Start from 1980
Chapter 1193 This company is crazy
Chapter 1193 This company is crazy
Except that Lenovo is deeply disturbed.
Other computer companies are starting to feel uneasy, too.
Especially multinational companies.
Because their prices are very high, without 2 or [-] yuan, you can't buy a computer at all.
However, the price of Pangu was actually less than 1 yuan.
However, the decision-making mechanism of foreign brands is not flexible and the response is very slow.
I want to wait for them to come up with a decision that has not been known for a long time.
Here is an example.
Whirlpool Corporation, the world's largest manufacturer of white goods.
Market personnel found that when some drum washing machines were delivered to customers, the glass cover on the drum was often broken.
According to Whirlpool's usual rules, R&D and product departments need to do many experiments to re-test product quality, which requires a rather long cycle of testing and product development.
The grassroots Chinese employees told the U.S. side that the damage was caused by the rough loading and unloading of logistics workers from all over the country, so it is only necessary to put a sponge shockproof pad worth less than 2 yuan in the box.
But for American personnel, adding a sponge pad in the box is an unprecedented "innovation".
Therefore, after several years of reporting, research and development, and discussions, the US finally adopted this simple but incredible suggestion from China.
At that time, the reputation of Whirlpool washing machines as "poor quality" had already spread throughout China.
Liu Chuanzhi also frowned: "Pangu Technology actually lowered the price so low, and even under the banner of a national brand, this is a strong competitor. By the way, have their sales volume come out today?"
"According to their statistics, they sold a total of [-] computers today." Yang Yuanqing replied.
Five thousand units were sold on the first day, which is an incredible figure.
"Five thousand units?" Liu Chuanzhi's face was serious, "Is this data falsified?"
"There should be no fakes." Yang Yuanqing said, "Because they advertised everywhere before and locked consumers' attention on them, and the product is so easy to operate, it will definitely sell well."
"The Great Enemy!"
Yanagawa pondered for a while, and said: "The black storm in 1991 swirled from America, Europe, and Asia, and drove the world's largest computer manufacturers to the Chinese mainland market, setting up a stance to compete.
Originally, I thought that we would take the initiative to lower the profit margin, exchange the profit from selling two units in exchange for the profit from selling one in the past, and we would be able to snatch the market.
Unexpectedly, this is the biggest wolf. "
Yang Yuanqing said: "When the wolf comes, it will either kill the wolf or be eaten by the wolf. There is absolutely no possibility of joining forces, because the research and development of Pangu is undertaken by their family.
From the system to the CPU to the software ecological park, it also jointly established Pangu NEC Electronics Co., Ltd. with Japan's NEC.
Taking the lead in producing 6-inch, 0.35-micron chips in China, it has become the core manufacturing enterprise of Beijing's microelectronics industry.
Moreover, it also joined forces with Tsinghua University to enter Zhongguancun, hoping to form a software-design-chip microelectronics industry chain.
They don't need the cooperation of Great Wall and IBM, Founder and DEC, Stone and Compaq. "
"Yeah, this is the scariest part." Liu Chuanzhi felt a deep sense of powerlessness.
A leader of the Electronics Department once said, "A foreign company plus a Chinese company can defeat an industry in China. I really don't know who else can make domestic microcomputers."
At this time, the electronic typewriter was still the preferred office machine, because the Microsoft "Windows" operating system was not yet popular, and the constantly flashing prompt on the computer screen - "C:" was really confusing.
Stone Company, which owns the "M2401 Electronic Typewriter", is much more prosperous than Lenovo.
Although computers such as Apple, HP, and IBM have excellent performance and high craftsmanship, they are too expensive after all, and they are not the first choice for home users.
I thought that Lenovo would come up with China's first "economical computer" E series, plus a mysterious 1+1.
Just be able to get rid of the predicament that begins in 92.
However, as soon as Pangu came up, he directly confused them.
Because the competitiveness of Lenovo's "E series" in the sales market lies in: price, price, or price!
At the moment, a computer costs about 3 yuan, but the Lenovo E series is only priced at [-] yuan.
The most representative model is as follows:
Microcomputer model LX E3/40
Processor 386DX/40
Standard hard disk 80/120/210MB
Standard memory 2MB/(32MB)
Standard floppy drive 5.25 inches/1.2MB+3.5 inches/1.44MB
Random software computer secretary and simplified Lenovo Chinese character system, MS DOS5.0.
If there was no Pangu, such a configuration might make countless people flock to it.
However, Pangu's configuration seems to be higher than them.
Microcomputer model Alienware
Processor Godson 1
Standard hard disk 772MB
Standard memory 32MB
Standard floppy drive 3.5 inches + 1.44MB
Random office software WPS, Kingsoft Paint, music player, audio and video player, the most important is the full Chinese version of the Kirin system.
Whether it is CPU performance or other aspects, they all beat Lenovo.
The key is that the company only sells it for 9999 yuan, and you can buy such a computer with superior performance for less than 1 yuan. Anyone with a normal head will definitely think of which product to choose.
In order to reduce costs, Lenovo not only uses several competing suppliers to provide accessories and assemblies (keyboards, disks, drives, mice) to produce computers, but also allows these suppliers to bid with each other to reduce costs in large batches.
We also searched for new manufacturers, re-selected materials, and reduced the prices of yellow cardboard and white foam plastics for packaging to the lowest.
For example, the new chassis, the steel plate is very thin, the workmanship is rough, but the cost is only 200 yuan, which is one-eighth of the imported chassis.
Throughout the spring and summer, they were busy with one dream: to make their own computers cheaper to meet the needs of ordinary Chinese people.
But how did a Pangu family emerge?
Why did they dare to lower the price so low?
Aren't they afraid of losing money in business?
Fuck, crazy!
From the very beginning, Yang Yuanqing felt that it would be difficult for him to do anything after he went to the Microcomputer Division.
Now it seems that this feeling is quite accurate.
"Mr. Liu, seeing that our product is about to be released, what should we do now?" Yang Yuanqing asked with difficulty.
He couldn't come up with a better way.
Facing such a crazy company, unless it is to reduce its own cost and lower the price to below 9000.
But even if the price is so low, who would choose MS DOS5.0 after trying Pangu's Kirin Chinese system?
"Let me think of a way." Liu Chuanzhi couldn't come up with a better way.
After all, the cost has been reduced again and again. If it is lowered further, all workers will not want to pay wages.
Don't wait for them to figure it out.
The reporters have already reported the sales results of Pangu Computer.
"The first microcomputer in the domestic market with a quotation of less than 1 yuan sold [-] units on the first day."
"Alienware, a microcomputer with an all-Chinese system, has no learning threshold. Once it is launched, it is immediately popular."
"The rise of domestic microcomputers!"
"..."
Zhou Wei looked at the newspaper in his hand, then turned his head to look at Su Chen, "Why did you choose the name Alienware?"
"Because I'm too lazy to think about it." Su Chen shrugged, and said, "Today, I sold [-] units, and I just posted the money to make money, and I have to find a way to make money back in the future."
"Naturally, let's go to the celebration banquet." Zhou Wei said enthusiastically, "I must get really drunk tonight."
Su Chen shook his head: "I won't go to the celebration banquet. You and all the scientific researchers should celebrate well. I still have one very important thing to do."
"What is more important than the celebration banquet?"
"Big deal!" Su Chen gave him a look, picked up his coat, "Let's go, don't call me..."
"Weird." Zhou Wei muttered.
But Su Chen does have something to do...
(End of this chapter)
Except that Lenovo is deeply disturbed.
Other computer companies are starting to feel uneasy, too.
Especially multinational companies.
Because their prices are very high, without 2 or [-] yuan, you can't buy a computer at all.
However, the price of Pangu was actually less than 1 yuan.
However, the decision-making mechanism of foreign brands is not flexible and the response is very slow.
I want to wait for them to come up with a decision that has not been known for a long time.
Here is an example.
Whirlpool Corporation, the world's largest manufacturer of white goods.
Market personnel found that when some drum washing machines were delivered to customers, the glass cover on the drum was often broken.
According to Whirlpool's usual rules, R&D and product departments need to do many experiments to re-test product quality, which requires a rather long cycle of testing and product development.
The grassroots Chinese employees told the U.S. side that the damage was caused by the rough loading and unloading of logistics workers from all over the country, so it is only necessary to put a sponge shockproof pad worth less than 2 yuan in the box.
But for American personnel, adding a sponge pad in the box is an unprecedented "innovation".
Therefore, after several years of reporting, research and development, and discussions, the US finally adopted this simple but incredible suggestion from China.
At that time, the reputation of Whirlpool washing machines as "poor quality" had already spread throughout China.
Liu Chuanzhi also frowned: "Pangu Technology actually lowered the price so low, and even under the banner of a national brand, this is a strong competitor. By the way, have their sales volume come out today?"
"According to their statistics, they sold a total of [-] computers today." Yang Yuanqing replied.
Five thousand units were sold on the first day, which is an incredible figure.
"Five thousand units?" Liu Chuanzhi's face was serious, "Is this data falsified?"
"There should be no fakes." Yang Yuanqing said, "Because they advertised everywhere before and locked consumers' attention on them, and the product is so easy to operate, it will definitely sell well."
"The Great Enemy!"
Yanagawa pondered for a while, and said: "The black storm in 1991 swirled from America, Europe, and Asia, and drove the world's largest computer manufacturers to the Chinese mainland market, setting up a stance to compete.
Originally, I thought that we would take the initiative to lower the profit margin, exchange the profit from selling two units in exchange for the profit from selling one in the past, and we would be able to snatch the market.
Unexpectedly, this is the biggest wolf. "
Yang Yuanqing said: "When the wolf comes, it will either kill the wolf or be eaten by the wolf. There is absolutely no possibility of joining forces, because the research and development of Pangu is undertaken by their family.
From the system to the CPU to the software ecological park, it also jointly established Pangu NEC Electronics Co., Ltd. with Japan's NEC.
Taking the lead in producing 6-inch, 0.35-micron chips in China, it has become the core manufacturing enterprise of Beijing's microelectronics industry.
Moreover, it also joined forces with Tsinghua University to enter Zhongguancun, hoping to form a software-design-chip microelectronics industry chain.
They don't need the cooperation of Great Wall and IBM, Founder and DEC, Stone and Compaq. "
"Yeah, this is the scariest part." Liu Chuanzhi felt a deep sense of powerlessness.
A leader of the Electronics Department once said, "A foreign company plus a Chinese company can defeat an industry in China. I really don't know who else can make domestic microcomputers."
At this time, the electronic typewriter was still the preferred office machine, because the Microsoft "Windows" operating system was not yet popular, and the constantly flashing prompt on the computer screen - "C:" was really confusing.
Stone Company, which owns the "M2401 Electronic Typewriter", is much more prosperous than Lenovo.
Although computers such as Apple, HP, and IBM have excellent performance and high craftsmanship, they are too expensive after all, and they are not the first choice for home users.
I thought that Lenovo would come up with China's first "economical computer" E series, plus a mysterious 1+1.
Just be able to get rid of the predicament that begins in 92.
However, as soon as Pangu came up, he directly confused them.
Because the competitiveness of Lenovo's "E series" in the sales market lies in: price, price, or price!
At the moment, a computer costs about 3 yuan, but the Lenovo E series is only priced at [-] yuan.
The most representative model is as follows:
Microcomputer model LX E3/40
Processor 386DX/40
Standard hard disk 80/120/210MB
Standard memory 2MB/(32MB)
Standard floppy drive 5.25 inches/1.2MB+3.5 inches/1.44MB
Random software computer secretary and simplified Lenovo Chinese character system, MS DOS5.0.
If there was no Pangu, such a configuration might make countless people flock to it.
However, Pangu's configuration seems to be higher than them.
Microcomputer model Alienware
Processor Godson 1
Standard hard disk 772MB
Standard memory 32MB
Standard floppy drive 3.5 inches + 1.44MB
Random office software WPS, Kingsoft Paint, music player, audio and video player, the most important is the full Chinese version of the Kirin system.
Whether it is CPU performance or other aspects, they all beat Lenovo.
The key is that the company only sells it for 9999 yuan, and you can buy such a computer with superior performance for less than 1 yuan. Anyone with a normal head will definitely think of which product to choose.
In order to reduce costs, Lenovo not only uses several competing suppliers to provide accessories and assemblies (keyboards, disks, drives, mice) to produce computers, but also allows these suppliers to bid with each other to reduce costs in large batches.
We also searched for new manufacturers, re-selected materials, and reduced the prices of yellow cardboard and white foam plastics for packaging to the lowest.
For example, the new chassis, the steel plate is very thin, the workmanship is rough, but the cost is only 200 yuan, which is one-eighth of the imported chassis.
Throughout the spring and summer, they were busy with one dream: to make their own computers cheaper to meet the needs of ordinary Chinese people.
But how did a Pangu family emerge?
Why did they dare to lower the price so low?
Aren't they afraid of losing money in business?
Fuck, crazy!
From the very beginning, Yang Yuanqing felt that it would be difficult for him to do anything after he went to the Microcomputer Division.
Now it seems that this feeling is quite accurate.
"Mr. Liu, seeing that our product is about to be released, what should we do now?" Yang Yuanqing asked with difficulty.
He couldn't come up with a better way.
Facing such a crazy company, unless it is to reduce its own cost and lower the price to below 9000.
But even if the price is so low, who would choose MS DOS5.0 after trying Pangu's Kirin Chinese system?
"Let me think of a way." Liu Chuanzhi couldn't come up with a better way.
After all, the cost has been reduced again and again. If it is lowered further, all workers will not want to pay wages.
Don't wait for them to figure it out.
The reporters have already reported the sales results of Pangu Computer.
"The first microcomputer in the domestic market with a quotation of less than 1 yuan sold [-] units on the first day."
"Alienware, a microcomputer with an all-Chinese system, has no learning threshold. Once it is launched, it is immediately popular."
"The rise of domestic microcomputers!"
"..."
Zhou Wei looked at the newspaper in his hand, then turned his head to look at Su Chen, "Why did you choose the name Alienware?"
"Because I'm too lazy to think about it." Su Chen shrugged, and said, "Today, I sold [-] units, and I just posted the money to make money, and I have to find a way to make money back in the future."
"Naturally, let's go to the celebration banquet." Zhou Wei said enthusiastically, "I must get really drunk tonight."
Su Chen shook his head: "I won't go to the celebration banquet. You and all the scientific researchers should celebrate well. I still have one very important thing to do."
"What is more important than the celebration banquet?"
"Big deal!" Su Chen gave him a look, picked up his coat, "Let's go, don't call me..."
"Weird." Zhou Wei muttered.
But Su Chen does have something to do...
(End of this chapter)
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