Start from 1980

Chapter 1113 The plan is good
Shen Liqun, who is in charge of the electrical appliance factory.

"Chairman, I heard that someone from AH is researching a new technology that can convert TV signals into digital signals." Upon meeting Shen Liqun, he said, "I have a hunch that this is a very interesting thing. Do we want it?" Production?"

"A new technology for converting TV signals into digital signals?" Su Chen asked suspiciously, "Where did you hear this news?"

Isn't this just a VCD?
In April last year, Jiang Wanmeng, Director of AH Modern Television Technology Research Institute, went to Las Vegas, USA to participate in the International Radio and Television Exhibition, and ran into Chinese-American Sun Yansheng in front of a very small booth.

The digital compression chip shown by the latter is the heart of VCD, which can convert TV signals into digital signals.

So Jiang Wanmeng was stuck with this small chip, thinking hard all day long, trying to turn this thing into a product.

On New Year's Day this year, a secret demonstration meeting of the Ministry of Mechanical and Electrical Engineering and the Ministry of Radio and Television was held at the Media Center. Jiang Wanmeng made a simulation experiment and made a computer decompression card to compress the feature film into the hard disk for projection. Previously, it was impossible to release moving pictures from the hard disk.

The experts present were very excited and asserted that this is a revolution of computer multimedia in the field of home appliances. At the same time, they pointed out that this industry cannot do without the support of the software market.

"I have a classmate with Sun Yansheng." Shen Liqun said angrily, "It's a pity that I received the news too late. It is said that they have successfully developed it now, and it is estimated that they will be launched on the market in two months."

It's not that Su Chen didn't think of this thing, although VCD is a black technology in the eyes of most people.

But he doesn't think so, because this thing is very tricky, especially the patent.

After all, the CD technology is foreign, not to mention that Jiang Wanmeng's Wanyan encoding standard is still the American MPEG standard, and it is not his own.

Once the VCD market is booming, the spirit of following the trend of Chinese people will be staged again. A CD movement plus a decoder, and then fixed on the casing, constitute a new brand of VCD.

Therefore, in Su Chen's opinion, instead of developing VCD, it is better to develop a DVD standard by himself.

A VCD disc has a capacity of only 650MB, and a DVD can reach [-]GB, almost eight times that of a VCD.

The number of stored movies, the cost and definition of discs are all inferior to VCD, and there are even multi-menu functions, subtitle selection, multi-channel anti-theft system and so on.

What's more, he is good at investing in the track.

Instead of competing for the market with so many VCD manufacturers, it is better to develop a set of standards by yourself.

"It just so happened that you came to me. We don't do this thing, we want to do something new."

Su Chen said, "I named it the DVD standard. Its capacity is several times that of VCD, and we need to invest in the track. In this way, latecomers can only pay us patent fees."

"Ah?" Shen Liqun was stunned.

It never occurred to him that the boss had a big plan and wanted to sell the patent.

After hesitating for a while, he said, "Then when can we produce this DVD?"

"Don't worry, because we are still researching." Su Chen said, because MP3 and MP4 involve format conversion, so this project also includes the formulation of DVD standards.

After all, whether it is Columbia Pictures or Fox Films, or Hong Kong Shengshi, or even the newly acquired Paramount, they all have a huge film library.

If this standard is not formulated at the beginning, then he will be led away by this standard in the future.

Moreover, he also needs to convert all the movies in the film companies' libraries, and then sell the CDs.

Engage in a wave of sentimental sales.

Even those old TV series before Phoenix TV can be taken out and transformed into formats, and then sold.

"The boss is still thinking about it." Shen Liqun said, "If this is the case, then I will wait for this kind of thing to come out first, and then produce it."

At this time, the home appliance market is full of flowers.

Just say that Midea, which produced plastic bottle caps, automobile brake valves, diesel generators and other products before entering the home appliance industry, had a sales revenue of 4.87 million last year.

In addition, there are four golden flowers in the refrigerator industry, Xinfei, Haier, Rongsheng and Meiling, whose market share has always been on the list.

As for Shengshi Home Appliances, although they are not as good as the Four Golden Flowers, they are among the top few in the entire home appliance industry.

Because Shengshi is not like these brands. It only produces a single brand of refrigerators or TVs. It basically produces everything, such as microwave ovens, wall breakers, TVs, refrigerators, rice cookers, and so on.

At the same time, there are also specialty stores in many cities.

As the spring breeze blows across the land of China, more and more people are buying home appliances. As long as there is a brand on it, they can basically be sold.

Therefore, Gome's annual turnover last year was as high as more than [-] million yuan.

And what he sells are basically all kinds, anyway, there is no distinction between copycats and non-copycats at the moment.

Some people are interested in the quality of old brands, while others are interested in the gaudy appearance.

For Shengshi Appliances, Su Chen has never made a special request.

On the one hand, Shen Liqun's management is very good, and he doesn't need to point fingers too much.

That's why he didn't set up an early follower team at the beginning.

Even if he is poor, even if he gives blood to the employees below, he doesn't want to eat with others.

On the other hand, basically the whole industry is like this now. Even if you want to be unconventional and continue to produce new products, you have to have an industrial foundation to keep up.

Take LCD TVs for example. This involves not only the panels, but also the gadgets like chips.

Even if you solve these problems yourself, you can't set the price too low. If the price is high, you won't be able to sell a few units.

Even if you buy them all for the rich, sell him hundreds of thousands of units.

But there's still the pixel problem to work out.

To put it simply, it is like a video taken by a mobile phone 10 years ago. If you watch this video on a mobile phone ten years later, you will feel that the resolution is very low and blurry.

Now everyone is still at the level of Nokia. If you click on it, you will be able to fix Apple 11/12, and it will go bankrupt because it is too advanced and there is no ecosystem.

"By the way, I'm going to open a department dedicated to the production of MP3." Su Chen pointed to the MP3 prototype on his office desk, "This is the thing, you should study it carefully."

"Good boss." Shen Liqun studied it carefully for a while, and said, "This one doesn't seem to use a tape."

"Yes, it doesn't use tapes to play, but uses a brand-new technology." Su Chen explained, "At that time, we will provide the download function in our electrical appliance stores, and charge him one yuan for each song. "

This is his plan. When the mainland is connected to the Internet, he can convert the copyrighted songs and upload them to his computer center.

Then connect to the computer center through the computers in each store, and provide download service to people who buy MP3.

One yuan is charged for each song, and there will be no such thing as exchanging tapes or buying tapes. Some people just write a good playlist and want to download it.

Maybe it can cause a phenomenon-level situation for a while.

"This thing looks rougher than Sony's Walkman." Shen Liqun said, "But if it is more refined, it will definitely explode."

"Absolutely, otherwise I wouldn't be able to spend a lot of money to study this." Su Chen said.

After chatting for a while, Shen Liqun left.

After all, this is just a prototype, and it is not time to set up a production line for production.

Because Zhou Jianren hadn't returned from the capital, Boss Su was still serving as the general manager of Shengshi Pictures.

He first called the driver to buy a newspaper, then left the Shengshi office building, went downstairs and asked the driver to take him to Shengshi Films, and opened the newspaper he asked the driver to buy on the way.

Just looking at the first edition, he frowned.

Headings are in bold font.

[Taiwanese film companies boycotted Hong Kong films, and countless film companies went bankrupt! ! 】

(End of this chapter)