Start from 1980

Chapter 570 A meal analysis is as fierce as a tiger
"What's wrong?" Su Chen glanced at Kong Liang, "Is there something important?"

"That's right, Chairman, we have learned about several companies in Japan these days, such as BANDAI Co., Ltd., and CAPCOM. This is the information I have collected."

Kong Liang handed over a document: "I believe this will help your judgment, Chairman."

"Man, your ability makes me have to consider raising your salary." Su Chen said with a smile: "Let me take a look first, I hope these documents of yours can really help my judgment."

Anyway, there is still a long way to go to these game companies this time, so Su Chen can watch it slowly on the road.

The first document is the CAPCOM profile.

The founder of CAPCOM is Kenzo Tsujimoto. Founded in 1983, the company has many Chinese names. It is registered as "Capcom" in Taiwan, "Jiafukang" in Hong Kong, and "Capcom" in mainland China.

I was already working at IRM, but after a breakup, I started my own business.

Anyway, this company is worth investing in, because series such as "Street Fighter", "Rockman", "Resident Evil", "Onimusha", "Devil May Cry", "Ace Attorney" and "Monster Hunter" enjoy a very wide reputation in the game industry It belongs to their family.

And it is famous all over the world for making action games, and is called "Action God" in the industry.

And developed to arcade, PC, Super Nintendo, PS1, PS2, PS3, PSV, PS4, GBA, NDS, 3DS, NGC, WII, Switch, XBOX and other versions and platforms.

This information is very detailed. It wrote about Kenzo Tsujimoto's quarrel, and who is in this company now.

After reading this document, I read other documents.

There are information on these companies, as well as investment letter of intent and other information.

Su Chen pondered for a moment: "Old Kong, you have made these materials very detailed. If I ask you to negotiate, can you take it?"

Because there are so many companies, it is impossible for him to run to all of them, and he suddenly has an impromptu plan.

Kong Liang immediately said: "Chairman, I will definitely do my best to complete it."

"Okay, then these investment intentions are my test for you, and I hope you can complete it satisfactorily." Su Chen thought about it seriously, and said: "We must keep the price down, especially CAPCOM. Benz Tour, investing in the game industry is the highlight of our project.”

"You tell them that we are considering setting up our own arcade business centers in major cities in Japan, and that we can provide them with enough financial resources to do research, but Shengshi must absolutely control it."

"At the same time, the management philosophy of Shengshi is a global localized enterprise. It will not arrange people from Shengshi to intervene in the management, or they will lead it. Once we invest in it, it will be able to compete with SNK and IREM."

After listening to Su Chen's instruction, Kong Liang nodded again and again: "Understood, Chairman, don't worry, I will definitely handle this matter beautifully."

"Okay, let's go." Su Chen said, "If you have any questions, call for instructions in time, but I believe there will be no major problems."

After sending Kong Liang away, Su Chen was busy with his second plan.

Originally, he thought that he would personally lead the team to negotiate with these game companies, but seeing the clear thinking in Kong Liang's investment letter of intent, obviously after a lot of on-site investigation, he simply handed over the matter to him.

And Su Chen naturally didn't fall into the gentle village, he had more important things to do.

That is to make plans about the game industry chain.

In terms of game platforms, games can be divided into 4 different platforms:

1. Host games, including handheld games.

2. PC games.

3. Mobile games.

4. Web games.

Now the fourth one is completely unnecessary, because the technology at the moment can't do it.

From the perspective of the entire industry chain, console games are a typical subdivision driven by high-quality content. Good content will naturally attract traffic. In addition to game content, hardware production is also a big profit maker.

Because the game industry first started with console games. Before the emergence of common platforms such as PCs and mobile phones, users could only buy a dedicated game console to play games, so the entry barrier was very high.

But because of this, there are the most hardcore gamers gathered on the host platform. They are all users who really like playing games, and the quality is very high!
At present, most of Japan's game consoles are controlled by Nintendo, Sony, and Sega.

If you want to get a share of it, you need to turn your company into a top company, and you must integrate the key links of IP, hardware production, game development, game publishing, and distribution platforms.

Su Chen is bound to win the game companies mentioned by Kong Liang.

Nintendo also makes hardware at a loss, because being a third party is limited by others, so how happy it is to be your own boss!

Just like so many companies want to make a mobile phone system of their own, after all, their own platform has the final say, and they have to act according to the face of others.

When it's over, you have to ask others if they're happy.

That's how fucked up it is.

However, after Su Chen's fierce analysis, he found that he had taken a detour.

Because he doesn't know much about games at all, and it is extremely difficult to create a game platform by himself. How many years and how much money did Nintendo spend to get to what it is today.

If he could fix it with a pat on the head, hell.

Going around, Su Chen found that no matter what game it is, it needs to use the CPU in order to have a better gaming experience.

Good guy, back to square one.

It's like a tiger in analysis, and two hundred and five in actual operation.

It seems that I just need to control the Acorn that has been renamed ARM.

Although after analyzing it, it seemed that there was not much he could do, but Su Chen still tried his best to write down the thoughts in his head.

According to the idea of ​​going back to the original path, as long as Su Chen acquires a company with development potential, such as CAPCOM and KONAMI, it is equivalent to already possessing the capabilities of IP, hardware production, and game development.

Now there are only two links left: game publishing and distribution platforms, because a large proportion of console sales and game sales are completed offline.

But having said that, if there is no product in hand, it doesn't seem to make much sense. Just wait for Feng Ronghua to make Tetris first, and then they can sell it together later.

Rubbing his temples, a person popped out of his head.

Masayoshi Son!
Softbank is not solely owned by Masayoshi Son. Its shareholders include Standard Bank of South Africa and European and American international capital.

Now Su Chen can invest. Sun Zhengyi has a forward vision and is a suitable investment target.

Thinking of this, he immediately came to the spirit.

Hastily asked people to prepare, and then set off for Tokyo Bay.

Tokyo Bay, named after its border with Tokyo, is a high-quality harbor for ships to escape from Pacific storms, and it is also the area where many major media representatives and large Japanese companies Shiodome.

Sun Zhengyi, who was busy in the office, was surprised when he heard the report from the front desk that Shengshi Investment from the United States had come to visit. Although he didn't know the origin of this investment, he still asked people to come in.

Soon, Su Chen and his party were invited into the office by the staff.

"Excuse me, who are you?" Sun Zhengyi asked in a daze.

"Hello." Su Chen stretched out his hand: "I am Su Chen, the chairman of Shengshi Holdings, a Chinese. We Chinese always like to be direct, so I am here to visit this time to create a great cause together with you..."

Sun Zhengyi was stunned.

"Big cause?"

At this time, Sun Zhengyi was not yet 30 years old, but he had been in the business world for several years.

It is said that he first simulated the business he wanted to set up, and prepared the ten-year estimated profit and loss balance sheet, balance sheet, and capital turnover statement. He also compiled different types of company organization charts according to the time sequence, and made a sand table deduction. .

Anyway, it sounds awesome.

Although he is a good money maker, it was not all smooth sailing at the beginning of his career.

In the early years, it was too bad.

It took me a while to come back to my senses, I quickly poured tea, and then asked, "Excuse me, what is the big business?"

(End of this chapter)