Start from 1980

Chapter 582 Those who learn from me live, those who resemble me die.

"Then President, we..." Kang Jianxin looked at Tang Wanru: "Do you want to use Plan No. 2 immediately?"

The so-called No. 2 plan, when Su Chen left Hong Kong, he had already thought of the possibility of such a withdrawal, so he worked out No. 2 plan with Tang Wanru.

This solution is that some irrelevant products can be ordered from the outside world, so that they can be replaced in time in case of any accident.

Such as candy, or some bulk food, clothing, grain and oil, some daily necessities, etc.

Naturally, some major companies have to pay compensation, and if the stock is out of stock for no reason, Shengshi Wanjia will sue for compensation.

Most manufacturers will not choose to out of stock for no reason. At present, there are actually only a few companies that are out of stock in Shengshiwanjia.

"Activate the No. 2 plan, and pull those manufacturers who choose to stop supplying into Shengshi's blacklist. In the future, no matter what the reason is, we will refuse to distribute goods in our supermarket." Tang Wanru said: "At the same time, we will issue standing order."

"The chairman said that we should strive to be full of changes and features in the product structure to meet the various preferences of customers. There are many business items, including food, toys, new clothing, cosmetics, household appliances, daily necessities, Meat, fruit and vegetables, etc."

"Understood, I will order the people below to make arrangements." Kang Jianxin nodded.

Tang Wanru seriously analyzed: "The entire retail industry in Hong Kong is not in the hands of the Li family. We must attack in all directions to seize the high-end and low-end markets."

"We need to speed up the structure of the supply chain. I hope that in the spring of next year, we can see at least three logistics bases throughout Shenzhen."

"The membership store in Shenzhen is about to open? The Li family wants to drive us away from Hong Kong, so we have to drive his ParknShop out of Shenzhen."

This membership system is based on Su Chen's reference to Sam's Club.

It is like a purchasing agent for members, providing companies and individuals with value-added brand-name products at "member preferential prices".

Members can enjoy the hospitable services provided by the member store in the spacious and comfortable shopping environment of the member store.

According to his vision, there are more than 3 varieties of main products in the member store, including fresh food, dry goods, frozen food, beverages, tobacco and wine, candy, daily necessities, office supplies, hardware and home appliances, etc.

Most of the products sold are packaged in large boxes or combined packages, with the purpose of saving more money for members.

In addition, members can also enjoy various conveniences and benefits in life provided by the "Member Benefit Plan".

When he opened the supermarket, he had already thought about the problems he might encounter in the retail industry, but he is not a god, and his opponent is not a pig, so he can only see the tricks.

Kang Jianxin said: "It will be opened the day after tomorrow, President, if there is nothing else, I will go to it first."

"Report to me in time if you have any problems," Tang Wanru said.

It's just that a small number of manufacturers suddenly cut off supply, which doesn't make Shengshiwanjia mess up.

The Li family always wants to monopolize various industries in Hong Kong, such as natural gas, electricity, water, and various retail businesses.

But Su Chen's goal is not in Hong Kong, and it is meaningless and impossible for him to monopolize the whole of Hong Kong, because his root is not in Hong Kong.

His goal is just to hoard land.

Hong Kong, now, is already the city of the Li family. Although the Li family and his son are not good people, Baijia is not suitable for the mainland.

Although with the help of Li's family background, Parknshop can sit on various resources, making it difficult for its peers to catch up, but Parknshop has always been unacceptable in the mainland.

Now Shengshi's struggle with the Li family in Hong Kong is just a prelude.

It is also Shengshi's groping in the retail industry, because no one under his staff has a background in the retail industry. Even the general manager Kang Jianxin may be able to speak clearly, but his actual experience is not as good as that of a small manager of ParknShop and Watsons.

But ParknShop's failure is also due to its lack of experience in opening large supermarkets, which is why it enters and exits the mainland market three times.

Initially, ParknShop entered the market with small stores. In the 90s, it began to gradually increase the store area. In 1999, it added a hypermarket format of 10000 square meters.

In the 90s, foreign companies such as RT-Mart, Carrefour, and Wal-Mart, and local companies such as Yonghui and Wumart all relied on hypermarkets to quickly enclose land. ParknShop was learning and adjusting, but it was too late.

This has something to do with Pokka's genes.Hong Kong is not a big place, so the stores of ParknShop supermarket are all small stores. ParknShop has little experience in doing large-scale business. Moreover, in Hong Kong, the two brands of ParknShop and Wellcome are almost monopolized, and the operating pressure is not as good as that of domestic and foreign investors inland market.

Because there is no place to open a large supermarket in the mainland, Su Chen thought about opening a few in Hong Kong first, and spent a lot of money to explore the experience of Shengshi. Some things cannot be copied by plagiarism.

Moreover, there is a lack of talents in this kind of retail industry in China, and it is impossible to poach people from retail giants such as Wal-Mart in the United States.

The domestic market is not like the United States, where Wal-Mart cannot follow the script.

Those who learn from me live, those who resemble me die.

Only by continuously learning and accumulating experience can we cope with the bloody battle in the retail industry in the future.

This is what Su Chen and Tang Wanru have always emphasized.

But opening one supermarket is not enough to accumulate experience. It is necessary to open several more to form a large supermarket chain in order to gain experience from every link.

He is going to learn from Wal-Mart. Wal-Mart is very strong, such as the logistics chain, such as the business model, and its computer system is second only to the US military system, and it has more servers than Microsoft headquarters.

I heard that the high-speed computer at its headquarters is connected to Wal-Mart stores all over the world, and every item sold through the store's payment desk laser scanner will be automatically credited to the computer...

Although the current technology certainly cannot support it, Su Chen really wants to do this.

And Shenzhen is the headquarters of Shengshiwanjia. First, they accumulated experience in Hong Kong and set off two smoke bombs to make the Li family think that they were going to make a big bet in Hong Kong, and secretly set up in Shenzhen and several special zones.

Therefore, after hearing that some manufacturers cut off supply, Tang Wanru was not surprised at all, let alone panicked.

After Kang Jianxin left, she took out a map of Shenzhen and drew a circle on Shekou.

In this circle, there are Li family's Top [-] now, because the Shekou Industrial Zone is the first industrial park opened to the outside world in China, and the Li family also entered here last year.

It is time to declare war on Baijia.

The reason why we did not operate in Shenzhen before is because there are too many industries in Shengshi, which need to be integrated and straightened out first. At the same time, we also need experience, especially for the current experience in the mainland.

You can't just think about opening a store blindly.

Tang Wanru thought of what Su Chen said before leaving: "In Hong Kong, only two or three large supermarkets are enough. The Li family must want to monopolize the entire market. We don't need to fight with them, because Parknshop's experience in the mainland Insufficient, sooner or later you will lose Maicheng."

She didn't know where Su Chen had the confidence to say this, but since she ordered it, she had to do it.

After drawing two more circles on the map, Tang Wanru put down her pen and looked at the next report.

After a while, he frowned...

(End of this chapter)