party, and the deal was concluded.

But apart from Satellite TV, these three acquisitions did not cause much disturbance.

The acquisition of Satellite TV can be said to have attracted the opposition of countless people, making many people wait to see the joke of Shengshi.

……

"Prosperous Age's acquisition of Satellite TV seems like a stupid move no matter how you look at it."

In a certain court, Su Chen, Li Cucumber, Boss Rong, Boss Guo and others gathered to play together.

Boss Guo smiled and said: "It has always been said that Shengshi makes a move, and his vision is very advanced, but this time, this vision seems to be a bit wrong."

"I don't know about that." Li Cucumber responded, "After all, Ze Kai has been managing that company all along. Since Su Xiaoyou intends to buy it, he can only sell it. Let Ze Kai make some money. Su Xiaoyou is very generous."

Although Li Cucumber played Su Chen through Deng Zhiren in the capital and disgusted each other, this did not affect the invitation of Su Chen to play.

"Stupid trick?" Su Chen smiled, "Actually, I still want to thank you for the sale, otherwise it would be impossible to get so many shares at such a favorable price, even though so many people dance very well.

But what if Shengshi Media has already spun off its American business and operated it independently?Because the business in the United States is no longer affiliated with Shengshi Media. "

Everyone was quiet for a while...

(End of this chapter)