Start from 1980

Chapter 1187 I Have a Plan

This company made Coca-Cola and Pepsi very depressed.

Because the companies acquired by Shengshi are basically the companies they are optimistic about, but they did not expect that it was just a negligence, and this company unexpectedly acquired all the companies they were optimistic about with lightning speed.

At the same time, it also made them understand that there has always been a prehistoric monster lurking in the Chinese beverage market.

And the influence of this behemoth is something they have never seen before.

Throughout the 80s, policies restricting foreign beverages were issued almost every year, but under the impact of the market economy, these policies were ultimately unable to prevent foreign brands represented by "Two Les" from "siege" in China.

Just when these two companies wanted to take down the entire Chinese market, they found that a huge company suddenly appeared in front of them.

Competing against Coca-Cola and Pepsi, Jianlibao is among the first echelons of carbonated drinks.

If it weren't for Su Chen's worry that pure "protection" could not really create a strong industry competitiveness, and he didn't rectify those beverage companies, otherwise he would have driven Liangke Company away long ago.

And he also wants to take this opportunity to tell those national teams that pure protection and feelings cannot create real brand competitiveness.

After typing out the slogan, Su Chen went to the Ministry of Economy, Trade and Light Industry to report.

"Leaders, with the arrival of foreign multinational companies, all domestic industries are facing a major reshuffle."

"Whether it is the home appliance industry or the fast-moving consumer goods industry, they are all shrouded in the huge capital cloud of multinational companies, so we have to twist together to deal with it, otherwise our national brand will only disappear in history in the future."

"Comrade Su Chen, the Ministry of Light Industry has successively forced Tianfu Cola, Arctic Ocean and other eight Chinese beverage companies to form joint ventures with Shengshi through administrative orders. I wonder if you have a countermeasure?" someone asked.

Because after approval, the two major departments signed the "Memorandum of Long-term Joint Development Plan" with Shengshi, allowing Shengshi to jointly build 10 new factories.

The reason for signing this document is the well-known policy of "using foreign capital to transform old state-owned enterprises".

Su Chen nodded: "Yes, I do have a solution."

He looked at all the people present at the meeting today and said: "Leaders, according to the document we signed, we will use our sales network channels all over the country and upgrade our production lines to slowly eliminate the two strong competitors."

"Secondly, Shengshi FMCG currently has eight major beverage companies: Tianfu Cola, Beibingyang, Bawangsi, Shanhaiguan, Laoshan, Binjiang, Asia Soda, and Shengshi Yuanqi.

Its products are more than a hundred kinds. Secondly, our Shengshi also has brands such as Harbin Beer and West Lake Beer. That is to say, our sales channels can use each other.

This is an advantage that Liangke does not have. Secondly, these are our local brands, which are deeply loved by our people. Even if foreign monks are good at chanting scriptures, even if the sales of Liangke these years are not bad, we still have confidence in their products. The arrogance was suppressed. "

The leader nodded: "Confidence is a good thing, and relying on the company Shengshi, we also believe that you have the ability to lead these companies to develop well."

In fact, if it wasn't for Shengshi to stand up and accept these national teams, these companies would eventually be acquired by Liangke.

But it is impossible to completely drive Pepsi and Coca-Cola out of China.

Therefore, what the leaders want is to use the prosperous age to transform those old enterprises.

Su Chen's report in person is also based on this consideration.

In the face of these leaders, if you just send someone randomly, it is contemptuous and you don't take the leaders seriously.

The leader said again: "Shengshi has developed very well in various fields these years, and it has also promoted the economic development of many regions. We have seen what you have done.

Now the article you published is even more popular. In the past, all major industries were dominated by foreign brands. Now you raise your arms and ignite this fire, which may change the situation in the past.

However, as such a big company, Shengshi should not be alone. "

"Of course, since I ignited the fire, I can't be alone." Su Chen nodded and said, "Therefore, whether it is our computer brand or the fast-moving consumer goods industry, we are committed to building independent brand."

"You have done a good job." The leader praised and said, "If there is nothing else, then shall we adjourn the meeting?"

"Ok."

Since the leader spoke, Su Chen didn't dare to delay the leader's time.

Although we talked about a lot of things, there are some things that only he and the leaders know.

……

He not only talked about these issues with the leaders, but also played a CCTV advertisement.

Through the contacts he had made at CCTV, he had a dinner with a female planner of CCTV named Tan Xisong. Tan Xisong was the director of the advertising department of CCTV at that time.

When Tan Xisong learned that someone was going to invite him to dinner, he was at a loss for a while.

"Well, why would someone invite me to dinner for no reason?"

She immediately thought that someone was going through the back door.

Ruan Ruolin said to her: "Don't think about what you have, let me tell you, this person has been very helpful to CCTV's "Journey to the West", "Dream of Red Mansions" and "Romance of the Three Kingdoms", so I will definitely tell you that he It definitely didn't come to you through the back door."

Since Director Ruan said so, Tan Xisong let go of his guard.

Under the leadership of Director Ruan, she met the person who invited her to dinner.

As soon as they met, Su Chen greeted warmly and extended his hand.

"Teacher Ruan, Director Tan."

"Comrade Su, we meet again." Teacher Ruan pointed at Tan Xisong with a smile on his face, "This is Director Tan whom you asked me to help invite."

"Thank you, Teacher Ruan, for your help."

"You're being polite. You've helped us so much before. I'll definitely help you with this little favor today." Teacher Ruan said.

Then he shook hands with Tan Xisong: "Hello Director Tan, I'm Su Chen."

"This name sounds familiar." Tan Xisong thought for a while before realizing, "Economist, chairman of Shengshi?"

"Yes." Su Chen said with a smile, "Director Tan has good eyesight."

In fact, Tan Xisong was still at a loss, but he couldn't figure out why this guy suddenly wanted to invite him to dinner.

After a brief greeting, Su Chen asked the waiter to serve the food.

Then cut straight to the point, "Director Tan, you are the director of the advertising department now, and I have a plan I want to talk to you about."

"Please speak."

"With the formation of a national consumer market, CCTV's communication value has been discovered, but the annual advertising revenue is less than 10 billion yuan."

Su Chen said, "Therefore, I think there is a lot to do in it."

"Please continue."

Tan Xisong suddenly became interested. She was also having a headache about this matter recently, and she didn't expect that someone would come to talk about it.

And with such a big business, maybe there is really a good plan.

Su Chen nodded, "My plan is to take out the prime time of the TV station and conduct a national bidding, and prepare a vain and golden laurel crown for the company with the highest bid amount: "Bidding King".

The bidding meeting is set on November 11 every year, which is homophonic for "Yaoyaofa". "

He talked eloquently, "Not only do we need to distribute heroic posts widely, but we also have to travel north and south to visit major companies, because the most important TV media in China are behind this bidding event to fully promote and hype it, so the effect must be more sensational and exciting. Dramatic."

"Advertising bidding?" Tan Xisong felt that he had caught something.

Su Chen continued: "That's right, it's the advertising bidding. If you hold such a bidding meeting this year, Shengshi's low bidding price is [-] million yuan.

Of course, this price is only known to you and me. If no one is higher than this price, then this year's bid king will be the prosperous age. "

"One hundred million yuan?"

Tan Xisong instantly felt his heart beat several beats faster...

(End of this chapter)