Start from 1980

Chapter 1146 Fishing in troubled waters
Teacher Su shrugged: "It's just a matter of work."

He didn't lie this time, it was really a matter of work. The call came from the United States, because everyone in Hong Kong knew that he was busy participating in Teresa Teng's program. Maybe call him.

Teresa Teng said: "I didn't say anything. If I really wanted to be jealous, I guess I would have been drowned by jealousy. By the way, have you finished dealing with the matter in Japan? If it is, why don't we return to Hong Kong as soon as possible?" Go, it seems that the Chinese New Year is coming, and the family has to be reunited."

Su Chen thought about it seriously, he seemed to have nothing to do in Japan.

Shigenobu and Yamamoto's loan matter didn't need him to stare at him, and he worried that if he stayed in Japan for a long time, he might really fall into the trap of those two people.

After all, this is not his territory. Even if Shigenobu is wanted by the Japanese government now, he still has the ability to do things.

There's no need to wait here until they make a move, it's not your own territory, so be careful.

So he said: "I really have nothing to do here. If you finish dealing with your affairs in Japan, then let's set off for Hong Kong."

"Okay, okay, Mommy, I'm so bored here, my brothers and sisters are not here." The daughter said immediately, "I want to go back to Hong Kong to play with my brothers and sisters."

My daughter's playmates in Hong Kong are basically Su Shaowei and Su Zixian, because Su Chen and the mothers of the children pay attention to security, so they are rarely allowed to go out to play.

I was afraid of encountering the same thing as Mr. Li.

Because he was worried that Yamamoto and Shigenobu would secretly make tricks for him, Mimi and Teresa Teng took their daughter around Japan, and the family secretly left Japan and flew to Hong Kong.

After entering Hong Kong, even if Yamamoto and Shigenobu wanted to do something, they could only look at the ocean and sigh.

Su Chen thinks that he is not suitable for that kind of conspiracy, he is not good at it.

Sure enough, Yamamoto didn't receive the news until Su Chen's family of three returned to Hong Kong.

Although Japan is Yamamoto's base camp, he can't deal with Su Chen like ordinary people. It is not so easy to use Princess Anne's visit to Japan.

Even if the British royal family visits Japan occasionally, they rarely look at this small country with eyes, as they claim that the sun never sets.

……

After returning to Hong Kong, Mr. Su was not busy with other things, and spent every day with his wife and children. Anyway, there are many wives and children, one a day, one week without repeating.

Most people now know that the actresses in his media company must have a lot of living expenses every month, but at least after Li Zhiying died, there was very little gossip about it.

Most people praised Su's richest man as awesome, and if he was awesome, he would definitely do the same.

However, Mr. Su didn't put all his thoughts on this aspect, because he still has a lot of things to do, such as the distribution and sales of MP3, at least he needs to see his subordinates come up with a suitable plan.

Although he is not required to make suggestions, it does not mean that he is not required to make decisions.

Right now, the sales plan is being submitted to his desk.

After Su Chen checked it carefully, he frowned.

According to this sales plan, the MP3 will be put on sale before the Spring Festival, and the price will be 3000 Hong Kong dollars.

In fact, the price is not expensive, but it is not cheap either. After all, the monthly salary of some people is only a few thousand Hong Kong dollars.

But if he bought it cheaply, he would still earn a dime.

It's just that this plan still lacks a highlight, that is, the selection of spokespersons and a resounding advertisement.

Although the sales department also submitted candidates and advertisements in this regard, Mr. Su felt that it was still not strong enough to show the status of a phenomenal digital product like MP3.

At least if you hold it in your hand, you will feel like you are the most beautiful boy on the street.

Just like when the Macintosh first came out, we must create that kind of temperament.

The candidate recommended by the sales department is Leaf Lintel.

Now Ye Zimei is in the entertainment company of Shengshi, although it is not a big hit, the most important thing is to attract people.

But Su Chen felt that if Ye Zimei was used as the spokesperson of MP3, it would lower the grade of this product instead.

Of course it doesn't mean that Ye Zilin is not good, the main reason is that it is not suitable. The spokesperson of this product should look aloof, but not too vulgar.

Although vulgarity is elegant, sometimes it is too vulgar and looks even weirder.

So he decided to change a spokesperson.

In fact, in all fairness, Li Jiaxin is the most suitable spokesperson for MP3.

Because of her beautiful and noble temperament, slender and tall figure, cold but not arrogant, gorgeous but not vulgar, besides film and television works, she is also the darling of many high-end product advertisers.

Some people are given to her by God to eat, even if she is envious, there is nothing she can do about it.

If Li Jiaxin is used as the spokesperson, I believe it will definitely drive the sales of this product.

Teacher Su thought it over and decided that Li Jiaxin's temperament is the most suitable, and no one else has her temperament.

After resolutely choosing Li Jiaxin, I thought of a louder advertisement: Shengshi MP3 allows you to feel at ease at any time and feel the charm of music!
He didn't even change the manufacturer's brand name, just called it Shengshi.

If you change the brand, others may think it is a counterfeit product, and the word Shengshi still uses Xiaozhuan, and a calligrapher was specially hired to write these two words.

It is planned to go on sale on the Laba Festival in 1994.

Before the release, build momentum, use various channels, and cover all aspects, and strive to let everyone know that Shengshi is going to release this digital product.

At this time, it has not been a long time since the last product launch. Just like Shengshi wants to build a car, almost all Hong Kong people know it first.

So whether it is on TV or various posters, it can be said that it can be seen in the streets and alleys.

Cars may not be affordable, but such a digital product that does not require tapes has attracted the attention of many people.

Before the time came to the Laba Festival, many people were already thinking about buying one.

Su Chen did not adopt the method of hunger marketing, and directly distributed the goods on a large scale. At the same time, he not only sold them in Hong Kong, but also planned to sell them in Shenzhen and Guangzhou.

Before I knew it, the time came to 1994.

Just entered 1994, the business world in the mainland is already surging.

The first was health care products. Some people said that the reason why Ma Junren and Ma Jiajun girls were able to create miracles was because Ma Junren had a very magical ancestral secret recipe in his hands, which could increase hemoglobin and enhance physical fitness in a short period of time.

Because Ma Junren is famous for his rigorous training of female long-distance runners.

Since 1988, the "Majiajun" led by him has won good results in a series of international competitions.

In August 1993, at the 8th World Athletics Championships held in Stuttgart, Germany, Ma Jiajun swept the women's 1500-meter gold medal, 3000-meter gold, silver, bronze and 10000-meter gold medals.

And broke two world championship records, for a while, the world was shocked.

Therefore, everyone is full of curiosity about every detail of Ma Jiajun, and businessmen with a keen sense of smell also sniff out the value in it at the first time.

Just one month after the World Championships, an advertisement was broadcast on TV stations across the country.

Ma Junren was sitting in front of a report table, as if he was holding a deed report meeting. When talking about how to get good grades, he suddenly raised a box of health care products and said loudly in Mandarin with a strong Liaoning accent, "We drink It is the essence of Chinese soft-shelled turtle."

This is a health care company produced by a health care company in Wenling County, Taizhou, Zhejiang Province. Before that, it was unknown, but it quickly became the most famous health care company in the country thanks to this poorly produced but timely TV advertisement. one of the brands.

The miraculous rise of Ma Jiajun has attracted Chinese consumers who have always been innately curious about the "secret recipe".

On this point, Jianlibao in the past few years has fully proved it with the story of "Oriental Magic Water".

And Ma Junren also hinted on many occasions that he has a mysterious prescription that can quickly restore physical strength.

By October 1993, businessmen all over China wanted to talk to Ma Junren about business, and they all wanted to get this exciting "secret recipe".

But he was cut off by a marketing genius, He Boquan, an entrepreneur from Guangdong.

Then it was called "Nuclear Energy for Life". Under various hypes, in the whole spring of 1994, people were immersed in the enthusiasm aroused by "Nuclear Energy for Life".

Therefore, around 1994, the crater of Chinese business was in the field of health care products, beverages and food, and the most ambitious entrepreneurs in China crowded there excitedly.

As one of the big players in the beverage industry, Shengshi Beverage did not participate in this drama.

Because the risk is too great.

And Su Chen plotted how to ignite the fire of this health care product, making the water in the entire health care product industry more turbid, and killing those guys first.

Then he fished in troubled waters...

(End of this chapter)