Start from 1980

Chapter 740

"You said."

"After this year, I want to live in seclusion." She looked at Su Chen, "It's in the water town, buy a house, and go on vacation in your spare time."

"Okay, let's pick it together then." Su Chen said, "It's best to have a house in the garden, a courtyard in the house, next to the water, and you can see the river when you open the window. Take a good rest, don't be so busy, at worst I will support you."

"Well, I'll wait for you to raise me."

Teresa Teng nodded and leaned her head on his shoulder. Although the position was a bit uncomfortable, she liked it.

He read softly, "When you come back from thousands of miles, your face will be less beautiful. When you smile, you will still have the fragrance of Lingmei. I wonder if Lingnan is not good, but I say, my hometown is where my heart is at ease."

This is Su Shi's poem, "Ding Feng Bo: Return of the South China Sea to Wang Dingguo's servant Yu Niang".

……

The two returned to Hong Kong, took a short rest for a few days, and then Teresa Teng set off for Japan.

In July last year, Teresa Teng won the "Japan Cable Awards" championship in the first half of the year; "时の流れに身をまかせ" ranked No. 7 on the Japanese cable list for half a year, breaking the historical record of the Japanese cable list for the third time.

Notification won the double title of "Japan Cable Awards" and "All Japan Cable Broadcasting Awards" for the third time in a row, setting a record in the history of the Japanese music scene.

Because he is not Japanese, the "Japan Record Awards" did not award him for two consecutive years. Under the pressure of the Japanese media and public opinion, Teresa Teng was finally awarded the "Gold Award" this year, and was also selected as Japan's No. 12 "Red and White Songs and Battles".

Since I was busy holding concerts in mainland China last year, this time I went to Japan to do these things.

After seeing off Teresa Teng, Su Chen also started working.

Carefully reviewing the report submitted by Tang Wanru, with the rebound of Hong Kong's real estate market, all the major land holdings have made money.

Last year, Li Cucumber relied on his son's Canadian nationality, which enabled him to acquire a 52% stake in Canada's Husky Petroleum Company.

If there is no accident, Li Cucumber should join forces with two Chinese tycoons, Lee Shau Kee and Cheng Yu Tung, to compete for the right to develop the former site of the 2 World Expo in Vancouver.

Now they are burning money and launching a price war in the Hong Kong real estate market, obviously intending to force Landmark to re-list, and then manipulate the stock market.

This may be the result of his discussion with those few people.

If Shengshi can't stand it and put Landmark on the market again, it will be the spoils they share.

Moreover, the price in the private market is not cheap. If calculated based on a 1985-square-meter property on Hong Kong Island in 40, the total price would be around 34.

Based on the median income of Hong Kong families in 1986 of HK$5160, if you want to buy such a building, you need to work without eating or drinking for 63 months, that is, 5 years and 3 months.

Housing prices in Hong Kong have continued to rise this year, and now houses in the New Territories in the suburbs have exceeded HK$1000 per square foot.

Calculated on the basis of 1000 Hong Kong dollars per square foot, an ordinary family needs to buy a small apartment of 400 square feet and work without food or drink for 77 months, that is, 6 years and 5 months.

The price on Hong Kong Island originally fluctuated around 1010, 807 in Kowloon, and 740 in the New Territories.

Now that these people have launched a price war, the price on Hong Kong Island has dropped directly to 850, 650 in Kowloon, and 640 in the New Territories.

This price is a few dollars lower than last year's house price.

As a result, many people have flocked into the frenzy of buying houses, and every day you can see people queuing up in banks waiting for loans.

And among these people, many are employees of Shengshi. After all, the company has subsidies. According to their contribution points, they can buy a house as long as they borrow a part of the money.

In addition to several major banks such as HSBC and Hang Seng Standard Chartered, there is also Minsheng Bank, which has been renamed and reorganized under Shengshi.

Because Mr. Su is too lazy to name it again, based on the concept of first come, first served, let those people who want to set up a bank in the future let them think of a name again.

Li Cucumber's plan kills three birds with one stone. Even if there are not so many employees in Shengshi who can get less than [-]% off, Shengshi can inject capital into Minsheng Bank again.

Once Shengshi doesn't have that much cash flow, it may have to sell its properties.

Secondly, it can also hit Hongkong Land's real estate. Once Hongkong Land's real estate cannot be sold, it will become an unfinished building.

The means of the old world are not covered.

After reading the report in his hand, Su Chen looked up at Tang Wanru, "How are you doing now?"

"Boldly lending money." Tang Wanru said, "Originally, the business of our restructured Minsheng Bank is not as good as that of Standard Chartered HSBC and other banks. In this way, it can stimulate our business."

"Although I have calculated in detail before making subsidies to those employees, even if all these people buy houses, we will not lose much ourselves."

"However, this wave of price wars has caused us a lot of real estate losses. Three days before the opening of Yilong Villa in Tai Po, Luyin Villa, developed by Changshi in the same area, suddenly cut its price by [-]% and cleared the property in one fell swoop, forcing us to rush. Temporary price reduction and postponement of sales."

Su Chen frowned tightly, "Li Cucumber shouldn't be the only ones who made this move. How many unfinished buildings do we have before?"

Tang Wanru brought a map and drew a few circles on it.

"Hong Kong Island, Kowloon, and the New Territories."

"Are these giants the only ones launching a price war?" Su Chen asked.

Tang Wanru nodded, "It's true that there are only a few of them, but I think there will be more people joining in the future, because for most developers, promotion is the only way to survive and even develop. "

"Yes." Su Chen agreed with this sentence, "Price war is the only way out. Don't kill your opponent with the price of cabbage. Talking about service, quality, management, and after-sales are all castles in the sky."

In the business field, it is said that harmony makes money, just listen to this sentence. If you want to make a fortune in business, you can be harmonious. The law of the jungle is also the law of survival in the business world.

Several real estate giants must be ruthless if they want to take the top spot in Hong Kong's real estate market.

Even Su Chen is the same.

If he is not cruel, sooner or later he will be eaten to the brim.

After all, Landmark has always been the jewel in the crown of the Hong Kong real estate market.

"Once other real estate giants in Hong Kong also come down, the whole real estate industry will definitely be bloodshed." Tang Wanru said, "Should we also respond with a price war?"

"We are determined not to lower the price, but the banks should increase their lending efforts." Su Chen said categorically, this year is already 87 years, and the stock market crash is not far away.

If you are not prepared to deal with it now, you will miss this opportunity.

Since late July last year, the Hong Kong stock market has begun to exert its strength, and the market has risen sharply.

Driven by buying by local investors and overseas institutions, the Hang Seng Index broke through the 1986-point mark for the first time on September 9, 24. By the end of last year, the Hang Seng Index even rushed to a high of 2000 points.

Among them, real estate stocks performed well, and their stock prices generally soared by more than 50%.

Because the stock market is heating up rapidly, stockholders' sentiment is high, and the stock market is at its peak. At this time, monetary easing is accelerating, and real estate policies are frequently favorable. In addition, these people are fighting price wars. Most of the funds must be transferred to the property market.

This kind of funds purely for investment needs is released in Hong Kong, a palm-sized city, and it is believed that it will greatly push up housing prices in the short term.

Moreover, although there are quite a few people in Hong Kong who just need to buy a house, most of them are speculators. The property market has become a place to receive some idle funds.

And when the stock market crashes, these people will definitely sell the house or other properties in their hands once the mid-to-high-end real estate is unable to pay back.

At that time, another wave of bargain hunting can be made.

What's more, if he doesn't lower the price now, can others force him to buy it?

Tang Wanru nodded: "I understand."

……

For two days, the entire market was in a melee. Not only Cheung Kong, Xindi, Henderson Land, Wheelock, Nan Fung and almost all real estate giants were involved in the hand-to-hand price war regardless of friendship and face, but also various promotional methods.

Sun Hung Kai's loan interest discount measures, Henderson's "110% price drop compensation plan", Cheung Kong's "[-]% Confidence Plan Payment Method" including appreciation and other promotional methods.

But what is unexpected is that Shengshi is determined not to lower the price. It seems to ignore this kind of price war, but it also relaxes the loan strength of Minsheng Bank.

In such a smoky sales promotion war and customer battle, the current real estate bosses are no longer reserved when it comes to business and business.

Seeing the crisis overwhelmed, Shengshi pretended to be dumb like an ostrich, and even asked its banks to solicit loans from customers to buy houses, for fear that others would not buy houses. This is indeed a bit unpredictable.

Not only the citizens of Hong Kong are confused, but even the giants in the melee are confused...

(End of this chapter)