Start from 1980

Chapter 600 Going to Central

Su Chen is now in Shenzhen. The office building that was planned to be built before has not been completed yet, so he can only temporarily rent the China World Tower as an office.

After coming here for a while, he didn't stay too long, and then went to inspect the tape factory and clothing factory, beverage factory, Hongkong Land Company, and Yantian Port.

Because industrial transformation and upgrading is not a matter of official documents, it is necessary to check the situation in various places. If documents are issued indiscriminately, it will only make a mess.

In addition to him, there were only a few bodyguards, secretary Huang Ying, and a male assistant.

After visiting these companies, he already had a little idea in mind.

Shengshi does not have many enterprises in the south, only a few of them.

The transformation and upgrading of general enterprises can be divided into: from "sunrise industry" to "strategic industry" integrated adjustment and development transformation; from "diversified operation" to "centralized operation" transformation; Concentration strategy" transformation; from "jump strategy" to "sustainable development strategy" transformation and so on.

Shengshi is not saying that there are no problems at present, but that there are big problems.

Because Shengshi is an unconventional, leapfrog development company that has built a giant enterprise in a short period of time.

However, because the management and control ability is difficult to expand and match, and the ability to resist risks is poor, the enterprise may decline when encountering turmoil.

Therefore, what Su Chen has to do now is to turn it into a sustainable development enterprise, focus on laying a solid foundation for the enterprise, and pursue the organic combination of growth speed and growth quality, expansion of scale and efficiency, and growth of tangible assets and intangible assets.

Now Shengshi self-operated trading business scale is not small, and the turnover can account for about 40% of the total total revenue.

But it can have this weight because the market competition is relatively weak at this time, and Shengshi may succeed if he exerts [-] to [-]% of his strength. If the competition becomes more and more fierce, Shengshi may only use all his strength to survive. Space.

In response to this situation, Su Chen plans to transform to self-operated trade, and move towards industrialization and diversified operations.

Go in three steps.

The first stage: Mainly develop self-operated business strategies, take the initiative to strengthen contact with business partners, carry out cooperation in joint operations, cooperative operations, investment in shares, and provide financing, etc., to obtain a relatively stable source of export goods and import orders.

At the same time, actively develop the direct re-export business of inland goods, and gradually open up markets in Europe, North America, Southeast Asia, the Middle East, etc., and continue to expand the number of products we operate.

The second stage: Through the concept of large-scale operation, serialized development and professional management, the operation structure of diversified holding companies is initially formed.

Clean up a group of companies that have no profit prospects and do not conform to the overall development direction, merge and reorganize companies with similar businesses and similar investment projects, and implement unified management.

At the same time, adjust the investment authority of subsidiaries, improve the investment management system, strengthen financial management, and strictly control the financial system.

The third stage: group diversification, profit center specialization.

After completing the first two stages, Shengshi is already a diversified holding company. The biggest challenge is how to rationally allocate resources and form industry competitiveness.

At this time, it is necessary to establish a first-level profit center, which involves the business sectors currently operated by Shengshi, and at the same time makes strategic investments in other sectors.

Of course, this meal has to be eaten bite by bite, and Lu has to walk step by step.

It's not that you can act immediately with a slap on the head.

In the first stage, we must not only protect the current plate, but also gradually penetrate into the fields of hotel tourism, infrastructure, energy communication, finance and insurance, and manufacturing.

Although everything seems to be calm now, there are still many companies that are quietly rising, such as China Resources.

But another embarrassing thing is that now Shengshi has no way to fully penetrate the inland, and can only develop in the coastal areas.

After leaving Shenzhen, Su Chen got into the car in front of Zhuhai Special Economic Zone.

Zhuhai is located in the southwest of the Pearl River Estuary in Guangdong Province, across the sea from Hong Kong to the east and Macau to the south.

Take a walk in Zhuhai.

All are state-owned enterprises, such as Livzon Pharmaceutical, Guanxiong Plastic, the predecessor of Gree, and Linda.

However, Shengshi is not strong enough. The Shengshi Landmark that can be sold has already entered, and the others are tape factories and clothing factories. The clothing factory can open a branch factory here, but the tape factory is unnecessary. If it is here , which makes no sense at all.

The Shengshi family does not have any heavy industry companies.

To find a few companies that are worthy of investment and development prospects, and at the same time have technological content, is already an urgent problem that Shengshi needs to solve.

For example, pharmaceutical companies, automobile companies, and some companies worth developing.

Therefore, for now, mergers and acquisitions are still needed.

A long way to go.

……

When Su Chen inspected Zhuhai, on the streets of Hong Kong, Cao Weimin held a list in his hand and went from house to house to inquire.

"Boss, do you have such a thing here?"

After being rejected by Shengshi Beverage last time, Cao Weimin did a few days of investigation, and with the help of his Hong Kong friend, he really set up a trading company.

But Cao Weimin believes that even if you are a boss, you cannot rely on the replies from your employees. In many cases, the boss must be on the front line, so that he can truly understand the market.

So, now he is taking a few people to make purchases in Hong Kong.

Because he founded an offshore company, he did not need to rely on a state-owned enterprise. He established a successful company in Hong Kong, returned to Shenzhen, and transformed into a foreign-funded enterprise.

He also took a name called Huashi Trading Co., Ltd.

The name is resounding, but the company is relatively small, with only a few people.

Mosquitoes are small, but they are also meat.

For such small companies, Shenzhen will not refuse.

After asking several companies, I finally bought the parts I wanted.

At this time, Cao Weimin could no longer see the slightest breath of mainlanders, and he was completely like a Hong Kong person, and he was proficient in Cantonese.

And his business strategy is to make daily office supplies for those Hong Kong companies in Shenzhen, as well as some things with relatively high profits.

Buy in Hong Kong and go back to hoard, then sell, or accept orders from those Hong Kong companies, and help to run errands in Hong Kong.

Can be regarded as a broker.

After buying something, he found a place to sit down and rest, and picked up a newspaper from the newspapers that the neighbor was about to sell to read.

This is a habit Cao Weimin has developed, because Hong Kong newspapers sometimes publish some information for help. Although the time may be a bit long, the commission for some information will be very high.

The newspaper in his hand is "Metropolis Morning Post", which was published almost half a month ago.

Turning a page casually, Cao Weimin's mind went blank.

"Su, Su Chen?"

He rubbed his eyes and quickly read the contents of the newspaper.

Then a key message was captured - [Shengshi Chairman Mr. Su Chen, President Mary brought a brand-new corporate culture to Hong Kong people, so the company's annual meeting can be so grand]

In addition to words, there are also avatars.

"Chairman?" Cao Weimin felt that his head was not enough, and his throat was dry. He couldn't help but rubbed his eyes, for fear that he might have misjudged the person.

But no matter how you look at it, this photo is clearly Su Chen, and he is sure that he has not mistaken the person.

That Su Chen who said he was working in a magazine last year was secretly the chairman of Shengshi?

Cao Weimin really didn't know how to describe his thoughts, so he continued to look down.

While reading softly: "The headquarters of Shengshi is located in Shengshi Building in Central, covering an area of ​​about..."

After finishing the newspaper, Cao Weimin took out a pack of cigarettes, lit one, took several deep breaths, and then put the newspaper away.

He hailed a taxi directly on the side of the road.

"Go to Central, Shengshi Building!"

(End of this chapter)